• Title/Summary/Keyword: Systematic design

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도로녹화(道路綠化) 및 도로조경기술개발(道路造景技術開発)에 관(関)한 연구(硏究) (Studies on the Roadside Revegetation and Landscape Reconstruction Measures)

  • 우보명;손두식
    • 한국산림과학회지
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    • 제48권1호
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    • pp.1-24
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    • 1980
  • 우리나라에서 도로(道路)의 녹화(綠化) 및 조경(造景)에 관(関)한 새로운 기술(技術)의 개발(開発) 및 발전(発展)을 위한 주요한 기초과제중(基礎課題中)의 하나는 현재(現在)까지 시행(施行)되고 있는 이 분야(分野)의 기술현황(技術現況)을 조사분석(調査分析)하여 현재(現在)의 기술수준(技術水準)을 평가(評価)하고, 이러한 자료(資料)와 선진국(先進国)의 기술(技術)을 종합(綜合)하여 우리나라의 실정(実情)에 적용(適用)할 수 있는 도로녹화조경기술기준(道路綠化造景技術基準)을 설정(設定)함에 있다고 본다. 도록녹화조경기술(道路綠化造景技術)은 도로(道路)의 녹화(綠化) 및 경관(景観)의 조성(造成)과 도로환경(道路環境)의 수복보전(修復保全)을 통하여 도로기능(道路機能)을 향상(向上)하기위하여 도로용지내(道路用地內)에 식물(植物) (녹색환경(綠色環境))을 도입(導入)하는 녹화(綠化) 및 조경기술(造景技術)로서 최근(最近)에 와서는 도로(道路)의 녹화조경면(綠化造景面)에서 뿐만 아니라 국민(国民)의 생활환경보전면(生活環境保全面)에서도 그 중요성(重要性)이 강조(强調)되고 있다. 1. 도로녹화조경(道路綠化造景)의 기본기술(基本技術)은 도로건설예정지내(道路建設豫定地內)에 있는 기존 유용자연식생(有用自然植生)을 최대한(最大限) 보존활용(保存活用)함은 물론 도로건설시(道路建設時) 또는 건설후(建設後)에 각종(各種) 조경식물(造景植物)을 식재육성(植栽育成)하는 것이므로, 이러한 도로식재(道路植栽)는 조속히 도로환경(道路環境)을 녹화(綠化)하고 보다 아름다운 도로경관(道路景観)을 조성(造成)하여 쾌적(快適)한 도로(道路)가 되도록 계획(計劃) 설계(設計) 시공(施工) 관리(管理)해야 될 것이다. 2. 도로녹화조경(道路綠化造景)의 기본대상(基本対象)은 도로녹화(道路綠化), 보도식재(步道植栽) 및 식수대(植樹帶) 환경시설대(環境施設帶) 및 꽃동산, 가로수등(街路樹等)의 식재(植栽) 및 조성(造成)과 도로(道路)비탈면의 안정녹화조경(安定綠化造景)이며 그밖에 중앙분리대(中央分離帶) 및 교통도(交通島), "인터체인지" 및 휴게시설등(休憩施設等)도 필수요소(必須要素)가 된다. 3. 도로녹화조경기술개발(道路綠化造景技術開発)의 기본방향(基本方向)은 도로교통(道路交通)의 안전(安全)과 쾌적성(快適性)을 높이고 연도(沿道)의 자연환경(自然環境)의 보전(保全) 및 생활환경(生活環境)의 녹화개선(綠化改善)에 기여하여 종합적(綜合的)인 도로기능(道路機能)을 발휘(発揮)할 수 있도록 설정(設定)해야 될 것이다. 4. 도로녹화조경(道路綠化造景)의 기본기능(基本機能)은 개개(個個) 수목(樹木)의 식재(植栽)로서 복수녹(複数綠)의 효용(効用)을 구성(構成)함에 있으며, 이러한 기본기능(基本機能)은 경관조성기능(景観造成機能)(경관조절기능(景観調整機能) 및 경관연출기능(景観演出機能)), 환경보전기능(環境保全機能)((재해방지기능(災害防止機能) 및 환경조화기능(環境調和機能)), 그리고 교통안전기능(交通安全機能) (유도기능(誘導機能), 사고방지기능(事故防止機能) 및 휴게조성기능(休憩助成機能)으로 대별(大別)하여 분석평가(分析評価)하는 제도(制度)가 수립(樹立)되어야 할 것이다. 5. 도로(道路)비탈면의 녹화조경시(綠化造景時)에는 특(特)히 교통안전성(交通安全性)의 확보(確保), 생활환경(生活環境)의 보전(保全), 경관(景観)의 조화(調和)와 창조(創造), 조경식물(造景植物)의 선택(選択) 및 생육기반(生育基盤)의 안정시(安定等)에 관(関)한 세부적인 조사(調査)가 선행(先行)되어야 한다. 6. 도로식재시공(道路植栽施工)에 있어서는 기본공정관리계획(基本工程管理計劃), 즉 품질관리(品質管理), 공정관리(工程管理), 안전관리(安全管理)에 관(関)한 사항(事項)은 물론 적기적수(適期適樹) 및 적지적수(適地適樹)가 되도록 해야 된다. 7. 녹화수(綠化樹)의 식재(植栽)(특(特)히 가로수(街路樹))에 있어서는 지주설치(支柱設置)의 재료(材料) 및 형식(型式), 시공(施工) 및 관리기술(管理技術)에 관(関)한 시험연구(試驗硏究)가 시급히 요망(要望)된다. 8. 도로녹화조경관리기술(道路綠化造景管理技術)의 기본방향(基本方向)은 풍부한 푸른경관(景観)과 쾌적(快適)한 도로환경(道路環境)을 지속적으로 확보(確保) 유지(維持) 향상(向上)할수 있도록 설정(設定)해야 될것이며, 이를 위해서는 수목(樹木)의 전정(剪定) 및 정자(整姿), 병충해(病虫害)의 방제(防除), 식재지(植栽地) 및 식재수(植栽樹)의 유지관리(維持管理)등에 대해서 정규적인 점검을 실시하여 필요(必要)한 조치를 제때에 취할수 있도록 하는 점검관리제(占検管理制)를 채택(採択)해야 될 것이다.

