• 한국IT서비스학회지
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• 제10권2호
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• pp.203-221
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• 2011

The purpose of this study is to investigate the applications of Structural Equation Modeling(SEM) into MIS area in recent years. Two methodologies, Lisrel and PLS, are adopted for the method comparison. A research model, based upon TAM(Technology Acceptance Model) is used for the analysis of the data set of a previous study. The research model includes six research variables that are composed of twenty-eight question items. 272 data are used for data analyses through Lisrel v.8.72 and Visual PLS v.1.04. This study shows the statistical results of Lisrel are the same to those of PLS. The contribution of this study can be suggested as the followings; (1) A theoretical comparison of two methodologies is shown, (2) A statistical analysis is done at a real-situated data set, and (3) Several implications are suggested.

• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 2003년도 Proceedings of ACRS 2003 ISRS
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• pp.1236-1238
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• 2003

The Earth's total magnetic field was extracted from on board TAM (Three Axis Magnetometer) observations of KOMPSAT-1 satellite between June 19th and 21st, 2000. In the pre-processing, the TAM's telemetry data were transformed from ECI (Earth Centered Inertial frame) to ECEF (Earth Centered Earth Fixed frame) and then to spherical coordination, and self-induced magnetic field by satellite bus itself were removed by using an on-orbit magnetometer data correction method. The 2-D wavenumber correlation filtering and quadrant-swapping method were applied to the pre-processed data in order to eliminate dynamic components and track-line noise, respectively. Then, the spherical harmonic coefficients are calculated from KOMPSAT-1 data. To test the validity of the TAM's geomagnetic field, Danish/NASA/French ${\phi}$rsted satellite's magnetic model and IGRF2000 model were used for statistical comparison. The correlation coefficient between ${\phi}$rsted and TAM is 0.97 and IGRF and TAM is 0.96. It was found that the data from on board magnetometer observations for attitude control of Earth-observing satellites can be used to determinate the Earth's total magnetic field and that they can be efficiently used to upgrade the global geomagnetic field coefficients, such as IGRF by providing new information at various altitudes with better temporal and spatial coverage.

• 한국의류학회지
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• 제34권6호
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• pp.969-981
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• 2010

This study explains the consumer acceptance of smart clothing using the extended Technology Acceptance Model (TAM); in addition, it compares the difference in the path hypotheses of the perceived group and nonperceived group from the aspect of the extended TAM. A total of 815 copies of questionnaire were collected from a web-based survey in March 2009. Structural equation modeling was used to examine the entire pattern of intercorrelations among the constructs and to test related propositions using an AMOS 5.0 package. The fitness of the extended TAM explains the process of the adaptation of smart clothing. Technology Innovation (TI) and Clothing Involvement (CI) were confirmed as antecedent variables to affect TAM. In the perceived group, Technology Innovation (TI) and Clothing Involvement (CI) showed significant impacts on the Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) while Technology Innovation (TI) did not influence the Perceived Ease of Use (PEOU) in the non-perceived group. Perceived Ease of Use (PEOU) influenced the Perceived Usefulness (PU) and indirectly influenced Attitude (A) through the Perceived Usefulness (PU) in both groups. In addition, Perceived Usefulness (PU) did not influence Acceptance Intention (AI) but indirectly affected Acceptance Intention (AI) through Attitude (A). Therefore, Attitude (A) was found to be an important parameter in the adaptation of smart clothing in both groups. This finding implies that consumers first perceive the usefulness of smart clothing, then take favorable attitudes towards the smart clothing, and finally have the intention to adopt it. Strategies for publishing and informing consumers of the functions of smart clothing and usefulness in life are necessary; in addition, understanding what useful values they expect from the clothing is also crucial.

• Journal of Information Technology Applications and Management
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• 제16권4호
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• pp.41-58
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• 2009

This research investigated how people are influenced to adopt online review. We applied the Elaboration Likelihood Model (ELM) and the Technology Acceptance Model (TAM) to this study. Our research model highlights the assessment of online review usefulness as a mediator from online review quality to online review adoption. This research predicted online review consensus has a role to bulid up online reviw usefulness. This study also includes vividness and perceived similarity as determinants of online review quality. Survey data reflect user's perceptions of actual online review they read. Results support most of research hypotheses except hypothesis related to moderating effect of user involvement. This research offers a model for understanding online review user's acceptance. Additional theoretical and practical implications are also discussed in the paper.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.1073-1087
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• 2020

The purpose of this paper is to (1) evaluate a proposed conceptual model based on integrated Technology Acceptance Model (TAM) and Corporate Social Responsibility (CSR); (2) compare the differences between Vietnam and South Korea regarding the effects of consumer perception of CSR activities and technology acceptance on intention to adopt mobile banking. Structural Equation Modeling (SEM) was conducted to analyze the data collected from the field survey questionnaires administered to a convenience sample of Vietnamese and Korean banking customers. The results showed that there is a difference between South Korea and Vietnam with regard to intention to use mobile banking services. While the effects of social responsibility and environmental responsibility on trust, trust on perceived usefulness, perceived risk on intention to use, perceived usefulness on intention to use were significant in the context of Vietnam but those effects were not significant in South Korea. Therefore, this study has attempted to fill this gap by empirically examining some of the important factors influencing the adoption of m-banking from the Vietnamese and Korean customers' perspectives. Finally, practical and theoretical implications for both banks and researchers in the m- banking context are also discussed in the concluding section.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.80-86
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• 2007

