• Title/Summary/Keyword: Strategic Parameter

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A Research on the Effect of Duty Free Shop's Visual Merchandising(VMD) to Customer Loyalty with Parameter Effects of Brand Awareness and Image (공항면세점 VMD 구성요인이 브랜드 인지도와 브랜드 이미지를 매개로 하여 고객충성도에 미치는 영향에 관한 연구)

  • Kim, Taek-Joon;Kim, Ki Woong;Lee, In Hwan;Jang, Soon Ja;Park, Sung Sik
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.21 no.2
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    • pp.47-61
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    • 2013
  • A concession business at Incheon Int'l airport has achieved a huge success since its grand opening of 2001. However the duty-free market became matured due to downtown duty free stores and on-line stores. Thus this paper tried to research and suggest strategic planning of VMD at Incheon airport's duty-free after analyzing the relationship among the components of duty-free store's VMD, brand awareness, brand image and customer's loyalty. Components of VMD are constructed in harmony, attractiveness, trendiness and Trust, which are independent variables. In addition, brand awareness and brand image are chosen as control variables. Customer loyalty is also designated as a dependant variable. Focusing those variables, this paper tried to find out the effect of VMD components to brand and consumer loyalty. According to the research result, it is proven attractiveness and harmony have a significant positive impact on brand awareness and brand image. It is also found out brand awareness and image have a positive impact on passenger's loyalty on duty-free stores at Incheon airport.

A Study on the Effect of the Introduction Characteristics of Cloud Computing Services on the Performance Expectancy and the Intention to Use: From the Perspective of the Innovation Diffusion Theory (클라우드 컴퓨팅 서비스의 도입특성이 조직의 성과기대 및 사용의도에 미치는 영향에 관한 연구: 혁신확산 이론 관점)

  • Lim, Jae Su;Oh, Jay In
    • Asia pacific journal of information systems
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    • v.22 no.3
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    • pp.99-124
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    • 2012
  • Our society has long been talking about necessity for innovation. Since companies in particular need to carry out business innovation in their overall processes, they have attempted to apply many innovation factors on sites and become to pay more attention to their innovation. In order to achieve this goal, companies has applied various information technologies (IT) on sites as a means of innovation, and consequently IT have been greatly developed. It is natural for the field of IT to have faced another revolution which is called cloud computing, which is expected to result in innovative changes in software application via the Internet, data storing, the use of devices, and their operations. As a vehicle of innovation, cloud computing is expected to lead the changes and advancement of our society and the business world. Although many scholars have researched on a variety of topics regarding the innovation via IT, few studies have dealt with the issue of could computing as IT. Thus, the purpose of this paper is to set the variables of innovation attributes based on the previous articles as the characteristic variables and clarify how these variables affect "Performance Expectancy" of companies and the intention of using cloud computing. The result from the analysis of data collected in this study is as follows. The study utilized a research model developed on the innovation diffusion theory to identify influences on the adaptation and spreading IT for cloud computing services. Second, this study summarized the characteristics of cloud computing services as a new concept that introduces innovation at its early stage of adaptation for companies. Third, a theoretical model is provided that relates to the future innovation by suggesting variables for innovation characteristics to adopt cloud computing services. Finally, this study identified the factors affecting expectation and the intention to use the cloud computing service for the companies that consider adopting the cloud computing service. As the parameter and dependent variable respectively, the study deploys the independent variables that are aligned with the characteristics of the cloud computing services based on the innovation diffusion model, and utilizes the expectation for performance and Intention to Use based on the UTAUT theory. Independent variables for the research model include Relative Advantage, Complexity, Compatibility, Cost Saving, Trialability, and Observability. In addition, 'Acceptance for Adaptation' is applied as an adjustment variable to verify the influences on the expected performances from the cloud computing service. The validity of the research model was secured by performing factor analysis and reliability analysis. After confirmatory factor analysis is conducted using AMOS 7.0, the 20 hypotheses are verified through the analysis of the structural equation model, accepting 12 hypotheses among 20. For example, Relative Advantage turned out to have the positive effect both on Individual Performance and on Strategic Performance from the verification of hypothesis, while it showed meaningful correlation to affect Intention to Use directly. This indicates that many articles on the diffusion related Relative Advantage as the most important factor to predict the rate to accept innovation. From the viewpoint of the influence on Performance Expectancy among Compatibility and Cost Saving, Compatibility has the positive effect on both Individual Performance and on Strategic Performance, while it showed meaningful correlation with Intention to Use. However, the topic of the cloud computing service has become a strategic issue for adoption in companies, Cost Saving turns out to affect Individual Performance without a significant influence on Intention to Use. This indicates that companies expect practical performances such as time and cost saving and financial improvements through the adoption of the cloud computing service in the environment of the budget squeezing from the global economic crisis from 2008. Likewise, this positively affects the strategic performance in companies. In terms of effects, Trialability is proved to give no effects on Performance Expectancy. This indicates that the participants of the survey are willing to afford the risk from the high uncertainty caused by innovation, because they positively pursue information about new ideas as innovators and early adopter. In addition, they believe it is unnecessary to test the cloud computing service before the adoption, because there are various types of the cloud computing service. However, Observability positively affected both Individual Performance and Strategic Performance. It also showed meaningful correlation with Intention to Use. From the analysis of the direct effects on Intention to Use by innovative characteristics for the cloud computing service except the parameters, the innovative characteristics for the cloud computing service showed the positive influence on Relative Advantage, Compatibility and Observability while Complexity, Cost saving and the likelihood for the attempt did not affect Intention to Use. While the practical verification that was believed to be the most important factor on Performance Expectancy by characteristics for cloud computing service, Relative Advantage, Compatibility and Observability showed significant correlation with the various causes and effect analysis. Cost Saving showed a significant relation with Strategic Performance in companies, which indicates that the cost to build and operate IT is the burden of the management. Thus, the cloud computing service reflected the expectation as an alternative to reduce the investment and operational cost for IT infrastructure due to the recent economic crisis. The cloud computing service is not pervasive in the business world, but it is rapidly spreading all over the world, because of its inherited merits and benefits. Moreover, results of this research regarding the diffusion innovation are more or less different from those of the existing articles. This seems to be caused by the fact that the cloud computing service has a strong innovative factor that results in a new paradigm shift while most IT that are based on the theory of innovation diffusion are limited to companies and organizations. In addition, the participants in this study are believed to play an important role as innovators and early adapters to introduce the cloud computing service and to have competency to afford higher uncertainty for innovation. In conclusion, the introduction of the cloud computing service is a critical issue in the business world.