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재몰유선택적정황하공동특성대우고객희호적영향(在没有选择的情况下共同特性对于顾客喜好的影响): 조절초점적조절작용(调节焦点的调节作用) (The Effect of Common Features on Consumer Preference for a No-Choice Option: The Moderating Role of Regulatory Focus)

  • Park, Jong-Chul;Kim, Kyung-Jin
    • 마케팅과학연구
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    • 제20권1호
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    • pp.89-97
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    • 2010
  • 本文研究共同特性对于无选择权的影响, 并涉及到了调节焦点理论. 本文主要着眼于这三个因子以及他们之间的关系. 之前的研究已经广泛涉及到这三个方面. 第一, 共同特性影响已经被广为研究. Tversky (1972) 开创了这个理论, EBA 模型: 通过消除方面. 根据这个理论, 消费者在比较的过程中更易于注意特殊的特性, 而忽略共同特性. 最近, 更多的研究开始针对于此模型对于消费者行为的影响. Chernev (1997) 认为增加共同特性可以减少选择距离. 但是, 随后Chernev (2001) 的研究指出共同特性可能是消费者认知上的负担, 所以他们更喜欢启发式的过程而不是系统式的过程. 这些研究提出了一系列问题: 共同特性是否影响顾客选择? 如果是的话, 这些影响是什么样子的? 第二, 一些研究指出没有选择的状况是消费者最好的选择, 他们在犹豫不决时用这种方法回避选择. 其他关于这一理论的研究是时间的压力, 消费者自信, 以及可供选择的数量. 第三, 调节聚焦理论在目前非常流行. 消费者有两个焦点目标: 促进和制止. 促进聚焦主要和希望, 野心, 成功, 获得等有关; 而制止聚焦和责任, 职责, 安全, 规避等有关. 调节聚焦理论预测了顾客的感情, 创造, 态度, 记忆, 表现, 和判断. 而这些都是市场营销研究的领域这些文献为本文的研究提供了一些理论支持. 特别是增加共同特征而不是忽略他们可以增加选择过程中克制消费者的没有选择状况的比重, 其对于促进消费者的作用确实相反的. 本文通过两个试验进行验证. 第一个是2 X 2 组间的设计(共同特性X调节聚焦), 数码相机作为相关的客体. 特别的是, 调节聚焦变量是从11个问题中取得的. 共同特性包括焦距, 重量, 记忆卡, 电池, 而像素和价格作为独特特性. 结果证明了我们的假设, 那就是增加共同特性增加了克制消费者的无选择比重, 而对促进消费者没有作用. 第二个试验被用来复制第一个实验的结果. 这个实验和之前的基本相同, 只有两个方面不同—主要控制和研究客体. 在促进的前提下, 研究对象必须一些词例如: 利润, 野心, 高兴, 成功, 发展等. 在克制的前提下, 他们必学写下坚持, 安全, 保护, 规避, 损失, 责任等词. 实验证明我们假设是成立的. 本研究说明了共同特性对于顾客选择的二重效果. 增加共同特性可以提高或者降低无选择状况. 本文对于理论研究和实践上都有着贡献. 对于市场营销人员来说, 他们可能需要根据顾客的划分来考虑产品的共同特性. 理论上, 研究结果支持共同特性和无选择状况的调节变量. 最后, 本文也有一些不足, 例如过于强调态度的重要性等. 我们希望本文能够为未来的研究做出抛砖引玉的作用.

