• Asia Marketing Journal
• /
• 제10권1호
• /
• pp.95-131
• /
• 2008

본 연구는 고객이 쇼핑할 때 지각하는 경험의 요인들을 Schmitt(1999)의 전략적 경험모듈에 기반을 두고 쇼핑경험을 5개 요인(감각, 감성, 인지, 행동, 관계)으로 분류하고, 쇼핑경험에 영향을 미치는 고객 특성으로 구성된 선행변수와 결과변수를 가설적 관계를 통해 검증할 것을 주목적으로 한다. 세부적으로 본 연구는 아래와 같은 4개의 주요 연구목적을 수행한다. 첫째, 본 연구의 이론적 개념틀이 되는 전략적 경험 모듈을 구성하는 5개 요인들 간의 역학적 관계에 대해 규명한다. 특히, 총체적(holistic) 경험특성을 주장한 이론적 배경에 입각하여 경험요인들간의 상호작용관계에 초점을 둔다. 둘째, Schmitt(1999)에 의한 경험의 유형화를 이용하여 소비자가 지각하는 총체적 쇼핑 경험을 중심으로 이에 영향을 미치는 선행변수로써 고객의 쇼핑동기(motivation)와 쇼핑관여(involvement)에 대한 이론적 고찰과 함께 쇼핑동기의 유형(제품 중심적/경험 중심적)에 따라 고객이 지각하는 고객의 경험요인에 어떤 영향을 미친다는 가정 하에 백화점, 할인점, 그리고 인터넷 점포를 대상으로 이들 점포에 대한 쇼핑경험이 점포 재방문 의향에 미치는 영향력을 규명한다. 마지막으로 쇼핑경험에 대한 고객의 선호도와 점포재방문간의 관계를 전략적 경험모듈을 중심으로 포지셔닝하는 쇼핑경험 포지셔닝 맵을 개발한다. 본 연구에서 도출한 주요 연구 결과는 다음과 같다. 첫째, 전략적 경험모듈의 특성에 대한 가설의 검정 결과에 따르면 5개 경험요인들은 높은 수준의 상관관계를 가졌다. 둘째, 쇼핑동기는 인지적 경험과 감성적 경험의 선호도에 대해 효과적인 영향력을 행사하는 것으로 판명되었다. 즉, 제품 중심적(경험 중심적) 쇼핑동기를 가진 고객은 인지적 (감성적)경험을 선호하는 것으로 입증되었다. 셋째, 쇼핑관여도는 감성적 경험과 유의한 관계를 보여 주었다. 마지막으로 경험 포지셔닝 맵의 개발에 따른 유통전략에 관한 전략적 시사점을 제시하였다.

• 한국의상디자인학회지
• /
• 제13권2호
• /
• pp.185-193
• /
• 2011

The purpose of this study was to examine the relationships among fashion orientation, shopping motivations, shopping flow experience, and purchases of fashion products. Two types of shopping motivations were employed in the study: goal-directed and experiential. A conceptual research model was developed using research variables and structural equational modeling was used to test hypotheses. Empirical results indicated that fashion orientation had a strong positive direct effect on both types of shopping motives. Experiential and goal-directed motivations both had significant influence on shopping flow experience by consumers. During this process the influence of experiential motivation on flow experience was stronger, which implies the importance of experiential motivation on shopping fashion products. In addition, shopping flow experience played an important role in fashion product purchasing. Results of this study suggest that retailers should take into consideration flow in the context of shopping.

• 대한방사선기술학회지:방사선기술과학
• /
• 제41권4호
• /
• pp.361-367
• /
• 2018

This study was intented as an investigation of the meaning of clinical experience for gapproach was used to investigate clinical experience for Korean health professionals, A total of 10 health professional immigrants working in UAE hospitals were selected who has experience in Korea over 2 years and UAE for 1 year. Data were collected through in-depth interviews, participant observation and questionnaire. The findings were created with four essential themes; struggling to adapt at workplace at the beginning, feeling frustrated to communicate with different languages, professional reputations as a specialist, a variety of opportunities for self-development supported from hospitals and caring system of staff's health. The results indicate that the Korean health professionals were able to develop capabilities and competency with clinical experience in UAE hospitals. The results of this study suggest that lived experimental evidence for Korean migrants of health professionals. A further direction of this study, will be expected to provide more experimental information for health professional immigrants to middle east.

