• Title/Summary/Keyword: Strategic advantage

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A GA-based Classification Model for Predicting Consumer Choice (유전 알고리듬 기반 제품구매예측 모형의 개발)

  • Min, Jae-H.;Jeong, Chul-Woo
    • Journal of the Korean Operations Research and Management Science Society
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    • v.34 no.3
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    • pp.29-41
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    • 2009
  • The purpose of this paper is to develop a new classification method for predicting consumer choice based on genetic algorithm, and to validate Its prediction power over existing methods. To serve this purpose, we propose a hybrid model, and discuss Its methodological characteristics in comparison with other existing classification methods. Also, we conduct a series of experiments employing survey data of consumer choices of MP3 players to assess the prediction power of the model. The results show that the suggested model in this paper is statistically superior to the existing methods such as logistic regression model, artificial neural network model and decision tree model in terms of prediction accuracy. The model is also shown to have an advantage of providing several strategic information of practical use for consumer choice.

Pull-Push Manufacturing Strategy in assembly process (조립공정에서의 Pull-Push 제조전략)

  • 이철식;송장근
    • Korean Management Science Review
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    • v.10 no.2
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    • pp.121-143
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    • 1993
  • Traditional Manufacturing method is push system by plan made in advance and Japanese manufacturing method represented by JUST-IN-TIME is pull system which respond's to the demand flexibly. Both have their pros and cons. In general, it is well understood that push system is faster than pull system in the sense of manufacturing speed. However, pull system such as JIT excelles dramatically in the sense of work in process. Therefore, this paper is trying to put together to get alternative which has the advantage of both system. The objective of the paper is to enhance the effect of built-in manufacturing system without paying extra cost by way of introducing the alternative of the pull-push manufacturing strategic operational method.

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A GA-based Classification Model for Predicting Consumer Choice (유전 알고리듬 기반 제품구매예측 모형의 개발)

  • Min, Jae-Hyeong;Jeong, Cheol-U
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2008.10a
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    • pp.1-7
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    • 2008
  • The purpose of this paper is to develop a new classification method for predicting consumer choice based on genetic algorithm, and to validate its prediction power over existing methods. To serve this purpose, we propose a hybrid model, and discuss its methodological characteristics in comparison with other existing classification methods. Also, to assess the prediction power of the model, we conduct a series of experiments employing survey data of consumer choices of MP3 players. The results show that the suggested model in this paper is statistically superior to the existing methods such as logistic regression model, artificial neural network model and decision tree model in terms of prediction accuracy. The model is also shown to have an advantage of providing several strategic information of practical use for consumer choice.

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Strategy Development plan of Maritime Logistics IT (항만물류 정보화 발전방향)

  • Park, Jeong-Cheon
    • Proceedings of the Korea Port Economic Association Conference
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    • 2007.07a
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    • pp.37-50
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    • 2007
  • Taking advantage of geographical position of Korea located on the main route of world-wide service, Port Logistics Industry can be strategic industry which secures international competitiveness necessary for Korea to be hub of Northeast Asian's logistics. Along with the advent of super large container vessel, world ports environment changed from "milkway" type, which means vessel calls every port for service to "Hub & Spoke" type, which means vessel calls regional central port and feeder service for the rest ports. As environment changes, regional ports in Northeast Asia are competing each other tougher and tougher and introducing or developing port logistics information system based on state-of-the-art technology in order to adapt themselves to new environment, thus to be Hub port. Taking this situation into consideration, we want to define clearly the meaning and scope of port logistics IT and review the global trend of port logistics IT. Finally we want to find future development of port logistics IT which we have to achieve.

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A Study on the Effect of Brand Value Through Residential Satisfaction for CRM of Home Builders (주택건설업체의 CRM에 의한 주거만족도가 브랜드가치에 미치는 영향)

  • Jung, Suk Hwang;Chang, Seog Ju
    • Journal of Korean Society for Quality Management
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    • v.44 no.2
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    • pp.425-450
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    • 2016
  • Purpose: This study can provide a strategic advantage for the marketing information of CRM of apartment provider microscopically. It is also expected to contribute to policy for public housing supply in the macro. Methods: This study is contained theoretical research on CRM & Residential Satisfaction & the brand of Apartments with the search for prior literature. Establish a research model to derive a hypothesis. It performs measurements aimed at an apartment tenant. After the test the hypothesis proposes a conclusion. Results: CRM activity of the housing construction companies is confirmed that a significant positive influence on residential satisfaction and brand value. Conclusion: Housing construction companies through improved residential satisfaction have on the growth strategy that takes the brand value in regardless of environmental factors. it is necessary to focus on CRM activities.

