• 제목/요약/키워드: Strategic positioning analysis

검색결과 38건 처리시간 0.033초

GCP Placement Methods for Improving the Accuracy of Shoreline Extraction in Coastal Video Monitoring

  • Changyul Lee;Kideok Do;Inho Kim;Sungyeol Chang
    • 한국해양공학회지
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    • 제38권4호
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    • pp.174-186
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    • 2024
  • In coastal video monitoring, the direct linear transform (DLT) method with ground control points (GCPs) is commonly used for geo-rectification. However, current practices often overlook the impact of GCP quantity, arrangement, and the geographical characteristics of beaches. To address this, we designed scenarios at Chuam Beach to evaluate how factors such as the distance from the camera to GCPs, the number of GCPs, and the height of each point affect the DLT method. Accuracy was assessed by calculating the root mean square error of the distance errors between the actual GCP coordinates and the image coordinates for each setting. This analysis aims to propose an optimal GCP placement method. Our results show that placing GCPs within 200 m of the camera ensures high accuracy with few points, whereas positioning them at strategic heights enhances shoreline extraction. However, since only fixed cameras were used in this study, factors like varying heights, orientations, and resolutions could not be considered. Based on data from a single location, we propose an optimal method for GCP placement that takes into account distance, number, and height using the DLT method.

인터넷 쇼핑몰 이미지 포지셔닝 연구 (A Study on the Image Positioning of Internet Shopping Mall)

  • 김경희
    • 한국콘텐츠학회논문지
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    • 제8권1호
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    • pp.48-58
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    • 2008
  • 본 연구에서는 인터넷 쇼핑몰의 이미지 평가속성이 무엇인지를 파악하여 실제 소비자들에게 어떻게 기억되고 있으며, 또 어떤 이미지로 연출하는 것이 가장 효과적인 마케팅이 될 것인가를 지각도 구축을 통해 포지셔닝 전략 방향을 제시하고자 하였다. 분석결과 인터넷 쇼핑몰의 이미지는 제품정보서비스, 구매 후 고객서비스, 분위기, 편리성, 안전성, 명성 등의 요인으로 도출되었다. 이러한 이미지 평가속성요인으로 지각도를 작성해 본 결과 경쟁 쇼핑몰간에 소비자의 지각상에 서로 유의한 차이가 있음을 확인하였다. 쇼핑몰 이미지간에 가장 차별화되어 있는 속성은 제품정보서비스속성이며 가장 차별화되지 않은 속성은 편리성으로 나타났다. 또한 소비자 세분집단 간에도 인터넷 쇼핑몰에 대한 선호도와 이상점에 유의한 차이가 있었다. 이러한 연구결과는 경쟁이 심화되고 있는 인터넷 쇼핑몰 시장에서 마케팅 시장세분화 전략수립 차원에서 유용한 기초자료가 될 수 있음을 확인하였다.

주택문화관 파사드의 브랜드아이덴티티 특성에 관한 사례분석 (A Study on the Brand identity Characteristics in the case Analysis of Housing culture center Facade)

  • 양정식;황연숙
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2007년도 추계학술발표대회 논문집
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    • pp.159-162
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    • 2007
  • In the twentieth century, due to extraordinary development of companies and life style, etc, market environments to which companies around the world currently face are being changed with reflecting the current age in various fields, which result from globalization, digitalized innovation, diversity by information acceptance, an enhanced level of a consumer's consciousness, developed mass media, etc. The companies are trying to expand their sale areas, not only products but also their cultures, images, and brand power in the name of a 'marketing' in a space In other words, if companies and brands express some identities without considering an entire image evaluated by customers, a mis-positioning for the companies and the brands may be caused. In this case, the companies and brands may not influence on potential major customers at all, of an image for the companies and brands may be degrade Accordingly, a space marketing is required as a distinguished strategic means in characterizing identities according to brands. Also, a design for communicating the space marketing with the customers is required. Therefore, the purpose and effects of the present research are to analyze how identity characteristics for brands and company images are reflected by analyzing a faadeof a hall for housing cultures, and are to analyze how they are recognized by customer.

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신재생에너지 자원지도의 비즈니스 모델 개발 (Business Model of Renewable Energy Resource Map)

  • 박년배;박상용;최동구;김현구;강용혁
    • 한국태양에너지학회 논문집
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    • 제36권1호
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    • pp.39-47
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    • 2016
  • Geographic information system (GIS) based renewable energy resource map including potential analysis can play a crucial role not only to develop the national plan for renewable energy deployment but also to make strategic investment decision in the private sector. Korea Institute of Energy Research (KIER) has been developing domestic maps about several resources such as solar, wind, hydro, biomass, and geothermal, as well as conducting research on methodologies for potential analysis. Furthermore, the institute is trying to transfer related technologies and know-how to foreign countries, recently. In this context, the main purpose of this study is to introduce the business model of renewable energy resource map. From the value chain analysis, we focus on the government-side market in foreign countries, such as the development of the national level renewable energy resource map and the support of the national renewable energy plan. For about 180 countries, we segment the customers according to the consideration of economic capacity, renewable energy resource capacity, existence of renewable resource map, current portion of renewable energy facility capacity, and renewable energy policies, and we conclude that the target customers are non-Organization for Economic Co-operation and Development (non-OECD) countries or some OECD countries, their per capita GDP are under the average among OECD countries, that do not have renewable resource map yet. We segment the target customers into four groups, and suggest different strategies for market positioning and financing strategy based on Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis. This study can help to develop the business strategy about the development of renewable energy resource map in foreign countries.

