• Transactions of the Korean Society for Noise and Vibration Engineering
• /
• v.16 no.5 s.110
• /
• pp.457-469
• /
• 2006

In automotive engineering, the brand sound is one of the important advantage strategies in a car company. For the design of brand sound, the selection of descriptive word for a car sound is one of major works in automotive sound quality research. In this paper, booming and rumbling sound, which are professional words used by sound and vibration engineers are used for the design of brand sound. We employed sound quality metrics, which are used in the psychoacoustics. By most research results, the relationship between subjective evaluations and sound quality metrics has nonlinear characteristics. In order to correlate these subjective evaluations with sound quality metrics, the artificial neural network technology has been applied to two-dimensional sound quality index for a passenger car. These indexes are used for 46 passenger cars, which are samples of the famous cars around the world. Also a preference evaluation for car sound was carried out by sound and vibration engineers. We coupled this preference with booming and rumbling sounds by using artificial neural network. In future, the two dimensional sound and preference index will be very useful to develop brand sound in passenger cars.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.7
• /
• pp.929-940
• /
• 1999

The purpose of this study is to clarify the substance of clothing attributes which influence the preference and purchase intentions of consumer's on the clothing products and to analyze the influence of such attributes. The subjects of this study are 434 students and formal survey methodologies were used in collecting data. Moreover SAS Package(Ver 6,12) Program was used for analysis and various methods such as factor analysis cluster analysis ANOVA Scheffe test conjoint analysis multiple regression correlation analysis and {{{{ chi ^2 }}-test were followed. The results of this study were as follows : 1) Clothing involvement consists of the affective factor and the cognitive factor 2) The consumers were divided into three groups with regards to the degree of their clothing involvement : those are the high cognitive and high affective involvement group the low cognitive and high affective involvement group and the low cognitive and low affective involvement group 3) The objective attributes of clothing were determined by such factors as price brand style and color whereas the subjective and fashionability 4) Significant differences were found regarding the importance of such clothing attributes among these groups 5) Partial significant differences were found regarding the importance of such clothing attributes among these groups. 5) Partial significant differences were found with regards to the influence of the objective attributes on the subjective attributes among these groups 6) Partial significant differences were found with regards to the influence of clothing attributes on the preference and purchase intentions among these groups. 7) There were differences in the correlation of preference and purchase intentions among these groups : such among these groups with regards to the demographic characteristics of these groups.

• Korean Journal of Human Ecology
• /
• v.20 no.2
• /
• pp.413-426
• /
• 2011

This research was designed to compare the subjective evaluation of texture image and preference according to fiber blending ratio of men's suit fabrics. 110 subjects evaluated the texture image and preference of various fabrics. For statistical analysis, factor analysis, MDS, pearson correlation and ANOVA were used. The results were as follows: Sensory image factors of suit fabrics were 'smoothness', 'bulkiness', 'stiffness', 'elasticity', 'moistness' and 'weight sensation'. Sensibility image factors were 'classic', 'practical', 'characteristic' and 'sophisticated'. 'Bulkiness' and 'elasticity' sensory images showed high correlations with sensibility images. Fabrics with high wool blending ratio showed as 'classic' and 'sophisticated', 'bulkiness' and 'elasticity' texture images and fabrics with low wool blending ratio showed texture images of 'characteristic', 'surface character', 'stiffness', 'moistness' and 'weight sensation'. Wool fiber blending ratio affected on the purchase preference and tactile preference. Using regression analysis, it was shown that sensibility images had more of an effect on preference than sensory images. The thickness and pattern type showed positive effects and fiber blending ratio showed negative effects on the preference.

• Journal of the Korean Society of Costume
• /
• v.40
• /
• pp.109-119
• /
• 1998

In order to identify the factors responsible for the recent drastic increase of imported apparel in Korea, an attempt was made to determine the variables influencing the purchasing behavior of imported and domestic apparel and forecast the purchasing intention with the use of Fishbein & Ajzen's behavioral intention model including both attitude and subjective norm. Based on literature review, the empirical study was conducted using the questionnaire for 900 college women and high school girls living in Seoul. Descriptive statistics, t-test, paired-t test, multiple regression analysis, and correlation analysis were made of 771 returned questionnaires using SAS program. The results were as follows : First, the results of assessing both their attitudes toward imported and domestic apparel and their subjective norms were shown to be different. Second, there was a difference in the attributes that had an effect on their attention to buy imported and domestic apparel. Third, those respondents having a preference for imported apparel were most highly influenced by color and price. While those respondents showing a preference for domestic apparel were most highly influenced by materials and comfortableness. Fourth, the validity of the prediction value of their buying intention was confirmed as it was shown to be more than coreelation coefficien r=0.65. In conclusion, 1) it was proved that both attitude and subjective norm were the important variables that could predict the consumer's purchasing intention, 2) since competitiveness in color and materials and brand influencing the consumer's purchase of and preference for domestic apparel relatively lagged behind in comparison with that of imported apparel, the domestic apparel business enterprise will have to make a greater effort to develop differentiated color, material and prestigious brand so as to enhance competitiveness with imported apparel.

