• 한국조리학회지
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• 제7권2호
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• pp.1-24
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• 2001

A Study on the strategic methods for internal marketing of Family Restaurant. We know that customer satisfaction in measuring the effect of marketing performance on employees in service industry. There are four strategies of internal marketing for service-employee, which are participation-promotion and manner-management of employee, classification to employee, communication strategy, motivation environment for employee. First, communication, sales and service technology of employee can be developed and improved through the education and training. Second, company can make better achievement by classifying life-style and individual desire. Third, communication strategy can improve service quality by development of team-work through the confidence and joint-responsibility. Fourth. the company make environment which employee can compete by offering incentive fairly and properly. In the conclusion, when employees serve customers in a depressed attitude, they neglect service process and bring about customer non-satisfaction. This have negative effect on external customer satisfaction in the short term. And so that customer-satisfaction can't exist without employee-satisfaction. that is job-satisfaction is the goal of company. therefore study about internal marketing action should be go on.

• 무역상무연구
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• 제78권
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• pp.145-174
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• 2018

This study, focused on Official Development Assistance(ODA) as a solution to the global polarization and demonstrated how corporate social responsibility (CSR) plays a role in raising the performance of ODA. First, socio - economic value and profit - created by CSV activities have a significant effect on constructing an economic reciprocal relationship between donor countries and recipient countries. In addition, it has shown that it promotes the simultaneous development of companies and society through the strategic CSR model and consequently contributes to the achievement of ODA. Second, it suggests that the elements of the BOP model have a significant effect on improving the unreasonable wage system and unethical working conditions of developing countries. Furthermore, this suggests that improving the income of the poor can improve the performance of ODA. Third, this study reconstructed 'CSR Pyramid' of Carrol and newly devised CSRD theory. In the case of ODA to developing countries, economic, legal, ethical, and charitable responsibilities are set priorities. In this study, it is suggested that the priority should be flexibly set as economic ${\rightarrow}$ charitable ${\rightarrow}$ ethical ${\rightarrow}$ legal responsibility. This study reexamines the strategic CSR model in the international management field and conducted empirical analysis on CSV, BOP, CSRD model as the constituent elements. In addition, the strategic CSR model that has moved away from the traditional and old-fashioned perspectives still has room for development, and exploratory research to develop the model will continue to contribute to clarifying the concept and scope of CSR.

• Strategy21
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• 통권41호
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• pp.294-332
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• 2017

The aim of this study is to find ways to apply the strategic communications to the Republic of Korea Navy. It may be a little bit late for the ROK Navy to accommodate the SC in these days because the adoption and implementation of the SC by the Combined Forces Command has already been begun. It was in 2007 when the SC was in place in the CFC. ROK's Ministry of National Defense and Joint Chiefs of Staff have also mulled over the SC and begun to apply it in part in the annual exercises such as Key Resolve command post drills and Foal Eagle field training exercise, etc. For the ROK Navy, in addition to those exercises, it is faced with further areas like North Korean maritime provocations and other maritime incidents where its version of SC is needed. As noted, the SC is not intended to deter or defend directly those provocations and incidents, but aims to create conditions favorable to the achievement of the navy's strategic objectives. The ROK Navy has to establish a SC planning center and implementing organizations within the Headquarters to be consistent with its above organizations such as MND, JCS, and CFC that have already applied the SC in part or in entirety. SC center and other related organizations need to be under the control of VCNO and the center needs to be located and administered by the policy division in N-5 at the HQs. The vision of the navy's SC is the winning without combats and the least damages in time of war. In other for the navy to reach the vision, the strategies to be executed are early establishment of SC implementing organizations, forming consensus over the need for the SC within the navy, strengthening core competencies to apply the SC, acquiring the SC experts and making doctrines on the SC. The SC, in addition, in the navy has to be planned and implemented in not only peace time and crisis time but also war time.

• 인지과학
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• 제28권3호
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• pp.149-171
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• 2017

