• 한국의류학회지
• /
• 제32권11호
• /
• pp.1692-1703
• /
• 2008

On 2008, China comes to be an era of opening the market for 30 years, being both the 4th economically biggest country and 2nd ranked clothing export country in the world. China plays a huge consuming market for the world, along with the competition arena for the numerous world fashion brands while more than 100 kinds of Korean fashion ones being launched into the China. By applying the analysis and investigation of preferred street style. in local area to the development of fashion items and design, the synergistic effect of university and industrial corporation might also be expected. This study aims to provide the basic resources for the development of fashion design on behalf of the Korean fashion brands launched into China and moreover to anticipate the requirement on the part of Chinese consumers by way of understanding the preferred fashion styles, through analysis and investigation of the street fashion in Dalian, northeastern area of China. Conclusively, in terms of clothing style, 80.5% of casual style and 19.5% of formal style were notified. The jean casual, and easy casual being dominant in the former, feminine style in the later. In view of the high frequency of T-shirt, sleeveless on the top, full-length pants and 7/9 length pants on the bottom. The simple and cool style seems to be favored, making them easy through the hot summer. The upper clothes exposed in body part of back, chest and shoulder, were frequently shown. In light of colours. white, black, red were preferred on top, blue and black were preferred on bottom. To deal with accessories, the shoulder bag mostly preferred among bags, the sandal, slippers, snickers in sequential order among shoes, the hair pins and rubber band(tied or, held up style), in hair accessories. Other items of hat, belt, and sunglasses, which could give a point to the summer style, were identified low frequency.

• 패션비즈니스
• /
• 제5권2호
• /
• pp.87-104
• /
• 2001

The purpose of this study is to understand the distributions of fashion market and it's characteristics by investigating the attributes and changes of three representative fashion markets i. e. Chungjang Street Market, Underground Shopping arcades, Department Stores in Kwangju Metropolitan city. This study might contribute to the construction of more attractive fashion markets and also to consumer convenience by providing information about fashion. The method of investigation is by direct market visiting and interview from 2000. 7. 11 until 7. 30. The result is as follows; 1. Chungjang Street: This is the most famous and fashionable area, situated mainly on Chungjang street and Hwangkum-dong. The various kind of designer's boutiques, national brands, wedding shops, multi-shops etc. take place. Teenagers and people in their early twenties are the main customers. This point should be born in mind in a strategy of marketing. 2. Underground Shopping arcades: This market is open to customers of all ages and to the passengers crossing the streets and the purposeful visitors, even in rainy or snow days. However it is hard for novices to find it. 3. Department Stores: There are three department stores which are very competitive with each other by granting not only spacious and comfortable shopping areas but also places for children and cultural activities. The strategy of exhibiting unique items unparalleled in it's quality, might be needed with providing a comfortable parking lot, high quality commodes, appropriate sales program and more effective sales managements.

• 패션비즈니스
• /
• 제14권4호
• /
• pp.146-160
• /
• 2010

The influence of mass media on the consumers who want to purchase fashion products might be very important. Especially fashion magazine, a media of providing professional information and opinion about fashion, not only provides the information of products or fashion trend, but is used as an advertising media for publicizing products. The purpose of this study is to investigate how such fashion magazine affects consumers. In this study, questionnaire survey was administrated to understand the status of subscription of fashion magazine and consumers' influence. To analyze the garment style comparatively, the pictures that were taken on Dongseong Street from December 2007 to November 2008, and the pictures in fashion magazine Vogue Korea were analyzed to the content. Followings are the results of the study. consumers receive the information of products and new style through fashion magazine, but mostly wear the garment style that emphasizes convenience in practical life. In other words, the fashion magazine provides consumers with the information of fashion products and has the influence as the source of fashion style information and the fashion trend, but is not yet spreaded to people as much as generalized and accepted on the street. It is because the information in fashion magazine is differentiated information that is first received by particular readers, that is, the fashion leaders sensitive and much interested in the fashion. Fashion magazine is used as a means of getting information of fashion and style and satisfying the desire of novelty, and tend to be a sensuous media of delivering information through image. It, however, must be a mass media that shows the trend and leads the fashion.