iSchool 논의에 대한 비판적 담론분석 (iSchool Movement: A Critical Discourse Analysis)

  • 장덕현
    • 한국도서관정보학회지
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    • 제46권1호
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    • pp.135-154
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    • 2015
  • 이 연구의 목적은 현재 북미를 중심으로 확산되고 있는 iSchool movement의 추이를 살펴보고 이러한 움직임이 문헌정보학 교육의 미래에 어떠한 도전과 기회를 제공하는지 가늠해 보는 것이다. 북미의 주요 iSchool들이 생산한 공식 문건들을 분석하고 그 결과를 바탕으로 이러한 움직임이 과연 정보에 대한 연구에 있어서 다학문적 접근과 미래지향성이라는 목적을 충실히 내화하고 있는지 논의하고자 하였다. 이를 위하여 iSchool과 관련된 논의의 역사적 맥락을 짚어내고 이러한 변화가 각 학과(school)의 전략적 계획과 사명 등 공식 문건에 어떻게 반영되어 있는지, 그리고 실제학과의 교육 프로그램에서 이러한 변화가 얼마나 현실화되고 확산되어 있는지 분석하였다. 구체적으로는, 각 iSchool의 사명, 교육목적과 목표, 그리고 전략적 계획 등에 대한 비판적 담론 분석을 통하여 iSchool movement의 현단계와 향후의 발전 방향을 진단하였다. 이를 통하여 미국에 있어서의 이러한 변화가 우리 문헌정보학계에 암시하는 바는 무엇인지 가늠해 보고자 하였다.

동아시아 주요 공항의 항공화물 경쟁구도 분석에 관한 연구 (Competitive Composition of Main Airports in North Asia - Focused on Air Cargo -)

  • 정태원
    • 한국항만경제학회지
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    • 제31권3호
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    • pp.93-105
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    • 2015
  • 본 연구는 최근까지 이루어진 공항의 집중도 및 항공 유동성 자료를 바탕으로 한 선행연구를 고찰하고, 항공 및 공항의 환경변화에 따라 변화되고 있는 아시아 주요공항의 화물 물동량 구조를 파악하였다. 또한, 아시아 지역에서의 화물 전이 현상을 분석하여, 경쟁공항들의 경쟁수준을 파악하여 향후 전략적 시사점을 제시하는 것을 본 연구의 목적으로 하였다. 현재 동북아 권역의 과점화는 꾸준히 약화되고 있으나 이는 중국공항의 성장에 따른 결과이며 이 지역에서의 푸동공항은 지속적인 물동량 확대는 새로운 과점화 증대 현상도 일어날 수 있다는 것을 시사한다. 또한, 2000년부터 2012년까지 항공화물 변이 효과분석 결과에 의하면 인천공항의 항공화물은 약 42만 톤이, 나리타공항은 약 128만 톤이 동북아 권역의 다른 공항으로 전이된 것으로 분석되었다. 이는 일부가 직접경쟁이 가능한 푸동공항으로 전이된 것으로 판단할 수 있어 향후 전이가 지속적으로 창출되는 원인과 이유에 대한 추후 연구도 필요한 것으로 판단된다.

지식검색 서비스 사용자의 서비스 사용과 지식 공유 행위에 관한 이해 (Understanding a User's Service Usage and Knowledge Sharing Behavior in the Context of Knowledge Search Service)

  • 김병수;전진호;강영식
    • 지식경영연구
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    • 제10권2호
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    • pp.85-103
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    • 2009
  • Web 2.0, characterized as openness, sharing, and participation, has enabled Internet users to easily generate a variety of contents, and to share them through Web 2.0 services. Knowledge search service (KSS) is positioning itself as one of typical Web 2.0 services. Yet, few studies have sharpened our understanding of users' knowledge sharing behavior in the KSS environment. In order to address this knowledge void, this paper attempts to explore antecedents of their usage behavior in the KSS environment. Typically, they utilize stored knowledge and share their knowledge simultaneously. Considering this characteristic, our study regards service usage intention and knowledge sharing intention as final dependent variables. This study advances a research model based on Bhattacherjee's expectation-confirmation model, which is expanded by incorporating trust belief. Because of the openness of KSS, trust belief is believed to play a critical role in forming users' service usage intention and knowledge sharing intention. Furthermore, this study examines the difference of the antecedents' effects in terms of users' gender. We collected data from 275 respondents who have experience in using KSS. PLS (partial least squares) was employed for the analysis of the data. Analysis results confirm the important role of user satisfaction and trust belief in the formation of users' service usage intention and knowledge sharing intention. More importantly, trust belief has a more salient effect on knowledge service usage intention than user satisfaction. This study also shows the moderating role of users' gender. Finally, this paper provides managerial guidance on strategic planning aimed at improving users' service usage intention and knowledge sharing intention in the KSS environment.