본 연구에서는 공과대학 신입생(수학능력 시험에서 수학 B형을 친 학생들)들과 공학전공을 희망하는 자율전공 학생(수학 A형을 친 경우)들의 공간능력을 조사하여 수학 성취도와 공간능력 사이의 상관관계를 성별로 조사하였다. 그리고 문제해결전략에 성별로 차이가 있는지, 전략 선택의 차이가 공간능력에 실제로 영향을 미치는지를 확인해보고자 하였다. 이를 위하여 검사도구로 Purdue 공간 시각화 검사-회전(이하 PSVT-R)을 사용하였다. 또한 문항별 정답률을 성별로 구하고 분석해보았다. 연구결과, 공간 시각화능력-회전 능력에서의 성별 차이는 일반 공대생과 자율전공 학생들 모두 공통적으로 나타났고, 두 집단 모두 남학생이 여학생보다 10% 정도 우월 하였다. 검사에 참여한 학생들을 네 집단(일반 공대 남학생, 일반 공대 여학생, 자율전공 남학생, 자율전공 여학생)으로 나누었을 때 공간 시각화 능력은 일반 공대 남학생의 점수가 25점으로 가장 높았고, 다음이 자율전공 남학생(22.5)과 일반 공대 여학생(22.4)이 거의 비슷하였으며, 자율전공 여학생(19.2)의 순서로 낮아졌다. 공간 시각화 능력과 수학 성취도 사이의 상관계수는 동일한 집단 내에서는 모두 0.25이하로 둘 사이의 상관관계는 미미하였다. 그렇지만 집단 간에는 차이가 존재하는데, 일반 공대 및 자율전공 모두 남학생의 수학성취도와 공간 시각화 능력이 여학생보다 높았고, 수학 심화과정을 배운 일반 공대남(여)학생의 공간 시각화 점수가 그렇지 못한 자율전공 남(여)학생보다 높았다. 이 사실들은 공간능력과 수학 성취도 사이에 상관관계가 있음을 시사한다. 도형의 회전에서 문제해결 전략은 크게는 전인적(holistic) 전략부터 분석적(비교, 대조) 전략으로 나눌 수 있다. Mann-Whitney U 검증 결과 전략의 선택에서 유의미한 성별차이가 존재하였다. 그 외에도 일반 공대 남학생들에서는 전인적 전략을 80% 이상 사용했다는 응답이 가장 높았고, 일반 공대 여학생과 자율전공 학생들에서는 남녀 모두 전인적 전략을 50~80% 정도 사용하면서 비교, 대조와 같은 분석적인 방법을 곁들였다는 응답이 가장 높았다. 전략의 선택이 공간 시각화 능력의 점수 차이로 연결된다는 증거는 찾지 못하였지만, 만점을 받은 일반 공대생 집단은 남녀 모두 평균적인 선택보다는 전인적인 전략을 가장 많이 사용하였다. 한편 자율전공 하위권 학생들은 상대적으로 한 가지 전략에 치우치는 경향이 있었다. 따라서 도형의 회전과제에서는 두 가지 전략을 융통성 있게 사용하는 것이 문제해결에서 한 가지 전략만 과도하게 사용하는 경우보다 효과적으로 판명되었다. 마지막으로 문항별 정답률을 분석하여 여학생들의 정답률이 상대적으로 낮은 문항들을 추출하였다. 이 문항들의 특징은 회전축이 2개인 경우들에 집중되었다. 하지만 PSVT-R 점수의 차이는 효율적인 전략의 선택과 운영 외에도 주어진 도형에 대한 심적 이미지를 정확하게 만드는 능력에도 달려있음을 문항 분석 결과로 알 수 있었다. 위의 연구결과를 토대로 공간 시각화-회전 점수가 낮은 하위권 학생들에게 지금까지 그들에게 익숙하지 않았던 다른 전략을 학습할 경험과 기회를 제공할 것을 제안한다. 또한 문항 분석의 결과를 이용하여 정답률이 낮은 문항과 유사한 문항들을 개발하여 학습한다면 하위권 및 여학생들의 공간 시각화능력 향상에 도움이 될 것으로 기대한다.

• 유통과학연구
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• 제14권12호
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• pp.31-41
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• 2016

Purpose - This study investigates whether corporate social responsibility(hereafter CSR) management activities affect companies' performance. Depending on the CSR management activities and companies' type (national and multinational), we examined whether there is any difference in their CSR activities on Corporate Performance. Research design, data, and methodology - Data were collected from 230 surveys with a sample group consisting of employees in multinational corporations located in Seoul and Gyeonggi and 224 copies were used from 3 May 2016 to 17 May 2016. The data was analyzed by SPSS 21.0. Results - The empirical results show that CSR management activities positively influence on financial and non-financial corporate achievement and CSR may be interpreted as a strategic method to improve corporate value. But the impacts of CSR activities on performance were different between domestic and multinational corporations. The reason that the legal responsibility was overruled as a factor for financial and non-financial achievement in domestic company may be that CSR management activity is perceived as an indulgence to hide or beautify negative behavior regarding corporate illegal behavior, thus it does not deliver value. Conclusions - CSR activities can be delivered differently between domestic and multinational corporations, and further study should be done why there are differences between corporations.