• 한국복식학회:학술대회논문집
• /
• 한국복식학회 2004년도 The 21st International Costume Congress
• /
• pp.326-327
• /
• 2004

• 한국의류학회지
• /
• 제32권12호
• /
• pp.1939-1949
• /
• 2008

본 연구의 목적은 파리, 런던, 뉴욕, 서울에서의 2006년 F/W 스트릿 패션을 고찰하여 다문화권적 현 추세에서 지역별 이질성 및 유사성을 확인하는 것으로 마켓에 있는 현재의 패션 트렌드를 이해하는 것에 중점을 두었다. 사진촬영법에 의하여 4개 지역의 패션 스트릿에서 같은 기간 동안 $20{\sim}50$대 여성들로 추정되는 대상들의 착장을 디지털 카메라를 사용하여 촬영한 후 데이터로 사용할 수 있는 신뢰성 있는 사진들로부터 필요한 정보를 SPSS에 입력하고 그 결과를 분석하였다. 런던/파리, 뉴욕, 서울로 마켓 지역을 세분화하여 고찰한 결과 서울은 서구 지역과는 달리 외의의 색상에서도 블랙이 강세이기 보다는 화이트, 베이지 계열이 높은 퍼센트를 차지하였고, 하의도 진이 주류를 이루었으며 투명한 스타킹 착용자가 많아 외모지향을 그대로 표출하였다. 상의 외투의 재료에 있어서는 런던/파리, 뉴욕, 서울은 유사하게 울 또는 그와 비슷한 소재가 강세를 이루었으나 뉴욕의 경우에는 검정색 힙 길이의 패딩 재킷과 스키니 바지를 입는 착장이 다른 지역보다 좀더 두드러져 차이를 보였다. 그러나 바지의 경우 전체적으로 스키니가 강세이며 런던/파리, 뉴욕에서 매우 높은 착장률을 보였고 이와는 다르게 서울 지역은 스키니도 강세이지만 미니나 쇼트 같은 하의가 타지역보다 비율이 높아서 상이한 착장실태를 보여주었다. 이와 같이 아이템별로 서울 사람들은 일부는 유러피언과 유사하고 일부는 뉴욕과 유사한 착장형태를 하고 있으며 또한 서울의 소비자들이 DIY 스타일도 보여 좀 더 다양하게 겨울 시즌에 옷을 연출하고 있음을 확인할 수 있었다. 이 연구는 착장실태에 관한 조사를 주로 하였으나 향후 각 패션 도시의 문화적 특성이나 소비자 행동에 관한 서베이를 동시에 병행하고 다년간 리서치를 진행한다면 좀더 학계 및 업계에 기여도가 클 것으로 사료된다.

• 패션비즈니스
• /
• 제6권1호
• /
• pp.83-101
• /
• 2002

The purpose of this study is to observe the elements of Japanese popular culture portrayed in Korean new generation fashion at the current point of time, when Japanese popular culture is first being opened to Korea. And the another purpose is to look into the fashion consciousness of them, which is made up of these aspects. The new generation plays the leading role in further excelling the culture of our society. They are the generation of sense and sensibility, the generation of "me", the generation of information, and the generation of individuality. Even before Japanese popular culture was officially opened, the new generation was already accepting fashion, comics and animation, video games, music, broadcasting, food, etc. The Japanese cultural elements that show most in Korean fashion are street fashion and the fashion of celebrities. These are mostly brought in by fashion magazines, the internet, satellite TV, the new media of cable TV, and street shops. The aspects of Japanese popular culture in Korean new generation fashion are many and varied. Such examples in fashion are : vintage style, school-girl style, sexy causal style, black coordination, soft avant-garde style. It can be said that the fashion consciousness of Korean new generation could be placed in the following order. First, the variety of fashion. Next, the internationalism of fashion. Third, the information of fashion, and last, the play value of fashion. Interest has peaked in Japanese culture after the official opening, and this study has explored the very same aspects which can be seen in Korean new generation fashion. This study was meant to help make a responsible and sturdy new generation fashion culture which can help face the new millennium.

• 한국산학기술학회논문지
• /
• 제11권12호
• /
• pp.5165-5176
• /
• 2010

본 연구는 최근 극심한 쇠퇴현상을 겪고 있는 천안역 앞 명동패션거리 일대를 대상으로 도심재생차원에서의 가로활성화 방안을 모색한다. 천안시내 기존도심 지역의 물리 환경적 측면, 역사 문화적 측면, 사회 경제적 측면에서 현황과 문제점들을 검토하고, 아울러 가로 방문자들을 대상으로 가로이용행태와 가로활성화와 관련한 의식을 조사하였다. 연구를 통해 제안된 해당 지역의 잠정적인 가로활성화 방안들을 요약하면 다음과 같다. 물리 환경적 측면에서는 기존도심 토지소유자들의 개발동기를 유발할 수 있도록 법적 인센티브 장치를 마련하는 것이 요구되며, '명동거리' 내에 휴식 및 녹지공간 조성, 기존건물을 활용한 문화예술 공간의 확충과 함께 지하공간을 활용한 공영주차장 조성 등이 제안된다. 사회 경제적 측면에서는 기존 가로별 업종 특성을 최대한 살리면서 획일적이지 않도록 '명동거리', '은행길', '옛시청길' 등 가로별로 독특한 테마를 설정하고 각각의 테마업종들이 예시된다. 역사 문화적 차원에서는 기존 도심이 갖고 있는 역사적 요소들을 적극적으로 발굴하여 역사탐방로 등의 프로그램을 개발하고 기존 패션거리와 연계하여 보행네트워크화 하는 방안이 제시된다.

