• Title/Summary/Keyword: Strategic Network

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Implementation of SNS Integrated Channel based on Facebook (페이스북 기반의 SNS 통합 채널 구현에 관한 연구)

  • Choi, Kwang-Don;Ra, Jong-Hei;Lee, Jae-Sook
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.245-249
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    • 2012
  • The rapid adoption of smartphones led to using SNS(Social Network Service) and many organizations use of SNS as a strategic tool for marketing. Utilization of SNS in the organizations separately operated each channel due to technical problems with SNS. So, the channel separations is required much more operation and management cost to organizations. In this paper, we apply to HTML5 as the web standard technology, and implement to the integrated channels, and the result showed.

The SAN for Web Warehousing: An Alternative Data Repository (웹 웨어하우징을 위한 신개념의 저장장치 전용네트워크)

  • Soongoo Hong
    • The Journal of Society for e-Business Studies
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    • v.7 no.3
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    • pp.93-103
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    • 2002
  • The combination of data warehousing and Internet technology produces a new concept - web warehousing. Due to the availability of web technologies and the need to make prompt decisions with timely information, web warehousing is emerging as a key strategic business weapon. Yet despite the many promising benefits of web warehousing, researchers have also identified several challenges, including scalability and availability. With the rise of the Internet and data centric computing applications, the use of new Storage Area Network (SAN) technology has been spotlighted for the possibility of a new data repository for web warehousing. In this article, the two new concepts of web warehousing and storage area networks are introduced. In particular, a SAN is discussed in detail as an alternative data repository to overcome the current limitations of web warehousing.

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Platform Pricing As a Negotiation Process

  • Kim, Hang-Ki;Lee, Dong-Won
    • 한국IT서비스학회:학술대회논문집
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    • 2008.11a
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    • pp.175-178
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    • 2008
  • With rapid advancement of IT and Internet technologies, online market is surely becoming a stage of the competition among various forms of platform providers. This study show the significance of the negotiation process in the platform pricing strategy and observe several external/internal factors that might affect the negotiation power of the identities surrounding the platform. Major theories used in this study are the resource-based-view and network theory. Resources resulting in a negotiation power of the content providers and platform providers turn out to be widely scattered in their business areas - from product characteristics to the size of the content provider. End-user (or buyer) group which cannot make a strategic move for the organized development and use of resources is taking advantage of network externalities to support its negotiation power.

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A study on the preference for theme park using membership & reward program (멤버십 및 보상프로그램 적용에 따른 테마파크 선호변화에 관한 실증연구)

  • Yoo Myeong-Hee
    • The Journal of Information Technology
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    • v.6 no.3
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    • pp.97-113
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    • 2003
  • The efficient conduct of the win-win strategic alignment in leisure industry is the one of the best way to cope with current situation. The purposes of this study are to identify the change of theme park consumers' visit intention when theme park joins with the membership program(reduced price) & Reward program of Network marketing system. From this study, it was found as follows : First, Membership progeam(reduced price) affects the change of consumer's preference to theme park.($before\;12.6\%,\;arter\;49.1\%$) Second, Network Marketing(reduced price + win-win rewards program) affects the change of consumer's preference to theme park.($before\;12.6\%,\;arter\;77\%$)

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Developing End-User Oriented Quality Dimensions for BcN Service (사용자 중심의 광대역통합망 서비스 품질척도 연구)

  • Eun, Hyun-Ji;Kim, Seong-Cheol
    • Korean Management Science Review
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    • v.23 no.3
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    • pp.119-132
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    • 2006
  • Since the guaranteed service quality(QoS) is spotlighted as a strategic competitive tool to Broadband Convergence Network(BcN) service providers, many scholars have dealt with QoS issues in the BcN environment. However, just a few researchers focus on end-users and most are lean toward service providers or technology itself. In this paper, therefore, we investigated how end-users could measure service quality in the BcN environment, and moreover, proposed the end-user oriented measurement guideline for BcN QoS. Through literature review and two surveys, four QoS dimensions and nineteen measurement items were derived from end-user's perspective. proposed QoS dimension and items would be utilized as meaningful tools for future BcN service.

A Study on the Use of Ubiquitous Technologies in Military Sector

  • Ju Min-Seong;Kim Seok-Soo
    • International Journal of Contents
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    • v.2 no.2
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    • pp.6-9
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    • 2006
  • The style of war in the $21^{st}$ century became digitalized cooperative union tactic, which relies heavily on the system providing real time information. Critical information is provided during the war from sensing to shooting. Therefore, epochal development in observation, reconnaissance (ISR), commanding (C4I) and precision strike (PGM) are necessary. Application of ubiquitous computing and network technologies in national defense is necessary for carrying out with various types of wars in the $21^{st}$ century. Therefore, the author wants to research core technology sector that can be developed and applied in preparation of ubiquitous national defense era. Also plans for applying recent u-Defense technology to the military sector had been suggested. Particularly, the author have suggested plans for utilizing combined future information technologies such as ad-hoc network, RFID for the logistic supply in construction of u-Defense system. By utilizing these information technologies, combat power and strategic capabilities of the military can be enhanced greatly.

