• 한국콘텐츠학회논문지
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• 제18권11호
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• pp.75-86
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• 2018

본 연구는 요양병원 입지전략과 내부역량의 복합적인 상호작용을 전제로 하여 재이용의도와의 관련성을 동시추정방식으로 분석하였다. 연구결과는 다음과 같다. 첫째, 재이용의도에 대한 상대적 영향력은 병원입지전략(${\beta}=0.313$) 보다 병원내부역량(${\beta}=0.490$)이 크지만 두 요인 모두 재이용의도에 통계적으로 유의미한 영향을 미친다는 점에서 선행연구 결과를 확인해 주고 있다. 둘째, 재활기능강화형 요양병원의 경우 입지전략의 중요성이 일반요양형 병원에 비해 더 중요하다는 점이 확인되었다(${\beta}=0.443$). 재활기능강화형 요양병원 개원시 특히 입지시장성, 교통인프라, 건물매력도, 의료집적성 등 입지요인에 근거하여 면밀한 준비가 선행되어야 한다는 점이 제시되고 있다. 셋째, 병원내부역량은 병원유형에 따른 조절효과는 나타나지 않았으며, 일반요양형 병원과 재활기능강화형 병원에 있어 모두 중요한 요인임이 확인되었다.

• Nutrition Research and Practice
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• 제2권1호
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• pp.26-34
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• 2008

This cross-sectional study assessed household food insecurity among low-income rural communities and examined its association with demographic and socioeconomic factors as well as coping strategies to minimize food insecurity. Demographic, socioeconomic, expenditure and coping strategy data were collected from 200 women of poor households in a rural community in Malaysia. Households were categorized as either food secure (n=84) or food insecure (n=116) using the Radimer/Cornell Hunger and Food Insecurity instrument. T-test, Chi-square and logistic regression were utilized for comparison of factors between food secure and food insecure households and determination of factors associated with household food insecurity, respectively. More of the food insecure households were living below the poverty line, had a larger household size, more children and school-going children and mothers as housewives. As food insecure households had more school-going children, reducing expenditures on the children's education is an important strategy to reduce household expenditures. Borrowing money to buy foods, receiving foods from family members, relatives and neighbors and reducing the number of meals seemed to cushion the food insecure households from experiencing food insufficiency. Most of the food insecure households adopted the strategy on cooking whatever is available at home for their meals. The logistic regression model indicates that food insecure households were likely to have more children (OR=1.71; p<0.05) and non-working mothers (OR=6.15; p<0.05), did not own any land (OR=3.18; p<0.05) and adopted the strategy of food preparation based on whatever is available at their homes (OR=4.33; p<0.05). However, mothers who reported to borrow money to purchase food (OR=O.84; p<0.05) and households with higher incomes of fathers (OR=O.99; p<0.05) were more likely to be food secure. Understanding the factors that contribute to household food insecurity is imperative so that effective strategies could be developed and implemented.

• Asia pacific journal of information systems
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• 제12권3호
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• pp.213-233
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• 2002

Recently, a lot of companies intend to make spin-offs as the Internet usage is proliferating in the business area. A spin-off means a small but autonomous company which is thought to show higher profitability rather than it stays under the influence of a mother enterprise. To prove our hypotheses, we collected questionnaire data from 104 companies considering spin-offs. From experiments with Factor Analysis, we found that there exist four factors which decision-makers should consider before deciding spin-offs such as competence of unit, competence of mother company, competence of spin-off company, and support of mother company. After massive experiments with Regression Analysis we also found that there are significant three performance factors such as competence of unit, competence of spin-off company, and support of mother company. The survey also asked about three potential strategies that they may have been following for achieving business objectives: Cost leadership, Focus, and Differentiation, Six benefits factors emerged from this study: External competitiveness, Internal competency, Productivity, Change, Cost saving, and Improvement. External competitiveness was the most important benefit, and it predicted a Differentiation and Focus strategy. Productivity and Improvement also predicted a Differentiation strategy. External competitiveness, Change, and Cost saving predicted a Cost leadership strategy. However, organizations followed Differentiation and Focus strategies significantly more than Cost leadership. The assessment thus sheds light on the link between information strategy and spin off. We hope that based on our results, many companies considering a spin-off can make a right decision and expect higher performance in a turbulent business environment.

