• Title/Summary/Keyword: Subjective preference

Search Result 318, Processing Time 0.033 seconds

A Study on Investment Intentions of Rewarded-Crowdfunding Investors: Focusing on the Extended Theory of Planned Behavior (리워드형 크라우드펀딩 투자자의 투자 의도에 관한 연구: 확장된 계획행동이론을 중심으로)

  • Lee, Song Ha;Park, JaeSung
    • Journal of Digital Convergence
    • /
    • v.20 no.3
    • /
    • pp.251-264
    • /
    • 2022
  • The purpose of this study is to present factors and strategies for successful rewarded-crowdfunding of companies. For this, rewarded-crowdfunding based on the extended theory of planned behavior(E-TPB) by adding individual innovation and risk preference as extended variables, in addition to the basic variables of the theory of planned behavior(TPB), including attitude, subjective norm, and perceived behavior control. In addition, the moderating effect of rewarded-crowdfunding experience was confirmed. In addition, the moderating effect of the rewarded-crowdfunding experience was confirmed, and exploratory factor analysis and multiple regression analysis were conducted for questionnaires who were aware of the concept of rewarded-crowdfunding. As a result of testing the hypothesis, it was found that attitude, subjective norm, perceived behavioral control, and risk preference affect the intention to invest in rewarded-crowdfunding. Also, we could find that perceived behavior control and risk preference were moderately influenced by investor who had experience in rewarded-crowdfunding. Based on the research results, it has academic and practical value by presenting the direction of enhancing the success of rewarded-crowdfunding that companies can use as a way to raise funds and boost sales.

The Impact of Brightness, Polarity, and Hue Difference on Legibility and Emotional Effect of Word in Visual Display (시각디스플레이에서 단어와 배경간의 밝기, 대비부호, 색상차이에 따른 가독성 및 감성효과)

  • Jung, Hye-Heon;Cho, Kyung-Ja;Han, Kwang-Hee
    • Korean Journal of Cognitive Science
    • /
    • v.17 no.4
    • /
    • pp.337-356
    • /
    • 2006
  • This research was conducted to see the impact of brightness, polarity, and hue diference on legibility and emotional effcts of the word. In the experiment 1, stimuli with three levels of brightness difference and two-typed polarity were used. The results showed that legibility, aesthetics, and preference increased with increasing brightness difference. In the experiment 2, the same stimuli if experiment 1 included four hues: red, green, blue, yellow. As a result, the effects of brightness and polarity and the interaction effect of brightness and polarity on legibility were significant. Also, the effects of brightness, polarity, and hue and the interaction effect of brightness and hue on aesthetics and preference were significant. These results showed that legibility, aesthetics, and preference increased with increasing brightness difference of word and background and positive polarity was better than negative. Aesthetics and preference rating increased according to the following order: red, blue, green, yellow. In addition, the interaction effect of brightness and polarity on legibility was because reaction time of negative polarity was longer than positive at the small brightness difference condition. The interaction effect of brightness and hue on aesthetics and preference ws because the aesthetics rating of hue at the large brightness difference condition had significant difference compared with small brightness difference. In the experiment 3, participants rated text designs and simple color stimuli with 18 emotional adjectives to see the similarity of their emotion. The conclusion was that to reflect the subjective feelings of a rotor on the text design, it would be appropriate to use the rotor on background of the text design.

  • PDF

A Study on Development of Presidential Preference in the Poll Survey (대통령 국정수행 지지도 조사의 개선에 대한 연구)

  • Bae, Jong-Chan
    • Proceedings of the Korean Association for Survey Research Conference
    • /
    • 2011.10a
    • /
    • pp.63-81
    • /
    • 2011
  • The purpose of this study is to provide the newly developing ideas to compose an appropriate question and to point out the present problems in the utilization of survey result. It is very vital for the presidential preference not only to be a political achievement of the President himself, but also to be a influential base of people-related policy and its implementation. At first, it turned out to be inappropriate to make a question for the evaluation of presidential working performance in the perspective of questionnaire planning. As the respondents were not informed of what the President did, so they were more likely not to know whether the President did well or not. Secondly, the correlation analysis has been made between the evaluation question of the presidential working performance and policy-related questions including the direct one for the presidential preference in the aspect of statistical analysis. Through this process, the evaluation of the presidential working performance is not accountable and the direct question for the presidential preference is at best explainable. In conclusion, it seems more persuasive to compare the statistical outcome of the presidential preference which has been derived of to the high rating what the respondents think comprehensively not depending on a subjective decision by mass media.

