• Asia pacific journal of information systems
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• 제26권1호
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• pp.143-162
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• 2016

Social media marketing has gained attention from marketers because of the growing number of social media users. Considering the unique context of each company or organization behind the marketing is necessary when choosing and applying various social media marketing strategies to ensure achievement of better business performance. However, previous studies have focused on context-specific marketing strategies. Accordingly, this study aims to develop context-specific social media marketing strategies. In this study, we first develop a conceptual framework with two items, namely, brand awareness and business orientation of an organization, as criteria, and classify the framework into four contexts. We then propose context-specific social media marketing strategies for each of the contexts. We examine the framework and proposed social media marketing strategies based on multiple case studies. The primary contribution of this study is our context-specific social media marketing strategies.

• Journal of Information Processing Systems
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• 제10권4호
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• pp.581-588
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• 2014

To facilitate the implementation of a wide variety of context-aware applications based on mobile devices, general-purpose context-aware framework that applications can use by calling is needed. The context-aware framework is a middleware that performs the sensing, reasoning, and retrieving based on the knowledge base. The knowledge base must systematically represent the information required on the behavior of the context-aware framework, such as context information and reasoning information. It must also provide functions for storage and retrieval. To date, previous research on the representation of the context information have been carried out, but studies on the unified representation of the knowledge base has seen little progress. This study defines the knowledge base as the unified context information, and proposes the UniOWL, which can do a good job of representing it. UniOWL is based on OWL and represents the information that is necessary for the operation of the context-aware framework. Therefore, UniOWL greatly facilitates the implementation of the knowledge base on a context-aware framework.

• 한국실내디자인학회논문집
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• 제19권3호
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• pp.251-259
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• 2010

The purpose of this study is to show the characteristics of integrated welfare center space by applying Context-Awareness technology in order to provide user-friendly services for efficient use of integrated welfare centers as more and more people are interested in using welfare integrated welfare centers which have increasingly been supplied. For this study, we propose the spaces which provide users of integrated welfare centers with proper services by applying Context-Awareness after reviewing the theory of Context-Awareness through literature study as well as case analysis and choosing the reasonable Context-Awareness technology for integrated welfare centers. As it is possible to efficiently provide users with safety service, information service and convenient service by the analysis of space, users' movement in lobby where Context-Awareness is applied and the lobbies of integrated welfare centers in Munsan area, Paju-si out of domestic cases about integrated welfare centers, the different type of spaces from the existing one is expected.

• 호남수학학술지
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• 제44권4호
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• pp.628-635
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• 2022

For another study of soft context and soft concept closely related to formal context and formal concept, in this paper, we propose the notions of conditional concepts, decision concepts and soft decision context based on soft contexts. Subsequently, the notions of consistent soft decision context and consistent set are introduced, and some properties for consistent set of soft decision contexts are investigated.

• Journal of Information Processing Systems
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• 제16권6호
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• pp.1250-1260
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• 2020

This study proposes a novel deep neural network model that can accurately detect objects and their relationships in an image and represent them as a scene graph. The proposed model utilizes several multimodal features, including linguistic features and visual context features, to accurately detect objects and relationships. In addition, in the proposed model, context features are embedded using graph neural networks to depict the dependencies between two related objects in the context feature vector. This study demonstrates the effectiveness of the proposed model through comparative experiments using the Visual Genome benchmark dataset.

• 한국정보과학회논문지:시스템및이론
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• 제35권8호
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• pp.394-406
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• 2008

컨텍스트 인지 시스템에서 컨텍스트는 매우 중요한 요소이지만, 기존 요구공학은 컨텍스트를 도출하고 명세화하는 방법을 지원하지 못하기 때문에 이를 지원할 수 있는 연구가 필요하다. 본 논문은 컨텍스트 인지 시스템의 요구사항을 효과적으로 도출하기 위한 방법과 명세화 방법을 제안한다. 논문에서 제안하는 요구사항 도출 방법은 6단계로 구성된 점진적이고 반복적인 프로세스로서 비즈니스 로직을 위한 요구사항을 먼저 파악하고, 이를 기반으로 컨텍스트 로직을 위한 요구사항을 파악하고, 컨텍스트 모델링과 서브시스템 식별 등의 작업을 수행한다. 요구사항 명세화 방법으로는 컨텍스트 인지 유스케이스 다이어그램, 컨텍스트의 개념을 표현할 수 있는 컨텍스트 다이어그램, 컨텍스트 타입에 영향을 받는 유스케이스를 표현하는 컨텍스트타입-유스케이스 의존 다이어그램을 제안한다. 논문에서는 또한 제안한 방법을 적용한 시스템에 대한 사례연구를 소개하고, 이를 정성적으로 평가한 내용을 제시한다. 본 연구는 이해관계자가 컨텍스트 인지 시스템의 요구사항을 효과적으로 파악하고, 이를 명확히 기술하며, 이해할 수 있도록 도움을 줄 수 있다.