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Analysis of Two Moving Platform Passive Emitter Location with Continuously Measurable Parameters (2개의 이동하는 수신기를 이용한 측정 정보별 고정 신호원의 위치 추정 성능 분석)

  • Park, Jin-Oh;Lee, Moon Seok;Park, Young-Mi
    • Journal of the Institute of Electronics and Information Engineers
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    • v.51 no.9
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    • pp.157-164
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    • 2014
  • The accuracy of instantaneous passive emitter localization varies with sensing platforms and measurable parameters. Appropriate combination of instantaneous measurable parameters have more accurate localization performance than a single parameter based localization in general. Emitter localization is preferred to use a small number of receivers as possible for the efficiency of strategic management in the field of modern electronic warfare support. For this reason, we compare CRLB (Cramer-Rao lower bound) of two moving platform with various measurable parameters to search a appropriate choice of parameters for the better localization performance through the x-y axis CEP (circular error probable) derived form CLRB. In addition, we present the relation of the localization performance and accuracy of measurable parameters.

A Study on the Effect of Job Distribution on Quality of Life for Good Job Behavior

  • Kim, Yong-Min;Yong, Tae-Hee
    • Journal of Distribution Science
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    • v.16 no.9
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    • pp.25-33
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    • 2018
  • Purpose - The purpose of the study is to analyze the empowerment intermediary role on the relationship between the job distribution and the quality of life. A research on empowerment and social service staffs' job distribution also should be conducted to improve the quality of their lives. Because empowerment, particularly, affects the quality of life, it should be taken a detail discussion for empowerment improvement. Research design, data, and methodology - This paper conducted a questionnaire survey. In total, 722 copies of the structural questionnaire were analyzed. Five parameter subsets were selected to measure the empowerment such as task significance, role performance capability, self-determination, task impact, then, the survey consists of 10 questions. For data analysis, confirmatory factor analysis, discriminant and concentration validity analysis, path coefficient significance, and mediation effectiveness verification were employed. Results - As evidenced from the data analysis, job distribution variables such as job impact, job autonomy, and feedback affect the quality of their lives. Empowerment also affects the quality of their lives. Next, the empowerment functions as meditating role in the relationships with job impact, job autonomy, feedback and the quality of their lives. On the other hand, the empowerment do not function as meditating role in the relationships with social service staffs' function diversity and the quality of their lives. Conclusions - It is necessary to conduct ways for various job performance and outside educational facilities to improve social service staffs' function diversity. The mission, vision, strategic purposes, detailed execution goals need to be set by all their organization members' participation. Empowerment also requires social welfare facilities' drastic delegation on their authority and responsibilities with their active decentralization in the organization.

