• 한국정보시스템학회지:정보시스템연구
• /
• 제31권2호
• /
• pp.289-320
• /
• 2022

Purpose The purpose of this study is to empirically investigate impacts of e-Commerce traits on intention to use platform extended services based on Value-Attitude-Behavior(VAB) framework as well as the moderating effect of network impact as the current e-Commerce platforms provide more extended services to their customers. Design/methodology/approach The research model was developed based on the literature review and VAB framework in order to empirically investigate impacts of e-Commerce platform characteristics. The survey was conducted in order to test proposed hypotheses. 298 collected responses were analyzed for the structural equational modeling(SEM) with SmartPLS 3.0. Findings Findings show that all proposed hypotheses were supported with exception of responsiveness. Among five constructs represented as e-Commerce platform characteristics, product variety had a highest impact on platform value. In addition, this study confirmed that the variable - network effect - strength the relationship between platform attitude and intention to use extended service.

• 한국교육학연구
• /
• 제24권3호
• /
• pp.1-26
• /
• 2018

본 연구는 고등학생을 대상으로 학업요구와 학업자원이 학업소진 및 학업열의에 미치는 영향을 직무요구-자원 모형(Job Demands-Resources Model)을 바탕으로 학업 장면에서 검증하고자 한다. 이에 서울, 인천, 경지 소재의 정규 교과과정 중에 있는 8개의 학교에서 고등학교 3학년 총 934명을 대상으로 연구를 실시하였으며, 학업요구, 학업자원, 학업소진 및 학업열의간의 관계를 확인하였다. 구조방정식모형을 이용하여 검증한 결과는 다음과 같다. 첫째, 개인의 노력, 학업과몰입, 교사압력으로 구성된 학업요구는 학업소진과 학업열의 모두에 유의한 정적인 영향을 미쳤다. 둘째, 보상, 또래지지, 교사 자율성지지, 부모 학업적지지로 구성된 학업자원은 학업소진에 유의한 부적인 영향을, 학업열의에 정적인 영향을 미쳤다. 본 연구는 직무요구-자원 모형을 학업장면에서 검증하였다는 데에 의의가 있으며, 이에 대한 한계를 포함하여 후속연구를 제안하였다.

• 한국산업정보학회논문지
• /
• 제16권5호
• /
• pp.115-126
• /
• 2011

본 연구는 한국이동통신시장에서 새로운 제품과 서비스인 스마트폰이 도입됨에 따라 용이성과 유용성이 전환장벽, 고객만족과 고객충성도에 미치는 영향을 분석하는데 초점을 두었다. 본 연구는 용이성을 외생변인으로 하고, 유용성, 전환장벽, 고객만족과 고객충성도를 내생변인으로 하여, 변인 간의 영향관계를 파악하는 구조방정식모형을 설계하였다. 본 연구에서는 기술수용 모형에서 유래한 용이성과 유용성을 도입하여 품질과 고객만족 관계를 연결하여 그 영향관계를 분석하였다.본 연구에서는 스마트폰의 사용 용이성과 유용성이 미치는 영향관계 경로를 6개 가설로 구축하여 검정하였다. 가설검정을 위해서 452명을 대상으로 설문조사를 실시하여 자료를 수집하였으며, AMOS19와 SPSS19를 이용하여 실증분석을 하였다. 검정결과는 다음과 같다. 첫째, 스마트폰 용이성과 유용성은 전환장벽에 유의한 영향을 미치고 있었다. 둘째, 용이성은 유용성에 유의한 영향을 미치고 있으며, 셋째, 유용성은 고객만족에 유의한 큰 영향을 주고 있었다.