고려(高麗) 금동탑(金銅塔)을 통해 본 법주사(法主寺) 팔상전(捌相殿)의 구조형식계통(構造形式系統) (The Structural Lineage of Palsangjeon in Pubjoo Temple Analyzed through Gilt-bronze Pagoda in the Koryo Period)

  • 김경표
    • 건축역사연구
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    • 제14권1호
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    • pp.89-105
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    • 2005
  • The central aim of this thesis is to see if the structure of Palsangjeon(捌相殿) in Pubjoo Temple(法住寺), a five sto wooden pagoda in Chosen(朝鮮) Dynasty, was handed down from the ancient and middle ages. This study was performed through an analysis of Gilt-Bronze Pagoda built in Koryo(高麗) period. In other words, it is aimed at analyzing which lineage the structure of Palsangjeonbelongs to as a wooden pagoda. In analyzing the structure of Palsangjeon, I attempted to find out its source from the remains of Koryo period prior to the Chosen Dynasty. Examples are the Gilt-Bronze Pagoda, built during the Koryo period. I have also examined its relationship with other existing wooden pagodas and remains. The analysis of Palsangjeon, a five story wooden pagoda in Chosen Dynasty, focuses on the following: First, I explored the possibilities of whether the structure of Palsangjeon was newly invented in Chosen Dynasty, or if it had been derived from the wooden pagodas in the Koryo period. Secondly, I tried to find out if the stable vertical planes, with a great successive diminution ratio, were derived from the middle age, i.e. Koryo period. The results of the study of Palsangjeon through Gilt-Bronze Pagoda analysis are as follows: 1. The structure of Gilt-Bronze Pagoda, a wooden pagoda from the Koryo period, is roughly classified into the accumulation type, using pipe pillars, and the one story type using whole pillars. In the accumulation type, stories are connected in either a flat format or an intervening format. The Gilt-Bronze Pagoda is mainly composed of pipe pillars, with some whole pillars. However, the central pillar was omitted in the building structure. Generally, the upper and lower stories are connected by pipe pillars in a crutch format. All the pillars, whether they are pipe pillars or whole pillars, used Naiten(內轉) technology. The Eave supporter has the Haang type(下昻) and the Muhaang type(無下昻). In most cases, high balustrades are furnished, but few tables of high balustrades have been found. The slanting roof formats have been handed down from Paekche(百濟), Silla(新羅), or Koryo(高麗). However, the structure of the octagon is assumed to be derived from Koguryo(高句麗). The structure of the Gilt-Bronze Pagoda from the Koryo period is mainly composed of accumulated flat squares, with some spire types. intervening format, the structure of Palsangjeon used whole pillars in a half story format in which upper level side pillars are installed on the lower level tie beam. From the Bronze Pagoda from the Koryo period, we can assume that the half story format of wooden pagodas that has stable vertical planes with a great successive diminution ratio was created during the mid-Koryo period at the latest and had been idly developed by the time of the Chosen Dynasty. 3. The whole pillars in Palsangjeon are also found in Gilt-Bronze Pagodas from the Koryo period. Hence, all of the pillars in Palsangjeon seem to have been handed down from the ancient construction technology. They were also used in the construction of wooden pagodas from the Koryo period. Therefore, it is assumed that Palsangjeon was constructed using the construction technology of the Chosen Dynasty that had been developed from the wooden pagoda construction technology of the Koryo period. The stable vertical planes with a great successive diminution ratio in Palsangjeon are derived from ancient Korean wooden pagodas, which have developed into indigenous Korean wooden pagodas with fairly stable vertical planes and a great design, in the half story format of Koryo and Chosen Dynasty. Therefore, it is assumed that the structure of Palsangjeon has a systematic relationship with traditional Korean wooden pagodas and is one of the indigenous Korean wooden pagoda structures. 4. In China, the intervening format has been mainly used between stories in multi-story architecture since the ancient days. At the same time, the flat format as also used in ancient and middle ages. However, the flat format was replaced by whole pillars during the Ming(明) and Manchu(淸) Dynasties, in favor of simple and compact construction. The half-story format, in which upper level side pillars are installed on tie beams, has been found in some cases, but it doesn't seem to have been the primary construction technology. Few traces of the half-story format have been found in multi-story architecture in Japan, and it has not been used as a general construction format. By contrast, the half-story format, which seems to have been derived from the Koryo period, was used as a general construction format in multi-story architecture of the Chosen Dynasty. The construction technology of multi-story architecture is related to that of multi-story wooden pagodas, but they have different production technologies. It seems that the structure of Palsangjeon did not just adopt the construction technology of multi-story architecture in the Chosen Dynasty, but it was developed from wooden pagodas in the Koryo period, including the Gilt-Bronze Pagoda. 5. Since the ancient days, most Chinese and Japanese wooden pagodas have adopted an accumulation type of structure using pipe pillars, with accumulated pointed towers. On the other hand, though most Korean wooden pagodas have also adopted an accumulation type of structure from the ancientdays, one story type using whole pillars was created in the Koryo and Chosen Dynasties. The wooden pagoda structure of Palsangjeon, with stable vertical planes in a half story format, is a unique Korean construction technology, different from the construction technologies of Chinese and Japanese wooden pagodas. This thesis clearly determined the structural characteristics of Palsangjeon. However, various remains have yet to be analyzed in depth, to establish an accurate construction technology system. In the beginning of this thesis, I had difficulty in precisely interpreting the internal structure of the Gilt-Bronze Pagoda from its appearance. However, in the process of study, the more serious problem was that there are few remains or ruins of multi-story architecture in ancient and the middle ages of Korea. Therefore, it is urgent to discover various remains in the future. This thesis succeeded in determining the structural characteristics of Palsangjeon. However, it fell short of clarifying the structural lineage of the stable vertical planes, although they show indigenous Korean architectural taste, representing the unique national emotion, and the construction format of multi-story wooden pagodas in Korea. I hope this is clarified in the future research.