• 산업진흥연구
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• 제6권4호
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• pp.11-21
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• 2021

본 연구는 콘텐츠 산업 대표 기업인 CJ E&M를 대상으로 기업 성장성 요인을 분석하고자 하였다. 먼저 CJ E&M 성장 동력을 분석하고자 마이클 포터의 다이아몬드 모델을 활용하여 핵심요인을 검토하였으며, 이후 4P 모델을 기준하여 향후 기업 성장을 도모할 수 있는 방향을 제시하고자 하였다. 연구결과, 기업 성장요인으로는 생산조건 측면에 다양한 장르에 기준한 미디어 콘텐츠와 스타급 인재 영입을 제시할 수 있으며, 수요조건 측면에서는 중국시장 수요조건을 충족 시켜왔다. 또한 관련 산업 측면에 K-Culture를 겨냥한 한류 산업을 뽑을 수 있으며 경영 여건 즉 전략, 구조, 경쟁 측면에 '투 트랙 전략인 글로벌·글로컬 전략, 미디어 커머스 전략이 유효하였다. 향후 발전 방향을 제시해 보면, 계열사 협업체계에 기초한 다양한 제품, 가격 측면에서 넷플릭스를 벤치마킹한 티빙을 제시하고자 하며, 유통경로 측면에서는 OTT 플랫폼의 글로벌 확장과 촉진 측면에서는 틱톡 플랫폼을 활용한 챌린지 마케팅을 활성화 시켜나갈 필요성이 있다.

• 지역사회간호학회지
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• 제13권4호
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• pp.629-638
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• 2002

The impact of chronic diseases on patients and their families depends on how well the family members cope with it. Therefore, research on strategies for facilitating the coping of the families in a desirable manner is very important. Dementia management strategies refer to specific means families of dementia patients use to cope with dementing illness of their family members. This study was designed to examine type of dementia management strategies utilized by families and to identify factors influencing them. The subjects in this study were 103 conveniently selected demented patients and their primary caregivers who were registered to a public health center located in Chungcheong Province. The subjects were visited by 20 home visiting nurses, and the data were collected using a structured questionnaire. The data were collected form May 2, 2001 to June 2, 2001. The findings of this study were as follows. 1. The most frequently used types of dementia management strategies were active management (M=3.36, S.D=.96), and encouragement (M=2.94, S.D=.99). Criticism was least used type of dementia management strategy (M=2.71, S.D=.99). 2. The factors influencing each management strategy were as follows; 1) The criticism management strategy was most frequently used by the primary caregivers who graduated elementary school (F=3.21, p<.05). 2) The encouragement strategy was most frequently used by the primary caregivers in a case when the patients were in the mild stage of dementia (F=2.76, p<.05), when the patients never had any treatment experiences (F=2.01, p<.05), when the family could afford the provision of treatment for the patients (F=-2.44, p<.050), and when the primary caregiver had a job (t=2.90, p<.01). 3) The active management strategy was most widely used by the primary caregivers who could afford the provision of treatment for the patients (F=-2.31, p<.05) and were in their 70s (F=3.04, p<.05). This type of management strategy was significantly more used by those who discussed the difficulties of caring with their family members (F=3.46, p<.05). 3. The use of criticism management strategies was significantly correlated with the total level of burden of the primary caregivers. But the types of encouragement and active management strategies had negative correlations with the caregivers' burden although they were not significant. Since the findings of this study showed that the criticism management strategy had a significant positive relationship with caregivers' burden, those who are more likely to use the negative management strategy should be identified in future studies. The primary caregivers who are more likely to use negative strategy should be more closely monitored and be focused as the group who should be intervened in future studies.

• 복식문화연구
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• 제12권5호
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• pp.691-701
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• 2004

The first purpose of this study was to compare the factors of information searching before purchasing with the factors of information offering after purchasing of the products, which were communication contents about the wedding Hanbok in internet communities. The second purpose was to propose marketing strategies for internet wedding Hanbok marketer. To accomplish the goal, the content analysis method which considered references and opinions of internet community members was used. Two hundred cases from WEDDING CLUB(62,893members), WEDDING GONGBU (18,649members), and WEDDING DOUMI (17,326members) in Daum internet portal site were selected from August 1 to September 21, 2003. The results were as follows: First, the information factors which were considered seriously when consumers purchased wedding Hanbok, were design, the level of sewing, price, store location, cognitive power, service level, and manufacturing time. Second, the consumers considered the price as the most important factor when they searched internet information. Third, the service factor was also considered importantly, and it was recognized important factor so much after purchasing as before purchasing wedding Hanbok. Fourth, the factors such as cognitive power, manufacturing time and store location were seriously considered as the information searching factors before purchasing. It showed higher rate when compared with information offering factors of after purchasing the wedding Hanbok. Fifth, the factor of sewing was considered as lower rate than other factors. It showed similar results before and after purchasing the wedding Hanbok.