• 디자인학연구
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• 제18권2호
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• pp.273-282
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• 2005

본 연구는 유비쿼터스 컴퓨팅 환경구축에 활용하기 위한 상황인지 모델과 이를 활용한 멀티모달 인터랙션 디자인 프레임웍을 제안하였다. 먼저 상황인지 모델개발을 위해 사용자의 인터랙션 상황을 파악하는 방법과 수집된 상황의 의미를 추론하여 사용자 요구에 맞는 멀티모달 인터랙션 서비스를 제공하는 방법을 연구하였다. 또한 상황인지 모델(Context cube)을 활용한 멀티모달 인터랙션 디자인 프레임웍을 제안하였으며, 이 프레임웍의 활용성을 검증하는 사례연구를 수행하고, 개인화된 유비쿼터스 서비스 도출 및 이 서비스의 산업화 가능성을 제시하였다. 상황인지는 사용자의 기본 행위(Basic Activity), 공간에서의 사용자 위치 및 공간내의 기기 및 환경 요소, 시간 요소와 사용자의 일상적인 스케줄 정보 요소에 의해 파악할 수 있으며, 이러한 요소들을 종합하여 공간적인 개념의 상황인지 모델(Context Cube)을 개발함으로써, 구체적인 공간 모델 내에서의 다양하고 개인화 된 유비쿼터스 서비스의 제안이 가능하였다. 또한, 실제적인 사용자 시나리오에 의한 사례연구를 통해 개념 모델을 구축하는 과정 및 각 과정에서 요구되는 정보의 유형을 검증하고, 상황인지 모델에서의 구성요소의 내용과 배열 등을 정의함으로써 개념모델의 완성도를 높였으며, 상황인지 모델에서 표현되는 사용자의 인터랙션 특징을 바탕으로 멀티모달 인터랙션 디자인의 접근방법을 개발함으로서 이를 디자인 프레임웍으로 구체화할 수 있었다.

• 한국HCI학회논문지
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• 제8권1호
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• pp.11-17
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• 2013

Context aware systems are those systems that are aware about the environment and perform productive functions automatically by reducing human computer interactions(HCI). In this paper, we present common architecture principles of context-aware systems to explain the important aspects of context aware systems. Our study focuses on identifying common concepts in pervasive computing approaches, which allows us to devise common architecture principles that may be shared by many systems. The principles consists of context sensing, context modeling, context reasoning, context processing, communication modelling and resource discovery. Such an architecture style can support high degree of reusability among systems and allows for design flexibility, extensibility and adaptability among components that are independent of each other. We also propose a new architecture based on broker-centric middleware and using ontology reasoning mechanism together with an effective behavior based context agent that would be suitable for the design of context-aware architectures in future systems. We have evaluated the proposed architecture based on the design principles and have done an analyses on the different elements in context aware computing based on the presented system.

• 아동학회지
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• 제25권4호
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• pp.33-48
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• 2004

The purpose of this study was to examine if mothers and their children used different interaction strategies depending on the interacting contexts. Sixty-five mothers and their children were observed while they interacted with each other in two contexts, that is, a free play context and a joint problem solving context. The result of this study showed that first, the mothers' strategies and their children's strategies were closely related. When the mothers used positive strategies, their children also responded with positive strategies. In contrast, when the mothers used negative strategies, their children also tended to use negative strategies. Second, the contexts which the mothers and their children interacted affected the strategies that the mothers and their children used. The mothers and the children were more likely to use positive strategies in the context of free play than in the context of the joint problem solving. This result points out the importance of free play as the context of producing a positive atmosphere where the mothers and their children interacted positively and had a good time. Suggestions for further study and implications for parents were provided.

• 디지털산업정보학회논문지
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• 제4권3호
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• pp.19-31
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• 2008

Currently, RFID is receiving attention from the industry and the academy because it is considered as an enabling technology for ubiquitous computing, in particular context perception. In this paper, we survey the existing context-aware RFID systems and introduce three main issues in the systems - the context information, the context-aware services, and the context-aware RFID system architectures. We classify context information into six groups, the services into five context-aware service types, and the systems into four architecture styles. This study will help stakeholders such as customers and developers to understand their RFID systems and to develop new services.