• 한국콘텐츠학회논문지
• /
• 제14권9호
• /
• pp.350-361
• /
• 2014

본 연구에서는 15세에서 17세의 청소년들을 대상으로 치과치료에 대한 공포감의 일반적인 경향과 관련변인들에 따라 공포감이 어떻게 차이가 나며, 이들 변인들이 치과치료에 대한 공포감에 영향을 미치는 정도와 인과관계를 밝히고자 하였다. DFS, DBS 및 GFS를 포함한 설문도구와 청소년의 특성에 관한 문항들로 구성된 설문지를 이용하였고, SPSS를 이용하여 단변량 분석을 시행한 후 LISREL 8.12를 사용하여 공변량 구조모형을 분석하였다. DFS (0.957), DBS (0.916) 및 GFS (0.910)의 Cronbach 신뢰도 계수가 모두 0.9이상으로 높게 나타났고, 자신의 치아상태가 건강하지 않다고 생각할수록, 최근 구강 내 동통을 경험했을 경우, 치과치료 시 동통을 강하게 느꼈을 경우, 그리고 치료 시 동통을 자주 경험했을 경우와 치과약속을 어긴적이 있을 경우에 그렇지 않은 경우보다 치과치료에 대한 공포감의 수준이 통계적으로 유의하게 높아지는 추세로 나타났다. 구조방정식 모형의 적합도는 양호하게 나타났으며, 치과치료시 동통정도와 동통 횟수, 치과약속을 어긴 횟수, 치과의사에 대한 불신감 그리고 일반적인 공포감이 치과치료와 관련된 공포감에 정(+)의 직접효과가 있었다.

• 디지털융복합연구
• /
• 제13권4호
• /
• pp.89-100
• /
• 2015

본 연구는 우리나라 CCTV융합채널 업계에서 마케팅믹스의 특성이 브랜드 이미지, 대리점 지각, 전환장벽과 대리점의 충성도에 미치는 영향을 분석하는데 초점을 두고 있다. 본 연구는 마케팅 믹스요인을 외생요인으로 하고 브랜드 이미지, 대리점 지각, 전환장벽을 매개변인으로 하고, 대리점 충성도를 결과변인으로 하는 구조방정식모형으로 구축하였다. 본 연구에서는 8개의 가설을 설정하고, 전국의 191개 업체를 대상으로 설문조사하여 얻은 자료를 AMOS20과 SPSS20을 이용하여 분석하였다. 그 결과, 마케팅 믹스 중 제품공급과 가격이 브랜드 이미지에 유의한 영향을 미쳤으며, 광고만이 대리점 지각에 영향을 미치고 있음이 나타났다.

• 산경연구논집
• /
• 제9권11호
• /
• pp.25-38
• /
• 2018

Purpose - This study aimed to identify the sub-dimensions of fashion social media quality (information quality, social quality, service quality, system quality) and investigate how they affect purchase intention through fashion information use behavior (information acceptance, information diffusion). Research design, data, and methodology - Data collection was carried out twice for systematic verification of the research model. In the first data collection, the reliability and validity of research variables were verified through 238 respondents and questionnaires were revised and supplemented based on their responses. In March 2018, the final survey was conducted from 755 respondents the age of 20 to 49. Using SPSS 23.0, descriptive statistics, exploratory factor analysis, correlation analysis were performed. In order to test hypotheses, structural equational modeling technique was employed using AMOS 23.0. Results - First of all, fashion Social media quality consists of four factors including information quality, social quality, service quality and system quality. Second, fashion Social media information quality, social quality, and system quality were shown to have a positive(+) effect on information acceptance behavior, and social quality, service quality and system quality were shown to have a positive(+) effect on information diffusion behavior. It was also determined that the acceptance and diffusion behaviors of fashion information through fashion Social media had positive(+) influence on purchase intention. Conclusions - This study holds academic significance in its identification of the components of fashion Social media quality and for conducting an empirical analysis on the causal relationship between fashion information acceptance and diffusion behaviors, and purchase intention. The results of this study indicate that fashion involvement is the key factors in determining the quality of Social media, the acceptance of information through Social media, and, by extension, the purchase of fashion products. Practitioners in the fashion industry may use the findings of this study in order to build more effective Social media strategy.

