• Journal of Korean Society for Quality Management
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• v.46 no.1
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• pp.27-38
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• 2018

Purpose: A large number of attributes with mixed levels are often considered in the conjoint analysis. In the cases where attributes have two or three levels, we research on the efficient design of survey questionnaire to estimate all the main effect and two factor interaction effects with a reasonable size of it. Methods: To reduce the number of questions in a questionnaire, the balanced incomplete block mixed level factorial design with minimum aberration was proposed by Lim and Chung (2016). Based on the number of questions and that of the respondents in that design, D-optimality criterion is adopted to find efficient designs where the main effect and two factor interaction effects are estimated. Results: The list of the number of questions and that of the respondents in efficient designs for survey questionnaire are recommended based on the D-efficiency of each design and the proposed selection criteria for the number of both questions and the respondents. By analyzing all the respondents survey data generated by the simulation study, we find the proper model. Conclusion: The proposed methods of designing survey questionnaires seem to perform well in the sense that how often the proper model is found in a simulation study where all the respondents survey data are generated by the simulation model.

• Journal of the Korea Fashion and Costume Design Association
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• v.26 no.1
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• pp.45-60
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• 2024

This study analyzes the athleisure wear purchase status, wearing conditions, and design preferences of men in their 20s and 30s and provides basic data for the development of men's athleisure wear that reflects consumer preferences. An online survey was conducted on 200 men from August 23 to August 27, 2023. The questionnaire consisted of a total of 48 questions, including 8 questions about the respondent's general information, 19 questions about the purchase status of athleisure wear, 6 questions about the status of wearing athleisure wear, and 15 questions about athleisure wear design preferences. The survey results are as follows. The most common motive for exercise participation was 'maintaining health.' 'Nike' was the most preferred and purchased brand among athleisure wear brands, and the main place of purchase of athleisure wear was 'Internet and mobile shopping malls', reflecting the recent purchasing trend of the MZ generation. When purchasing athleisure wear, the most common selection criterion was 'design', followed by 'fitting comfort', 'possibility to use as daily wear', and 'price'. The most common route to obtain purchase information was 'Internet search', and the 'overall satisfaction' with athleisure wear was found to be satisfactory with an average of 3.83. The most common reason for wearing athleisure wear was 'because it is comfortable to do activities', followed by 'because it can be used as everyday wear'. Lastly, 'black', 'short-sleeved t-shirt', 'short length' sleeve, 'round neckline', 'waist length', and 'relaxed loose fit' were preferred for the top design, and 'black', 'shorts', 'full elastic type' waistband, 'regular fit that fits the body well' were preferred for the bottom design.

• Journal of Information Technology Services
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• v.20 no.6
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• pp.125-139
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• 2021

To explore college students' course satisfaction over the course of the semester during which a full-scale digital transformation was in progress due to COVID-19 pandemic, this study analyzed student survey data from a university located in the metropolitan area. To minimize the respondents' burden to answer long list of detailed questions in repetition, the study utilized a pulse survey method and students were asked to answer a brief and regular set of online questions 5 times throughout the semester. The number of survey respondents ranged from 1,640 to 4,116, with an average of more than 3,700. The main results and implications of this study are summarized as follows. First, the survey data indicated that the overall student satisfaction with online courses was above average (3.46/5). Vast majority of students have chosen pre-recorded, contents-based course over real-time, video-based course as their preferred course delivery method and this tendency remained the same throughout the semester. Second, the results of keyword network analysis of open-ended questions indicated that technical issues, increased workload (e.g., course assignments and course attendance) were main causes of online course dissatisfaction. And students suggested an unified online course platform and more interactive course design to further improve online courses in the future.

• Journal of Korean Society for Quality Management
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• v.44 no.4
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• pp.799-811
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• 2016

Purpose: The conjoint analyst in marketing are interested in detecting whether there exist synergy or antagonistic effects between two attributes. In the cases where attributes have two or three levels, we research on the design of survey questionnaire to estimate all the main effect and as many two factor interaction effects as possible. Methods: We consider the balanced incomplete block (BIB) mixed level factorial design $2^f{\times}3^g$ or fractional factorial design. To reduce the number of questions in a questionnaire, we propose the balanced incomplete block mixed level design with minimum aberration which is generated by implementing proc factex in SAS. Also, we propose using two or three level BIB factorial design instead of mixed level designs by transforming three level attributes into two attributes of two levels and two level attribute into three level attribute by using dummy level technique. Results: We propose three methods for designing survey questionnaire where the block and design generators are found with practical number of questions in a questionnaire. By analyzing all the respondents survey data generated by the simulation study, we find the proper model and do the concepts optimization. Conclusion: The proposed methods of designing survey questionnaires seem to perform well in the sense that the proper model, and then the optimal concept is found in a case study where all the respondents survey data are generated by the simulation study.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.568-579
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• 2016

This study tried to design survey questions to inquire continuity in the English curriculum between elementary and middle school by integrating English teachers' opinions. To achieve this goal, the authors designed three-step development procedure. First, to set fundamental structure of the research, the researchers elicited main keywords by adopting Keyword Extraction toward precedent studies. Next, implemented a survey to 102 English teachers and analyzed their quantitative and qualitative responses. Among them, 22 teachers were selected as interviewee. Based on the results drawn from the pilot survey and the interview, this study suggested a survey, containing 40 questions designed to examine seven factors and 3 open-ended questions, to be utilized in researching cognition of continuity of the English curriculum.