• 패션비즈니스
• /
• 제6권1호
• /
• pp.116-127
• /
• 2002

The hip-hop fashion of the nineteens is just as important in hip-hop as in rapping, breaking, or graffitiwriting to young people. Hip-hop fashions major influences range from martial-arts moves, to street-gang uniforms and paraphernalia. Hip-hop fashion grew and evolved with the subculture. The identification with street-gang culture is important to hip-hop in general and still set the pace for hip-hop fashion. There are things that are necessary fashion components for each segment of hip-hop life. So even prisons are now selling prison clothes. Explaining the look, The rawest street element is a jail element, so the strongest statement is a uniform with shirts and trousers that match perfectly, like a jail piece. Insiders can detect the away of gang and prison culture on the iconography of seemingly innocuous brands. Hip-hop glam is part of an evolution of hip-hop style. Rap's gone luxe, and it is women who are leading the high-fashion charge. They wear in diamonds and fur. Now it is a very glam. Now, many brands are upping their marketing activities through a focus on their women's lines in advertising, and featuring hot celebrities. There is also a lot of rethinking of looks going on. Sexy and tight is emerging as the style of choice in this market and fabrications are becoming more important, as designers refine and upgrade their women's line. The clothes of hip-hop glam were the ordinary with the extraordinary: Designer fur and leather with athletic team jerseys, Nike sneakers, diamond bracelets and mall brands like Guess and Fubu. The hip-hop musician's sporty hip-hop looks has amply young people. The hip-hop looks of baggy jeans, oversized shirts and rugged outerwear have become a part of mainstream fashion. Hip-hop fashion has the characteristics of being sporty. In the 90s, Military look has got one of the fashionable hip-hop fashion style. It does not have inner symbolic meaning or ideology but it only represents a fashion trend and revival fashion. Not only fashion designer but also hip-hop musician selected the trend for hip-hop fashion style.

• 한국의상디자인학회지
• /
• 제17권4호
• /
• pp.173-189
• /
• 2015

The purpose of this study is to present the classification and operation systems of fashion offline stores. This research analyzed fashion literatures, articles and papers published by fashion-related companies and interviewed fashion practitioners. This research can be used as information for practitioners of the domestic fashion brand and students of fashion majors. The classification and operation systems of fashion offline stores are as follows. 1. The types of fashion offline store is classified as a form of road shop, department store, complex shopping center, select shop, outlet, and fashion wholesale retail specialty store. 2. The road shop is classified flagship store, franchise store, direct sales store, and street brand store. 3. The department store is recently using strategy to improve the profit rate, as setting up the select shop, expand the import contemporary brand stores, the men's brand stores, SPA brand stores, the street brand stores, and the soho internet shopping mall brands instead of reducing the national brands. 4. Most forms of fashion offline stores enhanced the functions to combine the catering, cultural activities and purchasing the lifestyle-related products, as well as fashion items. 5. The types of the operation system in fashion offline stores is classified as direct operations, franchise operations, middle management operations, and fully insert operations. 6. Franchise operations are tended to decline, however middle manager operations are overwhelming.

• 한국의류산업학회지
• /
• 제14권5호
• /
• pp.846-852
• /
• 2012

Pets (such as dogs) are considered as important as family members, this perspective is due to an aging population and the decreased size of the traditional nuclear family. The pet industry has been growing every year; subsequently, is useful to develop practical patterns and designs appropriate for the body structure and movement of pet dogs. However, studies to develop a new form of pet dog's wear patterns and designs are limited. This study develops a basic pattern that is easily used based on a pet dog's size, designs popular clothing items for pet dogs, and helps in the manufactures of pet dog's wear. The results are as follow: 1) Analyzed categories and popular items of pet dog's wear from the research of the prior studies and on-line pet dog shopping malls; three categories (everyday wear, street wear, and special wear) and six items (T-shirt, one-piece, coat, jumper, and dress, tuxedo). 2) Developed the basic bodice pattern and sleeve pattern after test-wearing and revising the experimental patterns referenced from prior studies. 3) Developed patterns and designs for six popular items based on situation and gender: one-piece (everyday wear), coat (street wear), wedding dress (special wear) for female dogs/T-shirt (everyday wear), hood jumper (street wear), tuxedo (special wear) for male dogs. 4) Developed the previous six items to illustrate the research results of the study.