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Customer Engagement with Digital Social Responsibility in Social Media: A Case Study of COVID-19 Situation in Thailand

  • PURIWAT, Wilert;TRIPOPSAKUL, Suchart
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.475-483
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    • 2021
  • COVID-19 pandemic has affected the lives of people and has forced businesses to develop different ways of doing businesses. Several businesses have implemented social responsibility activities. With social distancing keeping many people at home, online and digital platforms have become one of the most important mechanisms for businesses undertakings and implementing those social responsibility initiatives and activities - digital social responsibility (DSR). The purpose of this study is to examine the relationships of electronic word-of-mouth (eWOM) intentions and customer engagement with DSR in social media with attitude toward DSR as the antecedent during COVID-19 social distancing situation in Thailand. The study employs a quantitative research method where sampling method is followed by convenience sampling technique, and study data is collected through survey questionnaire with social media users who have experiences with firms' online social responsibility initiatives. Based the samples of 123 respondents, Structural Equation Modelling (SEM) has been used for analysis. The results show that attitudes toward DSR in social media significantly influence electronic word-of-mouth (eWOM) intentions and have a significant effect on customer engagement with DSR in social media. The mediation analysis also revealed that eWOM intention partially mediated the relation between attitudes toward DSR in social media and customer engagement.

The Genus Acervus from Southwestern China and Northern Thailand

  • Zeng, Ming;Zhao, Qi;Gentekaki, Eleni;Hyde, Kevin D.;Zhao, Yongchang
    • Mycobiology
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    • 제48권6호
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    • pp.464-475
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    • 2020
  • Acervus (Pyronemataceae, Pezizales) is a saprobic genus in Pezizomycetes, characterized by colored apothecia, subcylindrical to cylindrical asci and guttulate ascospores. We collected four Acervus samples from China and Thailand. Descriptions and illustrations are introduced for all fresh samples. One new record of A. globulosus from Thailand, one new species, A. rufus, two known species, A. epispartius and A. stipitatus from China are reported. Phylogenetic analysis based on five genes, the large subunit rRNA (LSU), the translation elongation factor-1 alpha (tef1-α), the second largest subunit of RNA polymerase II (rpb2), the largest subunit of RNA polymerase II (rpb1), and the small subunit rRNA (SSU), revealed the distinct position of the new species. The new species is set apart by its red apothecia. A key to Acervus species is also given.

Factors Affecting Employee Loyalty in Railway Rolling Stock Maintenance Companies in Thailand

  • LIEOPHAIROT, Ratchaphong;ROJNIRUTTIKUL, Nuttawut
    • The Journal of Asian Finance, Economics and Business
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    • 제9권10호
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    • pp.115-127
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    • 2022
  • The study's goal was to investigate the levels of employee loyalty (EL) in two Thai railway rolling stock maintenance (RRSM) companies. Simple random sampling was used to obtain a final sample of 118 individuals from October 2021 through December 2021. The research instrument was a questionnaire with an expert IOC value between 0.67 to 1.00 and a questionnaire reliability Alpha (𝛼) average value of 0.82. Descriptive statistics included the mean and standard deviation (SD). SPSS for Windows Version 21 and Multiple Regression Analysis (MRA) was used for the analysis. Results showed that the 118 employee's overall perceptions of their RRSM employers' motivating factors, human resource management, satisfaction, and loyalty were high. HRM's performance evaluation had the most significant overall influence on EL. Moreover, from the analysis of the five EL questionnaire items, the most influential item was the employee's income as a contributing factor to their EL. This was followed by the suitability of their work. Also, it seems the employees had a high level of loyalty to their firms even if a better offer of more money was made. They also indicated a high level of pride in their respective firms.