• The Journal of Economics, Marketing and Management
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• v.12 no.1
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• pp.53-64
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• 2024

Purpose: The purpose of this study is to develop a satisfaction evaluation survey tool that reflects the characteristics of the program for housing welfare supported in long-term public rental housing in Seoul. Research design, data and methodology: The main research methods of the study were review of previous studies, literature review, and expert consultation. Results: First, the characteristics of each housing welfare program being promoted by Seoul City were summarized, and the characteristics were reflected in the evaluation survey tool. Second, the SERVOUAL model, a service quality model, was used to measure satisfaction with the housing welfare program and modified to suit the characteristics of the program. Third, an evaluation survey tool was constructed by dividing the evaluation tool into common questions and individual questions, and for the operation and sustainability of the housing welfare program, rather than just evaluating satisfaction, program loyalty was used as a survey item. Fourth, through expert advice, more than 10 evaluation questions for each housing welfare program were revised. Conclusions: The results of future research are expected to be used to prepare practical operation plans through annual monitoring of housing welfare programs and comparative analysis between programs.

• Asia-Pacific Journal of Business
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• v.13 no.3
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• pp.293-309
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• 2022

Purpose - The purpose of this study is to explore the possibility of predicting the degree of smartphone overdependence based on mobile phone usage patterns. Design/methodology/approach - In this study, a survey conducted by Korea Internet and Security Agency(KISA) called "problematic smartphone use survey" was analyzed. The survey consists of 180 questions, and data were collected from 29,712 participants. Based on the data on the smartphone usage pattern obtained through the questionnaire, the smartphone addiction level was predicted using machine learning techniques. k-NN, gradient boosting, XGBoost, CatBoost, AdaBoost and random forest algorithms were employed. Findings - First, while various factors together influence the smartphone overdependence level, the results show that all machine learning techniques perform well to predict the smartphone overdependence level. Especially, we focus on the features which can be obtained from the smartphone log data (without psychological factors). It means that our results can be a basis for diagnostic programs to detect problematic smartphone use. Second, the results show that information on users' age, marriage and smartphone usage patterns can be used as predictors to determine whether users are addicted to smartphones. Other demographic characteristics such as sex or region did not appear to significantly affect smartphone overdependence levels. Research implications or Originality - While there are some studies that predict smartphone overdependence level using machine learning techniques, but the studies only present algorithm performance based on survey data. In this study, based on the information gain measure, questions that have more influence on the smartphone overdependence level are presented, and the performance of algorithms according to the questions is compared. Through the results of this study, it is shown that smartphone overdependence level can be predicted with less information if questions about smartphone use are given appropriately.

• Journal of Wellbeing Management and Applied Psychology
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• v.5 no.3
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• pp.43-49
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• 2022

Purpose: This study aims to study the perception of merchants and customers about the odor problem of traditional markets in Wonju, Gangwon-do. Research design, data and methodology: A survey was conducted to investigate the perception. The survey consisted of 11 questions for merchants and 12 questions for customers. Results: In a survey of merchants - The question 'What kind of smell did you smell at the traditional market?' was investigated with multiple responses. Regarding the odor experience, unclean odor was the highest with 105 votes (36%), followed by rotting odor with 82 votes (28.1%) and other odors with 44 votes (15.1%). In a survey of customers - The question 'What kind of smell did you smell at the traditional market?' was investigated with multiple responses. As a result of the survey, filthy smell was the highest with 98 votes (43.2%). Next, rotten smell was found with 60 votes (26.4%) and others with 31 votes (13.7%). Conclusions: If the odor problem in the traditional market is solved, the economic and health damage to the merchants will be reduced. Further, it will help to revitalize traditional markets by increasing customer visits. As a solution, it is judged that it is good to study the direction of the establishment of a real-time monitoring system and the preparation and application of odor removal measures.

• Journal of the Korean Society of Costume
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• v.58 no.1
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• pp.90-103
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• 2008

This study aims to examine the current state of wearing working clothes for the workers who work in Electric Technology Division, Korea Railroad Corporation, to identify inconveniences and problems in relation to the working clothes, and based on the examination, to find a way to improve them, creating a design of summer working clothes that will have more advanced functionalities including activity adaptability and comfort. Survey was conducted through direct observation and interview for Electric Railway Power Team. A total of 352 copies were collected and analyzed. Based on the results of questionnaire, an experimental clothes, the functionality of which has improved in terms of design, material, and patterns, was created. The followings are the results of the study. Easy activity, design, and comfort are required as functions of working clothes. In design related questions, the survey shows high dissatisfaction in the color of existing working clothes, and preferred colors are dark blue and gray. With regard to the method of zipping up the front side, zippers are preferred. Although many pockets on the existing working clothes have high satisfaction, dissatisfaction to pocket format is high. In material related questions, lower dissatisfaction is indicated for the sense of touch, ventilation and sweat absorption. It is shown that the areas frequently polluted include the lower part of pocket, the edges of sleeves and elbow areas on the jacket. The frequently polluted area of the trousers include knee areas, the edges of pants and buttocks. With regard to the areas where the workers felt discomfort when motion, discomfort is highly indicated with armpits and back on the jacket. Also discomfort is highly indicated with crotch, buttocks and knee areas on the trousers. In material related questions, lower dissatisfaction is indicated for the sense of touch, ventilation, sweat absorption.

• Journal of Biosystems Engineering
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• v.19 no.2
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• pp.85-90
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• 1994

To evaluate the capability of design engineering of tractor manufacturers in Korea, a survey was conducted at the four leading tractor manufacturers in August 1993. The survey involved discussions with and written questions to senior design engineers about the technologies being practiced for concept design of tractor and its functional components. Results of the survey revealed that the Korean tractor manufacturers are about 10 to 20 years behind Japanese firms in design engineering. Nevertheless, the production technology, particularly for tractors less than 40PS, were found to have developed enough to compete with foreign manufacturers in terms of its cost and quality. However, Korean tractor manufacturers must develop their own engineering and technologies for design in order to compete with foreign tractors in international market.