• Archives of design research
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• v.14 no.4
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• pp.77-85
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• 2001

In order to sustain competitive advantage through strategic product differentiation in global market, this research aims to establishment of strategic design conditions for domestic manufacturing firms through the means of product image alignment and positioning, using visual character of product as the foundation for establishing corporate image. Case studies on how globally successful multinational companies manage design strategy and corporate culture uniformly for coherent product image management are reviewed. To establish product image alignment methodology for manufacturing firms, the criteria for product image positioning and aligned product image development process are developed in three stages. First, in image positioning stage, it is important to set the direction for corporate image and design strategy by identifying consumer needs through market trends analysis and forecasting as well as comparative positioning of the analysis results of the firms's own corporate image and that of the competitor's. Second, in awareness building stage, before building the product image alignment, firm-wide shared awareness of differentiated corporate and product image, establishment of designer's role as the consolidated manager of product image, sharing form language, and building the infrastructure for defining form information should be preceded. Third, in managing the aligned product image stage, the condition for setting up image information management guideline, management of decision making process for arriving at logical decisions on product form, development of guideline for increasing efficiency and its evaluation system, and co-development of related design should be induced. Further research on the product image alignment with corporate image should be conducted through various empirical studies on image and form, building an information system of related design language, and continuous assessment and management of applied solutions.

• Culinary science and hospitality research
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• v.22 no.5
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• pp.37-51
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• 2016

The purposes of this study were (1) to investigate the important selection attributes of coffee brands and the relative positions of major coffee brands on the positioning map through similarities and preferences of coffee brands that customers perceive and (2) to provide Korean coffee brands with strategic information about how to differentiate themselves from existing competitors in the Chinese market. A total of 268 samples were used for data analysis that comprised frequency analysis, descriptive statistics, ALSCAL, and regression analysis. The results showed that among 8 coffee brand selection attributes the most important was atmosphere, followed by cleanness and sanitary condition, and convenient location and transportation. Friendly service, taste of coffee, price and variety of menu were next and brand was the least important among 8 selection attributes. The results of positioning map showed that Maan Coffee was evaluated the highest iin atmosphere, cleanness and sanitary condition, and convenient location and transportation compared to other coffee brands. Marketing strategies for Korean coffee franchisers (Angel-in-us Coffee and Caffe Bene) were provided for successful repositioning in the Beijing coffee market.

• Earthquakes and Structures
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• v.19 no.1
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• pp.45-57
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• 2020

This paper presents the experimental application of a new method for seismic vulnerability assessment of buildings recently introduced in literature, the SMAV (Seismic Model Ambient Vibration) methodology with reference to their operational limit state. The importance of this kind of evaluation arises from the civil protection necessity that some buildings, considered strategic for seismic emergency management, should retain their functionality also after a destructive earthquake. They do not suffer such damage as to compromise the operation within a framework of assessment of the overall capacity of the urban system. To this end, for the characterization of their operational vulnerability, a Structural Operational Index (IOPS) has been considered. In particular, the dynamic environmental vibrations of the two considered strategic buildings, the fire station and the town hall building of a small town in the South of Italy, have been monitored by positioning accelerometers in well-defined points. These measurements were processed through modern Operational Modal Analysis techniques (OMA) in order to identify natural frequencies and modal shapes. Once these parameters have been determined, the structural operational efficiency index of the buildings has been determined evaluating the seismic vulnerability of the strategic structures analyzed. his study aimed to develop a model to accurately predict the acceleration of structural systems during an earthquake.

• The Journal of the Korea Contents Association
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• v.4 no.1
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• pp.40-48
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• 2004

In a study involving 52 large organizations in the savings institutions industry, the relationship between information systems technology(IT) structure and competitive strategy was investigated based on structural contingency theory. Two dimensions of IT structure and two types of competitive strategy were employed to test a contingency mood. It was found that enhanced congruence between IT structure and competitive strategy was associated with higher competitive advantage. The structural dimension significantly associated with the "defender" strategic stance was more centralized and more integrated application of IT, while the structural dimension significantly associated with "prospector〃 positioning was more decentralized and less integrated application of IT.lication of IT.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.23 no.3
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• pp.283-292
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• 2005

After USA removed the Selective Availability (SA), Global Positioning System (GPS) has monopolized the world market and other countries have been depended on GPS, absolutely. So the other countries, Russia, European Community (EC) and Japan, which apprehend to monopolize in technical and strategic parts, are developing the next generation GNSS including GLONASS Galileo and JRANS. And the countries are planning to provide the another GNSS. This research has focused on the next generation GNSS system based on GPS and Galileo system with developing a GNSS simulation software, named as GlMS2005, which generates and analyzes satellite constellation and measurements. Based on the software, a variety of simulation tests have been carried out to recognize limits of GPS-only system and potential benefits of integrated GPS/Galileo positioning in terms of satellite geometry strength and solution accuracy.