COVID-19 Pandemic: Impact on Thai Baht Exchange Rate

  • GONGKHONKWA, Guntpishcha
    • The Journal of Asian Finance, Economics and Business
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    • 제8권7호
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    • pp.121-127
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    • 2021
  • This study investigates the impact of the COVID-19 pandemic on exchange rates of the top ten currencies according to their trading value with Thailand by employing a regression analysis. Data includes daily number of COVID-19 cases - confirmed, new, deaths - and exchange rates against Thai Baht - CNY, JPY, USD, MYR, SGD, VND, IDR, AUD, HKD, TWD - which cover the period from January 2, 2020 to December 15, 2020. Results show that the confirmed cases of COVID-19 in Thailand relate to changes in all exchange rates; CNY, MYR, SGD, VND, AUD, and TWD have depreciated in relation to the THB, whereas JPY, USD, IDR, and HKD have appreciated. Furthermore, the new cases and deaths of COVID-19 have similar associations with almost all exchange rates. Deprecation of the JPY, USD, VND, HKD, and TWD in relation to the THB is due to new cases, on the contrary the MYR, IDR, and AUD have appreciated. Likewise, the JPY, USD, VND, and HKD have depreciated, but the CNY, MYR, SGD, and AUD have appreciated in relation to the THB owing to deaths cases. The study findings provide useful knowledge to manage an exchange rate risk for business and could help policymakers to improve the efficiency of exchange rate.

Fraud Management Accounting and Organizational Value Creation: Evidence from Listed Firms in Thailand

  • PHORNLAPHATRACHAKORN, Kornchai
    • The Journal of Asian Finance, Economics and Business
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    • 제8권7호
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    • pp.457-468
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    • 2021
  • This study seeks to examine the effects of fraud management accounting on organizational value creation of listed firms in Thailand through internal audit function and internal audit effectiveness as the mediators of the study. In addition, governance culture and digital capability are hypothesized to affect fraud management accounting, internal audit function, and internal audit effectiveness. The 297 listed firms in Thailand are the samples of the study. The structural equation model is applied to test the research relationships. The results of the study indicate that, firstly, fraud management accounting has an effect on internal audit function, internal audit effectiveness, and organizational value creation. Secondly, internal audit function affects both internal audit effectiveness and organizational value creation. It also mediates the fraud management accounting-organizational value creation relationships. Thirdly, internal audit effectiveness affects organizational value creation and it mediates the fraud management accounting-organizational value creation relationships. Finally, governance culture affects fraud management accounting, internal audit function and internal audit effectiveness. Accordingly, executives can support, promote and enhance the applications of fraud management accounting in an organization, and utilize its concepts as the valuable tools in order to create best organizational practices and achieve their business goals in the current and future operations.

Development of Human Resources Competency Components: An Empirical Study in the Stock Exchange of Thailand

  • CHINNAPONG, Pruksaya;KOOMPAI, Somjintana;AUJIRAPONGPAN, Somnuk;RITKAEW, Supit;JUTIDHARABONGSE, Jaturon
    • The Journal of Asian Finance, Economics and Business
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    • 제8권7호
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    • pp.635-646
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    • 2021
  • The objectives of this research are to establish and confirm the human resources competency components for listed companies in the Stock Exchange of Thailand. The sample group used in this research includes the company president, business owner, managing director, assistant managing director, general manager or human resources manager of 140 listed companies. The research instrument is a scale-estimated questionnaire. The obtained data were subjected to principal component analysis and were analyzed for the rotation of the perpendicular component using the Varimax method. Results were generated through the analysis of eight components, consisting of decision-making, creativity, strategic thinking, relationship and communication, teamwork, adaptability, self-management, and motivation. The research results demonstrate important components in human resource performance that are critical to the successful development of organizations. Organizations can apply these components to the development of human resource competencies in accordance with the operations that need to be adjusted to suit the changes that occur. These rapidly-changing conditions are important factors that can be studied and developed into variables and components that affect human resource performance in the future. As a result, organizations need to adjust to be well prepared to face problems and challenges in the harsh competitive environment in the future.

Ocular Sparganosis: The First Report of Spirometra ranarum in Thailand

  • Saksirisampant, Wilai;Eamudomkarn, Chatanun;Jeon, Hyeong-Kyu;Eom, Keeseon S.;Assavapongpaiboon, Buravej;Sintuwong, Sunisa;Tulvatana, Wasee
    • Parasites, Hosts and Diseases
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    • 제58권5호
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    • pp.577-581
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    • 2020
  • A 22-year-old Thai man from the Northeast region presented with acute eye swelling, itching, and discharge on his left eye. He was suspected of having gnathostomiasis and treated with albendazole and prednisolone for 3 weeks. Nine months later, he was treated with high-dose oral prednisolone for the preliminary and differential diagnoses with thyroid-associated orbitopathy and lymphoma. He had been administered prednisolone intermittently over a few years. Then he developed a painless movable mass at the left upper eyelid and recurrent pseudotumor oculi was suspected. The surgical removal of the mass was performed. A white pseudosegmented worm revealed a definite diagnosis of ocular sparganosis by a plerocercoid larva. Molecular diagnosis of the causative species was made based on the mitochondrial cytochrome c oxidase subunit 1 (cox1) gene. Proper technique of extraction and amplification of short fragments DNA from formalin-fixed paraffin-embedded tissue successfully identified parasite species. The result from the sequencing of the PCR-amplified cox1 fragments in this study showed 99.0% sequence homology to Spirometra ranarum. This is the first report of S. ranarum in Thailand.