• Science of Emotion and Sensibility
• /
• v.8 no.2
• /
• pp.129-135
• /
• 2005

The purposes of this study were to investigate the subjective preference for odors, which has been an important factor for selecting fabric softner, and to identify the structure of sensibility of odors. Among six different odors, the subjects preferred freesia, blue bianca, violet, herb, green tea, and peach, in that order. Compared to male subjects, female subjects preferred freesia, herb, and blue bianca. The structure of odor sensibility to freesia showed 5 different factors and the odor sensibility to peach showed 6 different factors. Therefore, the structure of odor sensibility according to different odors was a bit different. Common factors of freesia odor and peach odor were aesthetics, character, excitement and intensity.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
• /
• 2002.05a
• /
• pp.1157-1160
• /
• 2002

This paper describes an investigative study for Wind Noise of Passenger Cars. Using statistical method of analyzing jury preference data, we extract important sound quality metrics for subjective feeling and also md important frequency band. It will be helpful for development of wind Noise improvement.

• Journal of Korea Technical Association of The Pulp and Paper Industry
• /
• v.48 no.1
• /
• pp.19-26
• /
• 2016

In the consumer products industry, it has been highly desirable to develop objective test methods to replace subjective evaluation methods. In developing an objective test method, subjective evaluation data should be on a linear scale. According to Thurstone's theory of comparative judgment, a%-preference from a paired-comparison test can be converted to a linear-scale value. The required number (N) of paired-comparison tests increases dramatically as the number of products increases. This problem should be solved by classifying the total products into several subgroups consisting of 3-4 products in each group. By doing so, it can not only significantly reduce the number of required paired-comparison tests, but it can also obtain more reliable, reproducible data.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.2
• /
• pp.220-229
• /
• 1999

The subjective hand and preference of alkaline hydrolized polyester fabrics were evaluated using the scale developed. The factors affecting consumer's taste for polyester fabrics was analyzed by the statistical technique. The effects of alkaline hydrolysis on the properties of polyester fabrics were evaluated by subjective and objective hand measurements. The lower the age the more senstive their feeling. As the age of evaluators decreased they felt fabrics light flexible refined thin flossy smooth fine soft more clinging. They also thought fabrics are colder, more flexible more spongy as the age increased. Experts were more sensitive and consistent when they evaluation the hand of fabrics than non-experts.

• 한국정보디스플레이학회:학술대회논문집
• /
• 2007.08b
• /
• pp.1494-1496
• /
• 2007

This paper deals with image quality analysis considering the impact of psychological factors involved in assessment. The attributes of image quality requirement were partitioned according to the visual perception characteristics and the preference of image quality were obtained by the factor analysis method. The features of image quality which support the subjective preference were identified, The adequacy of image is evidenced to be the top requirement issues to the display image quality improvement.

• Journal of the Korean Home Economics Association
• /
• v.42 no.10 s.200
• /
• pp.91-104
• /
• 2004

The purpose of this study was to examine the differences of clothing microclimates and the subjective sensations according to age, gender and clothing weight for $19^{\circ}C$ air temperature. This study was done to gain fundamental data related to saving heating energy and to improve health through wearing underwear (long johns) in lower indoor temperatures. The subjects were divided into four groups (6 young males, 5 young females, 6 old males, 6 old females), and our experiment consisted of three conditions; the first condition was wearing long underwear in $19^{\circ}C$ air (19CUW condition); the second condition was without wearing long underwear in $19^{\circ}C$ air (19C condition); and the third condition was without wearing underwear in $24^{\circ}C$ air (24C condition). The experiment showed that the clothing microclimate temperature and humidity was the lowest in the 19C condition and the highest in the 24C condition irrespective of age and gender. The clothing microclimate in the 19CUW condition was not significantly distinguishable from the other conditions. Clothing microclimate temperature and humidity when the subjects responded thermal comfort was $28\~34^{\circ}C$ and $15\~40\%$RH without any significant difference according to age and gender. For the thermal sensation, the 24C condition was regarded as the warmest environment by the four groups, and the next preference was the 19CUW condition (p<0.001). Young females and old males showed a tendency to feel colder than young males and old females. For the thermal sensation of hands and feet, the young groups felt the warmest in the 24C condition and the coolest in the 19 C condition (p<0.001). However, old males felt neutral for the foot thermal sensation without any significant difference between the three conditions. Old females felt neutral for both the hands and feet thermal sensations without any significant difference between the three conditions. Thermal preference was the highest in the 24C condition for the 4 groups. In the 19CUW condition, for the thermal preference, most young males and females responded 'No change'; on the other hand, mea of the old responded 'Warmer'(p<0.001). It was the 24C condition that the 4 subject groups felt the most thermally comfortable. In the 19CUW condition, over $80\%$ of responses of each group expressed satisfaction and in the 19C condition, over $80\%$ of responses of each group, except young females, expressed satisfaction. In conclusion, in view of the clothing microclimate and subjective sensations, the 24C condition was the condition that gave subjects the least cold stress and the best subjective preference. However, the 19C condition and the 19CUW condition was not such a cold stress as to give healthy subjects a thermal burden.