• Archives of design research
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• no.18
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• pp.113-121
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• 1996

Persuasion is one of the attractive channels to enhance the relation between markerters and consumers and deliver the true communication on products to the consumers. This arctic tried to examine the symbolic meaning system as a way of maximizing the visual communicational effect of persuasion, the efforts of marketers who are trying to utilize the psychology of the mass that consume the symbol rather than products and the symbol system as a mean of propaganda were analyzed as well. People in modern age, in general, place more value on the emotional assoessibility than the efficiency of the product, As a result, the ways of expression of propaganda approaching the mass are in the process of gradual change, which was another theme this article tried to explore. Ames sied that the human preoeption has a tendency to perceive things in some organized pattern, which can be applied to even untransparable and meaningless image. Human beings don't perceive what there is but what, thery believe there to be, and his peroeption are channelized by the opportunity of the past, his peroeption are channelized by the opportunity of the past, his experience of the environment, and the history of learning. To say another word, people not only recognize the objective form but also accept the inside meaning of the visual object. Their reponse to the visual object, therefore, include personal cognition, judgment, and attitued. The communication in visual design reveals the culture, society, and art in a complex symbol, and make synthetic cultural interpretation possible. It's pretty attractive, effective, and reasonable method to use symbolic meaning system as a way of persuasion. It is because communication means whole process from receiving and delivering the information and message to making common meaning system, to measuring the effect of the behavior change.

• Journal of the Korean Society of Fisheries and Ocean Technology
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• v.39 no.1
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• pp.19-26
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• 2003

In order to investigate the seasonal variation of watermass in the adjacent sea of Naro Island, oceanographic observation on the fishing grounds were carried out by the training vessel of Yosu National University on winter, spring, summer, and autumn in 2000. The results obtained are summarized as follows ; 1) the watermass in the fishing ground were divided into the coastal water (30.0∼31.4psu), mixing water (31.5∼32.9psu) and the offshore water (33.0∼35.0psu) according to the distribution of salinity from T-S diagram plotted all salinity data observed on winter, spring, summer, and autumn in 2000. 2) the ranges of temperature and salinity were from 4.$3\circ_C$ to 10.1$^{\circ}C$ and from 33.1psu to 34.9psu in winter, from 8.$1\circ_C$ to 13.$7\circ_C$ and from 33.1psu to 34.3psu in spring, from 14.5$^{\circ}C$ to 24.$2\circ_C$ and from 30.5psu to 34.1psu in summer, and from 14.$5\circ_C$ to 18.$6\circ_C$ and from 30.1psu to 34.0psu in autumn, respectively. 3) the distribution of watermass in the fishing ground varied largely each seasons, but a general tendency on the distribution was obtained. That is, in winter and spring the offshore water was distributed most widely and in summer the coastal and mixing water occupied the fishing ground but in autumn the mixing water prevailed. 4) variation of temperature and salinity were appeared between the surface and 20m layer in the sea aduacent to Naro Island. Therefore, in the summer the thermocline were made between surface and 20m layer with vertical gradients of 4.$0\circ_C$/7m.