Prospects for e-Science In Korea : The role and impacts ol Korea-UK collaboration

  • Kim, Cha-Young;Suh, Jee-Hyun;Tomlinson, Mark
    • Korea Information Processing Society Review
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    • v.15 no.2
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    • pp.15-28
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    • 2008
  • The Korea UK e-Science Collaboration project has been aimed at supporting research and collaboration between Korean and UK researchers. Its goal is to benefit the nation by reducing cost and time in constructing the National e-Science Research Environment' by studying and benchmarking the cases in countries that have already procured advanced technologies in the area. Two joint workshops were held in a year where researchers from the two countries had the opportunities to share their research results with each other. Also, the project has supported exchanges of researchers fostering expertise in the field. In the course of the project, the e-Science Centre in the UK and KISTI have signed MoU(Memorandum of Understanding) in 2006. Moreover, there have been active research collaboration between Korea and the UK. The University of Southampton will share the BioSimGrid data with the Korean counterpart, and the University of York has provided the AURA software. In the future, KISTI and the UK NGS(National Grid Service) will organize a working group at OGF that will work mainly on the standardization of Parameter Sweep and bring it to lead the global standard. KISTI will include its own AURORA system into OMI-UK software stack, which will enable access to NGS resources through AURORA user application. The collaboration with the UK has opened up more opportunities for collaboration with other countries as well. KISTI and HLRS in Germany have agreed to share the COVISE and will have research exchanges. As such, it is expected that Korea will play a major role in e-Science research by building strategic and systematic collaborative relations with its International partners.

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Effects of Soybean Biodiesel Fuel on Exhaust Emissions in Compression Ignition Combustion (대두유 바이오 디젤연료가 압축 착화 연소에서 배기가스에 미치는 영향)

  • Han, Man-Bae
    • Transactions of the Korean Society of Mechanical Engineers B
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    • v.34 no.10
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    • pp.941-946
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    • 2010
  • This study aims to investigate the effects of soybean biodiesel fuel on exhaust emissions with regards to two combustion modes: conventional combustion(existence of PM-NOx trade-off behavior) and low temperature combustion(LTC) in a 1.7 L common rail direct injection diesel engine. As compared to conventional combustion, LTC was achieved by adopting a heavier exhaust gas recirculation and strategic injection parameter optimization. Two sets of fuels, i.e. ultra low sulfur diesel(ULSD) and 20% volumetric blends of soybean biodiesel with ULSD(B20) were used. Regardless of the fuel type, in LTC the simultaneous reduction of PM and NOx was observed and both levels were significantly lower than in case of conventional combustion. Under the given engine operating condition in the case of conventional combustion, B20 produced less PM and more NOx than ULSD. In the case of LTC combustion, B20 produced more PM and NOx than ULSD.

A Study on the Long-term Sustainability of Green IT (그린IT 장기지속성에 관한 연구)

  • Lee, Kyeong-Rak;Kim, Jae-Jon;Lee, Sang-Joon
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.2
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    • pp.221-231
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    • 2014
  • TIn this paper, The need for a long-term sustainable Green IT strategy to pursue strategic partnerships and alliance was proposed. We made a research model to identify how social pressure, environmental orientation and environmental attractiveness affect into the Green IT strategy, and how Green IT strategy affects on Green IT company's environmental performance. In previous studies, the long-term persistence was used as the dependent variables, but in this paper it was used as a parameter variable. A survey of Green IT companies and a empirical analysis by statistical software package were conducted. It was verified that the mediating effect is between the social pressure, environmental orientation, environmental attractiveness and environmental performance by the long-term persistence.

