• 유통과학연구
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• 제11권10호
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• pp.37-45
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• 2013

Purpose - Appropriate response to the fast changing economic environment determines SMEs' competiveness in the era of globalization and open market and, therefore, government policies to strengthen SME's competitiveness will be very important in the future. It is time to investigate the element of strategic orientation that is necessary for strengthening the competitiveness of SMEs, and its effect on the success of a business start-up. This study analyzes the network orientation in addition to existing strategic orientation, and focuses on price and quality management capability as mediators for strategic orientation and outcomes of business start-ups. Research design/data/methodology - The orientations of technology-based business founders were classified into market, technology, network, and entrepreneurial orientation. We then investigated the effect of these orientations on product price and quality management capability, as well as the influence of price and quality management capability on the outcome of a business start-up. This study is based on the nation-wide survey of the founders and members of technology-based business establishments. The survey was administered to 300 selected companies via email for a period of one month, at the end of which 175 companies replied with valid answers. Further, for effective and objective research, we used SPSS 14.0 and Amos 7.0 for structural equation modeling assumptions and hypothesis verification. Results - Except for entrepreneurial orientation, the other three orientations, namely, technology, market, and network orientations, affect the price management capability according to our results. The price management capability relates significantly with the sales and customer satisfaction. Especially, technology orientation is the core competency of start-ups that affects price and quality management capabilities. However, technology and entrepreneurial orientation do not influence the outcome of business start-ups, but affect their quality management capabilities. Conclusions - This study confirms that the strategic orientation affects product price as well as quality management capabilities, to introduce new products and achieve successful outcomes. In conclusion, new business founders face the dilemma of trade-off between price and quality in the planning stage of new product development. In particular, price management capability directly affects the outcome. Therefore, price management is more important for a successful start-up than quality management. Especially, during the initial stages of starting up a new business, price management capability entails following the market-leading company, or price penetration strategy. In this stage, price management is dependent on the information from outside rather than on the founder's decision, and it directly affects sales performance and customer satisfaction. In contrast, quality management capability is directly related to the technology capability and market experience of founders. In this case, subjective and proactive decision making is required for differentiation and development of demand in the niche market, which does not directly influence the sales performance and customer satisfaction.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2003년도 추계학술대회 및 정기총회
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• pp.183-186
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• 2003

Customer profitability recognition is easier with CRM enabling technologies and the strategy of firing unprofitable customers prevails in the market. However, in the digital and Internet age, network externality is becoming more important. Therefore, the concern over firing unprofitable customers has increased. Our research is intended to develop strategic guidance for customer selection when firms implement CRM in the market with network externality.

• Journal of Contemporary Eastern Asia
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• 제19권2호
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• pp.234-263
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• 2020

This study aims to assess the quality of the EU's public diplomacy efforts through social media. Specifically, this research explores the headquarters of European public diplomacy (European External Action Service, EEAS) and its subordinate agent (EU Delegation to South Korea, EUDK). The main research question is "how coherently and effectively does the EU execute public diplomacy strategies in the third countries?'' This study employs both quantitative and qualitative approaches―the former for the results presentation and the latter for the results interpretation. The results are summarized in two points. First, both the EEAS and the EUDK maintained an objective position by posting only neutral perspectives on their social media. Second, the narratives of the main actors were the same, but the main themes were different according to their contexts. The analysis discusses the effectiveness of the EU's strategic narratives by focusing on measuring message reception. Its limited findings were that social media postings could not induce the audiences' active discussion of the EU's diplomatic performances. The conclusion suggests that the EU should identify the expectations from its global counterparts and use these to forge the Union's strategic narratives.

• Asia pacific journal of information systems
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• 제26권2호
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• pp.299-321
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• 2016

Previous studies on strategic alliance formation have largely overlooked the effects that organizations' routine development can have on the relationship between organizations' network position and their alliance ambidexterity strategy. This study extends ambidexterity research by adding internal and network perspectives and examining their cumulative effects on alliance ambidexterity. We first acknowledge the interplay between organizations' internal knowledge exploration/exploitation strategies and organizations' alliance ambidexterity and determine that organizations with a high level of internal knowledge breadth are more likely to make focused alliance decisions. Second, our analysis of 145 US-based information technology organizations with an active alliance behavior reveals that having well-formed routines as a result of previous collaborations strengthens the tendency of brokerage organizations to follow alliances that focus on either exploration or exploitation. Although most alliance studies have commonly argued in favor of an ambidextrous approach, this study provides critical evidence that both internal knowledge exploration/exploitation strategies and development of routines constrain organizations' alliance formation decisions, guiding them towards a more focused approach.

• 산업경영시스템학회지
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• 제30권4호
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• pp.62-70
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• 2007

Recently, the increasing trend for the transshipment traffic of Busan port in Korea is slowing down because of the extensive development plan of domestic ports in china. For solving this problem, Korea is going on the project for preoccupying the transshipment port for attraction of port traffic from the newly potential markets(NPM) based on the Northeast Asia area. As a part of the project, this paper proposes the efficient methodology for selecting the optimal shipping network and strategic transshipment port within NPM using the mathematical models and simulation analysis. For that, we firstly find the alternative transshipment ports within NPM through the status analysis of the current port traffic and shipping network and then, we choose the candidate transshipment-ports in order of minimizing the transport costs through the mathematical approach. With the scenarios based on the selected transshipment-ports, we perform the simulation analysis for choosing the optimal transshipment-ports and the shipping network minimizing the total costs and times concurrently. We expect that the results of this paper will be used efficiently when korea select the strategic transshipment-port in the future.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2006년도 춘계학술대회 및 창립 30주년 심포지엄(논문집)
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• pp.171-175
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• 2006

본 연구는 해양 수산분야의 연구개발, 교육홍보 및 대민봉사활동을 목적으로 2006년에 발족한 호남 Sea Grant 사업단의 발전에 필요한 전략계획을 수립하기 위한 것이다. 먼저, 호남 Sea Grant 사업단의 발전계획 수립목적 및 관련 사업동향을 살펴보고, 시급하게 추진해야 할 현안과제의 사업방향 및 내용에 대해서 언급한다. 다음으로 수요자, 관련자 및 관련단체와의 협의를 통한 발전전략계획의 필요성과 국 내외의 Sea Grant 사업 관련기관과의 네트웍을 체제구축을 통한 상호 발전방향에 대해 살펴볼 것이다.