• 산업경영시스템학회지
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• 제42권3호
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• pp.217-231
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• 2019

The purpose of this study is to analyze the factors influencing consumers' selection of web-toon service through AHP (Analytic Hierarchy Process) analysis and to provide the strategy of web-toon service. To accomplish this study, theories, existing research and references related to AHP were sufficiently examined and selected the factors in the selection criteria. Surveys from consumers who used the web-toon service were conducted with selected factors. Through this, the results were analyzed by AHP analysis to find out the weighting values and the differences were examined and analyzed. The highest weighting factor in the first layer that consists of web-toon service was cinematic quality. The cinematic quality was the most important factor in the selection criteria of customers who use the web-toon service regardless of their preferred genre. Furthermore, it was confirmed that the weighting value or ranking changed in the second layer by genre. In this study, the effective basis of strategy were suggested by ranking the quantitative selection factors according to the preferred genre of consumers using web-toon services. In addition, This research provides some practical implications. That is, the web-toon service provider can easily recognize and respond to the customer's requirements, which factors are important when the customer selects a specific genre from the web-toon genre.

• 한국산학기술학회논문지
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• 제19권10호
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• pp.490-497
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• 2018

본 연구는 국내 상장제약기업을 대상으로 치료제 질환분야의 다각화 결정요인에 대해 분석함으로써, 최근 화두가 되고 있는 치료제 질환분야에서의 전문화 또는 다각화 전략을 결정짓는 요인이 무엇인지 살펴보았다. 본 연구에서는 자산규모, 매출액, 수익성, 성장성 등 요인들을 설정하고 추가적으로 영업적인 특징을 나타내는 요인인 판매관리비율과 직원 수를 추가하여 이들이 다각화 전략에 어떠한 영향을 미치는지 확인하였다. 연구방법에서는 각 요인들이 다각화에 영향을 미치기까지 걸리는 시간을 감안하여 t-1부터 t-4까지의 시차를 고려하여 변수들을 추가하는 전진선택법 회귀분석을 시행하였다. 총 6가지 요인 중 자산규모와 직원 수, 수익성이 t-1의 시점에서 성장성은 t-2시점에서 다각화의 결정에 유의한 영향을 미쳤다. 국내 상장제약기업들은 자산규모가 클수록, 높은 수익성과 성장성을 가질수록 오히려 소수의 질환분야로 집중화하는 경향을 보였고, 직원 수가 많을수록 다양한 질환분야에 진출하였다. 이는 한 분야의 전문화를 위한 깊이 있는 연구개발의 투자를 위해서는 큰 자산규모와 수익성 및 성장성이 뒷받침이 되어야하기 때문일 것으로 생각된다. 본 연구는 국내 제약기업들이 경쟁력 있는 기업으로 나아가기 위해 자신에게 맞는 다각화 또는 전문화 전략을 세우는데 유용한 정보를 제공할 것으로 기대된다.

• ETRI Journal
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• 제22권4호
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• pp.51-65
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• 2000

In this paper, we investigate on the determinants of new venture performance empirically and suggest a new venture performance model in the Korean Information and Telecommunications (IT) industry. A total of seven hypotheses is established and tested using a combination of factor analysis, cluster analysis, analysis of variance, and correlation analysis. Ninety-two sample ventures in the Korean IT industry were investigated and analyzed to test hypotheses. We found that new ventures performance depends on their environment, strategy, internal resources factors, and, most importantly, two-way and three-way interactions of these factors. These findings could be interpreted as supporting the general strategy theory that when environment and internal resources and fitted, performance might be maximized and, further, strategy is the means that make internal resources and environment fit. The venture performance model presented in this paper can explain how new ventures achieve their successes. The strategic implications to the venture firms are also discussed.

• International Journal of Internet, Broadcasting and Communication
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• 제12권1호
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• pp.45-54
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• 2020

One of the typical characteristics of smart media is that it is interactive, which shows a different form and property from the existing mass media, and also changes the way users use it. This change requires a different system from the existing method in the advertising process strategic model for effective interactive advertising in smart media. We attempted to derive an effective smart media interactive advertising process strategic model by understanding the interactive advertising processin smart media that is expected to continue to grow asthe main market of the advertising market and identifying the constituent factors. To this end, We analyzed the preminiary research results of interactive advertising and organized expert panels for the Delphi method and reflected their opinions and evaluations. The components and factors of interactive advertising were found and the effective interactive advertising process strategy model in smart media was derived from this study.