• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1692-1703
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• 2008

On 2008, China comes to be an era of opening the market for 30 years, being both the 4th economically biggest country and 2nd ranked clothing export country in the world. China plays a huge consuming market for the world, along with the competition arena for the numerous world fashion brands while more than 100 kinds of Korean fashion ones being launched into the China. By applying the analysis and investigation of preferred street style. in local area to the development of fashion items and design, the synergistic effect of university and industrial corporation might also be expected. This study aims to provide the basic resources for the development of fashion design on behalf of the Korean fashion brands launched into China and moreover to anticipate the requirement on the part of Chinese consumers by way of understanding the preferred fashion styles, through analysis and investigation of the street fashion in Dalian, northeastern area of China. Conclusively, in terms of clothing style, 80.5% of casual style and 19.5% of formal style were notified. The jean casual, and easy casual being dominant in the former, feminine style in the later. In view of the high frequency of T-shirt, sleeveless on the top, full-length pants and 7/9 length pants on the bottom. The simple and cool style seems to be favored, making them easy through the hot summer. The upper clothes exposed in body part of back, chest and shoulder, were frequently shown. In light of colours. white, black, red were preferred on top, blue and black were preferred on bottom. To deal with accessories, the shoulder bag mostly preferred among bags, the sandal, slippers, snickers in sequential order among shoes, the hair pins and rubber band(tied or, held up style), in hair accessories. Other items of hat, belt, and sunglasses, which could give a point to the summer style, were identified low frequency.

• Journal of Fashion Business
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• v.5 no.2
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• pp.87-104
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• 2001

The purpose of this study is to understand the distributions of fashion market and it's characteristics by investigating the attributes and changes of three representative fashion markets i. e. Chungjang Street Market, Underground Shopping arcades, Department Stores in Kwangju Metropolitan city. This study might contribute to the construction of more attractive fashion markets and also to consumer convenience by providing information about fashion. The method of investigation is by direct market visiting and interview from 2000. 7. 11 until 7. 30. The result is as follows; 1. Chungjang Street: This is the most famous and fashionable area, situated mainly on Chungjang street and Hwangkum-dong. The various kind of designer's boutiques, national brands, wedding shops, multi-shops etc. take place. Teenagers and people in their early twenties are the main customers. This point should be born in mind in a strategy of marketing. 2. Underground Shopping arcades: This market is open to customers of all ages and to the passengers crossing the streets and the purposeful visitors, even in rainy or snow days. However it is hard for novices to find it. 3. Department Stores: There are three department stores which are very competitive with each other by granting not only spacious and comfortable shopping areas but also places for children and cultural activities. The strategy of exhibiting unique items unparalleled in it's quality, might be needed with providing a comfortable parking lot, high quality commodes, appropriate sales program and more effective sales managements.

• Journal of Fashion Business
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• v.14 no.4
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• pp.146-160
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• 2010

The influence of mass media on the consumers who want to purchase fashion products might be very important. Especially fashion magazine, a media of providing professional information and opinion about fashion, not only provides the information of products or fashion trend, but is used as an advertising media for publicizing products. The purpose of this study is to investigate how such fashion magazine affects consumers. In this study, questionnaire survey was administrated to understand the status of subscription of fashion magazine and consumers' influence. To analyze the garment style comparatively, the pictures that were taken on Dongseong Street from December 2007 to November 2008, and the pictures in fashion magazine Vogue Korea were analyzed to the content. Followings are the results of the study. consumers receive the information of products and new style through fashion magazine, but mostly wear the garment style that emphasizes convenience in practical life. In other words, the fashion magazine provides consumers with the information of fashion products and has the influence as the source of fashion style information and the fashion trend, but is not yet spreaded to people as much as generalized and accepted on the street. It is because the information in fashion magazine is differentiated information that is first received by particular readers, that is, the fashion leaders sensitive and much interested in the fashion. Fashion magazine is used as a means of getting information of fashion and style and satisfying the desire of novelty, and tend to be a sensuous media of delivering information through image. It, however, must be a mass media that shows the trend and leads the fashion.

