• The Korean Journal of Franchise Management
• /
• v.2 no.1
• /
• pp.134-151
• /
• 2011

The strategy for brand alliance is a new type of franchise to iron out the problems like the hotel restaurant's structural contradiction and decreasing profits caused by keen competition with external restaurants. This study is purposed to present the decisive factors for the brand alliance throughexamining the correlations between the brand restaurant designation standards and the expected effects from local low- and mid-priced hotel's brand alliance. The questionnaires were distributed to instructors and professors who have experience in teaching the food and beverage sections at college's hotel and tourism departments and 100 specialists at managerial level of a hotel's food and beverage parts.This survey was conducted for 20 days from December 2 to 22, 2004 and analyzed by independent t-test and canonical correlation analysis. The findings of this survey are as follows.Firstly, the service of the expected effect factors of the brand alliance was recognized relatively high by the specialists in hotel industry, while the sales effect factor of restaurant designation standards was recognized higher by the academic experts.The specialists of the hotel industry recognized the factors of menu and corporate culture higher than the academic experts. Secondly, the entire factors of the brand restaurant designation standards showed a correlation with the whole factors of the restaurant designation standards.In particular, the 'menu' factor presented the most influential to the expected effects of brand alliance.The factors of 'risk reduction' and 'synergy effect' exerted the strongest effect on the restaurant designation standards, which indicated the mutual correlation between the expected effect of brand alliance and the restaurant designation standards. Based on this study, the correlation between the expected effect of brand alliance and brand restaurant designation standards may play a primary role to choose a partner for the brand alliance, a decisive factor for the success.The execution of the brand alliance or the method to designate the alliance partner may vary from the hotel's desirable effects when the brand alliance is determined.In other words, the partner designation standards should be corresponding to the expected effects from the brand alliance between hotel and brand restaurant, and the academic and industrial experts' perceived differences in the expected effects of brand alliance and restaurant designation standards should be clarified to display the direction of decision-making and find the potential risks.

• Strategy21
• /
• s.42
• /
• pp.318-346
• /
• 2017

Currently, security environmental instability is getting worse than ever in the East Asia including to Republic of Korea(ROK). Unlike several conventional issues such as maritime dispute -sometimes with islands- and competitions for getting natural resources, contemporary security dilemma issues followed by arms races among states deepens the power gap between strong and weak state within the region. It is notable that the arms races is the East Asia are mainly focused on naval power. As navy is the very possible force that influences neighboring states, submarine power is usually valued for its nature of stealth, mobile and aggression. Moreover, the submarine power is believed to be one of the highest valued weapon system since it shows actual effectiveness for influencing the other states while avoiding direct military conflicts compared to surface power. As a result, all states within the region are accelerating for getting such power these days. Japan, Most of all, is one of the leading state that aims to ensure self-survival and enlarge military influences under the US-Japan alliance by decisively supporting its power to the American containment strategy against China. In this regard, such movement surely sill influence on ROK both directly and indirectly as we sue the common field, the sea. Though, it has lots of restrictions for us to confront them with military forces as such confrontations within US-led alliances is not desirable upon considering current China and nK threats. As a result, ROK needs to limit the realm of alliance within the region while maintaining ROK-US alliance for getting national interests with both legal and justice superiority against Japan. This paper, as a result, is focused on suggesting the way to utilize submarines as a mean of naval power for both current security environments and the rising maritime threats in the East Asia. I concluded to participate ROK submarines in US-led military strategy against China by dispatching them into the East-China Sea and the North-East area of the Korean peninsula to protect both national interests and justice at the same tome. It should be one of the preemptive measure for confronting with neighboring states by utilizing strategic benefits of submarines while strengthening ROK-US alliances upon participating American Containment Strategy against China.