• 웰빙융합연구
• /
• 제3권2호
• /
• pp.13-20
• /
• 2020

The purpose of this study was to empirically investigate the relationship among fashion brand experience, brand loyalty, relationship quality, and repurchase intention. The 420 survey questionnaires were distributed among the consumers in their 30s and 40s who had experience buy fashion brands products through convenience sampling in Seoul. Due to the reliability of data, 120 samples were discarded and 300 samples were put to actual analysis. By using SAS 9.4, data were analyzed for frequency analysis, reliability analysis, correlation analysis. The results of the study are as follows. First, the fashion brand experience which is consist of sensory, affective, behavioral and intellectual experience had positive effects on brand satisfaction and brand trust. Second, brand trust and brand commitment and the relationship quality of brand satisfaction, only satisfaction and commitment affects brand loyalty significantly. Lastly, brand loyalty had significantly effect on repurchase intention. It presented the potential to use the brand as a strategic tool to build strong brand assets, along with providing specific ways to secure differentiated competitiveness in the fashion brand market. It is also thought to be meaningful in that we presented a practical strategy to build and strengthen a lasting bond with consumers by looking at the impact on the quality of the relationship.

• 유통과학연구
• /
• 제17권11호
• /
• pp.47-52
• /
• 2019

Purpose: This study specifically discusses why coffee shop customers want to revisit coffee shops. In addition, we would like to verify the mediated effect of the emotional reaction in relation to the influence of the experience values of the Chinese coffee shop on the re-visit of the coffee shop. Research design, data and methodology: Regression and reliability analyses were conducted. Simple regression was used for stock price verification, and the bootstrap method of model4 of Hayes was performed for the intermediate hypothesis verification. Results: This study confirmed that the experience values of coffee shops (entertainment, aesthetic, economic efficiency, and service excellence) have a significant influence on customers' intention to revisit coffee shops. Conclusions: Managers can check that the level of revisit by customers is increased by increasing the elements of experience value. In addition, studies have shown that the customer's emotional reactions play a significant mediating role in the relationship between the value of the experience and the customer's intention to revisit the coffee shop. This suggests that the coffee shop operator should focus on the emotional response of its customers and devise strategies to ensure that the value of the experience is connected to the intent of revisiting.

• Child Health Nursing Research
• /
• 제8권1호
• /
• pp.110-120
• /
• 2002

A phenomenological study is conducted to investigate the experience of mothers with very low birth weight. Sample of 8 mothers participate. Seven theme clusters emerge when the formulated meanings were organized into categories. The participants are 8 mothers who gave birth in the general hospital located in Kyunggi-Province and still live there. The data are collected from the intensive interviews on the experience of mothers whose baby is very low birth weight infant. Data collection is through in depth personal interviews two or three times with each mother. On the basis of the meanings of the experience of mothers with very low birth weight infant, the seven essential themes have been obtained Theme 1:Being surprised and perplexed due to the unexpected sudden delivery Theme 2:Experiencing emotional pain such as anxiety, sorrow, fear, confusion and self-blaming caused by a small and feeble baby. Theme 3: Pouring all their time and efforts into the baby under the acute tension Theme 4:Undergoing intolerable difficulties in confronting reality `Theme 5:Raising the special infant into an normal one by themselves Theme 6: Being on the vigilance for their baby even though they can be relieved Theme 7:Finding out a reward for the difficulties they have experienced The results obtained in this study will enable us to comprehensively understand the experience by mothers whose baby is very low birth weight infant and furthermore to provide a new insight which helps baby.

