• Journal of Service Research and Studies
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• v.7 no.4
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• pp.15-38
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• 2017

The purpose of this study is to look into the consumers who show the consumption patterns of brand switching and repeated purchasing, find the decision factors of their brand switching and repeated purchasing, analyze the difference in marketing response variables being represented as corporate promotion activities in the brand switching and repeated purchasing process, and provide a suggestion to apply the result to marketing Therefore, it tries to help the firms, which develop push marketing as the result of excessive competition between distributors and sales competition focusing on external appearance, recognize consumers as individual substances; to propose proper efficient promotion activities; to let consumers increase loyalty to their trademark and continue to purchase their products repeatedly; and to induce competitor brand consumers to do brand switching. The results of this study are presented as follows: First, consumers who prefer events, price discount, samples, and product premium which means the products with brand or logo on them had the feature of repeated purchasing. Secondly, service benefit, point-type promotion, cost-saving satisfaction didn't affect brand switching, and only the consumers who prefer coupon-type promotion did brand switching. Thirdly, a distribution type produced the moderating effect between the repeated purchasing and coupon and coupon-type promotion, and between brand switching and service benefit.

• Journal of Electrical Engineering and Technology
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• v.12 no.1
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• pp.262-271
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• 2017

This paper presents a novel concept of phase swapping to associate multiple flux weakening ranges to a non-salient PM machine without altering any hardware of the machine. The proposed concept enables a dual three-phase machine to be operated with different displacement angles between the two three-phase windings. Hence, different flux weakening ranges using winding switching can be accomplished by applying this concept. It was also demonstrated that the proposed concept can be utilized for the discrete step as well as continuous operation of the machines. Any application requiring a wide speed range operation of up to thirteen times the base speed can benefit from this proposed concept. Analytical, simulation, and experimental results are provided to validate the effectiveness of the proposed concept.

• Proceedings of the KIEE Conference
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• 2001.10a
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• pp.258-261
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• 2001

High Power factor Active Filter converter is used for Inverter Air conditioner power supply to meet IEC standard. In the active filter topology for power factor, extra switch just control the input current indirectly to meet the IEC standard for reducing the cost and size. In this paper, low cost converter was suggested by simulation using extra switch which auxiliary pulse is inserted and quasi resonant soft switching topology control is adapted for panel's inverter air conditioner converter Inserting auxiliary Pulse method to the extra switch has the benefit of reducing THD by low cost input control circuit. And also quasi resonant soft switching topology can reduce switching loss. So both technical is suitable for Panel's Air conditioner.

• Journal of the East Asian Society of Dietary Life
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• v.21 no.2
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• pp.298-309
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• 2011

The purpose of this study was to test whether sales promotions of strategic alliances affected brand switching intention and brand loyalty in family restaurants. The types of sales promotions included monetary benefits/non-monetary benefits, and immediate benefit (benefits immediately after consumers agreed to accept promotion)/delayed benefits (benefits received at a later time). For this purpose, a questionnaire survey was completed by 355 customers of family restaurants in Daegu between December 15, of 2009 and January 31, 2010. The study-findings indicated that (1) monetary benefits (application opportunity for gift certificate benefits and price discount benefits) were found to affect brand switching intention and brand loyalty; (2) brand switching intention was partly affected by non-monetary benefits (mileages accumulations benefits, presents benefits, and samples benefits), and (3) brand loyalty was partly influenced by non-monetary benefits (mileages accumulations benefits, presents benefits and electronic newsletter benefits). This study also found that (1) brand switching intention and brand loyalty were partly affected by immediate benefits (sample benefits, presents benefits, and price discount benefits; (2) brand switching intention was partly influenced by delayed benefits (application opportunity for gift certificate benefits and mileages accumulations benefits), and (3) brand loyalty was affected by delayed benefits (application opportunity for gift certificate benefits, mileages accumulations benefits, and electronic newsletter benefits). Based on these findings, family restaurants should use sales promotions as a tool for decreasing brand switching intention and increasing brand loyalty.