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An Investigation on Organizational Characteristics Influences on Information Systems Issues in the Korean Firms (조직적 특성에 따른 정보시스템 주요관리이슈의 선택에 관한 연구)

  • Han, Jae-Min;Mun, Tae-Su;Park, Hui-Chan
    • Asia pacific journal of information systems
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    • v.5 no.2
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    • pp.51-78
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    • 1995
  • This paper suggests a contingent perspective for analyzing information systems issues of the Korean firms. The contingent perspective includes such corporate characteristics as industry, organizational size, strategy, and value-added application function. This research surveyed 119 corporations in manufacturing, banking, distribution, and construction industries. Among those samples 104 data of corporate IS managers turned out to be statistically valid. As a result, those issues are ranked as the most urgent and important IS issues: strategic IS planning, system integration, application of database, process standardization, and network planning and implementation. Furthermore, factor analysis says that thirty issues to be surveyed are to be grouped into seven factors such as IS planning, user/education, database, applications of IT, system management, distributed computing technology, and network applications. It also found through Pearson correlation and ANOVA that organizational characteristics highly influences the IS issues the corporations face.

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System Thinking for Increasing the Operational Efficiency of Door-to-door Delivery Network (택배네트워크의 운영효율성 증진을 위한 시스템 사고)

  • Choi, Kang-Hwa
    • Korean System Dynamics Review
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    • v.12 no.1
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    • pp.89-114
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    • 2011
  • With steady increase in the demand for door-to-door delivery services, courier service providers are facing a constant pressure to reduce delivery price in order to secure quantity order and to improve the efficiency and reliability for customer service. The objective of this research is to explain the structure of the door-to-door delivery including door-to-door delivery service demand, sorting capacity in the hub-terminal, and the system performance measures such as service reliability networks using causal loop diagram(CLD). Based on causal relation, this research describes a comprehensive approach to examine how capacity reliability contributes to the renewal of the firm's competences through its reciprocal relationship with travel time reliability and connectivity reliability. Also, this research suggests the policy alternatives to improve effectiveness and efficiency of door-to-door delivery network in response to increase customer satisfaction and profit maximization of the courier service providers: operational, tactical, and strategic levels.

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Analysis of Textile Supply Chain Network with ODM-OEM Hybrid Production System in FTA Environment (FTA 환경에서 ODM-OEM Hybrid 형태의 섬유류생산시스템의 공급망 분석)

  • Byun, Taesang;Oh, Jisoo;Jeong, Bongju
    • Korean Management Science Review
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    • v.30 no.1
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    • pp.25-41
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    • 2013
  • This paper presents a supply chain framework with the ODM (Original Design Manufacturing)-OEM (Original Equipment Manufacturing) hybrid production of textile industry in FTA (Free Trade Agreements) environments between Korea and other countries. The proposed supply chain framework with ODM-OEM hybrid production is a unique supply chain that has both domestic production with non-tariff advantages in FTA environment and oversea production with low labor costs. To investigate the validity of the proposed supply chain, we first construct its strategic profit model and supply chain planning and then show that each member of supply chain network-yarn manufacturer, fabric manufacturer, and apparel manufacturer-can maximize their own profits without conflicts among the members. The efficiency of the ODM-OEM hybrid production system is analytically verified in comparison with the general OEM and ODM production model using profit models. Comprehensive numerical examples are provided to illustrate the advantages of the proposed system.

The Basic Study on the development of rail industry (철도산업의 발전방향에 관한 기초 연구)

  • 이용상
    • Journal of the Korean Society for Railway
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    • v.7 no.4
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    • pp.374-390
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    • 2004
  • In this paper, I illustrate the situations and problems rail industry is faced with. The rail industry has been suffering deficiency in investment with low technical level. Lacks of strategic marketing plans and low competitiveness in the industry led to a small portion of modal share, estimated at 12.6% in 2001(person base). Recently, rail industry has caught up with the current flow of changes. For example, a prototype of Korea high speed train had been manufactured to be successfully tested on commercial track. And the amount of rail investment increased gradually. The rail industry of EU nations, America, Japan reveals good outcomes, which keeps the balance in the black thanks to growth of investment in rail and high technical level. I have come up with some ideas for improvement, which I believe will be helpful to lead the rail industry. First, I suggest the upbringing of rail industry and technology on a national level. Second, expanding the rail network with the rail modernization. Lastly, I think it is crucial to establish a law and institution before we advance into overseas markets.