• 한국가정과학회지
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• 제2권1호
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• pp.68-79
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• 1999

Investigations were made on the status of women groups on processing activities of agricultural products for the Hyogo prefecture in Japan. The data were analyzed with the Hideyosi for Windows(Version 1.19) and the Econometric View for Quantative Micro Softwere(Version 2.0). The results indicats that many rural women groups have their own experience on the activities of processing agricultural products and many other women groups have gained such experience from the management and establishment of the restaurants and direct sales stores. This kind of systems has influenced the activation of each rural district. Further development of the processing of agricultural products by rural women groups in the future demands better cooperation among diverse groups involved in these establishment centers and consumers. In addition, it is necessary to attract young people and train and upgrade them for successive consumers. (Korean J of Human Ecology 2(1) : 68∼79, 1999)

• Journal of the Korean Data and Information Science Society
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• 제23권1호
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• pp.161-170
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• 2012

그간 보험소비자의 욕구가 다양화, 세분화되어 소비자 특성과 성향에 따른 선호도 파악의 중요성이 증폭되어 왔다. 보험상품의 판매채널 및 마케팅 환경 변화는 고객이 무엇을 중요시하며 상품을 구입하는지에 대한 분석이 요구되지만 이러한 분야에 대한 구체적인 연구가 많이 이루어지지 않아 마케팅 전략 수립에 애로가 있다. 본 연구는 보험 소비자들의 기본성향과 보험가입 패턴에 대한 구체적 정보를 파악하기 위한 설문조사를 실시하였으며, 효율적 통계적 기법을 적용하여 신규 고객 확보를 위한 모형을 구축해 방카슈랑스의 성공적 정착과 활성화 방안을 강구해 보았다.

• 한국육종학회지
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• 제41권1호
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• pp.9-15
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• 2009

Recently, giant embryonic rice and functional rice food are preferred by more consumers, which are attributed to the fact that the embryo has high concentrations of essential amino acids, fatty acids, and vitamins relative to other parts of rice grains. In this report, the heredity and stability of giant embryo mutations in successive generations were analyzed regarding a giant embryonic line, 'P47', induced by T-DNA insertion and a $F_2$ population from a cross between 'P47' and 'Junam'. The mutant lines with increases of 1.5, 1.7 and 1.8 times on embryo length, width and 100-embryo weight to those of the control showed stable inheritance across three generations. The continuous frequency distributions of embryo size in the $F_2$ population showed that the embryo size is a quantitative trait of polygene controlled. In addition, wide range of transgressive segregations of six traits affecting embryo size confirmed exchange of genetic materials and recombination between genes controlling embryo size. Five giant embryo mutant lines selected from the $F_2$ population will be used for artificial selection and improvement of giant embryonic varieties.

• 패션비즈니스
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• 제14권3호
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• pp.35-51
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• 2010

This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

• 경영과학
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• 제26권3호
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• pp.79-100
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• 2009

Recently, most tech-based products are of multiple generations, since new-generation products are replacing the older ones as technologies continue to improve. Although, this means that research is needed to examine as much about the role of post-adoption behavior as the missing link between the adoptions of successive generation as first adoption of innovation, there is a dearth of literature explicitly examining consumers' post-adoption behavior, especially in the context of subscription-based service. For the subscription-based services, in spite of the important role of consumer satisfaction, research on the post-adoption behavior can not carefully examine the direct impact of consumer satisfaction on their decision to upgrade by considering usage instead of satisfaction as the missing link between buyers' first adoption and their next-generation adoption. This study identified two types of attribute satisfaction such as basic attribute and core attribute using both literature review and FGI (Focus Group Interview), and tries to investigate how two types of attribute satisfaction has influence on customers' intention to upgrade to the next-generation services. and a moderating role of customer loyalty between attribute satisfaction and intention. The empirical results show that core-attribute satisfaction has a negative influence on customers' intention to upgrade, due to the moderating role of customer loyalty, but it can raise their intention to upgrade next-generation services. However, basic-attribute satisfaction, on the other hand, appears to positively influence both customer loyalty and the intention to upgrade. We also find that the consumer attribute satisfaction is influenced by consumer innovativeness, her perception of service and the usage of each features' type in different ways. Finally, academic and practical implication is made, limitation is clarified and a direction for further studies is suggested.

• 벤처창업연구
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• 제8권2호
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• pp.75-82
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• 2013

본 연구는 강원도 내 커뮤니티비지니스의 자립화와 지속화에 기여하기 위해 추진했다. 이를 위해 커뮤니티비지니스의 개념을 정립 후, 커뮤니티비지니스의 지정현황을 파악하고, 커뮤니티비지니스의 사업내용과 사업추진형태를 분석 후, 일본의 100년 이상의 기업 가게의 지속요인을 분석하여 도내 커뮤니티비지니스의 지속화를 위한 방안을 모색했다. 강원도내 커뮤니티비지니스는 예비사회적기업 86개, 마을기업 62개, 사회적기업 38개, 계186개가 지정 운영되고 있다. 예비적사회기업과 사회적 기업은 도시지역에 많이 지정되어 있고 사업내용은 제조와 교육부문이 많고 기업의 추진형태는 주식회사와 유한회사가 많았다. 반면, 마을기업은 군지역에 지정이 많고 사업내용은 농식품과 문화부분이 많으며 사업추진주체가 영농법인이 압도적으로 많았다는 차이를 알 수 있었다. 특히 커뮤니티비지니스 사업추진주체가 임의단체인 기업이 총 38개 기업으로 전체의 20.4%로 영농법인수까지 고려하면 기업경영 전문성의 부족을 보안할 필요를 알 수 있었다. 도내 커뮤니티비지니스가 지속성을 유지하기 위해서는 선진사례분석으로 부터 소비자에게 신뢰를 줄 수 있는 좋은 재료의 확보, 제품 품질의 향상과 유지를 위한 기술력, 기업의 전통유지와 새로운 수요에 대응하면서 기업을 유지할 수 있는 인력 양성으로 정리 할 수 있었다. 이는 도내 커뮤니티비지니스가 지역사회와 연계하여 질 좋은 재료를 확보하고 품질 향상과 유지를 위한 계속적인 연구와 노력이 필요하며, 또 기업 경영 주체의 경영전문성을 확보하기 위한 학계와 기업, 기업과 행정, 기업과 기업이 연계하여 지역사회의 지원 운영 체계 구축의 필요성을 알 수 있었다.