• Title/Summary/Keyword: Strategy Alliance

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A Study on the Influence of the Marketing Strategy Factor at Golf Courses in Jeonnam Area on Perceived Values and Customers' Behaviors (전라남도 골프장의 마케팅전략 요인이 지각된 가치와 소비자 행동에 미치는 영향)

  • Jun, Ho-Moon
    • 한국체육학회지인문사회과학편
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    • v.51 no.3
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    • pp.171-181
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    • 2012
  • The purpose of this study was to analyze the influence of the marketing strategy at golf courses in Jeonnam area on perceived values and customers' behaviors. To make this goal, the study was selected it as the population to customers who were the member of 10 golf courses run by membership and public system. The study, then, selects 366 by convenience sampling. The study was analyzed the data by frequency analysis, reliability analysis, factor analysis, and simple and multiple regression analysis. The results are as follows. First, it has a meaningful influence on perceived value to the factors of product, price and place which are the component of marketing strategy in golf courses. Second, it has a meaningful influence on revisiting intention, one of the customers' behaviors, to the factors of product, price and promotion which are the component of marketing strategy in golf courses; but the factor of place has no influence on it. Third, the factors of product and price, the component of marketing strategy have a meaningful influence on the intention of recommending others which is one of customers' behaviors while the factors of promotion and place don't have. Finally, the factor of perceived value has a meaningful influence on both of the intention of revisit and recommendation to others which are customers' behaviors.

A Study of Co-Working Space Operation Strategy: Focused on Operation Elements Analysis by AHP Method (코워킹스페이스 운영전략 연구: AHP 기법을 통한 운영요소 분석을 중심으로)

  • Seo, Jong-Seok;Lee, Geun-Choon;Ock, Young-Seok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.4
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    • pp.157-165
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    • 2015
  • The purpose of this study is to suggest a successful operating strategy of co-working space. Therefore, the operating elements were identified through a literature research. And then, verified through site investigation and interview of operation managers. We found out that the high level operating elements are 'Co-working management', 'Membership management' and 'Supporting management' And the low level elements of Co-working management are 'Relationship facilitation', 'Networking event & Party' and 'Community & Communication', Membership management's are 'Service diversity & Price plan', 'Promotion & PR' and 'Alliance & Partnership', Supporting management's are 'Space & Interior', 'Facility & Device, Solution' and 'Mentoring & Education'. And the questionnaire was designed and conducted to Co-working space operators through the AHP method. As a result of the collected data analyzing, the highest priority was the operational element 'Community & Communication', and 'space and interior' is next, 'Service diversity & Price plan' is the third. The results were discussed with the relevant experts and it presents the following operating strategies. First, to create an environment suitable to voluntary coworking is the most important element. In particular, good management of 'Community & Communication' should be considered as a high priority operations strategy in a coworking space. Second, interior and space utilization helps in making the environment and atmosphere conducive to coworking. Office devices and facilities such as IT infra, printer, fax, scan, paper...etc are also important elements. But the reason why these necessary items are given a low priority is that these items don't need any special strategy. Third, in order to create a stable profit, 'Service diversity & Price plan' should be the characteristics of each coworking space because it will attract and secure enough customers. This study is valuable, it could be a great guideline for coworking space in an early stage to adopt operating model and strategy

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The Trend and Implications of the Publication of China's Defense and Security White Papers (중국의 국방·안보백서 발간의 추이와 함의)

  • Kim, Kang-nyeong
    • Korea and Global Affairs
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    • v.3 no.1
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    • pp.39-76
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    • 2019
  • This paper is to analyze the trend and implications of the publication of China's defense and security white papers. To this end the paper is composed of 5 chapters titled instruction; publication details and composition of China's defense and security white paper; the gist of the white paper on national defense and security during the Chinese president Xi Jinping era; the implications of Chinese white paper on national defense and security during the Chinese president Xi Jinping era; and conclusion. The Chinese Ministry of National Defense had published seven books every two years since 1998 to 2010. In 1995, the ministry published a white paper titled 'China's arms control and disarmament' for the first time. In 2013, it published a white paper titled 'The Diversified Employment of China's Armed Forces' and 'China's Military Strategy' in 2015. All have the common characteristic of being a propaganda policy reflecting China's strategic calculations. It seems that China has began to publish defense white papers in a proactive manner, due to the following factors: (1)pressure on China to demand military transparency from neighboring countries such as the United States; (2)the erosion of the 'China threat.' and (3)confidence in the achievement of China's military modernization. The 'active defensive strategy' and the 'strong defense strategy' of Si Jinping are implied in the words "China's dream is a dream of a powerful country and dream of a strong nation is essential to construct a strong nation." His these strategies have raised security concerns for neighboring countries. We need to maintain and reinforce strong ROK-US security cooperation, and hedging strategies to harmoniously promote ROK-China economic cooperation.

