• 한국조리학회지
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• 제22권5호
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• pp.37-51
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• 2016

본 연구의 목적은 첫째, 중국 소비자들이 커피전문점을 이용할 때 고려하는 중요 선택속성이 무엇인지 파악하고, 커피 브랜드의 유사성과 선호도 조사를 바탕으로 각 커피전문점의 상대적인 위치를 포지셔닝 맵을 통해 파악하고자 하였으며, 둘째, 우리나라 커피전문 브랜드들이 중국 커피시장을 공략하기 위해 타 브랜드들과 차별화되는 선택속성을 강조할 수 있는 전략 수립을 위한 정보를 제공하고자 하였다. 유효표본 268부를 수집하여 빈도분석, 기술통계, ALSCAL, 회귀분석을 통해 분석하였다. 연구결과, 커피전문점 선택속성 중 분위기가 가장 중요한 속성으로 나타났으며, 그 뒤로 청결 및 위생상태, 위치 및 교통의 편리성 순으로 나타났다. 다음으로 직원의 친절한 서비스, 커피의 맛, 가격과 메뉴의 다양성 순으로 나타났으며, 브랜드는 8개의 선택속성 중 가장 중요도가 낮은 것으로 나타났다. 포지셔닝 맵 분석결과, 만커피는 분위기, 청결 및 위생상태, 위치 및 교통의 편리성, 브랜드에서 가장 높은 경쟁우위를 가지고 있는 것으로 나타났다. 나아가 우리나라 커피전문점들이 중국 베이징 커피시장에서 경쟁력을 높일 수 있는 마케팅 전략을 제시하였다.

• Earthquakes and Structures
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• 제19권1호
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• pp.45-57
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• 2020

This paper presents the experimental application of a new method for seismic vulnerability assessment of buildings recently introduced in literature, the SMAV (Seismic Model Ambient Vibration) methodology with reference to their operational limit state. The importance of this kind of evaluation arises from the civil protection necessity that some buildings, considered strategic for seismic emergency management, should retain their functionality also after a destructive earthquake. They do not suffer such damage as to compromise the operation within a framework of assessment of the overall capacity of the urban system. To this end, for the characterization of their operational vulnerability, a Structural Operational Index (IOPS) has been considered. In particular, the dynamic environmental vibrations of the two considered strategic buildings, the fire station and the town hall building of a small town in the South of Italy, have been monitored by positioning accelerometers in well-defined points. These measurements were processed through modern Operational Modal Analysis techniques (OMA) in order to identify natural frequencies and modal shapes. Once these parameters have been determined, the structural operational efficiency index of the buildings has been determined evaluating the seismic vulnerability of the strategic structures analyzed. his study aimed to develop a model to accurately predict the acceleration of structural systems during an earthquake.

• 한국콘텐츠학회논문지
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• 제4권1호
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• pp.40-48
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• 2004

52개 저축은행을 대상으로 구조적 상황이론에 근거한 정보시스템 기술 구조와 경쟁적 전략적 적합성 여부의 관계를 조사하였다. 중앙 집중식 정보 기술과 분산형의 정보기술 구조가 경쟁 우위를 점하기 위해서는 공격주도형 전략이나 방어적 전략을 어떻게 일치를 시키는 것이 경쟁적 잇점에 긍적적인 영향을 미치는가에 관해서 실증 분석을 하였다. 이 연구에서 방어적 전략을 채택하는 경우에는 정보기술 구조를 중앙 집중적이고 통합된 형태를 취하고, 공격적인 형태의 전략을 채택하고자하는 경우에는 분산 형태 정보 기술구조를 취하는 것이 훨씬 더 유리하다는 결론을 얻었다.

• 한국측량학회지
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• 제23권3호
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• pp.283-292
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• 2005

미국에서 GPS신호의 고의적 잡음을 해제한 후, GPS는 세계 시장을 독점하고 있으며 다른 나라에서는 GPS 사용에 있어 미국에 절대적으로 의존할 수 밖에 없게 되었다. 이에 기술적 전략적 종속을 우려한 러시아, EC 그리고 일본에서는 GLONASS, Galileo, JRANS의 차세대 GNSS 개발에 박차를 가하고 있다. 본 연구에서는 향후 제공될 유럽의 Galileo 위성의 영향을 사전에 분석하기 위해 GNSS 분석 소프트웨어인 GIMS2005를 개발하였으며 시뮬레이션에 기초한GPS/Gelileo 위성의 궤도, 가시위성수, 정밀도 저하율 그리고 측위기법별 정확도를 분석할 수 있었다 이를 통해 기존 GPS의 한계와 GPS/Galileo 결합의 잠재적인 이점을 도출할 수 있었다. 기하구조 분석에서는 GPS 단독과 비교하여 GPS/Galileo 결합의 경우 가시위성수는 205.50$\%$, 정밀도 저하율에서는 59.96$\%$ 향상됨을 보여준다. 이는 통합 시스템이 측위 정확도를 향상시킴을 의미한다.