Estimation of ship operational efficiency from AIS data using big data technology

  • Kim, Seong-Hoon;Roh, Myung-Il;Oh, Min-Jae;Park, Sung-Woo;Kim, In-Il
    • International Journal of Naval Architecture and Ocean Engineering
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    • v.12 no.1
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    • pp.440-454
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    • 2020
  • To prevent pollution from ships, the Energy Efficiency Design Index (EEDI) is a mandatory guideline for all new ships. The Ship Energy Efficiency Management Plan (SEEMP) has also been applied by MARPOL to all existing ships. SEEMP provides the Energy Efficiency Operational Indicator (EEOI) for monitoring the operational efficiency of a ship. By monitoring the EEOI, the shipowner or operator can establish strategic plans, such as routing, hull cleaning, decommissioning, new building, etc. The key parameter in calculating EEOI is Fuel Oil Consumption (FOC). It can be measured on board while a ship is operating. This means that only the shipowner or operator can calculate the EEOI of their own ships. If the EEOI can be calculated without the actual FOC, however, then the other stakeholders, such as the shipbuilding company and Class, or others who don't have the measured FOC, can check how efficiently their ships are operating compared to other ships. In this study, we propose a method to estimate the EEOI without requiring the actual FOC. The Automatic Identification System (AIS) data, ship static data, and environment data that can be publicly obtained are used to calculate the EEOI. Since the public data are of large capacity, big data technologies, specifically Hadoop and Spark, are used. We verify the proposed method using actual data, and the result shows that the proposed method can estimate EEOI from public data without actual FOC.

Developing drilling rate index prediction: A comparative study of RVR-IWO and RVR-SFL models for rock excavation projects

  • Hadi Fattahi;Nasim Bayat
    • Geomechanics and Engineering
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    • v.36 no.2
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    • pp.111-119
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    • 2024
  • In the realm of rock excavation projects, precise estimation of the drilling rate index stands as a pivotal factor in strategic planning and cost assessment. This study introduces and evaluates two pioneering computational intelligence models designed for the prognostication of the drilling rate index, a pivotal parameter with direct implications for cost estimation in rock excavation projects. These models, denoted as the Relevance Vector Regression (RVR) optimized with the Invasive Weed Optimization algorithm (IWO) (RVR-IWO model) and the RVR integrated with the Shuffled Frog Leaping algorithm (SFL) (RVR-SFL model), represent a groundbreaking approach to forecasting drilling rate index. The RVR-IWO and RVR-SFL models were meticulously devised to harness the capabilities of computational intelligence and optimization techniques for drilling rate index estimation. This research pioneers the integration of IWO and SFL with RVR, constituting an unprecedented effort in forecasting drilling rate index. The primary objective of this study was to gauge the precision and dependability of these models in forecasting the drilling rate index, revealing significant distinctions between the two. In terms of predictive precision, the RVR-IWO model emerged as the superior choice when compared to the RVR-SFL model, underscoring the remarkable efficacy of the Invasive Weed Optimization algorithm. The RVR-IWO model delivered noteworthy results, boasting a Variance Account for (VAF) of 0.8406, a Mean Squared Error (MSE) of 0.0114, and a Squared Correlation Coefficient (R2) of 0.9315. On the contrary, the RVR-SFL model exhibited slightly lower precision, yielding an MSE of 0.0160, a VAF of 0.8205, and an R2 of 0.9120. These findings serve to highlight the potential of the RVR-IWO model as a formidable instrument for drilling rate index prediction, particularly within the framework of rock excavation projects. This research not only makes a significant contribution to the realm of drilling engineering but also underscores the broader adaptability of the RVR-IWO model in tackling an array of challenges within the domain of rock engineering. Ultimately, this study advances the comprehension of drilling rate index estimation and imparts valuable insights into the practical implementation of computational intelligence methodologies within the realm of engineering projects.

The Effects of Entrepreneur's Competence and Technology Commercialization Capabilities on Business Performance of Technology-based Start-ups (기술창업기업의 기업가 역량과 기술사업화 능력이 경영성과에 미치는 영향)

  • Yang, Soo-Hee;Kim, Myung-Seuk;Jung, Hwa-Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.6 no.4
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    • pp.195-213
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    • 2011
  • The purpose of this study is to investigate the factors that determine the performance of technological start-ups from resource-based view of firm. This study analyzed the correlation among the entrepreneur's competence, technology commercialization capabilities and business performance. This study is designed to examine (1)the effect of entrepreneur's competence, technology commercialization capabilities on business performance; and (2) the causal relationships and the mediator effects among the latent variables and business performance. Data for the study was compiled through surveys on entrepreneurs representing 125 technological start-ups. Empirical results of the hypothesis testing are summarized as follows : The results indicate that both two variable groups have positively influenced the outcome of business performance. Especially strategic competence was highly related to commercialization capabilities and business performance. The technology commercialization capabilities as a parameter had a significant influence on business performance.

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