• Proceedings of the Korea Society of Costume Conference
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• 2004.08a
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• pp.326-327
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• 2004

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.12
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• pp.1939-1949
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• 2008

The purpose of this study was to identify differences or similarities across the ensembles of 2006 F/W fashion trends in the big fashion centers such as Paris, London, New York, and Seoul, by street fashion research. The study focuses on understanding of localized fashion trend in the marketplace. We used photograph observation and analyzed data by SPSS program. We found there is a significant difference in winter outfits at these different global fashion mega cities. Most Korean women were wearing light colored outer jackets and blue jeans were dominant style for pants. The majority of Paris/London, New York and Seoul people on the street were wearing wool/wool like coat. Padded coats were worn more by New Yorkers than by people in Seoul. For the bottom, there is a similarity between Paris/London, and New York City, in that skinny pants were popular. Koreans were wearing skinny pants mostly, but the percentage of mini skirts/shorts was also higher than any other cities. We found that the cross-cultural fashion mega trend is similar in clusters, but there is a slight difference of trend in clothing color, style and design details, and accessories by localized fashion cities. Not only direct observation but also identification of cultural characteristics and consumer behavior through the years will bring much more contributions to apparel industries.

• Journal of Fashion Business
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• v.6 no.1
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• pp.83-101
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• 2002

The purpose of this study is to observe the elements of Japanese popular culture portrayed in Korean new generation fashion at the current point of time, when Japanese popular culture is first being opened to Korea. And the another purpose is to look into the fashion consciousness of them, which is made up of these aspects. The new generation plays the leading role in further excelling the culture of our society. They are the generation of sense and sensibility, the generation of "me", the generation of information, and the generation of individuality. Even before Japanese popular culture was officially opened, the new generation was already accepting fashion, comics and animation, video games, music, broadcasting, food, etc. The Japanese cultural elements that show most in Korean fashion are street fashion and the fashion of celebrities. These are mostly brought in by fashion magazines, the internet, satellite TV, the new media of cable TV, and street shops. The aspects of Japanese popular culture in Korean new generation fashion are many and varied. Such examples in fashion are : vintage style, school-girl style, sexy causal style, black coordination, soft avant-garde style. It can be said that the fashion consciousness of Korean new generation could be placed in the following order. First, the variety of fashion. Next, the internationalism of fashion. Third, the information of fashion, and last, the play value of fashion. Interest has peaked in Japanese culture after the official opening, and this study has explored the very same aspects which can be seen in Korean new generation fashion. This study was meant to help make a responsible and sturdy new generation fashion culture which can help face the new millennium.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.12
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• pp.5165-5176
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• 2010

This study is an attempt to seek ways to revitalize the main streets in local city with regard to urban regeneration. It focuses on the case of Myeong-dong Fashion Street located in front of Cheonan Station, which recently lost its vitality. In order to explore causes of the decline and solutions for restore, this paper investigate the concerned urban area by approaching through three different aspects: physical and environmental aspects, social and economic aspects, historic and cultural aspects. In addition, the street visitors were surveyed on their visiting patterns, priorities and discontents about the components of street, and preferences for its restoring, etc. The investigation resulted in following findings and proposals. In physical and environmental dimension, it is needed to create legal incentives for encouraging local residents to develop their own district, and suggested to plan green space for relaxation and cultural arts space by using existing buildings, along with the expansion of public parking. In regard of social economic aspects, it is proposed to give each street specialized commercial theme. At the historic and cultural level, it is suggested to plan the pedestrian network which links the Fashion Street with surrounding historic elements.