• 경영과정보연구
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• 제16권
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• pp.37-58
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• 2005

The purpose of this study is to find the 'Integrated Marketing Communication(IMC)' strategies for the reinforcement of brand power in the insurance company. First, from theoretical backgrounds, I have investigated acquisition effects, strategies for changing brand power, decisions on a product differentiation and Brand portfolio, market segmentation and Brand Positioning under various strategic marketing factors based on the reinforcement strategies of brand power. Second, there is a significant difference between insurance company names recalled first and brand names recalled first. Third, in terms of consumers' preferences, there exists a substantial difference between insurance company and brands. From this study, the following conclusions are drawn. First, insurance company and brand power should be carefully developed and used as a tool to secure competitive advantages. Second, insurance company and brand power should be considered and continuously enhanced as an important asset for the insurance company. With growing brand importance, brand management is an essential step for powering brands.

• 한국조리학회지
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• 제6권3호
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• pp.167-192
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• 2000

The purpose of this study is to research consumer's action style. and then to make a marketing strategies. The strategic plan to consumer's action style on the fast-food industry were as follows; First, the group that coefficient of utilization is so frequent and an age is young are requested concentrative or discriminative marketing as the price discrimination and market segementation, the price value of the products value has to manage effectively, Second, establishment of corporate image and improvement of products image are requested. The result of this study, fast-food industry will be needed marketing activities that are discriminative strategies, positioning strategies, education training, and customer management. And system construction that is equivalent to customer needs, and the continuous coustomer studies are requested.

• Asia pacific journal of information systems
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• 제5권2호
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• pp.177-197
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• 1995

In a study involving 52 large organizations in the savings institutions industry, the relationship between information systems technology (IST) structure and competitive strategy was investigated based on structural contingency theory. Structural contingency theory argues that organizational performance is contingent on the congruence between structure and contingent factors. Competitive strategy is considered to be the most important contingent factor among organizational context variables. Two dimensions of IST structure and three types of competitive strategy were employed to test a contingency model. It was found that enhanced congruence between IST structure and competitive strategy was associated with higher competitive advantage. The structural dimension significantly associated with the "defender" strategic stance was more centralized and more integrated application of IST, while the structural dimension significantly associated with "prospector" positioning was more decentralized and less integrated application of IST.

• STI Policy Review
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• 제1권1호
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• pp.63-92
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• 2010

Recent years have seen an intensified discussion in many OECD countries about the role and mission of public research in the innovation system. This discussion takes place in quite specific national contexts, but should benefit from international experience. However, whereas voluminous literatures address the changing governance methods, organizational forms and missions of universities, much less attention has been devoted to developing a common understanding of the challenges faced by non-university public research institutions. The main goals of this paper is to contribute to clarifying the nature of these challenges, outlines possible policy answers and draws some implications for Korea. In the first section, the paper uses available internationally comparable indicators to review trends in the contribution of government research institutes (GRIs) to R&D and innovation activities. In the second section, the paper identifies the current major changes in the dynamics of innovation that may call for further adjustments in the positioning, organization and steering of public research institutes. Finally, the paper outlines some strategic objectives and orientations for the reform of public research institutes as part of the broader agenda of the Korean innovation strategy.

• 산업공학
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• 제19권3호
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• pp.181-189
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• 2006

This study introduces an overall framework for RFID applications in product lifecycle management(PLM). PLM is a new strategic approach to manage product related information efficiently over the whole product lifecycle. Recently, with emerging technologies such as radio frequency identification(RFID), global positioning system(GPS), and wireless communication, PLM provides a new environment that enables us to gather and analyze product lifecycle information, and make decisions on several issues without spatial and temporal constrains. However, a PLM system just provides us with new opportunities to gain the PLM system, first and foremost, it is necessary to look into its overall framework in the viewpoint of hardware, software, and business model. For this purpose, in this study, first, we introduce the technical framework of the new PLM environment with the concept of extended RFID system, called product embedded information device(PEID). Then, for each lifecycle phase such as beginning of life(BOL), middle of life(MOL), and end of life(EOL), we explore several research problems that become highlighted under the new PLM environment.

• 구강회복응용과학지
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• 제35권4호
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• pp.244-252
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• 2019

상악 전치의 위치 결정은 수술을 동반한 교정치료의 성공을 위해 꼭 필요한 열쇠이다. 따라서 상악 전치가 전부 소실된 환자에서 수술계획을 수립하는 것은 매우 어려운 일이다. 본 환자는 상악 전치를 외상으로 인해 모두 상실하였으며, 보철 치료를 위한 교정치료를 주소로 내원하였다. 보철 개수를 최소화할 수 있도록 상악의 악궁 형태를 변형하여 4개의 보철 공간을 확립하여 술전교정을 진행하였으며, 3D 가상 보철수복을 참고하여 상악 전치의 위치를 결정하고 하악골 편악수술을 시행하였다. 악교정수술 시 상악골 이식술 및 임플란트 식립이 함께 진행되었으며 비교적 짧은 28개월의 교정치료 기간 후 치료를 마무리하였다. 골격성 III급 환자가 전치 소실 후 치조골이 함께 흡수된 경우 하악궁과의 조화로운 보철수복이 매우 어려우며, 이와 같은 경우에 전략적인 술전교정을 통해 하악골 후방이동수술을 시행하는 것이 더 나은 치료 환경을 제공할 수 있을 것이다.