• 한국콘텐츠학회논문지
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• 제18권2호
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• pp.188-199
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• 2018

본 연구의 목적은 네트워크 이론에 근거하여 기업인 네트워크 활동과 기업역량의 유형을 파악하고 이들 특성과 경영성과 사이의 영향 관계를 비교 분석하는 데 있다. 연구결과 기업인의 네트워크 빈도, 중요도, 신뢰도가 경영성과에 유의한 정(+)의 영향을 미쳤으며, 이때 기업역량(산업정보역량, 기회포착역량, 전략적 유연성, 거래비용절감)의 매개효과가 나타났다. 본 연구는 기업역량을 기업인 네트워크 활동의 직접적인 성과변수로 포함하여 경영성과의 측정을 시도하였으며, 기업인 네트워크 활동의 성과를 높이기 위해 네트워크 범위를 넓히기보다는 가장 중요한 네트워크 원천과의 교류에 집중하는 것이 바람직하며, 네트워크 활동의 질적 특성을 강화하기 위한 노력이 필요하다는 결론을 도출한 데 연구의 시사점이 있다.

• 경영과정보연구
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• 제32권3호
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• pp.107-125
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• 2013

본 연구에서는 공장-물류센터-고객으로 이어지는 공급사슬 네트워크를 구축하려는 기업의 의사결정에 도움을 주기 위해 2단계 공급사슬네트워크 설계를 위한 수학적 모형을 제시하고, 현실적인 문제를 대상으로 다양한 시나리오를 통한 민감도 분석을 수행하였다. 본 연구에서는 기존의 연구에서와는 달리 공장과 물류센터의 동시 입지선정, 공장과 물류센터의 용량 수준 결정, 공장과 물류센터의 설치 개수 제한과 같은 조건들을 모두 문제에 반영함으로써 현실 상황에 가장 가까운 문제를 대상으로 수학적 모형을 제시하였다. 기존의 연구들은 대부분 근사해를 찾아내는 효율적인 휴리스틱 해법 개발에 초점을 맞추었다. 그러나 본 연구에서는 공급사슬 네트워크 설계를 위해 다양한 시나리오들을 설정하고 각 시나리오별 결과를 분석하여 최적의 의사결정을 내리는데 도움을 주고자 하였다. 이를 위해 문제 크기별로 서로 다른 $5{\times}10{\times}30$, $10{\times}10{\times}100$, $10{\times}20{\times}200$ 등 세 가지 형태의 예제 문제를 만들고 엑셀의 해찾기 기능을 적용하여 풀어 보았다. 이 중에서 공장 후보지 10군데, 물류센터 후보지 20군데, 최종 고객 대리점 200군데인 $10{\times}20{\times}200$ 문제에 대해 공장과 물류센터 설치 개수에 대한 상한 제약조건을 배제한 문제를 추가적으로 풀어 보았다. 공장의 최적 입지 선정 결과를 고정시킨 채 물류센터 설치 개수를 변화시켜 가면서 모두 7가지 시나리오를 설정하여 민감도 분석을 수행해 보았다. 물류센터 설치 개수가 늘어남에 따라 inbound 수송비와 outbound 수송비가 어떻게 변하는지를 알아봄으로써, 기업 입장에서 비용뿐만 아니라 고객의 서비스 수준도 함께 고려하여 의사결정을 내리는데 도움이 될 수 있음을 알 수 있었다.

• Industrial Engineering and Management Systems
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• 제13권1호
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• pp.29-42
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• 2014

Extensive research has been conducted on supplier evaluation and selection as a strategic and crucial component of supply chain management in recent years. However, few articles in the previous literature have been dedicated to the use of fuzzy inference systems as an aid in decision-making. Therefore, this essay attempts to demonstrate the application of this method in evaluating suppliers, based on a comprehensive framework of qualitative and quantitative factors besides the effect of gradual coverage distance. The purpose of this study is to investigate the applicability of the numerous measures and metrics in a multi-objective optimization problem of the supply chain network design with the aim of managing the allocation of orders by coordinating the production lines to satisfy customers' demand. This work presents a dynamic non-linear programming model that examines the important aspects of the strategic planning of the manufacturing in supply chain. The effectiveness of the configured network is illustrated using a sample, following which an exact method is used to solve this multi-objective problem and confirm the validity of the model, and finally the results will be discussed and analyzed.

• Journal of Communications and Networks
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• 제4권4호
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• pp.302-313
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• 2002

In order to facilitate and to meet the ever increasing demands for the wireless communication in the next decade and also to satisfy the high data rates for the new services, the future development of 3G (IMT2000) and systems beyond 3G (B3G) are foreseen. This article presents the need for these developments and motivations for systems beyond 3G taking into account both strategic and technological challenges to be faced. Moreover, the concepts and potential technologies involved including multiple airinterfaces, efficient spectrum allocation and utilisation for the success of systems B3G are briefly reviewed.