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착상전 유전진단을 위한 유전상담 현황과 지침개발을 위한 기초 연구 (A Study of Guidelines for Genetic Counseling in Preimplantation Genetic Diagnosis (PGD))

  • 김민지;이형송;강인수;정선용;김현주
    • Journal of Genetic Medicine
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    • 제7권2호
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    • pp.125-132
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    • 2010
  • 목 적: 착상전 유전진단(preimplantation genetic diagnosis, PGD)은 유전질환을 가진 부부들을 대상으로 체외수정을 통해 획득한 배아에서 유전진단을 하는 방법이다. 다양한 유전질환을 가진 부부에게 그 질환에 맞는 PGD의 설계가 진행되어야 하기 때문에 PGD 시행 전유전상담을 시행하는 것은 PGD 설계에 있어서 매우 중요하다. 이에, PGD 시행 시 필요한 유전상담의 내용에 대해 환자 및 가족과 전문가의 구체적인 의견을 수렴하고 분석하고자 하였다. 대상 및 방법: 본 연구는 PGD에 있어서 유전상담의 필요성과 중요성에 대한 의견을 알아보고자, 2010년 2월 3일부터 4월 30일까지 PGD를 실시 또는 실시 예정인 부부들과 PGD 관련 전문가들을 대상으로 이메일과 직접 설문지를 배포하여 설문조사를 실시하였다. 결 과: 환자 60명과 전문가 31명을 포함하여 총 91명이 설문조사에 응답하였으며, 환자들은 염색체 이상 질환 49명(81.7%)과 단일유전자 이상 질환 11명(18.3%) 이었다. 설문에 응답한 환자와 전문가 모두 유전상담이 PGD의 의료서비스 일환으로 반드시 필요하다고 답하였다. 환자의 충분한 이해를 위하여 필요한 유전상담의 시간에 대해 환자와 가족 그리고 전문가 의견을 수렴한 결과, 각각 45명(75.0%)과 23명(74.2%)이 적정한 유전상담시간을 30분 이상이라고 응답하였다. 하지만, 현 의료시스템에서는 짧은 진료시간 내 진료와 유전상담을 동시에 진행함으로써 환자에게 완벽한 정보제공이 이루어지지 않는 것으로 나타났다. 한편, 전문가 그룹에서는 진료시간의 부족과 유전질환의 정보 부족이 유전상담의 어려운 점이라고 답하였으며, 이에 비 의사(non-MD) 전문유전상담사가 필요하다는 의견이 30명(96.7%)으로 높게 나타났다. 환자와 가족들은 PGD 시술 시 예기치 못한 결과의 가능성, 환자가 가진 유전질환의 위험을 예방할 수 있는 선택사항, 환자가 가지고 있는 유전질환의 위험도 평가, 유전자 검사 시 검사의 목적 설명 및 검사기술의 한계점과 오진률의 설명, PGD 시술 전반에 관한 기술적인 정보 등에 대하여 관심을 가지고 있으며 더 자세한 설명을 필요로 하는 것으로 나타났다. 이에 대한 전문가 의견 역시 환자 및 가족이 관심 있고 자세한 설명을 원하는 정보와 대부분 일치하였다. 이에 따라 환자의 요구와 의견으로 나타난 위의 결과들을 향후 PGD를 위한 유전상담의 지침(guide-line) 구축 시 반영하여야 할 것으로 사료된다. 결 론: 본 연구에서 유전진단과 생식의학 기술의 발전과 더불어 PGD의 적용과 효율성 등에 대한인식이 높아짐에 따라, PGD를 시행함에 있어서 구체적이고 체계적인 유전상담이 필요하다는 것을 확인할 수 있었다. 본 연구의 설문조사 결과가 향후 PGD를 위한 유전상담 지침서(guideline)에 반영되어 적절한 PGD의 설계, 실시, 사후관리에 큰 도움이 되기를 기대한다.

