• Title/Summary/Keyword: Strategic Role

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A Systems Perspective on Performance Engineering in HRD (성과 촉진자로서의 HRD 시스템적 관점)

  • Heo, Kap-Soo
    • Management & Information Systems Review
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    • v.32 no.1
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    • pp.241-258
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    • 2013
  • HRD professionals should be able to contribute to performance improvement by focusing on strategic business partner activities such as planning, organizational development, and organizational design. Taking a systems view is important in the development of strategy because simply offering specific interventions neither changes nor improves the fundamental systems of an organization. In order to guide the management of organizations as systems, HRD professionals need to not only deal with resistance to change in solution implementation but also identify quantifiable measures to judge the effectiveness of implemented solutions with partnerships with relevant stakeholders. HRD professionals are particularly required to play a critical role in aligning process goals, process design, and process management to improve performance. Adjusting human performance policies and practices to local cultural differences is also among the urgent tasks for HRD professionals.

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A Pilot Study on a Strategic Development Plan for a National Branch Library (국가도서관 지역분관의 발전전략 모형 연구 - 국립세종도서관을 중심으로 -)

  • Yoon, Hee-Yoon;Chang, Durk Hyun
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.2
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    • pp.197-213
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    • 2016
  • This study aims at suggesting mid- and long-term development plan (vision, core values, strategic goals and functional performances, major tasks and detailed action plans for each strategy, organizational and human resources management, shared responsibility with the National Library of Korea which is main library in collection and services of policy information, and cooperation and collaborative exchange programs) for the National Library of Korea, Sejong. This study is based on the appropriateness that the library should enhance its visibility through focusing on the role as the specialized library in charge of public policy information services if it wished to ensure the identity of a branch of the National library of Korea for the comprehensive collection, preservation, and nationwide services of public policy information.

A Study on the Roles and Effects of CRM System in Achieving Business Objectives (사업목표 달성에 있어서 CRM시스템의 역할 및 효과에 대한 연구)

  • Song, In-Kuk
    • The KIPS Transactions:PartD
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    • v.17D no.1
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    • pp.67-76
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    • 2010
  • To date the major business investments have been made in CRM continuously, even though many executives realized the return expected from the investment in expensive cutting-edge IT components for CRM system. However, researcher have not clearly answer the role and effects of CRM systems. The research is designed to identify the CRM system's chain-reaction effects, to investigate the relationships between factors identified, and to provide the roles and effects of CRM system in strategic perspectives. The findings illustrate that the improved information capability and enhanced competitive advantages encouraged by the CRM system implementation may lead strategic performances improvement, and finally financial performance improvements.

Netflix in Indonesia: Influential Factors on Customer Engagement among Millennials' Subscribers

  • AUDITYA, Annisa;HIDAYAT, Z.
    • Journal of Distribution Science
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    • v.19 no.1
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    • pp.89-103
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    • 2021
  • Purpose: This study is to explore how Netflix Customers' Engagement was influenced by Instagram Content, Perceived Price, Exclusivity, and Motivation in the context of Media Streaming and the role of Willingness to Subscribe as the mediating variable. This study underlines millennial's willingness to engage and the form of engagement. Research design, data, and methodology: The data for this research were collected from 100 Netflix's Millennials subscribers who follow @netflixid Instagram. All the results were analyzed and verified using SEM-PLS. Results: Research findings indicated that Willingness to Subscribe, Exclusivity, Motivation, and Instagram Content positively influenced Customer Engagement among Netflix millennials' subscribers. In contrast, Perceived Price had a negative effect on Customer Engagement. Conclusions: As a consequence, the exclusivity that Netflix offers to its audience by a recommendation algorithm has been proven to increase the engagement. This study also disclosed that the most definite form of positive engagement shown by Netflix millennials' subscribers is a behavioral aspect, where they positively recommend Netflix (word of mouth). The study findings can be a reference for the media streaming industry in their efforts to strengthen the engagement with their customers, especially the millennials, and provide knowledge about consumer behavior in digital technology.

Strategic Approaches to Free Economic Zones for the Digital Economy: Lessons from a Comparative Study

  • LEE, Jung Wan
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.2
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    • pp.15-27
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    • 2022
  • The paper addresses the importance of redesigning strategies for resilient and sustainable regional economic development - by applying strategic approaches to free economic zones for the digital economy. The purpose of the paper is to provide a broad comparative perspective on developed versus developing country efforts to use free economic zone programs to enhance various economic and social objectives. First, the paper introduces the chronicle experiences of free economic zone programs in South Korea and mainland China - developed versus developing economies. The main results of the analysis indicate that (1) achieving the goals and objectives of free economic zones is challenging over time; (2) trying to upgrade the technical component, develop knowledge-based and eco-friendly new industries, or value-added to the economy through free economic zone policies is even challenging; and (3) incentives and other program-specific variables are highly context-specific and not structurally correlated with free economic zone performance. In addition, the paper shows that the initial conception of the role of free economic zones has undergone significant change as individual countries have tried to enhance the contributions and avoid damages from incorporating free economic zones into their development strategy respectively, over time.

Case Study on Standards Management: Focused on Small and Mid-sized Businesses (기업의 표준 경영 사례 연구: 국내 중소중견기업을 중심으로)

  • Jun, Byoung-Ho
    • Journal of the Korea Convergence Society
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    • v.8 no.8
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    • pp.239-246
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    • 2017
  • Standards offer numerous opportunities and benefits not only to provide effective and efficient way for business goals internally, but also to increase company's competitiveness externally. However SMBs can't get have benefits from standards management due to lack of resources and awareness. The purpose of this study is to investigate the role of standard management in business hierarchy from SMBs' cases leading to raising the awareness and providing strategic implications for standards management. The utilization of Standards management was investigated by adopting Anthony framework and Miles and Snow typology targeting SMBs which have awarded the World Standards Day Prize. The results of case study indicated that standards can be used as not only a strategic tool for achieving business goal and but also an effective way for raising brand awareness in global market. This study has originality and practical value in that it enhances the awareness and provides strategic implications for standards management in global business environment.