Dispute Resolution by e-ADR for e- Trade in the Northeast Asia (동북아 e-Trade 활성화를 위한 e-ADR에 의한 분쟁해결에 관한 연구)

  • 최석범;박종석;정재우
    • Journal of Arbitration Studies
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    • v.12 no.2
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    • pp.185-220
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    • 2003
  • Korean Government is increasingly focusing on the Northeast Asia Business and Logistics Hub strategy to create a competitive advantage. A key element of this strategy is creating or leveraging distribution and logistics hubs that act as centres for distribution in Northeast Asia. A Northeast Asian e-Hub Policy is required for business hub and logistics hub in the Northeastern Asia. An e-Hub is an integrated, sophisticated set of e-Biz, information and e-trade facilities and services that provides access to a marketplace and exchangee the e-trade data. To study the e-Hub policy, Pan Asian e-Commerce Alliance, Korea-Japan e-Trade Hub project, and ASEM e-Trade project are considered. E-trade via cyberspace may need new methods of dispute resolution to reduce transaction costs for small value-related disputes and to erect structures that work well across national boundaries. Voluntary Mediation Councils and cyber tribunals should be encouraged by governmental sectors to continue developing private sector mechanisms to resolve e-trade disputes. Government-sponsored online cross-border dispute resolution systems may be also be useful to complement these private sector approaches. E-trade in Northeast Asia results in disputes owing to the incompleteness of e-trade law in the countries. These disputes contain disputes regarding e-trade model, central title registry, authentication body. To resolve these disputes in the Northeast Asia, a variety of electronic alternative dispute resolution bodies must be organized under cooperation of Korea, Japan, China. This study deals with the e-ADR construction in the Northeast Asia to resolve the disputes in the e-trade and to activate the e-trade in the Northeast Asia.

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The Relationship between Collegiate Athletes' Communication and Problem-Solving Capacity: The Mediating Effect of Cognitive Emotion Regulation Strategy (대학 운동선수들의 의사소통과 문제해결능력의 관계: 인지적 정서조절전략의 매개효과)

  • Choi, Youngjun
    • 한국체육학회지인문사회과학편
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    • v.58 no.3
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    • pp.67-78
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    • 2019
  • The purpose of this study was to examine the mediating effects of adaptive-maladaptive cognitive emotion regulation strategies in relationship between communication competence and problem-solving capacity. Subjects were 189 male collegiate athletes. The results were as follows: Their communication competence had a positive influence on their problem-solving capacity, and their adaptive emotion regulation strategies had a partial mediating effect on the relationship between communication competence and problem-solving capacity. But the maladaptive emotion regulation strategy did not have a statistically significant relationship with communication competence or problem-solving capacity. This result suggests that the communication competence and customized adaptive emotion regulation strategies are necessary to improve the problem-solving capacity of collegiate athletes.

The change of Psychological skills strategy and Self-management behavior according to the level of Resourcefulness of Fencing-Athlete (대학 펜싱선수들의 심리교육 효과: 자원동원성 수준에 따른 심리기술과 자기관리행동의 변화를 중심으로)

  • Lee, Hyun-Young;Chang, Duk-Sun
    • 한국체육학회지인문사회과학편
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    • v.54 no.5
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    • pp.251-260
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    • 2015
  • The purpose of this study was to change of Psychological skills strategy and Self-management behavior according to the level of Resourcefulness of collegiate fencing-athletes. Methods: This study was a single case for 12-week intervention. and it took about 60-90 minutes, once a week. Participants were 154 Student athletes and 20 fencing-athletes. The effect of this study was utilized a questionnaire. To analyze the responses of research, the paired t-test were used for finding the significances of mean differences(p<.05). After 12 week education session the results are as follows: Firstly, high group of Resourcefulness showed greater increase in Attention and Image. low group of Resourcefulness showed greater increase in Will power, Goal Setting, Confidence, Attention, Image. Secondly, high group of Resourcefulness showed greater increase in Physical management. low group of Resourcefulness showed greater increase in Training management. fencing-athletes were significantly increased of capacity for Performance and self-management according to the level of Resourcefulness, after 12-weeks. This study suggested useful information about sport psychological skills training and intervention of fencing-athletes.