• 지역사회간호학회지
• /
• 제19권4호
• /
• pp.554-563
• /
• 2008

Purpose: The purpose of this study was to investigate elders' experience in a mentoring program and preferred characteristics of the program. Methods: Two hundred and ten elders dwelling in Sungnam-si. Korea participated in the survey from April 1 to May 30, 2008. Using SPSS Win 10.0, descriptive statistics, Chi-square test, and t-test were performed. Result: About two thirds of the elders had experience as a mentee, and a large number of them reported that it was helpful. Compared to those without, the elders with the mentee experience were more likely to perceive that it is easier to build a mentor-mentee relationship. The most common reason for wanting a mentee experience was loneliness, whereas the most frequent reason for not wanting was feeling a burden when meeting a stranger. Preferred characteristics of a mentoring program differed between the elders who had the mentee experience and those who did not. Conclusion: This study concluded that a mentoring program is highly likely to provide psycho-social support to the elderly, Also, a large number of the elders who had never had a mentor-mentee relationship wanted to have it in the future. This study suggests that healthcare professionals include a mentoring program in healthcare services for the elderly, considering preferred characteristics of a mentor-mentee relationship.

• The Journal of Korean Physical Therapy
• /
• 제12권3호
• /
• pp.331-338
• /
• 2000

Objectives: The objective of this study was to investigate the experience and point prevalence rate and factors related with Low Back Pain (LBP) in bin drivers. Methods: Questionnaires were completed by 200 drivers at 2 bus companies in Andong city in October.2000. The information was used to estimate odds ratio (OR) and $99\%$ confidence intervals (CI) for factors relation to LBP. A cross-section study design was used. Results: The experience rate for LBP was $53.5\%$, point prevalence rate was $31.5\%$. Variables significantly associated with LBP experience were employ duration and stress related occupation. The higher subjects had experienced stress. the higher experience for LBP was (OR=2.9, $95\%$ Cl 1.2-7.2). The longer subjects had employ duration in bus company, the higher experience far LBP was (OR=1.3, $95\%$ Cl 1.2-7.2). Significant factors relation to a week point prevalence far LBP were obesity and employ duration. LBP increased as weight increased (OR=4.1, Cl 1.6-10.7). The longer subjects has employ duration at bus company, the higher LBP is (OR=1.4. $95\%$ Cl 1.6-2.9). Conclusions: Results from this study indicated that a statistically significant factor relation to LBP was stress related occupation. employ duration, and obesity.

• 보건의료산업학회지
• /
• 제8권1호
• /
• pp.125-134
• /
• 2014

The purpose of this study was to identify influencing factors associated with infantile oral health knowledge among pregnant women. The participants were 300 pregnant women who agreed to participate in this study. The data were analyzed with descriptive statistics, t-test, ANOVA, Pearson correlation, and simultaneous multiple regression using the SPSS 21.0 ver program. Findings of the study can be summarized as follows. First, the infantile oral health knowledge of primigravida total score was $28.80{\pm}3.02$, and multigravida total score was $30.23{\pm}2.94$. Second, infantile oral health knowledge different according to education, experience of delivery, experience of oral health education and need of oral health education, Third, a positive correlation existed between need of oral health education, experience of delivery, education, and experience of oral health education. Forth, the predictors that affect the infantile oral health knowledge were experience of delivery, need of oral health education, experience of oral health education, education,. Consequently, it was necessary to encourage primigravida to take part in infantile oral health education program and oral health projects.

• 한국직업건강간호학회지
• /
• 제16권2호
• /
• pp.147-157
• /
• 2007

Purpose: The purpose of this study was to identify job stress, burnout experience and job satisfaction in nurses and to identify their relationships. Method: The data were collected from 280 nurses employed in one general hospital, using the structured questionnaire. The data analyzed using SPSS Win program for descriptive statistics, t-test, ANOVA, and Pearson correlation coefficient. Result: There were significant differences in job stress, burnout experience and job satisfaction by current working unit, working period, scheduled to work as a nurse, cause to satisfaction, periods in night shift, level of adaptation, and health status. There was a significant positive correlation between job stress and burnout experience, and a inverse correlation between job stress and job satisfaction. Conclusion: The study findings show that job stress, burnout experience, and job satisfaction of nurses are correlated each other. Therefore, it is need to maintain a proper level of nurses' job stress and burnout experience through various ways to improve the situation. As a result, job satisfaction will be promoted and human resources will be managed appropriately.