• Asia pacific journal of information systems
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• v.11 no.3
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• pp.63-89
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• 2001

The purpose of this research is to develop strategic alternatives for the high-tech products development by comparatively studying characteristics of the industry and R&D structures in Korea and the US. Some of the environmental, strategic, organizational and project teams' characteristics are studied. Data were collected from Korea and US high-tech companies through interviews and questionnaires and event analysis method was used to analyze them. The findings are as follows: First, when the level of market concentration is high, cycle time tends to be longer. Therefore, if there are many competitors in the market, new products development should be swift due to competitive pressures. Second, the developmental strategy should be directed toward the existing customers to speed up new products development. That is, a defensive strategy would result in a shorter cycle time and response time compared to a strategy directed to a niche market. Third, when the level of formalization is high, cycle time tends to be shorter. This means that formal procedures for new products idea development or new products development policies shorten new products development time.

• Journal of Korea Society of Digital Industry and Information Management
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• v.18 no.3
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• pp.97-110
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• 2022

The case study looks into the case of the "extreme" market segmentation strategy of company L with its top luxury windows and door brand "Lonchel". Company L has long enjoyed a leading position in the Korean windows and doors mass market. However, it went against their already well-established flagship brand and created a completely new one called "Lonchel", pursuing an extreme market segmentation strategy focusing on the small niche market of highest-income customers exclusively. The strategy has turned out to be successful and the company has gained long-lasting competitive advantages. In this vein this study analyzes the market environment in which the top-tier brand "Lonchel" appeared, the concept of the extreme positioning and the smallest viable market, the characteristics of target customers, the company's analysis of and response to them, and the analysis of products to meet their needs. The brand operation plan and promotion will be also reviewed. Through this, we intend to draw implications related to the extreme positioning strategy that a company may pursue in a target market of small groups of people.

• The Journal of Information Technology and Database
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• v.6 no.1
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• pp.103-114
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• 1999

Marketing decision support systems rely on an underlying enterprise information infrastructure. In traditional business situations, a limited number of product lines and markets divided into large chunks were adequately served by existing management information systems. With the advent of an increasingly segmented focus on niche markets and individual customers, the demand for market information has grown exponentially. The practical solutions offered by such data warehousing tools as OLAP and data mining directly address this need, allowing organizations to discover new niches. Marketing decision support systems built on these foundations provide organizations with new avenues for creating specifically targeted marketing strategies and promotional campaigns. The contribution of this article lies in introducing a graphical framework for data warehousing applications. Based on prior research, the framework links data warehousing and database marketing. To illustrate the effectiveness of this approach, three case examples of successful database marketing conclude the paper.

• Journal of Information Technology Applications and Management
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• v.27 no.6
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• pp.31-51
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• 2020

During the last decade, social live streaming service like Periscope, Ustream, and YouNow has developed from a niche market into a mainstream activity. In this media environment, social live streaming service has a tremendous impact on the social behaviors of users. Despite the rapid development, there are a lack of studies to make better understand the media environment changes through social live streaming service. This study adopted an affordances approach that leads us to identify six distinctive social affordances (visibility, accessibility, information sharing, social interaction, role-taking, interactive revenue) for user engagement in social live streaming service. Specifically, this study explores the impact of social affordances on perceived flow, followed by user engagement including passive and active engagement. Empirical data analysis with 258 questionnaires suggests that social affordances affected users' flow perception, and flow has an effect on active as well as passive engagement. Contrary to the expectation in a hypothesized research model, only the impact of accessibility on flow was rejected.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.36 no.4
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• pp.9-17
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• 2013

The purpose of this study is to figure out the impacts of technological innovation and cost management on productivity in small shipping industries to come up with developmental implications. To achieve this, a survey was carried out to 150 workers in small shipbuilding industries through April 2 to April 20, 2012. As for findings stated above, technological innovation and cost management in the Korean small shipbuilding industries were key factors that elevate financial and non-financial productivity. In the light of low technological prowess and cost structure of small shipbuilding industries, their productivity can be improved when intensive cost management with production factor technology as know-how is realized through quality management, which product development technology is the top priority as an independent niche strategy. Consequently, the combination of infrastructures in small shipbuilding industries with continuous efforts for cost reduction by the link to the systematized structure can't only secure their independent competitiveness, but raise their productivity.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.321-326
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• 2012

This study is conducted to find ways to develop design and research activities on personal belongings for the aged generation and aims to promote the industry and improve welfare of the elderly population by enhancing their quality of lives. Researches on policy papers, journals and published books show high growth potentials for elderly related industries due to rapid aging, retirement of baby boomer population and quality-oriented life styles. Regulations and standard, however, are lacking and, with shortage of R & D investment, human resources have not been secured in this industry. This is a niche market that has definite consumers. Therefore, it has been confirmed that when design and research efforts are made in this field, it can contribute to the benefit of aged generation as well as the development of the national economy.