In this paper, we identified factors that affect the usage of UCC, which is becoming increasingly popular in our society and throughout the globe. Four hypotheses were tested using a new integrative model of UCC usage, which is built up by incorporating the TAM and the PAD(pleasure-arousal-dominace)model. We analyzed the data collected in our survey of 258 individual UCC users during the period from Oct 2006 to Dec 2006. We found that pleasure and arousal showed a strong significant effect on individual's UCC usage, supporting the findings of the exiting research on TAM. To be specific, arousal had an effect on the UCC usage through its effect on pleasure and self efficacy. Pleasure affected the UCC usage in two ways: First, pleasure affected UCC usage through increasing the ease of UCC service. At the same time, pleasure had a direct effect on the UCC usage. Contrary to what the prior research on technology acceptance suggested, we found ease of use and social influence had no significant effect on individual's UCC usage. We further found that such effects of the ease of use and pleasure factors are more positive in the entertainment-based UCC than in the relationship-based UCC.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 1993년도 한국자동제어학술회의논문집(국내학술편); Seoul National University, Seoul; 20-22 Oct. 1993
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• pp.233-238
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• 1993

In this paper, two diagnosis algorithms using the simple fuzzy, cognitive map (FCM) that is an useful qualitative model are proposed. The first basic algorithm is considered as a simple transition of Shiozaki's signed directed graph approach to FCM framework. And the second one is an extended version of the basic algorithm. In the extension, three important concepts, modified temporal associative memory (TAM) recall, temporal pattern matching algorithm and hierarchical decomposition are adopted. As the resultant diagnosis scheme takes short computation time, it can be used for on-line fault diagnosis of large scale and complex processes that conventional diagnosis methods cannot be applied. The diagnosis system can be trained by the basic algorithm and generates FCM model for every experienced process fault. In on-line application, the self-generated fault model FCM generates predicted pattern sequences, which are compared with observed pattern sequences to declare the origin of fault. In practical case, observed pattern sequences depend on transport time. So if predicted pattern sequences are different from observed ones, the time weighted FCM with transport delay can be used to generate predicted ones. The fault diagnosis procedure can be completed during the actual propagation since pattern sequences of tvo different faults do not coincide in general.

• Asia pacific journal of information systems
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• 제26권4호
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• pp.489-508
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• 2016

Growth in the use of mobile commerce services (MCS) as an enabler to conduct business more effectively has been phenomenal. Technology acceptance model (TAM) has been applied in different contexts to examine a wide range of information technology. As more and more companies are finding ways to utilize MCS, an important issue is to understand what factors will affect the decisions of consumers in adopting the services. Based on TAM with two additional groups of external factors (i.e., service-related factors [ubiquitous access and contextual service] and technology-related factors [perceived security risk and network connectivity]) that are theoretically justified to affect both perceived usefulness and perceived ease of use, which are also considered, a research model for the investigated technology acceptance was developed and empirically examined. The major results of this study are as follows. First, ubiquitous access affects perceived usefulness and perceived ease of use. Contextual service affects perceived usefulness. Second, perceived security risk affects perceived usefulness and perceived ease of use. Finally, network connectivity affects perceived usefulness and perceived ease of use.

• 한국산업정보학회논문지
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• 제11권5호
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• pp.207-215
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• 2006

본 논문은 유비쿼터스 정보기술을 활용한 서비스가 u-Campus 의 도입과 정착에 미치는 영향 요인을 기술수용모형(TAM) 을 이용하여 도출하는데 목적이 있다. 이를 위하여 u-서비스의 특성요인으로 실시간서비스, 정보보안성, 맞춤서비스 등의 요인들을 추출하여 이들 요인들이 u-서비스에 대한 인지된 유용성과 인지된 편리성에 어떠한 영향을 미치는지를 살펴보았으며 인지된 유용성과 인지된 편리성이 u-서비스 이용 의도에 미치는 영향에 대하여 연구하였다. 162명의 응답자를 대상으로 실증분석을 실시한 결과 맞춤서비스가 인지된 유용성과 인지된 편리성에 가장 유의한 요인임을 알 수 있었다.

• 한국정보통신학회논문지
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• 제18권12호
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• pp.2989-2996
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• 2014

본 논문은 스마트 폰 기반의 유비쿼터스 헬스 시스템의 수용 여부에 영향을 미치는 건강 자기효능감 (health self-efficacy) 및 기술 자기효능감 (technology self-efficacy) 요인들의 영향 정도를 확장된 기술수용모형(TAM)을 통하여 분석하는데 목표를 두고 있다. 본 논문에서는 표본의 크기를 고려하여 제시된 연구 모형을 검증하기 위하여 PLS-SEM 방법론을 적용하였다. 분석 결과, 제시된 연구모형의 적합성을 확인하였고, 각 경로 계수의 통계적 유의성 또한 분석이 되었다. 결국, 기술 자기효능감인 스마트 폰 기기의 사용에 대한 쉬운 접근성만 높일 수만 있다면, 사용 의도의 가능성이 높아짐을 확인할 수 있었다.