• Journal of Information Technology Applications and Management
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• 제18권1호
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• pp.75-100
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• 2011

For decades, thousands of corporation introduced knowledge management systems to respond knowledge-based society. However, it seems that the systems merely focusing on knowledge accumulation and its sharing have been bounded by many restrictions in terms of new knowledge creation based on the life cycle of knowledge management systems. Moreover, recently, a variety of knowledge management activities regarding organization, systems, and process is emphasized as a strategic asset for a corporation to create core knowledge. Therefore, this study adopted the Csikszentmihalyi's flow theory to investigate the factors affecting knowledge creation and the success factors of knowledge management systems in virtual space. Prior studies argued that flow experience should be a prerequisite for creative knowledge creation. In that vein, this research revealed the causal relationships for flow experience between the determinants of clear goal, immediate feedback, congruence of challenge and skill. Additionally, it empirically examined how flow experience affected the exploratory behavior of knowledge creation.

• Asia Marketing Journal
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• 제13권4호
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• pp.227-251
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• 2012

본 연구는 브랜드 관리와 마케팅 의사결정 관점에서 우리투자증권의 시장 선도적 마케팅의 성공사례를 분석하였다. 우리투자증권은 자산관리시장의 변화, 투자환경의 변화를 시장변화속의 열린 기회로 인식하여 경쟁사와 다른 차별적인 전략 실행을 통해 시장변화에 민첩하게 대응하였다. 첫째, 시장 선도형 종합매매계좌 상품 브랜드인 옥토(octo)를 경쟁사보다 2년 앞서 출시하였다. 특히, 파란색 문어 캐릭터를 통해 일반 금융브랜드와 차별화된 친근하고 이미지 구축 및 통합적 마케팅 커뮤니케이션 전략을 일관성 있게 진행하였다. 둘째, 우리투자증권은 국내 금융시장과 자산관리시장의 변화를 대응하기 위한 다양한 신규 금융상품들의 성공적인 출시를 위해 옥토 브랜드의 서브 브랜딩화 하는 브랜드 확장 전략을 전개하였다. 이러한 전략적 진화를 통해 옥토브랜드는 성공적인 종합자산관리 브랜드로써, 우리투자증권의 대표 브랜드가 되었다. 셋째, 우리투자증권은 다양한 고객접점 채널을 통해 마케팅관점에서의 시장분석, 수요와 트렌드 분석 및 고객 욕구를 수렴하였다. 이를 기반으로, 상품개발 단계에 마케팅이 함께 참여하는 금융업체에서는 보기 드문 선도적인 시스템적 마케팅 활동을 전개하였다. 본 성공창출의 기저에는 우리금융그룹 계열 금융사들의 기존 기반고객 보유를 기반으로 계열금융사간의 협업이 매우 중요한 역할을 하였다. 마지막으로, 본 연구는 향후 브랜드 수명주기 관점에서 성숙기 진입이 예상되는 옥토 브랜드를 위하여 대응방안을 제언하였다. 또한, 날로 경쟁이 심화되고 있는 종합자산관리 시장에서의 지속적인 상대적 경쟁우위 및 차별적 포지셔닝을 위한 포지셔닝 전략 수정의 필요성과, M/S 1위 업체에 대한 공격적인 대응 전략 수립 및 우리금융그룹 내 자기잠식(cannibalism)에 대한 대비전략의 필요성을 제언하였다.

• International Journal of Railway
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• 제1권3호
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• pp.83-88
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• 2008

Since the 1990's the fleet of the Dutch Railways showed a dramatic decrease in wheel tyre life. This lifetime reduction led to an unacceptable increase in life cycle costs. Therefore Lloyd's Register Rail has proposed to NedTrain to investigate the possibilities of improving the wheel tyre life. Three improvements were determined as most promising and relatively easy to achieve: - Profile optimisation for Rolling Contact Fatigue (RCF) reduction - a new wheel profile has been developed with a better resistance against rolling contact fatigue of the wheel tread. The profile has been implemented on single deck intercity trains and shows an increase in wheel tyre life of 30%. - Selection of improved wheel tyre materials - combining information from literature and experiences of manufacturers five alternative wheel tyre materials have been selected and are now being tested in practice. - Optimisation of the maintenance strategy - an alternative, preventative maintenance regime has been developed. With this Scraping regime, during short term maintenance every wheel is reprofiled. Higher mileages are reached and savings on life cycle costs up to 50% and more have been achieved. Unplanned maintenance goes down with $30{\sim}60%$. The results from field tests, using a reference group for comparison, and preliminary results after implementation show that the increase in wheel tyre life that is achieved with this project is significant. The results will continue to be monitored using the asset management tool 'Wheel Watch', that was specially developed for this project and is also described in this paper.

