• Title/Summary/Keyword: Switching Cost

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Determinants of perceptual switching costs for digital game: focused on the different effects of basic psychological needs satisfaction (게임 전환 비용의 결정 요인: 모바일 게임 사용자의 기본적 심리 욕구 충족 차이를 중심으로)

  • Kim, Young-Berm;Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.11 no.1
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    • pp.131-139
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    • 2020
  • Gamers switch their games to a new when get bored or encounter more attractive ones. Switching cost varies by gamers and depends on how they are satisfied with their current game. This study evaluates the satisfaction with current games as the miltiple basic psychological need in the self-determination theory and suggests 'needs-costs' causality research model that explain the variety of gamer's switching behavior. As the empirical test to domestic mobile gamers, the autonomy fulfillment to current game affect reversely with those of autonomy and relatedness. Those relationships between need satisfaction and perceptual switching cost vary according to their age and game genre preference. The results would be applied to understand gamers' switching behavior.

Effects of Customer Satisfaction, Perceived Switching Costs and Regret on Repurchasing Intention: The Case of Coffee Chains (고객 만족, 인지된 전환 비용, 후회가 재구매 의도에 미치는 영향: 커피 전문점 사례를 바탕으로)

  • Kim, Byoungsoo
    • Journal of Digital Convergence
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    • v.15 no.3
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    • pp.87-98
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    • 2017
  • As the market for coffee chains becomes fierce, it is important for coffee chains to establish an enduring relationship with customers and encourage them to revisit their stores. Thus, it becomes important to understand consumers' repurchase decision-making mechanisms in the context of coffee chains. Customer satisfaction, perceived switching costs, and regret were considered as the main factors of customers' repurchase intentions. Especially, the effect of regret experience of coffee chains on consumers' repurchase decision was examined. In addition, coffee quality, physical environment quality, service encounters performance, and brand trust were considered as attributes of coffee shop selection, and their effects on customer satisfaction and perceived switching cost were investigated. The results of the study showed that customer satisfaction and perceived switching costs had a positive effect on repurchase intention, while regret had a negative effect on repurchase intention. Coffee quality and physical environmental quality had no significant effect on customer satisfaction and perceived conversion cost. Service encounter performance had a significant impact on perceived switching costs alone. Brand trust had a significant impact on both customer satisfaction and perceived switching cost.

A Study on the Substation Switching System Reliability (신뢰도를 고려한 변전소의 스위칭 평가함수에 관한 연구)

  • Lee, S.K.;Choi, J.Y.;Park, J.K.
    • Proceedings of the KIEE Conference
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    • 1990.11a
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    • pp.235-238
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    • 1990
  • This paper presents a method of finding the optimal path of which is considered the switching cost and the reliability index. The problem is formulated as an optimization problem and solved by the maximum flow/mimimum cut method. The objective of this paper is to find the optimal path and minimize the failure cost and switching cost. Presented method has been simulated and the results are discussed.

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Hybrid Cascaded MLI topology using Ternary Voltage Progression Technique with Multicarrier Strategy

  • Venugopal, Jamuna;Subarnan, Gayathri Monicka
    • Journal of Electrical Engineering and Technology
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    • v.10 no.4
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    • pp.1610-1620
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    • 2015
  • A major problem in conventional multilevel inverter is that an increase in power semiconductor switches causes an increase in cost and switching losses of the inverter. The multicarrier strategy adopted for the multilevel inverters has become more popular due to reduced cost, lower harmonic distortion, and higher voltage capability than the conventional switching strategy applied to inverters. Various topologies and modulation strategies have been reported for utility and drive applications. Level shifted based pulse width modulation techniques are proposed to investigate the performance of the multilevel inverter. The proposed work focuses on reducing the utilized switches so that the cost and the switching losses of the inverter do not go up and the consistent efficiency could be achieved. This paper presents the detailed analysis of these topologies. The analysis is based on the number of switches, DC sources, output level, maximum voltage, and the efficiency. As an illustration, single phase cascaded multilevel inverter topologies are simulated using MATLAB/SIMULINK and the experimental results demonstrate the viability of these inverters.

A Study on the difference in Customer's buying decision on Smartphone among products types (제품 유형별 소비자의 스마트폰 구매결정 차이 연구)

  • Kang, Byung Goo;Lee, Han Won;Han, Pil Koo;Jun, Byoung Ho
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.7 no.1
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    • pp.111-125
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    • 2011
  • Smartphone is becoming as a core device of mobile environment. The purpose of this study is to investigate the factors affecting customer's buying decision on smartphone. Based on prior studies and cases, this study identifies network effect, switching cost, function, design, brand, after service, price as affecting factors of customer's buying decision on smartphone. It also aims to investigate the relationship between network effect/switching cost and re-purchasing. Result shows that network effect brand, after service are significantly related to customer's buying decision on smartphone by device types, but switching cost, function, design, price are not. Network effect also was found to be significantly related to the re-purchasing. The result of this study may provide a guideline of supply strategy with smartphone suppliers.

