• Title/Summary/Keyword: Strategy establishment

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광대역 무선인터넷의 고객수용 의향분석 및 서비스 제공전략

  • 지경용;김문구;임상민
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2003.11a
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    • pp.55-65
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    • 2003
  • Since 1990s, despite the emergence of innovative telecommunication services in accordance with technological changes, only few services have attained satisfactory number of subscribers, and create revenues. As with other products or services, the possibility for the success of new telecommunication services is low, thus a systematic business strategy by businesses is required to achieve market success with broadband wireless Internet. For the current broadband wireless Internet to successfully enter the early market with an early growth, a customer oriented market strategy and service provisioning strategy is inevitable. In this study based on the market survey of individuals and business customers, the customer demand and related needs of broadband wireless Internet have been analyzed in depth. Then with the analysis and establishment of the killer applications and market segmentation, market development strategy is proposed.

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From An Imitator to a Pioneer in Design Strategy -A Study on Progresses of the Design Promotion on Strategy in Korea since 1950s- (디자인 전략의 모방자에서 선구자로 -한국 디자인 진흥 전략의 발전 과정에 관한 고찰-)

  • Chung, Kyung-Won
    • Archives of design research
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    • v.17 no.4
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    • pp.385-396
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    • 2004
  • The progresses in the Korean design promotion strategy since the 1950s have been studied. Korean design strategy was somewhat limited in the imitator who copied advanced nations strategies at the beginning. Their strategies changed to adopter and/or modifier in conjunction with the Korean economic development. It has pursued pioneer strategies since 2000. This study has identified the changing environment of design, the nature of design promotion strategy, the historical background and current states of world design promotion. Finally, it has suggested four challenges for transforming Korea into the world class design nation: Formulation of law for cultivating the design industry; enhancing the self-survival power of Korea Institute of Design Promotion(KIDP), the establishment of the Korea Design Promotion Foundation, upgrading the Korea Federation of Design Associations(KFDA).

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Development of Information Strategy Planning Supporting Template for IMS (IMS를 위한 정보화 전략계획 수립지원 Template 개발)

  • 최병욱;이영수;장석호;윤취영
    • Proceedings of the CALSEC Conference
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    • 2002.01a
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    • pp.107-131
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    • 2002
  • Recently, it is an important problem that combines part of sale, technical development etc.. as well as function that is the multi-item and small quantity production environment and production to computer network that supports synthetic efficiency of general corporation activity in manufacturing industry. Integration production information system is developed by these requests and globalization of production system and marketing by tough international competition of various industry product need IMS(Intelligent Manufacturing System) that cope in these change. Therefore, this paper searches analysis method, problem and development way for information system of manufacture field to construct this IMS efficiently, and develops each information strategy planning establishment step, product and integral way of products which is the systematic establishment way of essential information strategy planning in efficient manufacturing information system construction. Also, this paper presents detailed system design methods of each step and templates for efficient methodology of information strategy planning to support IMS efficiently.

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Korean Nuclear Reactor Strategy for the Early 21st Century -A Techno-Economic and Constraints Comparison- (21세기 차세대 한국형 원자로 전략 -기술경제 제약요인 비교-)

  • Lee, Byong-Whi;Shin, Young-Kyun
    • Nuclear Engineering and Technology
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    • v.23 no.1
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    • pp.20-29
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    • 1991
  • The system analysis for Korean nuclear power reactor option is made on the basis of reliability, cost minimization, finite uranium resource availability and nuclear engineering manpower supply constraints. The reference reactor scenarios are developed considering the future electricity demand, nuclear share, current nuclear power plant standardization program and manufacturing capacity. The levelized power generation cost, uranium requirement and nuclear engineering professionals demand are estimated for each reference reactor scenarios and nuclear fuel cycle options from the year 1990 up to the year 2030. Based on the outcomes of the analysis, uranium resource utilization, reliability and nuclear engineering manpower requirements are sensitive to the nuclear reactor strategy and associated fuel cycle whereas the system cost is not. APWR, CANDU longrightarrow FBR strategy is to be the best option for Korea. However, APWR, CANDU longrightarrow Passive Safe Reactor(PSR)longrightarrowFBR strategy should be also considered as a contingency for growing national concerns on nuclear safety and public acceptance deterioration in the future. FBR development and establishment of related fuel cycle should be started as soon as possible considering the uranium shortage anticipated between 2007 and 2032. It should be noted that the increasing use of nuclear energy to minimize the greenhouse effects in the early 21st century would accelerate the uranium resource depletion. The study also concludes that the current level of nuclear engineering professionals employment is not sufficient until 2010 for the establishment of nuclear infrastructure.