• Management & Information Systems Review
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• v.16
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• pp.37-58
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• 2005

The purpose of this study is to find the 'Integrated Marketing Communication(IMC)' strategies for the reinforcement of brand power in the insurance company. First, from theoretical backgrounds, I have investigated acquisition effects, strategies for changing brand power, decisions on a product differentiation and Brand portfolio, market segmentation and Brand Positioning under various strategic marketing factors based on the reinforcement strategies of brand power. Second, there is a significant difference between insurance company names recalled first and brand names recalled first. Third, in terms of consumers' preferences, there exists a substantial difference between insurance company and brands. From this study, the following conclusions are drawn. First, insurance company and brand power should be carefully developed and used as a tool to secure competitive advantages. Second, insurance company and brand power should be considered and continuously enhanced as an important asset for the insurance company. With growing brand importance, brand management is an essential step for powering brands.

• Culinary science and hospitality research
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• v.6 no.3
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• pp.167-192
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• 2000

The purpose of this study is to research consumer's action style. and then to make a marketing strategies. The strategic plan to consumer's action style on the fast-food industry were as follows; First, the group that coefficient of utilization is so frequent and an age is young are requested concentrative or discriminative marketing as the price discrimination and market segementation, the price value of the products value has to manage effectively, Second, establishment of corporate image and improvement of products image are requested. The result of this study, fast-food industry will be needed marketing activities that are discriminative strategies, positioning strategies, education training, and customer management. And system construction that is equivalent to customer needs, and the continuous coustomer studies are requested.

• Asia pacific journal of information systems
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• v.5 no.2
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• pp.177-197
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• 1995

In a study involving 52 large organizations in the savings institutions industry, the relationship between information systems technology (IST) structure and competitive strategy was investigated based on structural contingency theory. Structural contingency theory argues that organizational performance is contingent on the congruence between structure and contingent factors. Competitive strategy is considered to be the most important contingent factor among organizational context variables. Two dimensions of IST structure and three types of competitive strategy were employed to test a contingency model. It was found that enhanced congruence between IST structure and competitive strategy was associated with higher competitive advantage. The structural dimension significantly associated with the "defender" strategic stance was more centralized and more integrated application of IST, while the structural dimension significantly associated with "prospector" positioning was more decentralized and less integrated application of IST.

• STI Policy Review
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• v.1 no.1
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• pp.63-92
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• 2010

Recent years have seen an intensified discussion in many OECD countries about the role and mission of public research in the innovation system. This discussion takes place in quite specific national contexts, but should benefit from international experience. However, whereas voluminous literatures address the changing governance methods, organizational forms and missions of universities, much less attention has been devoted to developing a common understanding of the challenges faced by non-university public research institutions. The main goals of this paper is to contribute to clarifying the nature of these challenges, outlines possible policy answers and draws some implications for Korea. In the first section, the paper uses available internationally comparable indicators to review trends in the contribution of government research institutes (GRIs) to R&D and innovation activities. In the second section, the paper identifies the current major changes in the dynamics of innovation that may call for further adjustments in the positioning, organization and steering of public research institutes. Finally, the paper outlines some strategic objectives and orientations for the reform of public research institutes as part of the broader agenda of the Korean innovation strategy.

• IE interfaces
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• v.19 no.3
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• pp.181-189
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• 2006

This study introduces an overall framework for RFID applications in product lifecycle management(PLM). PLM is a new strategic approach to manage product related information efficiently over the whole product lifecycle. Recently, with emerging technologies such as radio frequency identification(RFID), global positioning system(GPS), and wireless communication, PLM provides a new environment that enables us to gather and analyze product lifecycle information, and make decisions on several issues without spatial and temporal constrains. However, a PLM system just provides us with new opportunities to gain the PLM system, first and foremost, it is necessary to look into its overall framework in the viewpoint of hardware, software, and business model. For this purpose, in this study, first, we introduce the technical framework of the new PLM environment with the concept of extended RFID system, called product embedded information device(PEID). Then, for each lifecycle phase such as beginning of life(BOL), middle of life(MOL), and end of life(EOL), we explore several research problems that become highlighted under the new PLM environment.