• Journal of Power Electronics
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• v.17 no.6
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• pp.1523-1534
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• 2017

A Current Error Space Phasor (CESP) based hysteresis controller with online computation of the boundary for two-level inverter fed Induction Motor (IM) drives is presented in this paper. The stator voltages estimated along the ${\alpha}$-and ${\beta}$-axes and the orthogonal current error components of the motor are used in the online computation of the hysteresis boundary. All of the inherent benefits of space phasor based hysteresis controllers such as its quick dynamic response and nearby voltage vector switching are present in the proposed scheme with the added benefit of suppressing switching frequency variations. The similarity in the frequency spectrum of the phase voltage obtained at the output of the inverter using the proposed scheme and Bus Clamping Pulse Width Modulation (BCPWM) based drive is justified with the help of extensive MATLAB SIMULINK simulations. The controller is experimentally verified with a three phase, 2.2 kW IM drive for steady state and transient conditions and the obtained results match the simulation results.

• Journal of Korea Technology Innovation Society
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• v.7 no.3
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• pp.657-679
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• 2004

The purpose of this paper is to measure economic impact of marine environment conservation research development project. Benefit-Cost(B/C) analysis and Contingent Valuation Methods(CVM) are used to valuate the benefits from the research development projects. A period of three years for research development fund is considered as a part of the costs and adjusted to the net present value (NPV) of the 2002 ending period. The environmental charges for marine environment improvement are considered for the benefit measurement. The benefits are estimated by using monthly average willingness to pay, which is 2,289 Korean won. The contribution of the developing a management model for environmental pollution in the Gwangyang Bay is evaluated utilizing survey data and information. Based on the assessment by expert groups, the contribution of the model was 37.5％. The research results showed that B/C ratio is 20.61, NPV is 89,200 million Korean won, and social rate of return is 185.7％. When the level of contribution is over 1.83％ at the assessment of potential influence, it is recognized to be economically feasible. This research presents a quantitative framework for Research and Development projects for marine environment conservation, and it can be applied to decision making for the investment size of R&D projects.

• Journal of Korean Society for Atmospheric Environment
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• v.28 no.2
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• pp.203-210
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• 2012

The purpose of this study is to evaluate the diesel retrofit program which have been proceeded for the last 7 years in Gyeonggi-do. Diesel retrofit programs in Gyeonggi-do consist of the attachment of DPF (Diesel Particulate Filter), p-DPF (partial-DPF) and DOC (Diesel Oxidation Catalyst), switching to LPG engine, scraping an old cars. Emission reduction by diesel retrofit program was estimated $N_2O$ 8,313.4 ton/year, PM10 3,626.4 ton/year, VOC 8,078.5 ton/year in 2010. The benefit-cost analysis shows that the 964 billion wons of benefits are greater than the 853 billion wons of total costs. Diesel retrofit programs could be one of the most effective measures to improve PM10 concentration in metropolitan area. But retrofit programs also need to be properly maintained by each vehicle.

• Journal of Korean Society for Quality Management
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• v.36 no.3
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• pp.76-86
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• 2008

This paper examines when a consumer in existent telecommunication 2G applies to new telecommunication service 3G from the viewpoint of an option pricing theory. To improve telecommunication quality of service, the consumer applies to 3G. The application means an exchange of 2G for 3G with extra costs such as searching and conversion costs. Since the option to exchange is a right that the consumer can exercise or not, application to 3G is deemed an exercise of the option to exchange at most suitable value of the option. The timing to exercise the option depends on the extra costs and the additional communication benefit from new telecommunication quality of service. These affect an optimal timing to apply to 3G. The optimal applying or switching timing to 3G is when an economic value of the option to exchange is equal to an economic value of the extra costs plus the additional telecommunication quality from new telecommunication service. The option analysis used in this paper is applicable to various industries.