  • PDF

The Subjective Sensibility Evaluation of the S/S Acrylic Fabrics Knitted with Various Blended and Twisted Yarns (혼방 및 연사방법에 따른 춘하용 아크릴 니트소재의 주관적 감성평가)

  • Kim, Mi-Jin;Park, Myung-Ja
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.9 no.1
    • /
    • pp.35-50
    • /
    • 2007
  • We performed the subjective sensibility evaluation on knitted fabrics by the following procedures: setting acrylic fabrics used for S/S among fabrics as basis, five kinds of blended spun yarns and four kinds of twisted filament yarns made by different twisting methods then, we did questionnaire survey targeting sixty females in the expert groups. Utilizing SPSS 12.0, correlation, ANOVA, Duncan, and Multidimensional Standard way were analyzed. The results are as following. First, the result of evaluating on preferred knits followed by the analysis of the sense factor, in the 'drape sense', the acrylic/rayon blended knit was preferred as the most flexible, pliable, and elastic knit; in weight/bulk factor, the acrylic filament knit the most twisted was preferred as the least bulk, thin, cool and transparent knit; in 'surface depression sense' factor, A(F)W acrylic/wool blended knit was preferred as the most haggard, straight, dry knit. Second, the result of evaluating on preferred knits followed by the analysis of the sensibility factor, in the 'neatness' the acrylic filament hit was preferred as the most clean, neat and delightful knit; in the 'comfortableness', the acrylic/wool blended knit was preferred as the most natural, stable, and comfortable knit. Third, according to the result of evaluating on preferred knits as the spring and summer, generally the acrylic filament twisted yarn knits were more preferred than the acrylic blended yarns. However the preference on the kinds of the acrylic twisted filament yarn showed that there is a little difference on the acrylic blended yarn knit.

  • PDF

Health-Related Behaviors and Subjective Symptoms Associated with Smoking of Freshmen in a University (한 대학 신입생의 흡연과 건강관련행위 및 자각증상과의 연관성)

  • Park, Jong;Kim, Byong-Woo;Kim, Yang-Ok;Kim, Ki-Soon
    • Journal of Preventive Medicine and Public Health
    • /
    • v.25 no.3 s.39
    • /
    • pp.223-237
    • /
    • 1992
  • This study was to examine the association of the health-related behaviors and subjective symptoms with smoking. Data were collected by questionnaire survey during regular health examination from Mar. 23 to Mar. 31, 1992 for 1,615 male freshmen of a university in Kwangju City. The results obtained were as follows : 1. Among the freshmen, 26.9% reported that they were smokers. 69.4% for smokers started smoking for the recent 4 years, and 63.4% for smokers smoked 10 cigarettes or more a day. 2. Meal regularity, meat eating, use of coffee or tea and alcohol drinking were positively associated with the status, the duration and the amount of smoking while the vegetable preference was negatively associated with the status and the duration of smoking. 3. There was no evidence of familial aggregation in smoking status except that of siblings. 4. Respiratory symptoms like cough or phlegm, dyspnea were positively associated with the status, the duration, and the amount of smoking. General symptoms like chest pain, fatigue, back pain, facial edema, and weight loss were positively associated with the duration and the amount of smoking. Other symptoms like headache, dizziness, and myalgia were not associated with smoking. 5. In multivariate logistic regression analysis, cough or phlegm, dyspnea, chest pain, facial edema, and back pain were related to smoking status.