• 한국프랜차이즈경영연구
• /
• 제9권2호
• /
• pp.17-29
• /
• 2018

Purpose - The environment surrounding the franchise industry in recent years is a big threat to the franchise business. In this perspective, this study examines the effect of franchise CEO's Innovation, CSR Passion, and customer orientation(CO) on customers' perceived service quality(PSQ), affection, and commitments in the context of food-service franchise industry. This study suggests the guidelines on how franchisor uses their passion and customer orientation on customer to maintain and increase the commitments. Research design, data, and methodology - In order to achieve these purposes, research model and hypotheses were developed. Out of 500 respondents received through online survey, 449 respondents were used, because of 51 incomplete respondents. The data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and structural equational modeling with SPSS 23.0 and AMOS 23.0 statistical program. Result - The results of the study are as follows. First, innovation passion has a significant impact on PSQ and customer affection. And CSR passion have a significant impact on PSQ. Second, customer orientation has a significant impact on PSQ and customer affection. Third, PSQ has a significant impact on customer affection and sustainable commitment. Fourth, customer affection has a significant impact on behavioral commitment. Fifth, behavioral commitment has a significant impacts on sustainable commitment. Conclusions - The implications of this study are following as: Restaurants franchisor and CEOs should have a passion for innovation to continuously identify consumer needs and develop new menus and services that meet their needs. Second, franchisor and CEOs need to demonstrate the importance of creating the right environment, creating a fair business, and trying to create products in a given environment. Finally, franchisor and CEOs should demonstrate how to build relationships with customers and how to maintain positive feelings. In addition, it is necessary to appeal to the customers with enthusiasm and a customer-oriented tendency of the entrepreneur of the franchise head office in order to maintain the relationship with the customer and feelings.

• 한국산학기술학회논문지
• /
• 제21권2호
• /
• pp.115-123
• /
• 2020

본 연구의 목적은 기혼여성들의 혼외관계 수용성에 자기지각이 미치는 영향에 TV 불륜 드라마에 대한 비판인식의 매개효과를 실증적으로 규명하는 것이다. 본 연구는 위해 기혼여성(304명)을 대상으로 설문조사를 실시하여 얻은 자료를 구조방정식 모델(SEM: Structural Equational Model)에 기초하여 분석하였다. 분석결과 밝혀진 주요 내용은 다음과 같다. 첫째, 응답자들은 혼외관계 수용성(Mean=2.6346, 5점 척도) 수준은 전반적으로 낮은 편이다. 전체 응답자들 중에서 혼외관계를 수용하지 않는다고 밝힌 응답자는 46.7%였다. 혼인관계에 대해서 불분명한 입장을 보여준 응답자들이 43.8%였고, 혼외관계에 수용적인 입장을 보인 응답자들도 약 10%정도 되었다. 혼외관계문제가 기혼여성들에게 중요한 현실문제로 대두될 수 있음을 시사해준다. 둘째, 기혼여성의 '혼외관계 수용성'에 '자기지각성'은 직접적으로는 영향을 미치지는 않았지만, 불륜을 주제로 한 TV 드라마에 대한 '비판의식'을 완전매개(full mediation)로 하여, '자기지각성'은 '혼외관계 수용성'에 유의한 영향을 미칠 수 있음이 밝혀졌다. 기혼여성들이 불륜 TV 드라마의 콘텐츠에 대해서 얼마나 비판적인 사고와 판단을 할 수 있는지 여부가 기혼여성들이 혼외관계에 대한 인식을 이해하는데, 매우 중요한 측면임을 확인하였다. 연구결과를 토대로 실천적 함의를 논의하며 제안하였다.