Econometric Analysis of the Determinants of Real Effective Exchange Rate in the Emerging ASEAN Countries

  • RAKSONG, Saranya;SOMBATTHIRA, Benchamaphorn
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.731-740
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    • 2021
  • This research aims to investigate the determinants of real effective exchange rate in emerging ASEAN countries, including Indonesia, Malaysia, Philippines, Thailand, and Vietnam. The research was conducted by using quarterly time series data set from 1980Q1 to 2020Q3. Cointegration and the error correction model (ECM) methods were applied to test the long run and short run relationship of the real effective exchange rate and its determinants. The results indicate that the ratio of foreign direct investment to GDP and the government spending have significantly positive impact on real effective exchange rate in the Emerging ASEAN countries. The trade opening had influencing real effective exchange rate in most the Emerging ASEAN countries, except Vietnam. In addition, the international reserve (INR) had significant long-run impacts variables on real effective exchange rate in Malaysia, Thailand and Vietnam. In the short run equilibrium, the error collection term suggest that Indonesia and Malaysia are the fastest speed adjustment to equilibrium. In addition, the term of trade influence the real effective exchange rate in Indonesia, Malaysia, and the Philippines but it is not in Thailand and Vietnam. However, FDI is a major factor of the real effective exchange rate in Vietnam, but not for other countries.

Impact of Chemical Pesticides Use in a Social Accounting Matrix Framework: A Case Study of Thailand

  • PUTTACHAI, Wachirawit;SINGHAPREECHA, Charuk;SIRISRISAKULCHAI, Jirakom
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.297-307
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    • 2021
  • Although there are several studies on the impact of pesticides use, there is no consistent conclusion about such evidence on capturing the socioeconomic independence. The propose of this paper is to investigate the economy-wide impact of pesticide use in Thailand. The research data and methodology in this paper are depended on a social accounting matrix framework incorporating the pesticide-related illness as an additional sector, following Resosudarmo and Thorbecke (1998), to explain the impact of the pesticides on the related agricultural sector, food sector, and the social welfare of different households. Thus, the main characteristics of the Thai economy can be comprehensively described by providing information contained in this framework. In this respect, the several data sets are constructed to include the economic and social structure interdependencies, which are necessary to analyze the policy implications, especially industrial policy. The results were analyzed according to the general equilibrium theory and the Leontief multiplier matrix. It reveals that the food industry and the economy are significantly affected by the pesticides. One of the most interesting findings of this paper suggest that the food sector needs to determine its output to avoid bottleneck situations and create equality across the food production system.

A Causal Relationship Model of Factors Influencing One Tambon One Product (OTOP) Snack Food Product Quality in Thailand

  • BOONNARAKORN, Sawitree;DEEBHIJARN, Samart;SAENGMANEE, Woranart
    • The Journal of Asian Finance, Economics and Business
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    • 제9권8호
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    • pp.123-134
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    • 2022
  • In 2021 One Tambon One Product (OTOP) food products reached $3,447 billion domestically and $200 million internationally. Mirroring Japan's highly successful OVOP (One Village One Product) poverty reduction and rural employment program, Thailand's OTOP program has since become a global model of success as well. From May through June 2022, OTOP snack food vendor entrepreneurs were contacted and asked to contribute their opinions about what factors affected their enterprise's food product quality. Using systematic random sampling across six Thai regions, 311 export entrepreneurs, production managers, and marketing managers participated. The results revealed that product innovation (PDTI), process innovation (PCSI), packaging design (PKD), and the 4P marketing mix (4PMM) all positively influenced OTOP snack food product quality (PDQ), which, when combined, had a total effect R2 value of 27%. Also, the latent variable TE values for PDTI, PKD, 4PMM, and PCSI, were 0.38, 0.29, 0.22 and 0.11, respectively. Seven of the nine hypotheses examined were supported, with packaging design (PKD) determined to have the greatest influence on the 4P marketing mix (4PMM).