'문학-미술-과학' 융합교육 프로그램의 개발 및 적용 사례 연구(II) (A Case Study(II) on Development and Application of 'Literature-Art-Science' Integrated Education Programs)

  • 최병길
    • 한국과학예술포럼
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    • 제32권
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    • pp.319-334
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    • 2018
  • 본 연구는 '문학-미술-과학' 융합교육 프로그램의 개발과 적용을 통하여 학습자의 상상력 및 창의력의 향상을 확인하기 위한 사례 연구이다. 그 연구대상은 군산술산초등학교 1-4학년 학생 29명 중 25명이었다. 연구 시기는 2017년 9월부터 12월까지 4개월의 기간이었으며, 장소로는 군산술산초등학교 미술실을 활용했다. 10개 프로그램은 학년별로 매주 월요일부터 금요일까지 오후 1시부터 3시까지 2시간을 1회기로 총 10회기가 진행되었다. 연구자는 본 프로그램 10개 주제를 평면조형 8개와 입체조형 2개로 정하고, 여름방학 동안에 스토리텔링 작업을 완료했다. 그리고 그것들을 저:중:고(3:5:2)의 차별화된 수준으로 조정하였다. 평면조형은 '괴물 고릴라 영화 이야기'(저), '경주 최씨 정신 배우기'(중), '천연재료로 만든 내 친구 이야기'(저), '나의 꿈 해몽하기'(중), '내 스마트폰 속의 사물들을 모아보기'(중), '시집보내기 재판놀이'(중), '내가 좋아하는 동시를 그림 그리기'(고), '내가 좋아하는 동요를 그림 그리기'(고)이며, 입체조형은 '내 마음의 파랑새 찾기'(저), '내가 갖고 싶은 사물 만들기'(중)였다. 연구자는 주제별로 각기 다른 미술표현 기법을 활용했는데, 그것은 순서대로 마블링 기법, 한지공예 기법, 콤바인 페인팅 기법, 콜라주 기법, 촛불 그을림 기법, 콜라주 기법, 상상화 기법, 상상화 기법, 지점토공예 기법, 상상화기법이었다. 그리고 프로그램을 진행하면서 재료들의 생육과정이나 제조과정과 관련된 과학 지식을 전달하였다. 본 프로그램을 진행하기 이전과 진행한 이후에 토란스(Ellis Paul Torrance, 1915-2003)의 TTCT(The Torrance Tests of Creative Thinking) 도형 검사 B형과 A형으로 학습자의 융합적 사고력 및 감성적 체험을 고찰했다. 그리고 그 자료를 토대로 검사결과의 평균 차이의 유의성을 검증하기 위해서 대응 t-검증을 실시하였다. 창의력 요소별 및 평균 창의력 지수별로 분석한 결과 '유창성'에서는 유의한 차이(t=3.47, p<.01)가 나타났으며, '독창성'에서도 유의한 차이(t=3.59, p<.01)가 나타났다. 연구자가 이와 같은 작품의 제작과정, 결과물의 사진 자료 등을 정리, 분석한 결과는 다음과 같다. 첫째, 미술중심 STEAM 수업으로 진행한 본 프로그램으로부터 문학적인 내용을 미술적인 내용으로 전환시키는 학습자의 융합적 사고력에서 종합적인 문제해결 능력이 향상되었다. 둘째, 학습자는 10가지 미술표현 기법을 활용한 미술중심 STEAM 수업을 통하여 학습에 대한 다양한 상상력, 창의성, 감성적 체험을 거두었다. 셋째, 학습자는 문제해결 과정에서 친구들과의 협동심, 의사소통, 배려하는 마음이 성숙해졌다. 넷째, 10가지 미술표현 기법을 진행함에 있어서 도입과 종료 시에 각 기법과 관련된 유명 작가와 작품의 소개를 통하여 학습자의 자기만족감이 고취되었다. 이와 같이 학습자의 융합적 사고력과 감성적 체험의 영역에 대한 통계 수치는 유의성이 있는 것으로 나타나 대부분의 학습자가 본 프로그램을 통하여 자신감 있게 창의적으로 표현해내는 능력의 향상을 가져왔음을 일러준다.