• 기술혁신학회지
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• 제8권3호
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• pp.955-985
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• 2005

This paper describes the evolutionary trajectory of the missions of public research institutes(PRIs) in Korea since 1960s and analyses the newly highlighted role of PRIs as the facilitators of regional innovation system, with questionnaire surveys and the case study of Gwangju Institute of Science and Technology(GIST). PRIs have played important roles in Korean rapid economic development by introducing and improving foreign high-technologies in 1970s and 1980s and by creating new advanced high-technologies in 1990s. In recent years, the functions as regional technology innovators have been considered important as regional innovation system has come to the center of discussion. According to the result of this study, Korean PRIs have recognized their roles relevant to regional innovation, such as developing the technologies of regional strategic industries and awakening regional innovative actors to a sense of research. Regardless of the functions as industrial technology suppliers, however, the bilateral networks between PRIs and regional industries are not revealed strong, whereas those with universities and other research institutes are relatively strong. In addition, the research cooperation of PRIs with regional innovative actors are different by where they are located. The case of GIST shows how a regional PRI operates, commercializes its academic achievement and encourages the regional transfer of the achievement systematically. Finally, this study draws some policy implications on developing regional PRIs.

• 인터넷정보학회논문지
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• 제7권2호
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• pp.103-120
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• 2006

CIO는 정보시스템부서의 관리자가 아니라 경영자로서의 역할을 하도록 요구하고 있다. 이는 점차 CIO 역할이 확대되고 있음을 나타내는 것으로 이에 따라 CIO의 리더십 스타일이 IS 성과에 영향을 미칠 수 있다. 이러한 관점에서 CIO 리더십 스타일과 IS 성과와의 관계를 알아보고자 하였다. CIO 리더십 스타일을 추진목표와 추진방법에 따라 나누고 이들 간에 어떠한 차이가 있는지를 설문지 기법을 사용하여 실증적으로 분석하였다. 리더십 스타일 분류는 리더십의 균형성에 의하여 각각 3가지로 분류하였다. 결과적으로 전략적 추진과 인화적 방법이 다른 스타일에 비하여 대체로 효과적임을 나타내었다.

• 산경연구논집
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• 제9권2호
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• pp.17-26
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• 2018

Purpose - The purpose of this study is to provide a formalized process of decision making for companies or organizations that need to make various decisions in the age of uncertainty. Therefore, this study aimed to proposes a strategic decision-making approach citing the relatively easily accessible using IPA(important-performance analysis) and SWOT/AHP analysis. Research design, data, and methodology - To be specific, the first step is to derive necessary attributes and conduct IPA. The second step is to subdivide the IPA results into internal strength and weakness factors and the external opportunity and threat factors, hierarchize those factors, and weight them accordingly. The third step is to build a causality model to propose a method of supporting a rational decision making. Results - The foregoing approach seems to facilitate the diversification of decision-making strategies by helping businesses or organizations to measure and analyze the attributes needed for certain decisions. Additionally, the perceived importance and satisfaction (or achievement) usage of those derived attributes can be used as the reference data for SWOT/AHP analysis. Conclusions - The proposed stepwise approach is applicable to businesses or organizations in need of making stepwise decisions in line with their retained competencies in comparison to conventional or intuitive decision-making practices.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.339-345
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• 2020

Human resource is considered as an important resource that enables organizations to achieve competitive advantage. As such, it is important to have engaged employees to drive the strategic objectives of the organization. The study focuses on variables that can promote employee engagement. Work-life balance and employee engagement have received attention in both academia and practice. Engaged employees are crucial in the achievement of the strategic objectives of organizations. Besides, the role of religious orientation in life and work has been gaining attention from management scholars. The paper attempts to fill the research gap by developing a conceptual model and propositions for empirical testing. Specifically, the study proposes that work-life balance is expected to act as a mediator in the relationship between religiosity and employee engagement. Furthermore, religiosity is included as a moderator since religious belief can strengthen the positive relationship between work-life balance and employee engagement. A systematic literature review was carried out. A framework and propositions for future studies have been developed. The proposed framework provides direction for scholars to empirically test the indirect relationship between work-life balance, religiosity and employee engagement. Empirical testing of the framework could provide insights into how work-life balance and religiosity promote employee engagement.

• 한국자원공학회지
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• 제55권6호
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• pp.538-545
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• 2018

광해방지사업의 효율적 추진을 위해서 중장기 로드맵에 따른 체계적인 광해방지기술개발이 필요하다. 1, 2단계 로드맵에 따른 광해방지기술개발 주요성과들을 분석해본 결과 기술개발 성과공유 확산의 필요성이 제기되었다. 본 연구에서는 대내외적 기술 수요를 포괄하는 3단계 로드맵의 과제들을 점검해봄으로써, 기술개발 성과공유 확산을 통한 지속가능한 광해방지 기술개발 전략의 발전방안에 대해서 고찰하였다.