• Journal of Power Electronics
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• v.18 no.4
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• pp.1015-1026
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• 2018

A family of dual-DC-input (DI) dual-buck inverters (DBIs) is proposed by employing a DI switching cell as the input of traditional DBIs. Three power ports, i.e. a low voltage DC input port, a high voltage DC input port and an AC output port, are provided by the proposed DI-DBIs. A low voltage DC source, whose voltage is lower than the peak amplitude of the AC side voltage, can be directly connected to the DI-DBI. This supplies power to the AC side in single-stage power conversion. When compared with traditional DBI-based two-stage DC/AC power systems, the conversion stages are reduced, and the power rating and power losses of the front-end Boost converter of the DI-DBI are reduced. In addition, five voltage-levels are generated with the help of the two DC input ports, which is a benefit in terms of reducing the voltage stresses and switching losses of switches. The topology derivation method, operation principles, modulation strategy and characteristics of the proposed inverter are analyzed in-depth. Experimental results are provided to verify the effectiveness and feasibility of the proposed DI-DBIs.

• Journal of Intelligence and Information Systems
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• v.22 no.1
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• pp.19-41
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• 2016

Recently, the proliferation of mobile devices such as smartphones and tablet personal computers and the development of information communication technologies (ICT) have led to a big trend of a shift from single-channel shopping to multi-channel shopping. With the emergence of a "smart" group of consumers who want to shop in more reasonable and convenient ways, the boundaries apparently dividing online and offline shopping have collapsed and blurred more than ever before. Thus, there is now fierce competition between online and offline channels. Ever since the emergence of online shopping, a major type of multi-channel shopping has been "showrooming," where consumers visit offline stores to examine products before buying them online. However, because of the growing use of smart devices and the counterattack of offline retailers represented by omni-channel marketing strategies, one of the latest huge trends of shopping is "webrooming," where consumers visit online stores to examine products before buying them offline. This has become a threat to online retailers. In this situation, although it is very important to examine the influencing factors for switching from online shopping to webrooming, most prior studies have mainly focused on a single- or multi-channel shopping pattern. Therefore, this study thoroughly investigated the influencing factors on customers switching from online shopping to webrooming in terms of both the "search" and "purchase" processes through the application of a push-pull-mooring (PPM) framework. In order to test the research model, 280 individual samples were gathered from undergraduate and graduate students who had actual experience with webrooming. The results of the structural equation model (SEM) test revealed that the "pull" effect is strongest on the webrooming intention rather than the "push" or "mooring" effects. This proves a significant relationship between "attractiveness of webrooming" and "webrooming intention." In addition, the results showed that both the "perceived risk of online search" and "perceived risk of online purchase" significantly affect "distrust of online shopping." Similarly, both "perceived benefit of multi-channel search" and "perceived benefit of offline purchase" were found to have significant effects on "attractiveness of webrooming" were also found. Furthermore, the results indicated that "online purchase habit" is the only influencing factor that leads to "online shopping lock-in." The theoretical implications of the study are as follows. First, by examining the multi-channel shopping phenomenon from the perspective of "shopping switching" from online shopping to webrooming, this study complements the limits of the "channel switching" perspective, represented by multi-channel freeriding studies that merely focused on customers' channel switching behaviors from one to another. While extant studies with a channel switching perspective have focused on only one type of multi-channel shopping, where consumers just move from one particular channel to different channels, a study with a shopping switching perspective has the advantage of comprehensively investigating how consumers choose and navigate among diverse types of single- or multi-channel shopping alternatives. In this study, only limited shopping switching behavior from online shopping to webrooming was examined; however, the results should explain various phenomena in a more comprehensive manner from the perspective of shopping switching. Second, this study extends the scope of application of the push-pull-mooring framework, which is quite commonly used in marketing research to explain consumers' product switching behaviors. Through the application of this framework, it is hoped that more diverse shopping switching behaviors can be examined in future research. This study can serve a stepping stone for future studies. One of the most important practical implications of the study is that it may help single- and multi-channel retailers develop more specific customer strategies by revealing the influencing factors of webrooming intention from online shopping. For example, online single-channel retailers can ease the distrust of online shopping to prevent consumers from churning by reducing the perceived risk in terms of online search and purchase. On the other hand, offline retailers can develop specific strategies to increase the attractiveness of webrooming by letting customers perceive the benefits of multi-channel search or offline purchase. Although this study focused only on customers switching from online shopping to webrooming, the results can be expanded to various types of shopping switching behaviors embedded in single- and multi-channel shopping environments, such as showrooming and mobile shopping.