• Title/Summary/Keyword: Strategic Planning

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A Study on the Strategic Planning of Academic Libraries (대학도서관의 전략적 계획 수립에 관한 연구)

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    • Journal of Korean Library and Information Science Society
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    • v.34 no.3
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    • pp.51-66
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    • 2003
  • It is needed that academic libraries in Korea establish appropriate management strategies for their information services and organization development. Strategic plan can be an effective tool for those strategies. This study examined the concept and establishing process of strategic plan. And this study looked into the strategic planning of Indiana State University libraries as a case. As the result of research, this study provided some considerations for the establishment of strategic plans in Korean academic libraries.

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An Analysis of the Impact of Strategic Festival Planning on Festival Satisfaction and Urban Regeneration : Focusing on the Gimje Horizon Festival (전략적 축제기획이 축제만족과 도시재생에 미치는 영향 분석: 김제지평선축제를 중심으로)

  • Kim, Namhee
    • 지역과문화
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    • v.7 no.1
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    • pp.59-98
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    • 2020
  • An empirical study utilizing data was performed with a variable called 'strategic planning' for festivals in order to look into the impact of a cultural tourism festival on urban regeneration. As a success factor of a festival, strategic festival planning was drawn up, and the following hypotheses were set: Seven strategic factors verified through an exploratory factor analysis will have a positive impact on festival satisfaction (festival success) and on urban regeneration, and festival satisfaction will have a positive impact on urban regeneration by having a mediating effect on it. For the analysis, the Gimje Horizon Festival was selected as it was considered as a typical case of urban regeneration through a festival, and the relationship between the festival and urban regeneration was understood by conducting a combined analysis of a quantitative analysis through a survey, a literature search, field investigations and in-depth interviews. The quantitative analysis indicates that strategic planning has a positive impact on festival satisfaction (festival success) and on urban regeneration and that festival satisfaction has a positive impact on urban regeneration. The same study result as the quantitative analysis result was obtained even through a qualitative analysis. This shows that the higher the path coefficient of strategic planning, the higher the path coefficient of festival satisfaction and urban generation and that with better strategic planning, the effects of festival satisfaction and urban regeneration are maximized. In other words, when planning and implementing a festival by actively incorporating the seven strategic planning factors which were suggested as festival success factors earlier in this study beginning from the stage of festival planning, it is likely to have a positive impact not only on the success of the festival but also on urban regeneration. This is an implication that gives a new alternative to software-based urban regeneration through festivals. It is meaningful to present the importance of festival planning and the direction of planning to maximize the effect of urban regeneration to festival planners and urban regeneration experts. This study is believed to serve as a momentum for people to take a new approach to studies on festivals and urban regeneration utilizing software in the future.

A Study on Global e-Trade Planning Hypothesis (전자무역 계획수립 가설에 관한 연구)

  • Kim, Hag-Min
    • International Commerce and Information Review
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    • v.7 no.2
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    • pp.139-162
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    • 2005
  • The objective of this paper is to investigate important factors when one can consider an implementation of global e-trade. This paper in particular intends to derive which factors are significant at information strategic planning stage as well as its evaluation stage. Many works in the global e-trade area have been focusing on narrow research issues related to EDI implementation and trade process automation after trade contracts are legally made. Therefore, more complete and exclusive factors at pre-contract stage should be considered when one can make a strategic plan for global e-trade. Five factors are found to be important for global e-trade planning and those are: (1) corporate strategy, (2)trade process automation, (3)trade information technology & infrastructure, (4)organization & people, and (5)trade information technology utilization. An evaluation framework is developed in this paper and its empirical results are also provided.

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Strategic Planning in SMEs: A Case Study in Indonesia

  • LO, Paulina;SUGIARTO, Sugiarto
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.2
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    • pp.1157-1168
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    • 2021
  • Hotels drive the growth and development of tourism. Despite their important role, many hotels are small and medium-sized firms (SME) that are struggling to survive against fierce competition. Experts agree that strategic planning is vital for SME survival, but it is not wholly applicable for SME managers. Meanwhile, Mintzberg's concept of crafting strategy offers a more productive insight into SME strategic planning, but its abstract nature has historically discouraged empirical research on its practical benefits. This study will be the first to empirically explore the operationalization of Mintzberg's crafting strategy characteristics, and analyze its influence on organizational learning using structural equation model. Using a sample of 50 hotels in Bali, Indonesia, this study reveals that managing pattern and stability, detecting discontinuity, and knowing the business have a positive but weak effect, whereas reconciling change and continuity proves to have a positive and significantly strong effect on organizational learning. This study has bridged the gap between the abstract concepts of crafting strategy, which is a potentially better approach for SMEs, with daily operational practices. This study also proves that Mintzberg's approach can be used to predict organizational learning. This relationship is crucial since previous studies concluded that organizational learning improves company performance.