가족계획과 모자보건 통합을 위한 조산원의 투입효과 분석 -서산지역의 개입연구 평가보고- (An Intervention Study on Integration of Family Planning and Maternal/Infant Care Services in Rural Korea)

  • 방숙;한성현;이정자;안문영;이인숙;김은실;김종호
    • Journal of Preventive Medicine and Public Health
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    • 제20권1호
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    • pp.165-203
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    • 1987
  • This project was a service-cum-research effort with a quasi-experimental study design to examine the health benefits of an integrated Family Planning (FP)/Maternal & Child health (MCH) Service approach that provides crucial factors missing in the present on-going programs. The specific objectives were: 1) To test the effectiveness of trained nurse/midwives (MW) assigned as change agents in the Health Sub-Center (HSC) to bring about the changes in the eight FP/MCH indicators, namely; (i)FP/MCH contacts between field workers and their clients (ii) the use of effective FP methods, (iii) the inter-birth interval and/or open interval, (iv) prenatal care by medically qualified personnel, (v) medically supervised deliveries, (vi) the rate of induced abortion, (vii) maternal and infant morbidity, and (viii) preinatal & infant mortality. 2) To measure the integrative linkage (contacts) between MW & HSC workers and between HSC and clients. 3) To examine the organizational or administrative factors influencing integrative linkage between health workers. Study design; The above objectives called for quasi-experimental design setting up a study and control area with and without a midwife. An active intervention program (FP/MCH minimum 'package' program) was conducted for a 2 year period from June 1982-July 1984 in Seosan County and 'before and after' surveys were conducted to measure the change. Service input; This study was undertaken by the Soonchunhyang University in collaboration with WHO. After a baseline survery in 1981, trained nurses/midwives were introduced into two health sub-centers in a rural setting (Seosan county) for a 2 year period from 1982 to 1984. A major service input was the establishment of midwifery services in the existing health delivery system with emphasis on nurse/midwife's role as the link between health workers (nurse aids) and village health workers, and the referral of risk patients to the private physician (OBGY specialist). An evaluation survey was made in August 1984 to assess the effectiveness of this alternative integrated approach in the study areas in comparison with the control area which had normal government services. Method of evaluation; a. In this study, the primary objective was first to examine to what extent the FP/MCH package program brought about changes in the pre-determined eight indicators (outcome and impact measures) and the following relationship was first analyzed; b. Nevertheless, this project did not automatically accept the assumption that if two or more activities were integrated, the results would automatically be better than a non-integrated or categorical program. There is a need to assess the 'integration process' itself within the package program. The process of integration was measured in terms of interactive linkages, or the quantity & quality of contacts between workers & clients and among workers. Intergrative linkages were hypothesized to be influenced by organizational factors at the HSC clinic level including HSC goals, sltrurture, authority, leadership style, resources, and personal characteristics of HSC staff. The extent or degree of integration, as measured by the intensity of integrative linkages, was in turn presumed to influence programme performance. Thus as indicated diagrammatically below, organizational factors constituted the independent variables, integration as the intervening variable and programme performance with respect to family planning and health services as the dependent variable: Concerning organizational factors, however, due to the limited number of HSCs (2 in the study area and 3 in the control area), they were studied by participatory observation of an anthropologist who was independent of the project. In this observation, we examined whether the assumed integration process actually occurred or not. If not, what were the constraints in producing an effective integration process. Summary of Findings; A) Program effects and impact 1. Effects on FP use: During this 2 year action period, FP acceptance increased from 58% in 1981 to 78% in 1984 in both the study and control areas. This increase in both areas was mainly due to the new family planning campaign driven by the Government for the same study period. Therefore, there was no increment of FP acceptance rate due to additional input of MW to the on-going FP program. But in the study area, quality aspects of FP were somewhat improved, having a better continuation rate of IUDs & pills and more use of effective Contraceptive methods in comparison with the control area. 2. Effects of use of MCH services: Between the study and control areas, however, there was a significant difference in maternal and child health care. For example, the coverage of prenatal care was increased from 53% for 1981 birth cohort to 75% for 1984 birth cohort in the study area. In the control area, the same increased from 41% (1981) to 65% (1984). It is noteworthy that almost two thirds of the recent birth cohort received prenatal care even in the control area, indicating that there is a growing demand of MCH care as the size of family norm becomes smaller 3. There has been a substantive increase in delivery care by medical professions in the study area, with an annual increase rate of 10% due to midwives input in the study areas. The project had about two times greater effect on postnatal care (68% vs. 33%) at delivery care(45.2% vs. 26.1%). 