  • PDF

A Study on the Emotional Adjective Extraction and Subjective Evaluation of Sound Quality for Vehicle Power Seat (차량용 파워 시트 작동음의 감성 어휘 추출 및 주관적 음질 평가에 관한 연구)

  • Kim, Sung-Yuk;Jang, Ju-Gwang;Ji, Hyo-Seong;Kim, Ok-Whan;Kim, Key-Sun
    • Journal of the Korean Society of Manufacturing Process Engineers
    • /
    • v.18 no.2
    • /
    • pp.29-37
    • /
    • 2019
  • In this study, emotional adjectives about the operating sound quality of the vehicle power seat are constructed, and the effectiveness of the emotional adjectives are verified by evaluating the operating sound quality. First, emotional adjectives were collected from the literature related to the automobile field and other sound qualities. A questionnaire was made using these adjectives. The questionnaire was designed to be able to select all adjectives that could express the operating noise of the power seat slide adjuster by applying the multiple- response method. Next, a subjective sound quality evaluation was conducted using the emotional adjectives. In the evaluation, we first recorded the operating noise for two power seats. Second, the subjective sound quality evaluation was performed on the recorded operating noise using a loudspeaker. Finally, through a statistical analysis on the sound quality evaluation results, the relationship between the semantic space and the preference score was verified, and the validity of the emotional adjectives was verified.

Characteristics of radiographic images acquired with CdTe, CCD and CMOS detectors in skull radiography

  • Queiroz, Polyane Mazucatto;Santaella, Gustavo Machado;Lopes, Sergio Lucio Pereira de Castro;Haiter-Neto, Francisco;Freitas, Deborah Queiroz
    • Imaging Science in Dentistry
    • /
    • v.50 no.4
    • /
    • pp.339-346
    • /
    • 2020
  • Purpose: The purpose of this study was to evaluate the image quality, diagnostic efficacy, and radiation dose associated with the use of a cadmium telluride (CdTe) detector, compared to charge-coupled device (CCD) and complementary metal oxide semiconductor(CMOS) detectors. Materials and Methods: Lateral cephalographs of a phantom (type 1) composed of synthetic polymer filled with water and another phantom (type 2) composed of human skull macerated with polymer coating were obtained with CdTe, CCD, and CMOS detectors. Dosimeters placed on the type 2 phantom were used to measure radiation. Noise levels from each image were also measured. McNamara cephalometric analysis was conducted, the dentoskeletal configurations were assessed, and a subjective evaluation of image quality was conducted. Parametric data were compared via 1-way analysis of variance with the Tukey post-hoc test, with a significance level of 5%. Subjective image quality and dentoskeletal configuration were described qualitatively. Results: A statistically significant difference was found among the images obtained with the 3 detectors(P<0.05), with the lowest noise level observed among the images obtained with the CdTe detector and a higher subjective preference demonstrated for those images. For the cephalometric analyses, no significant difference (P>0.05) was observed, and perfect agreement was seen with regard to the classifications obtained from the images acquired using the 3 detectors. The radiation dose associated with the CMOS detector was higher than the doses associated with the CCD (P<0.05) and CdTe detectors(P<0.05). Conclusion: Considering the evaluated parameters, the CdTe detector is recommended for use in clinical practice.

An Analysis of Preference for Korean Pop Music By Applying Acoustic Signal Analysis Techniques (음향신호분석 기술을 적용한 한국가요의 시대별 선호도 분석)

  • Cho, Dong-Uk;Kim, Bong-Hyun
    • The KIPS Transactions:PartD
    • /
    • v.19D no.3
    • /
    • pp.211-220
    • /
    • 2012
  • Recently K-Pop gained worldwide sensational popularity, no longer limited to the domestic pop music scene. One of the main causes can be that K-Pop mostly are "Hook Song" which has the "hook effect": a certain melody or/and rhythm is repeated up to 70 times in one song so that it hooks the ear of the listener. Also, visual effects by K-Pop dance group are supposed to contribute to gaining the popularity. In this paper, we propose a method which traces the changes of preference for Korean pop music according to the passing of time and investigates the causes using acoustic signal analysis. For this, experiments in acoustic signal analysis are performed on Korean pop music of from popular female singers in 1960s to those as of this date. Experimental results by applying acoustic signal processing techniques show that the periods discrimination is possible based on scientific evidences. Also, quantitative, objective and numerical data based on acoustic signal processing techniques are extracted compared with the pre-existing methods such as subjective and statistical data.