4P Model for Strategic Research Planning: Focusing on the Cases of Korea Research Institute of Chemical Technology

  • Choi, Kyungsun;Choe, Hochull;Ko, Youngjoo
    • Asian Journal of Innovation and Policy
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    • v.7 no.2
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    • pp.287-309
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    • 2018
  • The demand for efficient utilization of input resources and productive outcomes is increasing as the government's R&D investments in Government-funded research institutes (GRIs) expand. These changes call for improving research-planning activities, which are defined as a set of activities wherein objectives are established, strategies for acquisition and expenditures of research resources are devised, and utilizations of research outcomes are addressed. This study introduces the integrated 4P analysis model that identifies the relationships among patents, papers, products, and projects. It looks into 4P analysis structure and its efficiency as a research planning means through case studies of the Korea Research Institute of Chemical Technology. This study introduces 4P analysis applied to KRICT, which can be utilized for outcome-oriented research planning of GRIs. At the same time, it investigates into the benefits and implications of 4P analysis. It proffers policy suggestions on such aspects as how research planning of GRIs should go through changes in a strategic and systematic way.

Integrating QFD and PCSI Index in Strategic Marketing (QFD와 PCSI 지수를 이용한 전략 마케팅 구축)

  • Lim, Sung-Uk
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.11a
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    • pp.38-45
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    • 2006
  • To be competitive, long-range planning and customer satisfaction must be integrated into the company's strategic management objectives. In order to deal with this challenge, an organization must develop an effective marketing policy. It should take into consideration the needs and demands of customers and business strategy. Many companies want to develop a strategic planning framework for policy marketing. And they think that an effective marketing policy must be based on the principles of quality attributes and customer orientation. This paper proposes an integrated approach Kano Analysis, quality function deployment, Potential Customer Satisfaction Index to choose strategic marketing.

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Improve the Support System for SMEs' Commercialization of Biohealth Industry: Focusing on TRL (바이오헬스 분야 사업화를 위한 지원체계 개선방안: TRL단계를 중심으로)

  • Jeon, Heesung;Rim, Yonghoon;Kang, Byungseok;Cho, Yun-Hee;Park, So-Jin
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.83-93
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    • 2020
  • As the importance of the biohealth industry has recently increased, innovative government support is required. However due to the limitation in the support framework, a complementary support system for commercialization is needed. This study examines the concept of TRL which the existing support being following, and investigates domestic support system and overseas support cases. It points out that the current TRL-based government support policy has limitations for the commercialization of the biohealth industry, which requires a lot of time and investment. The new concept of the support system reflecting the characteristics of the bio-industry and solving the problems of late R&D stage was proposed and connected with the policy direction. It is meaningful that the role as a guideline for overcoming the gap between research and industry for the commercialization of the biohealth.

Clusters and Strategy in Regional Economic Development (지역경제개발에서 클러스터와 발전전략)

  • Feser, Edward
    • Journal of the Korean Academic Society of Industrial Cluster
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    • v.3 no.1
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    • pp.26-38
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    • 2009
  • Many economic development practitioners view cluster theory and analysis as constituting a general approach to strategy making in economic development, which may lead them to prioritize policy and planning interventions that cannot address the actual development challenges in their cities and regions. This paper discusses the distinction between strategy formation and strategic planning, where the latter is the programming of development strategies that are identified through a blend of experience, intuition, and analysis. Cluster theories and analytical tools can provide useful informational inputs into a strategy making effort and they can also be helpful for programming specific interventions (i.e., strategic planning). However, they should not be used as the exclusive or even predominant framework for filtering information about the competitive advantages of a region or for formulating strategy. To do so forces strategy making into a conceptual box defined by only one highly stylized theory of regional growth and development.

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Strategic Electricity Resource Planning using EGEAS Model (EGEAS 모형을 활용한 전략적 전원개발 계획)

  • Kwon, Y.H.;Kim, C.S.
    • Proceedings of the KIEE Conference
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    • 1993.07a
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    • pp.144-147
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    • 1993
  • The long-term electricity resource planning of electric utility has undergone significant change during the past decade. The current resource planning can be considered as multi-objective decision making procedure under the various uncertainties such as demand growth, construction cost, fuel price, environmental regulation, plant site, financial adequacy, new technology advent and so on. This paper presents a standardized electricity resource planning scheme using the strategic planning concept. EGEAS computer model was fully applied to indentify feasible alternative plans and simulate various attribute values corresponding each alternative plan and future. As a case study, a hypothetical long-ten capacity expansion planning problem is analyzed.

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The Effect of Strategic Alignment on the Performance of Electronic Commerce (전략적 연동이 전자상거래의 성과에 미치는 영향)

  • Kang, Tae-Gyung;Hwang, Sang-Gyu
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.25
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    • pp.123-163
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    • 2005
  • The strategic alignment between internet marketing's strategic orientation and EC system's strategic orientation is an important concept in Electronic Commerce. This study measured internet marketing's strategic orientation, EC system's strategic orientation, strategic alignment, and strategic EC performance based on previous studies. Analysis of data gathered in mail survey of korea firms in KOSPI and KOSDAQ. The findings suggest that companies with high strategic alignment are better performing EC strategically, and internet marketing and EC system's strategic orientation are positive related to strategic alignment and performance of EC. This study supports that the level of the EC executive's participation in internet marketing planning influences strategic alignment of the EC plan with the internet marketing plan. Further, high levels of that alignment are associated with increased use of EC for strategic performance.

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