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The Effects of Thai Consumers' Attitudes of Korean-Wave on the Visit Intentions of Korean Restaurants-Focusing on the Mediation Effects of Perceived Consumption Value of Restaurant

  • Anuntapong, Napol;Kim, Hyung-Jun
    • 아태비즈니스연구
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    • 제12권4호
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    • pp.1-12
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    • 2021
  • Purpose - This study is an empirical study on the relationship of Thai consumers' attitude toward Korean Wave with the visit intention of Korean restaurants and a mediation effect of consumption value of Korean restaurants. Design/Methodology/Approach - Data were collected using a structured questionnaire of 245 Thai consumers and the hypotheses presented were verified by regression analysis and structural equation models. Findings - As a result of the empirical analysis, it was found that the higher the attractiveness and favorableness of Thai consumers for K-Wave, the higher the intention to visit Korean restaurants, and the Korean Wave attitude have a positive effect on the functional and symbolic values of Korean restaurants. In particular, the important result that can be presented in this study is that the better the attitude toward K-Wave, the higher the consumption value (functional/symbolic value) of Korean restaurants and the symbolic value plays a significant mediating effect on the relationship of the attitude of K-Wave and visiting intention, while the effect of functional value is not verified. Research Implication or Originality - These results means that in order to lead Thai consumers to a Korean restaurant using K-Wave, a strategy to make Thai ones perceive symbolic value of a Korean restaurant higher would be more effective. The main strategic implication of this study is that a high-end positioning strategy with a high symbolism, which make Korean restaurant as a suitable place as a means to show off one's value (or self) or as a means to show off one's social status (or role) to Thai consumers, will be relatively effective.

사업 기반에 따른 인터넷 종합쇼핑몰 고객전략에 관한 연구 (The Strategies for Cyber Shopping Mall Business: A Comparative Case Study)

  • 조남재;정연준;박상혁
    • 정보기술응용연구
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    • 제3권2호
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    • pp.83-102
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    • 2001
  • 인터넷 전자상거래가 확산됨에 따라, 많은 기업들이 인터넷 쇼핑몰 사업 진출을 시도하고 있다 인터넷 쇼핑몰은 통신망을 중심으로 형성된 가상공간상의 신종사업으로서 실제공간에서 이루어지는 사업가는 많은 상이한 면을 가지고 있다. 본 연구에서는 인터넷 쇼핑몰이 고객을 모집하고 상거래를 일어나도록 하는 각종 전략적 요소들이 어떻게, 왜 선택되었는지, 그리고 기업은 이러한 고객 전략을 어떻게 사용하는지에 대한 연구를 수행하고자 한다. 본 연구에서는 다양한 기반을 지니고 있는 사업자의 전략을 살펴보고, 고객 전략적 측면에서 보는 인터넷 쇼핑을 비즈니스의 성공요소가 무엇인지를 도출해 보았다.

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동태적 역량을 고려한 2단계 성과측정시스템 설계 및 적용 (Design and Application of Two-Stage Performance Measurement System Considering Dynamic Capabilities)

  • 권순만;한창희
    • 산업경영시스템학회지
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    • 제41권2호
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    • pp.65-73
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    • 2018
  • The dynamic capabilities of sensing market signals, creating new opportunities and reconfiguring resources and capabilities to new opportunities in a rapidly changing economic environment determines the competitiveness of the enterprise to create added value and survival. This study conceptualized a two-stage performance measurement framework based on the casual model of resource (input)-process-performance (output). We have developed a 'Process capability index' that reflect the dynamic capabilities factors as a key intermediary product linking resource inputs and performance outputs in enterprise performance measurement. The process capability index consists of four elements : manpower (level of human resource), operation productivity, structure and risk management. The DEA (Data Envelopment Analysis) model was applied to the developed performance indicators to analyze the branch office performance of a telecom company. Process capability efficiency (stage 1) uses resource inputs to reach a certain level of process capabilities. In performance result efficiency (stage 2), the process capabilities are used to generate sales revenues and subscribers. The two-stage DEA model derives intermediate output values that optimize the individual stages simultaneously. Some branch offices in the telecom company have focused on process capability efficiency or some other branch offices focused on performance result efficiency. Positioning map using two-stage efficiency decomposition and benchmarking can help identify the sources of inefficiencies and visualize strategic directions for performance optimization. Applications of two-stage DEA in conjunction with the case study that are meaningfully used in performance measurement areas have been scarce. In particular, this paper has the contribution to present a new performance measurement model considering the organization theory, the dynamic capabilities.