• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권2호
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• pp.445-466
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• 2022

As everything linking to the internet, people can subscribe to various services from a service provider to facilitate their lives through the Internet of Things (IoT). An obligatory thing for the service provider is that they should push the service data safely and timely to multiple IoT terminal devices regularly after the IoT devices accomplishing the service subscription. In order to control the service message received by the legal devices as while as keep the confidentiality of the data, the public key encryption algorithm is utilized. While the existing public encryption algorithms for push service are too complicated for IoT devices, and almost of the current subscription schemes based on push mode are relying on centralized organization which may suffer from centralized entity corruption or single point of failure. To address these issues, we design a secure subscription-push service scheme based on blockchain and edge computing in this article, which is decentralized with secure architecture for the subscription and push of service. Furthermore, inspired by broadcast encryption and multicast encryption, a new encryption algorithm is designed to manage the permissions of IoT devices together with smart contract, and to protect the confidentiality of push messages, which is suitable for IoT devices. The edge computing nodes, in the new system architecture, maintain the blockchain to ensure the impartiality and traceability of service subscriptions and push messages, meanwhile undertake some calculations for IoT devices with limited computing power. The legalities of subscription services are guaranteed by verifying subscription tags on the smart contract. Lastly, the analysis indicates that the scheme is reliable, and the proposed encryption algorithm is safe and efficient.

• 유통과학연구
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• 제20권6호
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• pp.21-32
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• 2022

Purpose: This study aims to test the influence of brand relationship, price, content, brand awareness, and electronic Word-Of-Mouth (eWOM) on willingness to pay for the subscription fee of Disney+ Hotstar. As the latest streaming service provider in Indonesia, Disney + Hotstar under Disney Media and Entertainment Distribution has actively conducted strategies to strengthen the brand and attract consumers. Research design, data and methodology: Structural Equation Modelling with WarpPLS approach was used to assess the proposed model gathering data from 316 people who have ever known about Disney+ Hotstar through an online survey using measurement items from previous literature. Results: Most responses were obtained from millennial generations. Findings demonstrated that brand relationships, price, content, and brand awareness positively influenced willingness to pay for the subscription fee whereas eWOM showed a negative and insignificant influence on the willingness to pay for the subscription fee. Conclusions: The most significant factor towards willingness to pay a for subscription fee is price, followed by brand awareness, brand relationship, and content. The result of this study may be used as a guide for professionals in the streaming service industry to better implement their strategies in influencing people to have the willingness to subscribe.