A Study on the Preference and Wearing Sensation of Spring/Summer Knitwears of Atopic Dermatitis (아토피 피부염환자의 봄.여름용 니트웨어 선호도 및 착용감 연구)

  • Kong, Jin-Hee;Kwon, Young-Ah
    • Journal of the Korean Society of Costume
    • /
    • v.57 no.5 s.114
    • /
    • pp.58-71
    • /
    • 2007
  • This study conducted a survey to find out atopic dermatitis patients' required performance and preference in design factors to develop spring/summer(S/S) knitwears preferred by atopic patients. On the platform of achieved information from statistical analysis, S/S knitwear samples for atopic patients were designed and constructed with cotton/Seacell(R) blended yarn, And subjective wearing sensation were evaluated comparing the samples and the commercial products made with cotton/chitosan blended yarn, trying to help producing more comfortable S/S knitwears for atopic patients. SPSS 12.0 program was used for frequency analysis, Chi-square analysis, ANOVA, and Duncan test. The result was as follows; For comfort of S/S knitwears, atopic patients most considered skin care property. Atopic patients preferred simple and basic knitwear in light color with thin and soft fabric such as plain knit. The preferred style was that 'appropriately fit with suitable ease'. They also preferred 'closed front'; 'boat neckline' and 'V neckline'; 'raglan sleeve' and 'set-in sleeve'. For hem trim, they preferred 'rib' structure. Male preferred simple and plain style with 'round collar' and 'tubular or rib trim", while female preferred sophisticated and characteristic style with 'set-in sleeve' with 'rib trim'. Under the circumstances with insufficient functional knitwears developed, this study tried to develop comfort S/S knitwears for atopic dermatitis patients and the developed knitwears showed as good as or better performance in wearing feeling, fitting, and appearance than the previously developed functional goods.

A Preliminary Study on the Preference Assessment on Individuals with Specific Display Location in Screen based on Electroencephalogram and Emotional Assessment (뇌파와 감성평가 기반의 스크린 상 특정 디스플레이 위치 선호도 평가에 관한 기초연구)

  • Wang, ChangWon;Min, Se Dong
    • The Transactions of The Korean Institute of Electrical Engineers
    • /
    • v.63 no.7
    • /
    • pp.968-975
    • /
    • 2014
  • This paper proposed a evaluation method for individual's subjective preferred location using EEG and emotional assessment. Visual stimulus were sequentially presented a total six points(the top and the bottom of the left, the top and the bottom of the center and the top and the bottom of the right on the screen). EEG were measured from twenty subjects according to each six points. At the same time, we were executed evaluation of subjects preferred location from emotional assessment. Alpha and beta wave were measured in Fp1, Fp2, F7 and F8 location, followed by ten to twenty electrode system. Correlations and variations of alpha and beta wave from each channel were calculated and analyzed. Because of the number of subjects population under 30, we used Speareman test for a correlation analysis between alpha and beta wave. Also, emotional assessments which compose of visual sense harmony, visual sense stability, stability of position and the visibility were performed and were analyzed by average and frequency. After visual stimulus, emotional assessments were performed. From the variance analysis of EEG, beta wave from F7 was appeared statistically significant as significance probability of 0.006. Also, between alpha wave and beta wave appeared a negative correlation(r=-0.190). From the post-hoc test of F7 beta wave, location 1, 5 and 6 appeared to difference statistically significant. Emotional assessment result according to six positions showed 0.00 significance probability. Thus, location and emotional assessment appeared to influence on each other. From the average and frequency analysis of emotional assessment, location 2 showed obtained of best emotional assessment score and appeared lower beta wave than other locations. Finally, most subjects showed a preference for location 2. Through obtained results in this paper, will be helpful to about human emotional assessment and EEG research.