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The Suggestion for the Establishment of Intelligent Transport System (지능형 교통 시스템 구축을 위한 제안)

  • 김정호
    • Journal of the Korean Professional Engineers Association
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    • v.33 no.4
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    • pp.38-43
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    • 2000
  • ITS(Intelligent Transport System), a technology based on the recent and remarkable development in control, communications, computer and general information technologies is generally expected to be the most promising solution to the traffic congestion on urban road networks. The objective of this paper is to suggest the plan of ITS information service, current trends of ITS strategy, and technology standards.

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A study on the CRM strategy for medium and small industry of distribution (중소유통업체의 CRM 도입방안에 관한 연구)

  • Kim, Gi-Pyoung
    • Journal of Distribution Science
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    • v.8 no.3
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    • pp.37-47
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    • 2010
  • CRM refers to the operating activities that always maintain and promote good relationship with customers to ultimately maximize the company's profits by understanding the value of customers to meet their demands, establishing a strategy which may maximize the Life Time Value and successfully operating the business by integrating the customer management processes. In our country, many big businesses are introducing CRM initiatively to use it in marketing strategy however, most medium and small sized companies do not understand CRM clearly or they feel difficult to introduce it due to huge investment needed. This study is intended to present CRM promotion strategy and activities plan fit for the medium and small sized companies by analyzing the success factors of the leading companies those have already executed CRM by surveying the precedents to make the distributors out of the industries have close relation with consumers to overcome their weakness in scale and strengthen their competitiveness in such a rapidly changing and fiercely competing market. There are 5 stages to build CRM such as the recognition of the needs of CRM establishment, the establishment of CRM integrated database, the establishment of customer analysis and marketing strategy through data mining, the practical use of customer analysis through data mining and the implementation of response analysis and close loop process. Through the case study of leading companies, CRM is needed in types of businesses where the companies constantly contact their customers. To meet their needs, they assertively analyze their customer information. Through this, they develop their own CRM programs personalized for their customers to provide high quality service products. For customers helping them make profits, the VIP marketing strategy is conducted to keep the customers from breaking their relationships with the companies. Through continuous management, CRM should be executed. In other words, through customer segmentation, the profitability for the customers should be maximized. The maximization of the profitability for the customers is the key to CRM. These are the success factors of the CRM of the distributors in Korea. Firstly, the top management's will power for CS management is needed. Secondly, the culture across the company should be made to respect the customers. Thirdly, specialized customer management and CRM workers should be trained. Fourthly, CRM behaviors should be developed for the whole staff members. Fifthly, CRM should be carried out through systematic cooperation between related departments. To make use of the case study for CRM, the company should understand the customer and establish customer management programs to set the optimal CRM strategy and continuously pursue it according to a long-term plan. For this, according to collected information and customer data, customers should be segmented and the responsive customer system should be designed according to the differentiated strategy according to the class of the customers. In terms of the future CRM, integrated CRM is essential where the customer information gathers together in one place. As the degree of customers' expectation increases a lot, the effective way to meet the customers' expectation should be pursued. As the IT technology improved rapidly, RFID (Radio Frequency Identification) appears. On a real-time basis, information about products and customers is obtained massively in a very short time. A strategy for successful CRM promotion should be improving the organizations in charge of contacting customers, re-planning the customer management processes and establishing the integrated system with the marketing strategy to keep good relation with the customers according to a long-term plan and a proper method suitable to the market conditions and run a company-wide program. In addition, a CRM program should be continuously improved and complemented to meet the company's characteristics. Especially, a strategy for successful CRM for the medium and small sized distributors should be as follows. First, they should change their existing recognition in CRM and keep in-depth care for the customers. Second, they should benchmark the techniques of CRM from the leading companies and find out success points to use. Third, they should seek some methods best suited for their particular conditions by achieving the ideas combining their own strong points with marketing. Fourth, a CRM model should be developed that will promote relationship with individual customers just like the precedents of small sized businesses in Switzerland through small but noticeable events.

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Grand Strategy Framework for Information Systems Security in Organizations (조직 정보 시스템 보안을 위한 총괄 전략 프레임워크)

  • Park, Sang-Seo
    • Convergence Security Journal
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    • v.9 no.2
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    • pp.7-21
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    • 2009
  • Strategies have to be employed in information systems security in order to build and operate systems for information systems security in effective and structured manner. It is also essential for the entire organization to participate for successful implementation of the strategies and making them work. Current researches on information systems security strategy in organizations, however, have mainly been focused on deployment and operation of countermeasures based on strategic thinking and decision. In consequence, it is lack of research on overall frame for containing consideration factors required for moving and leading the whole enterprise for the holistic security purpose. Therefore, this paper proposes a framework for use in establishment of organization-wide information systems security strategies based on the concept of grand strategy from the traditional strategy research and on the four dimensional features of it.