• Journal of Industrial Convergence
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• v.19 no.5
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• pp.1-11
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• 2021

Prior research regarding the macro patterns of industry convergence has focused on the inter-industry patent network and cross-industry movements of products or services. This article provides a novel approach, according to which human resources embodying explicit and implicit knowledge and technologies are important media driving industry convergence. Drawing on GOMS data (2015-2019) and using information of university graduates' academic majors and their occupations, this article proposes an analytic strategy by which to understand the macro patterns and structural features of industry convergence. Specifically, we build unbalanced bipartite networks of major-industry (occupation) relations, and construct the measures of the industry's niche width and the measure of the average degree of convergence of majors that each industry is linked to. By crossing the two measures, we identify four groups of industries(occupations); specialist, generalist, partial convergence, and full convergence. The convergence group is composed of industries (occupations) that acquire human resources from a number of academic majors each of which plays a role of glue connecting several local industries.

• Management & Information Systems Review
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• v.39 no.3
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• pp.53-82
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• 2020

Daejeon Metropolitan City has the best innovation capability infrastructure (ICT) required for the 4th industry. Nevertheless, there are scattered factors that hinder the industrial ecosystem. In this study, the factor of job creation was approached from the viewpoint of organizational ecology in consideration of regional characteristics during the 4th Industrial Revolution.That is, the case of job creation through overseas ICT-based clusters (or cities) was examined. Then, the factors of organizational ecology, 'niche', 'variation', 'selection', and 'retention' were derived. Through this process, we explored the environment surrounding Daejeon Metropolitan City and benchmarked lessons from existing overseas cluster cases. As a result, we discover the 'niche' of ICT-based job creation and suggest strategies for the 'variation' process to survive in the ecosystem and how to be 'retention' in the ecosystem. n conclusion, the strategy of the organizational ecological approach to establish itself as a metropolitan city as the strength of Daejeon city and the 'innovation hub' that is evident, such as '4th Industrial Revolution City', 'Innovation City Designation', and 'Secure Excellent Capability of SW' Insist on need. Through this study, we hope that there will be a theoretical contribution to the prior research lacking from original research such as the scarcity of ICT-based job creation research in response to the era of the fourth industrial revolution, recognition of the importance of the region in job creation, and presentation of an organizational ecological approach of sustainable clusters.

• Knowledge Management Research
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• v.20 no.2
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• pp.197-216
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• 2019

The Korean government has been focusing on supporting technology startups to solve social and economic problems such as low growth, declining economic growth rate, rising youth unemployment rate and lack of new growth engine. Although the failure rate of young technology startups is very high, relevant researches are still scant. On the basis of previous researches, this study has identified four growth factors of technology startups: characteristics of entrepreneurs, technical superiority and originality of business items, focused marketing strategy, and follow-up government support projects. Five young technology startup cases were selected and analyzed in the cosmetics industry which were supported by the Six-month Challenge Platform project of Chungbuk Creation Economic Innovation Center. The main findings of the case study were as follows: First, product development through inhouse R&D rather than external contracted R&D was beneficial to acquiring follow-up government support projects and external investment. Second, choosing a small niche market and concentrating marketing efforts on the target market had a positive effect on firm performance. And, third, relevance of entrepreneurs' college major and technological originality of business items were confirmed to influence firm performance positively in the early stage. The results are expected to help young technology startups survive successfully and establish a foothold for growth in their early stage.

• International Commerce and Information Review
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• v.10 no.3
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• pp.265-290
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• 2008

Domestic industries are facing the open era as a result of signing the Korea-U.S. FTA with no exception to the financial industry. The FFA between two countries is expected to produce pros and cons for domestic financial industry. Therefore, it is very important to minimize the shock caused by opening our financial market and to adopt the advanced financial tools actively. Signing the Korea-U.S. FTA and enforcing the Integration Law of Capital Market are leading a big crisis to the Savings Banks which have been shrinking under the dramatically changing domestic financial environment since the financial crisis. To cope with financial globalization, Korean Savings Banks are demanded to build up their concrete identity and reposition their status. This is related to shaping the long-term position of domestic financial industry. Therefore, the Savings Banks must take the growth strategy for their survival, and it is an inescapable choice. Several options are available: big scale operation and diversification of business functions, reinforcement of local-focused mediating function of funds, establishment of strategic alliance with other financial firms, reinforcement of risk management system and core competence, nourishment and employment of professional manpower, and active deregulation and policy support. When the Savings Banks are refurbished as an independent local bank performing the central role of local finance, the bright future can be their destiny under the enormously changing global financial environment. Also, two more conditions need to be satisfied: to establish horizontal networks among local banks directed by cooperative Korea Federation of Savings Banks to reverse the weak scale position, and to satisfy their own peculiar niche market with internal countermeasure to face global financial networks.