4. The study area had better reproductive efficiency (wanted pregancies with FP practice & healthy live births survived by one year old) than the control area, especially among women under 30 (14.1% vs. 9.6%). The proportion of women who preferred the 1st trimester for their first prenatal care rose significantly in the study area as compared to the control area (24% vs 13%). B) Effects on Interactive Linkage 1. This project made a contribution in making several useful steps in the direction of service integration, namely; i) The health workers have become familiar with procedures on how to work together with each other (especially with a midwife) in carrying out their work in FP/MCH and, ii) The health workers have gotten a feeling of the usefulness of family health records (statistical integration) in identifying targets in their own work and their usefulness in caring for family health. 2. On the other hand, because of a lack of required organizational factors, complete linkage was not obtained as the project intended. i) In regards to the government health worker's activities in terms of home visiting there was not much difference between the study & control areas though the MW did more home visiting than Government health workers. ii) In assessing the service performance of MW & health workers, the midwives balanced their workload between 40% FP, 40% MCH & 20% other activities (mainly immunization). However, $85{\sim}90%$ of the services provided by the health workers were other than FP/MCH, mainly for immunizations such as the encephalitis campaign. In the control area, a similar pattern was observed. Over 75% of their service was other than FP/MCH. Therefore, the pattern shows the health workers are a long way from becoming multipurpose workers even though the government is pushing in this direction. 3. Villagers were much more likely to visit the health sub-center clinic in the study area than in the control area (58% vs.31%) and for more combined care (45% vs.23%). C) Organization factors (admistrative integrative issues) 1. When MW (new workers with higher qualification) were introduced to HSC, it was noted that there were conflicts between the existing HSC workers (Nurse aids with less qualification than MW) and the MW for the beginning period of the project. The cause of the conflict was studied by an anthropologist and it was pointed out that these functional integration problems stemmed from the structural inadequacies of the health subcenter organization as indicated below; i) There is still no general consensus about the objectives and goals of the project between the project staff and the existing health workers. ii) There is no formal linkage between the responsibility of each member's job in the health sub-center. iii) There is still little chance for midwives to play a catalytic role or to establish communicative networks between workers in order to link various knowledge and skills to provide better FP/MCH services in the health sub-center. 2. Based on the above findings the project recommended to the County Chief (who has power to control the administrative staff and the technical staff in his county) the following ; i) In order to solve the conflicts between the individual roles and functions in performing health care activities, there must be goals agreed upon by both. ii) The health sub·center must function as an autonomous organization to undertake the integration health project. In order to do that, it is necessary to support administrative considerations, and to establish a communication system for supervision and to control of the health sub-centers. iii) The administrative organization, tentatively, must be organized to bind the health worker's midwive's and director's jobs by an organic relationship in order to achieve the integrative system under the leadership of health sub-center director. After submitting this observation report, there has been better understanding from frequent meetings & communication between HW/MW in FP/MCH work as the program developed. Lessons learned from the Seosan Project (on issues of FP/MCH integration in Korea); 1) A majority or about 80% of the couples are now practicing FP. As indicated by the study, there is a growing demand from clients for the health system to provide more MCH services than FP in order to maintain the achieved small size of family through FP practice. It is fortunate to see that the government is now formulating a MCH policy for the year 2,000 and revising MCH laws and regulations to emphasize more MCH care for achieving a small size family through family planning practice. 2) Goal consensus in FP/MCH shouBd be made among the health workers It administrators, especially to emphasize the need of care of 'wanted' child. But there is a long way to go to realize the 'real' integration of FP into MCH in Korea, unless there is a structural integration FP/MCH because a categorical FP is still first priority to reduce the rate of population growth for economic reasons but not yet for health/welfare reasons in practice. 3) There should be more financial allocation: (i) a midwife should be made available to help to promote the MCH program and coordinate services, (in) there should be a health sub·center director who can provide leadership training for managing the integrated program. There is a need for 'organizational support', if the decision of integration is made to obtain benefit from both FP & MCH. In other words, costs should be paid equally to both FP/MCH. The integration slogan itself, without the commitment of paying such costs, is powerless to advocate it. 4) Need of management training for middle level health personnel is more acute as the Government has already constructed 90 MCH centers attached to the County Health Center but without adequate manpower, facilities, and guidelines for integrating the work of both FP and MCH. 5) The local government still considers these MCH centers only as delivery centers to take care only of those visiting maternity cases. The MCH center should be a center for the managment of all pregnancies occurring in the community and the promotion of FP with a systematic and effective linkage of resources available in the county such as i.e. Village Health Worker, Community Health Practitioner, Health Sub-center Physicians & Health workers, Doctors and Midwives in MCH center, OBGY Specialists in clinics & hospitals as practiced by the Seosan project at primary health care level.