Power Factor Correction Improvement and Total Harmonic Distortion Reducing for Panel's Air-conditioner (패널용 에어컨의 역률 개선 및 고조파 저감)

  • Park, S.W.;Park, J.W.;Lee, H.W.
    • Proceedings of the KIEE Conference
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    • 2001.10a
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    • pp.258-261
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    • 2001
  • High Power factor Active Filter converter is used for Inverter Air conditioner power supply to meet IEC standard. In the active filter topology for power factor, extra switch just control the input current indirectly to meet the IEC standard for reducing the cost and size. In this paper, low cost converter was suggested by simulation using extra switch which auxiliary pulse is inserted and quasi resonant soft switching topology control is adapted for panel's inverter air conditioner converter Inserting auxiliary Pulse method to the extra switch has the benefit of reducing THD by low cost input control circuit. And also quasi resonant soft switching topology can reduce switching loss. So both technical is suitable for Panel's Air conditioner.

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Dual Path Magnetic-Coupled AC-PDP Sustain Driver with Low Switching Loss

  • Lee Jun-Young
    • Journal of Power Electronics
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    • v.6 no.3
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    • pp.205-213
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    • 2006
  • A cost-effective magnetic-coupled AC-PDP sustain driver with low switching loss is proposed. The transformer reduces current stress in the energy recovery switches which affects circuit cost and reliability. The turns-ratio can be used to adjust the sustain pulse slopes which affect gas discharge uniformity. Dividing the recovery paths prevents abrupt changes in the output capacitance and thereby switching losses of the recovery switches is reduced. In addition, the proposed circuit has a more simple structure because it does not use the recovery path diodes which also afford a large recovery current. By reducing the current stress and device count in the energy recovery circuit, the proposed driver may have decreased circuit cost and improved circuit reliability.

Cost Estimation and Economical Efficiency Analysis of Impulse Magnetizer using Semiconductor Switching Device (반도체 스위칭 소자를 이용한 임펄스 착자기의 비용 산정 및 경제성 분석)

  • Kim, Pill-Soo;Kim, Yong;Baek, Soo-Hyun;Kwon, Soon-Do;Yoon, Suk-Ho
    • The Proceedings of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.11 no.4
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    • pp.66-73
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    • 1997
  • A capacitor discharge impulse magnetizer using semiconductor switching device is used to produce a high current impulse of short duration in a magnetizing fixture for magnets of the various shapes. The price of today's magnetizer is relatively expensive. This paper described a method for cost estimation of capacitor discharge impulse magnetizer using semiconductor switching device and the economical efficiency analysis. We used a cost structure consisted of five major subsystems. Especially, we estimated the potential for a cost reductions in impulse magnetizer as a function of time using the learning curve, and the potentials of cost by depreciation. The reliable results were obtained by using iron-core fixture coupled to a middle-voltage magnetizer.

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LED Driver by the Low Cost DSP (저가형 DSP를 이용한 LED 구동회로)

  • Song, Jae-Wook;Yoo, Jin-Wan;Park, Chong-Yeun
    • Journal of Industrial Technology
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    • v.32 no.A
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    • pp.103-107
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    • 2012
  • Due to improvement of the semiconductor technology, the LED replaces the conventional lighting source and LED drivers have been studied and developed. The LED is driven by the constant current control method according to its characteristics. For the constant current control method, the linear regulator and the switching regulator is used. The switching regulator is usually used to LED drivers because it has specific characteristics as the wide input dynamic range and the high efficiency. In this paper, we have described the principle and the implement of the switching regulator, using the drive IC and the low cost DSP chip. Also, both methods have been implemented and its electrical characteristics had almost same experimental results in the steady state and the transient state.

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Design Considerations of Asymmetric Half-Bridge for Capacitive Wireless Power Transmission

  • Truong, Chanh Tin;Choi, Sung-Jin
    • Proceedings of the KIPE Conference
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    • 2019.07a
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    • pp.139-141
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    • 2019
  • Capacitive power transfer has an advantage in the simplicity of the energy link structure. So, the conventional phase -shift full bridge sometime is not always the best choice because of its complexity and high cost. On the other hand, the link capacitance is usually very low and requires high-frequency operation, but, the series resonant converter loses zero-voltage switching feature in the light load condition, which makes the switching loss high especially in CPT system. The paper proposes a new low-cost topology based on asymmetric half-bridge to achieve simplicity as well as wide zero voltage switching range. The design procedure is presented, and circuit operations are analyzed and verified by simulation.

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