• Strategy21
• /
• s.30
• /
• pp.63-98
• /
• 2012

Northeast Asia has a multi-layered security structure within which major economic and military powers both confront one another and cooperate at the same time. Major regional powers maintain mutually cooperative activities in the economic sphere while competing one another in order to secure a dominant position in the politico-military arena. The multifarious threats, posed by the North Korea's nuclear development, territorial disputes, and maritime demarcation line issues demonstrate that Northeast Asia suffers more from military conflicts and strifes than any other region in the world. Specifically, major maritime security threats include North Korea's nuclear proliferation and missile launching problems as well as military provocations nearby the Northern Limit Line(NLL) as witnessed in the Cheonan naval ship and Yeonpyong incidents. The ROK Navy has been supplementing its firm military readiness posture in consideration of North Korea's threats on the NLL. It has performed superb roles in defending the nation and establishing the Navy advanced and best picked. It also has been conducive to defend the nation from external military threats and invasion, secure the sea lanes of communications, and establish regional stability and world peace. In order to effectively cope with the strategic environment and future warfares, the ROK Navy needs to shift its military structure to one that is more information and technology intensive. In addition, it should consolidate the ROK-US alliance and extend military cooperative measures with neighboring countries in the Asia-Pacific region. Evolved steadily for the last 60 years, the ROK-US alliance format has contributed to peace and security on the Korean peninsula and in the Northeast Asian region. In conclusion, this manuscript contends that the ROK Navy should strive for the establishment of the following: (1) Construction of Jeju Naval Base; (2) Strategic Navy Equipped with War Deterrence Capabilities; (3) Korean-type of System of Systems; (4) Structure, Budget and Human Resources of the Naval Forces Similar to the Advanced Countries; and (5) Strategic Maritime Alliance and Alignment System as well as Domestic Governance Network for the Naval Families.

• Proceedings of the Korea Database Society Conference
• /
• 2008.05a
• /
• pp.477-486
• /
• 2008

This paper examines the evolution issues of regional tourism resources in complicated and networked industry the perspective of co-evolution types and dualism. Regional tourism structure has been changing more and faster according to various attractions and internal and external environment; natural resources, facilities, festivals and events, drama and movies, and public resources, etc. This paper approaches Olikowski's dualism perspective as a theoretical view about the alliance network between region's attractions and tourism industry in Korea. Exploratory analysis was explained the dualism cases performed on the matrix between resource characteristics and alliance complexity on human resources based on regional tourism industry.

• Strategy21
• /
• s.40
• /
• pp.37-81
• /
• 2016

This paper aims to use crossover analysis to uncover similarities and differences between the U.S-Japan relationship in the World War II era and the modern U.S-China relationship, and to forecast the possibility of the outbreak of war between U.S and China by applying the steps to war theory. The steps to war theory argues that the probability of the outbreak of war between two states within five years would approach 90 percent, if they have ongoing territorial dispute, alliance, rivalry, and arms race. The comparison exposes some similarities with the territorial dispute, alliance, rivalry, but reveals dissimilarities with arms race. U.S-Japan relationship in the World War II era had the arms race, which does not exist the modern U.S-China Relationship. The result of comparison is that the probability for the Outbreak of War between U.S and China correspond to third stage(Risk Level). it means that the probability for the Outbreak of War between U.S and China is 55%. But, There are four elements(① Perception of Leader ② Mutual dependence of economy ③ Possession of nuclear weapon ④ Ravages of war) that reduce the probability for the Outbreak of War. Considering the four elements, the probability for the Outbreak of War between U.S and China is a slim chance. But the probability for the Outbreak of War between U.S and China is excluded because of territorial dispute, alliance, rivalry. So, This paper suggests three points.(① Developing military options ② Reducing the misconception of intend, ③ Promoting navy exchanges) to prevent of Outbreak of War.

• Journal of Korea Game Society
• /
• v.11 no.2
• /
• pp.57-68
• /
• 2011

This study approaches how newly emerged game companies has implemented strategies for product diversification according to market growth cycle(beginninggrowing-mature) by empirical case study through evolutionary theory and resource based theory approach. At the beginning, online game companies had grown with different strategies(technology based, service based) by initial condition(genre, technological level, user attribute). After market growth, for product diversification, these companies carried out path-dependent alliance strategy(complementary, competitive) depending on resource base(technology capacity, service capacity based). As online game market getting mature, these companies has adapted flexibly in responding to market growth cycle by integrated strategy(naturally selected to mobilize every possible resource capability). By analyzing the alliance strategies pattern of online game companies in newly emerged game industry according to market growth cycle through combination of resource based theory and evolutionary theory, these results suggest that new industrial, theoretical, policy model is required.

• Journal of Navigation and Port Research
• /
• v.37 no.3
• /
• pp.321-327
• /
• 2013

As the market of express delivery services expands rapidly, delivery service companies are exposed to severe competition. As a result of the surplus of delivery companies, they are struggling with remaining competitive at a reasonable price with appropriate level of customer satisfaction. To cope with competition pressures, a strategic alliance is suggested as an effective solution to the challenges faced by small and medium enterprises (SMEs) in express delivery services. Therefore, this study suggests a combined optimization and simulation approach to the reconfiguration of an express delivery service network for strategic alliance with respect to strategy partnership of closing/keeping service centers among companies involved and adjustments of their cutoff times. An illustrative numerical example is presented to demonstrate the practicality and efficiency of the approach.