A Study on Securing the Funds Liquidity of Construction Phase (건설공사단계의 자금 유동성 확보 방안에 관한 연구)

  • Je, Yeong-Deuk;Lee, Sang-Beom;Song, Ho-San
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2011.11a
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    • pp.69-70
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    • 2011
  • During the financial crisis in the late 1990s, we witnessed the large corporations failing at one moment. It is clear that the debt-dependant size augmentation and duplicate investment, and the failure in fund liquidity adjustment were the greatest causes rather than the long-term strategic advantage. Such fact, however, has led to the introduction of advanced financial techniques and security/management of fund liquidity. In order to propose a method to secure fund liquidity at the construction level, this study considers the documentational/precedent studies on project financing among fund procurement methods. And the fund liquidity status at construction level is investigated domestically/internationally to analyze the fund flow. Finally, the actual data is used to analyze progress rate and sales rate to end with the proposal of the method to secure fund liquidity in the progression of this study.

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Breaking the Myths of the IT Productivity Paradox

  • Hwang, Jong-Sung;Kim, SungHyun;Lee, Ho
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.1
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    • pp.466-482
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    • 2015
  • IT is the key enabler of digital economy. Appropriate usage of IT can provide a strategic competitive advantage to a firm in a dynamic competitive environment. However, there has been a continuing debate on whether IT can actually enhance the productivity of firms. This concept is called IT productivity paradox. In this study, we analyzed the causality among appropriate indicators to demonstrate the real impact of IT on productivity. The 12,100 sample data from 2011 were used for analysis. As expected, the results indicated that mobile device usage, website adoption, e-commerce, open source, cloud computing, and green computing positively influence IT productivity. This unprecedented large-scale analysis can provide clarification regarding the ambiguous causal mechanism between IT usage and productivity.

Whither the TPP? Political Economy of Ratification and Effect on Trade Architecture in East Asia

  • Choi, Byung-il
    • East Asian Economic Review
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    • v.20 no.3
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    • pp.311-338
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    • 2016
  • In the race for establishing trading architecture consistent with new landscape of the global economy, the US is ahead of the game by concluding the Trans Pacific Partnership Agreement with 11 countries. To make it reality, the ratification is essential. In the battle for ratification in the US, declining globalism confronts rising protectionism. This paper models the ratification process as contest between globalism and protectionism, and analyzes the optimal timing for ratification. Based on this framework, various ratification scenarios are analyzed. The paper argues less likelihood for the lame-duck session passage and more likelihood for prolonged and protracted delay, due to changing political dynamics and declining intellectual support for globalism. Hence, the future of Trans Pacific Partnership Agreement may prove different, compared to the North American Free Trade Agreement and the Korea-US Free Trade Agreement, both of which were renegotiated and ratified eventually. Then, the US would lose the first move advantage. The paper also discusses strategic implications of delayed ratification on the evolution of trading architecture in East Asia.

Determinants and Optimum Modelling of Logistics Outsourcing Strategy (물류(物流) 아웃소싱 전략(戰略) 결정요인(決定要因) 및 최적(最適) 모델)

  • Song, Gye-Eui
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.13
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    • pp.283-302
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    • 2000
  • The firms aim to acquire services and costs advantage from logistics outsourcing strategy. But it is very important to select optimum service provider. A checklist of the criteria for the evaluation of service providers follows : service quality, low cost, logistics information system, service network, financial stability, investments in plant and equipment, management attitude and lookout for the future strategic fit, cultural and psychological barriers etc. Also, a 8-step implement of logistics outsourcing strategy will be of help for maximizing benefits of logistics outsourcing. It follows : 1-step : logistics environment analysis, 2-step : check service provider availability, 3-step : logistics outsourcing determinant analysis, 4-step : select of optimum service provider, 5-step : contract with optimum service provider, 6-step : identify of remaining barriers, 7-step : performance of logistics outsourcing, 8-step : evaluation.

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An Assessment and Policy Implication of Information Technology Convergence Programs in Korean Public Service Area (공공부문 IT신기술 적용사업의 추진현황 평가와 정책적 시사점)

  • Kim, SungHyun
    • Journal of Information Technology Services
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    • v.11 no.sup
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    • pp.1-16
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    • 2012
  • Information technology is a useful strategic weapon that can create competitive advantage and new business opportunity by applying it in the organization' value chain. IT convergence can be understood as an attempt of industrial level IT adoption to facilitate the innovation of the industry and the birth of a new industry. This study provides the comprehensive review of the Korean government' three IT assimilation programs, ubiquitous technology diffusion program of the Ministry of Knowledge Economy, u-service program of the Ministry of Public Administration and Security, and u-Defence cooperation program of the Department of Defense. The analysis is done through the interpretation of the existing literature and the logic model. The result proposes inter-agency cooperation and building of new technology road-map in the planning stage, flexible management in the execution phase, and failure tolerant evaluation system. The proposal for developing competencies and institutional foundations for IT convergence also presented.