Development of a National Research Data Platform for Sharing and Utilizing Research Data

  • Shin, Youngho;Um, Jungho;Seo, Dongmin;Shin, Sungho
    • Journal of Information Science Theory and Practice
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    • v.10 no.spc
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    • pp.25-38
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    • 2022
  • Research data means data used or created in the course of research or experiments. Research data is very important for validation of research conducted and for use in future research and projects. Recently, convergence research between various fields and international cooperation has been continuously done due to the explosive increase of research data and the increase in the complexity of science and technology. Developed countries are actively promoting open science policies that share research results and processes to create new knowledge and values through convergence research. Communities to promote the sharing and utilization of research data such as RDA (Research Data Alliance) and COAR (Confederation of Open Access Repositories) are active, and various platforms for managing and sharing research data are being developed and used. OpenAIRE (Open Access Infrastructure for Research In Europe), a research data platform in Europe, ARDC (Australian Research Data Commons) in Australia, and IRDB (Institutional Repositories DataBase) in Japan provide research data or research data related services. Korea has been establishing and implementing a research data sharing and utilization strategy to promote the sharing and utilization of research data at the national level, led by the central government. Based on this strategy, KISTI has been building a Korean research data platform (DataON) since 2018, and has been providing research data sharing and utilization services to users since January 2020. This paper reviews the characteristics of DataON and how it is used for research by showing its applications.

Korean Air: Bringing Art and Culture to the World (대한항공의 문화마케팅 전략)

  • Yoo, Chang Jo;Ahn, Kwang Ho;Kim, Dong Hoon
    • Asia Marketing Journal
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    • v.11 no.3
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    • pp.167-184
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    • 2009
  • In the ever competitive world airline industry, Korean Air has been seeking on the one hand to streamline its operations through cost control and at the same time to boost customer loyalty and retention through a strong service differentiation strategy. As part of their service differentiation strategy, Korean Air has been actively engaging in culture marketing campaign. Their main activity involves entering into an alliance with the three leading museums of the world. Beginning with the Luvre of France, Korean Air supported the development of voice narration system that included the Korean language. This case describes the efforts of Korean Air to go beyond simply being a company that transports people and packages, to a global leading carrier that links the cities, cultures, and arts of the world. In the process, the case introduces the strategies and detailed actions behind Korean Air's culture marketing efforts.

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Location Awareness Method using Vector Matching of RSSI in Low-Rate WPAN (저속 WPAN에서 수신신호세기의 Vector Matching을 이용한 위치 인식 방식)

  • Nam Yoon-Seok;Choi Eun-Chang;Huh Jae-Doo
    • Journal of Information Technology Applications and Management
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    • v.12 no.4
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    • pp.93-104
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    • 2005
  • Recently, RFID/USN is one of fundamental technologies in information and communications networks. Low-Rate WPAN, IEEE802.15.4 is a low-cost communication network that allows wireless connectivity in applications with limited Power and relaxed throughput requirements. Its applications are building automation, personal healthcare, industrial control, consumer electronics, and so on. Some applications require location information. Of course location awareness is useful to improve usability of data Low-Rate WPAN Is regarded as a key specification of the sensor network with the characteristics of wireless communication, computing, energy scavenging, self-networking, and etc. Unfortunately ZigBee alliance propose a lot of applications based on location aware technologies, but the specification and low-rate WPAN devices don't support anything about location-based services. RSSI ( Received Signal Strength indication) is for energy detection to associate, channel selection, and etc. RSSI is used to find the location of a potable device in WLAN. In this paper we studied indoor location awareness using vector matching of RSSI in low-Rate wireless PAN. We analyzed the characteristics of RSSI according to distance and experimented location awareness. We implemented sensor nodes with different shapes and configured the sensor network for the location awareness with 4 fixed nodes and a mobile node. We try to contribute developing location awareness method using RSSI in 3-dimension space.

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Hawthorne's control of the reader represented in his prefaces (호손의 독자 조종: '머리말'을 중심으로)

  • Kim, Ji-Won
    • English Language & Literature Teaching
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    • v.16 no.4
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    • pp.185-200
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    • 2010
  • Nathaniel Hawthorne seems to realize the reader's role in bringing his creation of fiction to completion. Almost all of Hawthorne's prefaces may be considered in terms of their contribution to the writer's narrative strategy. When he refers to the audience in the prefatory essay, "The Custom-House" and other prefaces to his major works as "the Reader," Hawthorne is establishing a mutual complicity that will continue throughout the following narratives. According to this rhetorical alliance, the writer's obligation is to get the story into the reader's imagination by any means possible, while the reader's share is to believe the story as much as possible while it is being told. The ultimate issue is thus not whether any event actually happened as Hawthorne reports it but whether readers are willing to grant the event credence while they are reading. Hawthorne's relationship with his audience is not congenial. In his prefaces, Hawthorne sometimes reveals a narrator who evades a fixed identity. The introduction of an unreliable narrator helps illuminate the unresolved, elusive ambiguity in Hawthorne's stories. Hawthorne seeks to make his narrative ambiguous frequently utilizing the very same indeterminacy so often cherished by poststructuralists. No critical term may be more firmly associated with the works of Hawthorne than ambiguity. Looking for new readers with more fresh eyes, Hawthorne's narratives always remain open to reinterpretation. After all, Hawthorne's prefaces (sometimes including unreliable narrators) help him become one of the most frustrating and fascinating novelists.

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