• 예술인문사회 융합 멀티미디어 논문지
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• 제8권2호
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• pp.89-102
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• 2018

모바일 기술의 발전에 따라, 인터넷상의 자산관리 상품도 많이 발전했다. 기술 수용 모델을 기반으로 본 연구에서는 온라인으로 제공되는 금융 상품을 사용하려는 중국인 소비자의 구매 의도를 모델링한 위어바오를 검토하였다. 본 연구에서는 온라인 자산관리 상품 특성이 지각된 유용성을 매개로 하여 구매의도에 영향을 미칠 것이라는 가설을 세우고 중국 소비자들을 대상으로 실증분석을 실시하였다. 연구모형에서, 독립 변수는 개인 관여도, 경험, 제품의 보장성, 기업신뢰성, 편리성, 이동성, 친숙성을 고려하였다. 또한 매개 변수는 유용성을, 종속변수로는 구매의도로 구성하였다. 결과는 다음과 같다. 첫째, 위어바오의 보장성, 기업의 신뢰, 편리성, 그리고 친숙함은 위어바오의 유용성에 유의한 영향을 미친다. 둘째, 위어바오의 유용성은 구매의도에 유의한 영향을 미친다. 본 연구 결과에 의하면, 온라인 자산관리 상품의 구매의도를 높이기 위해서는 유용성을 높게 지각하여야 하고, 유용성을 높게 지각하려면 온라인 자산관리 상품의 보장성, 기업신뢰성, 편리성, 친숙성을 높일 수 있는 실무적인 전략이 필요하다. 온라인 자산 관리 제품의 소비자 구매 행동 및 소비자 구매 의도에 대한 연구는 학업 및 실제 업무에 매우 유용하다.

• Journal of Information Technology Applications and Management
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• 제20권3_spc호
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• pp.315-331
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• 2013

As the business has been highly informatized, many companies has bought the software for their works. There are two types of software license. One is a site license and the other is a user license. This paper is focused on the user license. User license has the number of the right to use software. So, software managers always need to know the number of licenses in use and should limit the number of software license in use. If someone in the company use a software without license, he will be treated as a piracy. In that case, the company should pay for the settlement cost for the exceeding license use. In this paper, we suggest the model how we can limit the installation of the software within the number of licenses by license management system.

• 산업경영시스템학회지
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• 제38권4호
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• pp.193-201
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• 2015

Corporation's valuable intelligent asset is being threatened from the skills of threatening subject that has been evolved along with the growth of the information system and the amount of the information asset. Domestically, attempts of various private information attacks, important information extortion, and information damage have been detected, and some of them have abused the vulnerability of security of information system, and have become a severe social problem that generates security incident. When accessing to the security, most of companies used to establish a strategy with a consistent manner and a solution plan. However, this is not a proper way. The order of priorities vary depending on the types of business. Also, the scale of damage varies significantly depending on the types of security incidents. And method of reaction and critical control point vary depending on the types of business and security incidents. In this study, I will define the security incidents by their types and preponderantly examine how one should react to those security incidents. In this study, analyzed many types of security accidents that can occur within a corporation and an organization considering various factors. Through this analysis, thought about factors that has to be considered by corporations and organizations when they intend to access to the information security. This study focuses on the response methodology based on the analysis of the case analysis of the leakage of industrial secret and private secret other than the conceptual response methodology that examines the way to prevent the leakage of the industry security systems and the industry information activities. And based on these factors, want to be of help for corporations to apply a reasonable approach when they establish a strategy to information security.