• Korean Journal of Construction Engineering and Management
• /
• v.11 no.1
• /
• pp.59-69
• /
• 2010

Although international construction market gradually takes a important position among the export industries, the previous studies about international construction entry strategy have just focussed on trend investigation or suggestion for revitalization. Moreover, in order to prepare the market uncertainty such as world financial crisis and to plan the long term strategy, specific strategy studies based on corporate level are required. Therefore, this study estimates the nine strategic index and four financial index of 31 companies that performed 1920 international projects from 1993 to 2007 and evaluate the performance as three periods by multi-regression analysis. Also, this study analyze dynamic correlation between these index and the performance considering times. this study verifies that market diversification, product diversification, localization and decrease of debt to asset ratio make a good effect on the international order as long term strategy and shows that collaborated entry with domestic corporations, alliance entry with host country's company, alliance entry with third country's company, portion of labor cost and portion of management expense differently make a influence on the performance as times. these results will be helpful for the construction companies to plan the international entry strategy reasonably and specifically.

• Analyses & Alternatives
• /
• v.7 no.3
• /
• pp.115-144
• /
• 2023

Under the Trump administration, the U.S. has made clear that "China is America's strategic competitor, revisionist power and a major challenge to America's prosperity and security." The Biden administration has largely inherited this perception of China. China has also responded without backing down. Therefore, the U.S.-China strategic competition has become the most important background factor in the international system and has a great impact on the security situation in Northeast Asia. Nevertheless, if you look at the recent process of establishing trilateral security cooperation among ROK, the U.S. and Japan, we can find that ROK's foreign strategy adjustment has played a key role. This is because establishing trilateral security cooperation among ROK, the U.S. and Japan depends on improving ROK-Japan relations. And the Yoon Suk Yeol government is pushing for rapid improvement in ROK-Japan relations regardless of domestic political constraints. The trilateral summit at Camp David laid the groundwork for future cooperation among ROK, the U.S. and Japan in security and other broader areas. China is strongly dissatisfied with the formation of trilateral security cooperation among ROK, the U.S. and Japan. However, this paper argues that although ROK agrees to form trilateral security cooperation with the U.S. and Japan, ROK's strategic objectives are not exactly the same as those of the U.S. and Japan. For example, looking back at the development of the U.S.-Japan alliance after the end of the Cold War, both the U.S. and Japan share similar views and perceptions of China's rise. The real goal of the strengthening of the U.S.-Japan alliance in recent years is also how to cope with China's rise. On the other hand, ROK's previous administrations have been negative about trilateral security cooperation with the U.S. and Japan. This is because ROK's main strategic goal is to reduce or eliminate threats from DPRK rather than respond to China. Faced with increasing DPRK's provocations and threats, more than half of South Koreans are in favor of reinforcing trilateral security cooperation with the U.S. and Japan to contain or mitigate threats from DPRK. As a result, if North Korea's nuclear and missile threats to ROK continue, then ROK's foreign strategy is likely to be to strengthen trilateral security cooperation between the U.S. and Japan to ensure its own safety and survival. If China wants to reduce the strategic pressure from the trilateral security cooperation among ROK, the U.S. and Japan, the best way is to reduce DPRK's provocations and threats to ROK and play a more substantive role in getting DPRK to give up its nuclear program.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.35 no.9B
• /
• pp.1416-1427
• /
• 2010

Except for some fields, Smart Grid-related technology in Korea is considered to be below the level of developed countries. Under this situation, this study is conducted to look into IT technology related to Smart Grid and draw prospective IT R&D fields in the Smart Grid Industry. To seek out prospective IT R&D fields, the two-stage process evaluating economics, political property, and technical validity. According to the result, four fields of (1) sensor, (2) information protection, (3) AMI middleware, (4) electricity management are selected as prospective fields. The sensor and AMI middleware fields focus on development of key technology, so the strategy that launches leading products in global market faster than other countries(Focusing & First Mover Strategy). The information protection felid is divided into the safety technology for the felid electricity network and the personal & corporate information protection technology, and therefore the R&D Sharing strategy is efficient. For the electricity management filed, a strategic alliance for developing component technology of Grid is desirable.