An Exploratory Study on Strategic Alliances between Korean Small and Middle Fashion Companies and Korean-American Fashion Companies - Focused on Analysis of Marketing Strategies of Korean-American Fashion Companies in LA - (중소 의류 업체와 재미 한인 의류 업체의 전략적 제휴에 관한 탐색적 연구 - LA 한인 의류 업체의 마케팅 전략 분석을 중심으로 -)

  • Shin, Su-Yun;Kim, Min-Jung
    • The Research Journal of the Costume Culture
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    • v.16 no.4
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    • pp.646-660
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    • 2008
  • Korean export of fashion products to the U.S. has fallen off sharply after 2001. Now, Korean fashion companies have to develop higher value-added business. In the U.S., Korean-American fashion companies are taking a primary role in up-stream of the fashion industry. To cut the edge over the U.S. fashion companies, one of the solutions could be to build the business relationship with Korean fashion companies which reflect the recent trend rapidly and have high quality production. On this study, we investigated the marketing strategies of Korean-American fashion companies to seek to start business with Korean fashion companies and make suggestions for Korean fashion companies who want to enter into the U.S. market effectively. To analyze current situation of Korean export to the U.S. and the U.S. fashion industry, we considered various kinds of statistic data, publications and studies. And we performed in-depth interviews with 9 Korean-American fashion companies in LA from $9^{th}$ to $21^{st}$ of July. The results are as follows. first, Korean fashion companies should aim for high-end market with the products of high quality and design. Second, there should be professional agents who manage Korean small-medium fashion companies and connect them with Korean-American fashion companies. Third, Korean fashion companies who want to enter into the retail market of the U.S. have to decide the target market clearly and plan strategic and differentiated merchandising. Fourth, Korean fashion companies can specialize in product developing service like proposing a product or a merchandising line as a package including designs, fabric swatches, trims, production information, etc.

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A Study on the Strategic Plans for Vocational Rehabilitation Services in Mental Rehabilitation Facilities: Based on the Focus Group Interview(FGI) of Vocational Rehabilitation Practitioners (정신장애인 정신재활시설의 직업재활서비스 활성화 방안 연구 -직업재활실무자의 초점집단인터뷰를 중심으로-)

  • Choi, Hee-Chul;Bae, Eun-Mi;Shin, Sook-Kyung;Park, Dong-Jin
    • Journal of Digital Convergence
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    • v.18 no.10
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    • pp.479-490
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    • 2020
  • The purpose of this study was to examine the perceptions of vocational rehabilitation practitioners in mental rehabilitation facilities related to their services, then it was intended to suggest the strategic plans for the services. To this purpose, data related to vocational rehabilitation services provided by mental rehabilitation facilities were collected, and a focus group interview(FGI) was conducted for the practitioners in charge of vocational rehabilitation services. And this data was analyzed to results. The research results are as follows. First, the related manuals and guidelines should be created to clarity the role and function of the facilities, that is the detailed standards are necessary for the workers participating in vocational rehabilitation services. Second, they expect that people with mental illness must be treated equally with other people with disabilities and the vocational rehabilitation services should be supported according to their disability characteristics. Based on the results of these studies, specific strategic plans for vocational rehabilitation services were suggested.

The Effects of Cooperative Labor-Management Relations Climate on Organizational Performance: Moderating Effects of Strategic Human Resource Management (협력적 노사관계분위기가 조직성과에 미치는 영향 - 전략적 인적자원관리의 조절효과 -)

  • Chae, Joo-Seok
    • The Journal of the Korea Contents Association
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    • v.19 no.8
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    • pp.159-171
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    • 2019
  • The purpose of this study is to provide academic and practical implications through empirical analysis on the moderating role of SHRM that is relatively lacking in the relationship between CLMRC and performance. In order to achieve the research purpose, data were collected from 123 CEOs of Korean companies. The reliability and validity of the collected data were examined and the hypothesis was verified by hierarchical regression analysis. The results of this study show that CLMRC has a meaningful positive(+) effect on both net profit and sales per person, and SHRM has shown to have a moderating effects between CLMRC and sales per person, CLMRC and net profit. Through this analyzes, CLMRC can enhance the management performance, and in this process, the more strategic the human resource management(HRM) is, the more the impact on the management performance is strengthened. Implications for CLMRC and SHRM, limitations of the study and suggestions for future researches are discussed.

A Strategy Model for Strengthening Knowledge Creation Capabilities of Korean Foreign Subsidiaries (한국기업 해외자회사의 지식창출 역량 강화를 위한 전략모형)

  • Kim, Min Sook;Kang, Han Gyoun
    • International Area Studies Review
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    • v.16 no.3
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    • pp.209-237
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    • 2012
  • Multinational enterprises(MNEs) try to strengthen their global innovative capabilities by incorporating the foreign subsidiaries' knowledge bases. Foreign subsidiaries play an important role in MNEs' knowledge creation activities. This study develops a strategy model that strengthening the knowledge creation capabilities of Korean firms' foreign subsidiaries. Four strengthening strategy types are derived from three research areas related with center of excellence, subsidiary strategic roles, and knowledge creation capabilities. The strategies that strengthen knowledge creation capabilities are including organizational culture and autonomy reinforcing strategy, subsidiary's absorptive capacity reinforcing strategy, local environment management strategy, and network building strategy. Strategic fit conditions which support the success of each strategy type are also discussed.