• 한국산학기술학회논문지
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• 제17권7호
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• pp.348-356
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• 2016

브랜드는 고객들 사이에서는 프리미엄을, 투자자들에게는 주가 프리미엄을 제공한다. 나아가 매출을 늘리는 역할까지 하면서 기업의 성과를 가름하는 중요한 요소가 되고 있다. 돌비가 40년전에 내놓은 '기술의 라이센스 판매'라고 하는 발상과 비즈니스모델은 곧 인텔의 프로모션전략 '인텔인사이드'로 나타나고 샤프의 '플라즈마클러스터'전략의 마중물이 되었다. 그것은 기술이라고 보기 어려운 자산을 라이센스 하는 것 뿐만 아니라, 그것을 브랜드로 하기 위한 여러 가지 커뮤니케이션 활동 이나 매니지먼트 전략을 조합하여 발전시킨 것으로 시장에 있어서 경쟁우위의 취득과 장기수익의 확보에 유효한 것을 증명한 것이다. 테크놀러지 브랜드 마케팅이라고 하는 발상과 이론은 아직까지 많은 연구가 되고 있지 않으며 더구나 국내에서는 더 더욱 생소한 개념이라고 하겠다. 그러나 테크놀러지브랜드 마케팅은 확실히 기능 하고 있는 것을 알게 되었다. 결코 돌비나 인텔과 같이 명확한 의사를 가지고 진행되어진 것은 아니지만 많은 기업이 어떠한 방법으로든 자사기술의 브랜드화를 취하여 왔다. 여기에서 기술브랜드 마케팅으로 고객에게 신뢰를 얻으려고 노력하는 일본의 선진기업의 산업별 기업의 사례와 그 가능성에 대해 소개하여 동일업종의 국내기업들, 특히 창업기업에 있어 초기경영단계에서 부터 마케팅 전략도구로의 활용방안을 제시하여 본다.

• 한국병원경영학회지
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• 제9권1호
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• pp.22-45
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• 2004

This study was performed to identify factors affecting the profitability of private hospitals in Korea different and to make informations that could be very helpful to hospitals in improving profitability. Data used in this study were collected from 112 hospitals with complete general data of present conditions as well as financial statements(balance sheets, income statements). They were chosen from hospitals that passed the standardization audit undertaken by the Korean Hospital Association from 1998 to 2001 for the purpose of accrediting training hospitals. The dependent variables were used operating margin to total assets and operating margin to gross revenues as proxy indicators for profitability. The independent variables were ownership type, location, bed size, period of establishment, debt to total assets, current ratio, fixed ratio, total asset turnover, average length of stay, bed occupancy rate, admission ratio of outpatients, personnel costs per adjusted inpatient, and fiscal years. The factors had significantly positive effect on operating margin to total assets and operating margin to gross revenues were bed size, total asset turnover. And the factors had significantly negative effect on operating margin to total assets and operating margin to gross revenues were period of establishment, debt to total assets, average length of stay, personnel costs per adjusted inpatient. The adjusted $R^2$ of multiple regression equation was 25.2%, 21.4% respectively. It is very important for private hospitals to improve profitability by raising total asset turnover, and reducing debt to total assets, average length of stay, and personnel costs per adjusted inpatient using the rational and efficient business strategy.

• 한국식생활문화학회지
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• 제29권6호
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• pp.593-598
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• 2014

Brands play a critical role as a core asset and the primary driver for corporate growth because of their power of identity and influence on customers' perceptions in restaurant industry. However, in spite of diverse and dynamically changing recent brand portfolio strategies of restaurants, a study on the effect of brand diversification on financial performance has been rarely conducted in the restaurant industry context. Considering competing viewpoints regarding diversification's influence on financial performance, the purpose of this study is, therefore, to examine the effect of brand diversification on firm performance of restaurants. The results indicated that brand diversification is positive effect to profitability. Brand diversification seems to be attractive and might be a reasonable growth strategy to expand market power by satisfying diverse consumer needs. Therefore, restaurant managers should be consider in implementing brand diversification strategy especially in dynamically changing trend of brand diversification in the current restaurant industry.

• 가정과삶의질연구
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• 제22권2호
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• pp.85-95
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• 2004

The purpose of this study was to classify the household financial strategies and find out variables affecting the type of the household financial strategies. The data of 3994 households from Korean Labor and Income Panel Study(1999-2000) were used. The major findings were as follows: (1) the household financial strategies were Residual Saver Type(44.6%), Unformal Institute Saver Type(13.3%), Financial asset Saver Type(16.7%), Real estate Saver Type(13.4%) and Diversities(12.0%). (2) The household financial strategy types were changed rapidly during short term. (3) In 3994 households, the variables which influence on the change of the household financial strategies were education, job, numbers of children, place of residence, home ownership. Similarly, in each type, the change of household financial strategies was significantly different according to the household characteristics variables.