• Korean Institute of Interior Design Journal
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• v.16 no.2 s.61
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• pp.331-338
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• 2007

In the aspects of the globalization and localization, it is crucial to determine 'Urban selling point', which explains how to make an image: in order to acquire city identity based on the cultural and historical understanding for the Positive city image. The Purpose of this study is to investigate the possible role of the public space as a tool of the city marketing strategy, as well as to realize the cultural city identity through the design of the public space by studying cases which promote the value of life for both of the city and the citizens. Two methodologies are utilized for this study; First, he value in realizing cultural identity is examined through the city identity related to the city marketing and theoretical review of city amenity; second, the several domestic and international cases of cultural planning in culture-accumulated public space are selected and analyzed to map out new strategies from the perspective of place strategy, cultural strategy, and marketing strategy. The results from this study are as follows; first, the culture-accumulated public space through the formation of culture has its own characterized meaning, which has the significant value for the city representative image; second, when planning the culture-accumulated public space, it is important to select not only the appropriate image strategy but the adequate type of the public space for the city planning.

• Korean Institute of Interior Design Journal
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• v.21 no.5
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• pp.289-297
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• 2012

Recently the coffee industries rapidly grow as people's dietary life changes and quality of life improves. Proliferation of coffeehouses let people cognize them as cultural spaces not only mere spaces for drinking coffee beverages. Therefore, distinguished strategy for space design became the one of the most important factor for customers' decision-making. This study analysed the strategies for space design by the brands of coffeehouses, and focused on understanding how those strategies cognized by customers and how they affect customers' level of satisfaction and intention of revisitation. The result of analysis showed that the level of satisfaction was raised when customers cognized unique strategies by brands and the intention of revisitation was raised when the level of satisfaction and reflection of strategy were high. In other words, setting and applying unique strategies by brands are to raise up level of satisfaction and intention of revisitation. The result of study could be used for the basic data on designing coffeehouses attracting customers' revisitation. Also, it could be the basis for effective strategy for customers.

• Korean Institute of Interior Design Journal
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• v.20 no.1
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• pp.33-42
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• 2011

This study, by applying the experiential and psychological thought category of "impression" as the space design strategy for drawing out "sensitivity," aims to break down the psychological mechanism forming the image held by the subject, and based on such segmentation, seek and strategize an effective design methodology. The subject's memory, pure sensation, and movement sensation are set as the preceding determinants comprising the psychological mechanism of space impression. The control determinants for achieving activation of psychological effect are reinterpreted as the relations of memory-cognition, sensation-perception, and movement-sensation and categorized into a cognitive strategy based on association, metaphor and remembrance; a direct sensation strategy based on formation, superposition and transposition of sensation; and a sensation strategy of process-formation based on expectation organization and reversal, contraction and relaxation. Each strategy is achieved through the formal, material and structural control of architecture. As a restructuring of the design methodology that has been experientially applied, the strategy categorization is important in that, by presenting the usefulness and effect by strategy according to space experience, it makes concrete the basic data that are useful for designing experience of sensitivity.

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.11a
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• pp.106-107
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• 2003

• Journal of the Korean Institute of Educational Facilities
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• v.19 no.6
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• pp.3-14
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• 2012

University campus has grown and developed along with history of human in connection with transition characteristics of city. In particular, reflecting the features in the times, the masterplan should explore its main roles today when international growth of university is pursued. In particular, center core and quad space, focusing on main components of campus such as main building, student union hall and main lecture facility, are the prototype of campus components and have been pursued to have importance in terms of shape and function as traditional campus space strategy. Recently, however, new strategy has been proposed to explore orders of campus utilizing the underground space focusing on main universities. Design of Hana Plaza of Korea University and Bekyangro of Yeonsei University, the targets of this study, actively explore this strategy. This study analyzed such strategies in terms of concept of space to obtain space, design trend of main universities at home and abroad, and viewpoint of integrated masterplan proposal. Conclusions from this study are as follows. First, concept of quad and center space found in the design of traditional campus is reinterpreted into new design aspects through development of underground space. Second, development of underground space is approached to overcome the limit of existing campus and to present the vision of universities 100 years ahead. Third, ever-changing complicated urban environment has been reflected in space configuration of campus and positioned as strategy to implement this as modern construction technique. Third, implementation of pedestrian-oriented campus has been pursued by reinforcing utilization of inclined topography of urban environment in Korea. This enables to obtain spaces for main activities of students and to implement the space where student support facilities are concentrated and activities are performed actively. Such features can be presented as conclusions of this study.