• Journal of Fashion Business
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• v.6 no.1
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• pp.116-127
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• 2002

The hip-hop fashion of the nineteens is just as important in hip-hop as in rapping, breaking, or graffitiwriting to young people. Hip-hop fashions major influences range from martial-arts moves, to street-gang uniforms and paraphernalia. Hip-hop fashion grew and evolved with the subculture. The identification with street-gang culture is important to hip-hop in general and still set the pace for hip-hop fashion. There are things that are necessary fashion components for each segment of hip-hop life. So even prisons are now selling prison clothes. Explaining the look, The rawest street element is a jail element, so the strongest statement is a uniform with shirts and trousers that match perfectly, like a jail piece. Insiders can detect the away of gang and prison culture on the iconography of seemingly innocuous brands. Hip-hop glam is part of an evolution of hip-hop style. Rap's gone luxe, and it is women who are leading the high-fashion charge. They wear in diamonds and fur. Now it is a very glam. Now, many brands are upping their marketing activities through a focus on their women's lines in advertising, and featuring hot celebrities. There is also a lot of rethinking of looks going on. Sexy and tight is emerging as the style of choice in this market and fabrications are becoming more important, as designers refine and upgrade their women's line. The clothes of hip-hop glam were the ordinary with the extraordinary: Designer fur and leather with athletic team jerseys, Nike sneakers, diamond bracelets and mall brands like Guess and Fubu. The hip-hop musician's sporty hip-hop looks has amply young people. The hip-hop looks of baggy jeans, oversized shirts and rugged outerwear have become a part of mainstream fashion. Hip-hop fashion has the characteristics of being sporty. In the 90s, Military look has got one of the fashionable hip-hop fashion style. It does not have inner symbolic meaning or ideology but it only represents a fashion trend and revival fashion. Not only fashion designer but also hip-hop musician selected the trend for hip-hop fashion style.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.4
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• pp.173-189
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• 2015

The purpose of this study is to present the classification and operation systems of fashion offline stores. This research analyzed fashion literatures, articles and papers published by fashion-related companies and interviewed fashion practitioners. This research can be used as information for practitioners of the domestic fashion brand and students of fashion majors. The classification and operation systems of fashion offline stores are as follows. 1. The types of fashion offline store is classified as a form of road shop, department store, complex shopping center, select shop, outlet, and fashion wholesale retail specialty store. 2. The road shop is classified flagship store, franchise store, direct sales store, and street brand store. 3. The department store is recently using strategy to improve the profit rate, as setting up the select shop, expand the import contemporary brand stores, the men's brand stores, SPA brand stores, the street brand stores, and the soho internet shopping mall brands instead of reducing the national brands. 4. Most forms of fashion offline stores enhanced the functions to combine the catering, cultural activities and purchasing the lifestyle-related products, as well as fashion items. 5. The types of the operation system in fashion offline stores is classified as direct operations, franchise operations, middle management operations, and fully insert operations. 6. Franchise operations are tended to decline, however middle manager operations are overwhelming.

• Fashion & Textile Research Journal
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• v.14 no.5
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• pp.846-852
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• 2012

Pets (such as dogs) are considered as important as family members, this perspective is due to an aging population and the decreased size of the traditional nuclear family. The pet industry has been growing every year; subsequently, is useful to develop practical patterns and designs appropriate for the body structure and movement of pet dogs. However, studies to develop a new form of pet dog's wear patterns and designs are limited. This study develops a basic pattern that is easily used based on a pet dog's size, designs popular clothing items for pet dogs, and helps in the manufactures of pet dog's wear. The results are as follow: 1) Analyzed categories and popular items of pet dog's wear from the research of the prior studies and on-line pet dog shopping malls; three categories (everyday wear, street wear, and special wear) and six items (T-shirt, one-piece, coat, jumper, and dress, tuxedo). 2) Developed the basic bodice pattern and sleeve pattern after test-wearing and revising the experimental patterns referenced from prior studies. 3) Developed patterns and designs for six popular items based on situation and gender: one-piece (everyday wear), coat (street wear), wedding dress (special wear) for female dogs/T-shirt (everyday wear), hood jumper (street wear), tuxedo (special wear) for male dogs. 4) Developed the previous six items to illustrate the research results of the study.