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지각된 품질요인이 고객충성도에 미치는 영향: PB와 NB간의 차이분석 (The Effects of Perceived Quality Factors on the Customer Loyalty: Focused on the Analysis of Difference between PB and NB)

  • 예종석;전소연
    • 한국유통학회지:유통연구
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    • 제15권2호
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    • pp.1-34
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    • 2010
  • 소비자의 구매 행위가 합리적이고 실용적인 방향으로 변화하는데 힘입어 할인점업계는 급속한 외형적인 성장과 함께 경쟁도 치열하다. 따라서 업계는 그 해결책으로 차별화와 수익성을 동시에 실현 시킬 수 있는 유통업체 브랜드(PB: Private Brand) 개발에 사활을 걸고 있다. 또한 치열한 경쟁 환경 하에서 생존하기 위해서는 고객만족을 넘어서 고객충성도를 높이는 것이 효과적인 방법임이 밝혀짐에 따라 PB가 고객충성도를 제고시키기 위한 전략적인 도구로 사용되고 있다. PB 이용 고객의 충성도를 높이려면 우선 고객집단의 특성을 파악해서 소비자가 지각하는 품질수준을 우선적으로 맞춰줘야 고객만족과 고객신뢰를 얻을 수 있고 결과적으로 고객충성도로 유도할 수 있다. 이에 본 연구는 지각된 품질에 영향을 미치는 선행요인과 고객충성도에 영향을 미치는 변수들 간의 관계에 대한 체계적인 분석결과를 제시하기 위해 선행연구에서 검증된 인과관계를 기반으로 연구모형과 연구가설을 설정했고, 주요 연구결과는 다음과 같다. 기업명성, 브랜드명성, 제품경험, 브랜드친숙도가 높을수록 지각된 품질이 높아지고, 지각된 품질이 높을수록 고객만족, 고객신뢰, 고객충성도가 높아지며, 고객만족과 고객신뢰가 높을수록 고객충성도가 높아지는 것으로 조사되었다. 또한 기업명성이 지각된 품질에 미치는 영향력은 PB가 NB보다 높게 나타난 반면 브랜드명성과 브랜드친숙도가 지각된 품질에 미치는 영향력은 NB가 PB보다 높게 나타났다. 이러한 실증분석 결과는 지각된 품질에 영향을 미치는 선행요인과 결과요인에 대한 보다 명확한 이해를 바탕으로 실무자가 마케팅 활동을 하는데 유용하게 활용할 수 있을 것이다.

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