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Global Busan City Brand Image Development Strategy - SWOT/AHP analysis -

  • LEE, Changhwan;RA, Heeryang;OH, Youngsam;LEE, Chunsu
    • East Asian Journal of Business Economics (EAJBE)
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    • v.9 no.3
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    • pp.115-124
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    • 2021
  • Purpose - An empirical analysis of various opinions of experts to build Busan's global city image. Based on this, we provide strategy establishment metrics using opportunities, strengths, and threats to build Busan's global city image. Research design, data and methodology - SWOT-AHP analysis are used in terms of methodology, and this study is based on experts' reviews and answers. In addition, AHP analysis is performed based on SWOT analysis to derive the result values for important priority factors. Result - As a result of the prioritization of SWOT-AHP results, a matrix of strategic development directions for Busan city brand building can be presented. As a result of the composite weighting, the factors related to opportunity were ranked as important. In addition, matrices on SO strategy, ST strategy, WO strategy, and WT strategy were derived. Conclusion - This study is an interdisciplinary study from the economic aspect, international management and international marketing aspect, administrative aspect, and architectural engineering aspect. Through this, the image of a global city of Busan that can overcome COVID-19 and cope with the 4th industry in the future will be built, and Busan will be able to build a global international city image by commercially attracting the 2030 World Expo.

Evaluating the Application of Portable Safety Equipment in Nuclear Power Plants using Multi-unit PSA (다수기 PSA 기반 원자력 발전소 이동형 안전 설비 활용성 평가)

  • Jae Young Yoon;Ho-Gon Lim;Jong Woo Park
    • Journal of the Korean Society of Safety
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    • v.38 no.3
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    • pp.110-120
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    • 2023
  • Following the Fukushima accident, portable equipment employed as accident mitigating systems have been installed and operated to reduce core damage and large early release frequencies. In addition, the establishment of an accident management strategy has gained importance. This study investigated the current status of portable equipment including the international portable equipment FLEX (diverse and flexible coping strategies), and domestic portable equipment multi-barrier accident coping strategy (MACST). Research on optimal utilization of MACST remains insufficient. As a preliminary study for establishing an optimal strategy, sensitivity studies were conducted to facilitate the priority of use on portable equipment, number of portable equipment, and dependency of operator actions based on a multi-unit probabilistic safety assessment model. The results revealed the conditions that reduced the multi-unit and site conditional core damage probabilities, indicating the optimal strategy of MACST. The results of this study can be used as a reference for establishing an optimal strategy that utilizes domestic safety equipment in the future.

Future Direction of ROK Navy's Maritime Strategy based on the Recognition and Expansion of Maritime Sphere (해양공간 인식과 확장의 관점에서 본 한국 해양전략의 발전 방향)

  • Jung, Gwang-Ho
    • Strategy21
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    • s.44
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    • pp.142-176
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    • 2018
  • So far, the main threat to South Korea was North Korea. That is why South Korea established a strategy based on the threat of North Korea and most of the budget on defense was used to deter North Korea. Even though the neighboring countries(China, Japan, and Russia) are growing as a real threat with abilities and intentions based on their powerful naval forces, South Korea has not yet been able to establish a strategy that regards neighboring countries as a threat. But the decades-old structural mechanism of the Korean security environment is undergoing a radical change on April 27, 2018, through the South-North summit and the Panmunjom Declaration. Under the changing security environment, South Korea was placed in a complicated dilemma that had to deal with threats of two axes(China), three axes(China, Japan), and four axes(Japan, Russia). If the one axis threat(North Korea) is dominated by land threats, the second, third and fourth axis threats are threats from the sea. This paper analyzed the maritime strategy of Korea within the framework of maritime-geopolitics, in other words recognition and expansion of the sphere of maritime. I have designed that the maritime defense space that we can deny from threats is divided into three lines of defense: 1 line (radius 3,000km), 2 lines (2,000km), and 3 lines (1,000km). The three defense zones of the three lines were defined as an active defense(1 line), defensive offense(2 line), active offense(3 line). The three defense zones of the three lines were defined as the sphere of core maritime, As a power to deny the sphere of core maritime, it was analyzed as a maneuvering unit, a nuclear-powered submarine, the establishment of missile strategy, and the fortification of islands station. The marine strategy of South Korea with these concepts and means was defined as 'Offensive Maritime Denial Strategy'.