• 한국프랜차이즈경영연구
• /
• 제8권2호
• /
• pp.25-36
• /
• 2017

Purpose - Recently, entrepreneurship education has been revitalized with interest in entrepreneurship. Entrepreneurship education is an educational service activity that is provided for entrepreneurship and individual start-up success within a certain period of time. According to previous studies on entrepreneurship and entrepreneurship, the satisfaction of entrepreneurship education affects entrepreneurship and as a result increases entrepreneurship. In recent years, the number of female entrepreneurs has also increased as the number of entrepreneurial issues has increased. Based on previous studies, this research proposed the theoretical framework about the structural relationships among mentoring quality (career development, psychological social, role modeling), education satisfaction, recommendation intention and entrepreneurial intention. This study is to find out the possibility of attempting to create a theoretical basis for entrepreneurial mentoring education in entrepreneurship education program. Research design, data, and methodology - In this model, mentoring quality consists of three sub-dimensions such as career development, psychological social, and role modeling. In order to test research model and hypotheses, the data were collected from 203 female college students who participated in entrepreneurial education. The data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and structural equational modeling with SPSS 24.0 and SmartPLS 3.0 statistical program. Result - The results of the study are as follows. First, role modeling has a positive effect on recommendation intention and entrepreneurial intention. Second, career development has a strong negative effect on the entrepreneurial intention. Third, career development and role modeling had a positive effect on educational satisfaction, and educational satisfaction had positive influence on recommendation intention and entrepreneurial intention. Conclusions - As women's social advancement becomes more active, start-up support programs including entrepreneurship mentoring are increasing. The results of this study suggest how to use the mentoring program mix and how to allocate the resources for the education program when the entrepreneurial education manager plans and executes the mentoring education program. For example, this study shows that career development and role modeling enhance educational satisfaction, and in turn increase recommendation intention and entrepreneurial intention. This means that entrepreneurship education should consist of contents that include career development functions such as sponsorship, guidance, protection, and provision of challenging work. In addition, the findings of this study indicate that mentors should perform the function of allowing the participants to have confidence and professional thinking ability at the time of start up based on their experiences.

• 한국프랜차이즈경영연구
• /
• 제8권3호
• /
• pp.29-37
• /
• 2017

Purpose - In recent years, research has been conducted on the conflict resolution strategies of the franchise headquarters and the franchisees, but there is a lack of research on the factors of conflict due to the intrinsic structure, such as interdependence or hierarchical relationship, and behavioral analysis to reduce the conflict. In this study, we analyze the relationship between satisfaction and trust formed in the process and result of the business, and the result of action to dissolution intention. Research design, data, methodology - For these purposes, the author developed the proposed model and several hypotheses. In this model, conflict resolution strategies consist of five dimensions such as avoiding, forcing, cooperating, obliging, and compromising strategy. And, this model proposed that onflict resolution strategies are antecedents of procedure quality, behaviour quality and dissolution intention are consequences of conflict resolution strategies. The data were collected from April 1 to April 15, 2013. Because this study examined franchise industries from the franchisee perspective, we contacted franchisee store owner and managers located in Seoul and Gyeonggi Province. Interviewers trained contacted a total of 483 franchisees, and 400 franchisees responded. Out of 400 respondents, 2 respondents were deleted due to missing information. Thus, a total of 398 franchisee were used for this study. he data were analyzed using frequency analysis, confirmatory factor analysis, correlation analysis, and structural equational modeling with SPSS 24.0 and Amos 23.0 statistical program. Results - The findings can be summarized as follows: First, franchisor conflict resolution activities have significant effects on procedure quality. Second, procedure quality has a significant effect on behavior quality. Finally, behavior quality has a significant effect on dissolution intention. Conclusions - In this study, we investigated the relationship between conflict resolution behavior, procedural quality, behavior quality and dissolution intention. As a result, the franchisers should strive to resolve conflicts not only in solving simple problems with franchisees, but also in a longer term perspective. We also found that the procedural aspects of resolving conflicts should not be ignored. If the trust and satisfaction of each other increase during the process of resolving the conflict, it will positively affect the satisfaction and trust in resolving the conflict. This is also because it serves to lower the intention of termination. However, there is a limitation that it is targeted only to the restaurant franchise, and it is necessary to study the conflict resolution behavior depending on the type of conflict.