• Korean Institute of Interior Design Journal
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• v.19 no.6
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• pp.188-196
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• 2010

The Commercial space are changed gradually large scalized and complexed to introduce different culture exchanges and experience. However, the mass-complex commercial space are limited as of their complexed space composition or degree of space depth, which may become factors causing people to get tired easily. Thus, having a design strategy is important to create economical effectiveness in order to overcome these limitations and for the people to stay longer and do their consumption activities through more experiences and social interchanges. Recently, Jerde Partnership's who designed many complex commercial spaces made a commercial success by their unique design strategy to setup a new space and lead the interaction between space and people. The purpose of this study is based on Jerd's design concept to analyze Jerd Partnership's design strategy and space related structure to propose their space construction and design method for mass-complex commercial spaces. The results are as follows. (1)Jerde Partnership's causes the abundant space experience of the user through mass and space constitution to have a theme and a story. (2)They builds an excursion type line of flow system with an organic curve, and a non-daily experience by the change of the space scale and the application of various programs is enabled and guides the stay for the long time. (3)They builds the doorway of various courses and a circulation system through the open space and controls depth of the space. In addition, various events are performed in the center of such a circulation system, and this event makes a unique place.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.290-294
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• 2008

Conversion of the building can be a core strategy to activate the urban regeneration. Especially in the decayed district, the conversion or retrofit of old building can be a core catalyst to stimulate the urban regeneration. Throughout the case study, a conversion from office to dwelling, there were figured out the design strategies to respond to spatial, functional requirements. The results are as follows ; 1) The main design strategy is to articulate the space by embedding the wall, mass in the rectangular space. 2) to respond to the small size of space, the flexible, movable wall system Is adopted. This gives the selectiveness to the use of space. 3) to secure the livability of interior space, the buffer zone, a terrace space, is fully utilized. This space acts as thermal buffer zone as well as a semi-interior space.

• Korean Institute of Interior Design Journal
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• v.20 no.5
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• pp.105-113
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• 2011

Brand is a useful tool for modem people living under the age of the brand, to explain the information of their products by differentiating themselves from others. It also represents the value of company and plays a major role convincing customers. Even living space brands are no exception. According to the development of marketing management ability, living space brands require the new sales strategy to dominate the market over the business competition, and plan differently for a changing market environment. On such account, companies are commercializing the living space via establishing its brands. Thus the study will cover the living space differentiation strategies for promoting the brand images of respective construction companies and will strive to compare and analyze the differentiation strategy factors that construction firms are pursuing through case analysis framework. Moreover, it's objective focuses on materializing the strategies of living space in accordance to the brand application elements.

• Journal of the Korea Furniture Society
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• v.24 no.1
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• pp.42-50
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• 2013

The objective of this study is to explore basic type of character of humans and to suggest a design method of establishing a spatial construction environment for developing effective learning ability based on such type of character. As a range of research, spatial formative language was deduced and space design strategy for the children was suggested through an analysis of spatial requirements by exploring connectivity depending on features of 9 types of character through Enneagram. As a method of research, a process of suggesting a concrete method after defining an element of spatial construction and deducing a formative language for developing and strengthening effective learning ability for each type of character. As a result of research, the methods of children space design strategy for enhancing learning ability for leadership in a future specific fields were suggested through 9 different type of character with image of case study.

• International Journal of Aeronautical and Space Sciences
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• v.17 no.4
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• pp.526-534
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• 2016

A MEMS solid propellant thruster array shall be operated within an allowable range of operating temperatures to avoid ignition failure by incomplete combustion due to a time delay in ignition. The structural safety of the MEMS thruster array under severe on-orbit thermal conditions can also be guaranteed by a suitable thermal control. In this study, we propose a thermal control strategy to perform on-orbit verification of a MEMS thruster module, which is expected to be the primary payload of the STEP Cube Lab mission. The strategy involves, the use of micro-igniters as heaters and temperature sensors for active thermal control because an additional heater cannot be implemented in the current design. In addition, we made efforts to reduce the launch loads transmitted to the MEMS thruster module at the system level structural design. The effectiveness of the proposed thermo-mechanical design strategy has been demonstrated by numerical analysis.