• Asia Marketing Journal
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• 제21권4호
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• pp.77-89
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• 2020

Population-level learning has traditionally been used to provide an explanation for the underlying mechanism of industry change. But it has yet to examine the impact on strategic decisions such as market entry. This conceptual paper aims to provide an insight into how population-level learning affects entry likelihood by acting as a tool for interpreting population-level changes. We study this in the context of the fast-paced mobile gaming industry where population-level information is salient and develop a set of propositions with regard to the likelihood of entry.

• 한국시뮬레이션학회:학술대회논문집
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• 한국시뮬레이션학회 2001년도 The Seoul International Simulation Conference
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• pp.37-43
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• 2001

New product development has been a key element fur organizational evolution. The bulk of research about new product strategy has focused solely on new product development function itself. This paper investigates cross-functional elements in new product development. More specifically, we suggest that there must exist a fit between new product strategy and value chain strategy. It means that, in order to support new product development activity, there must exist a relevant value chain strategy. We consider three types of integration - internal integration, customer integration, and supplier integration - as strategic elements of value chain strategy. For the case of new product strategy, we consider market newness and product technology unfamiliarity as strategic elements. We also consider two types of learning characteristic, i.e., \\\"fast-adaptive learning\\\" and \\\"slow-adaptive leaning\\\" as control factor. Learning characteristic represents firms organizational capability related with organizational learning. For example, fur fast-adaptive learning case, the effect of integration appears early in time. System dynamics simulation is employed to verify our research framework. The results exhibit that there must exist cross-functional relationships between value chain strategy and new product strategy in order to shorten total development time.al development time.

• Asia Marketing Journal
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• 제14권4호
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• pp.1-22
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• 2013

A growing gap between market needs and the capabilities of the enterprise prompts repositioning (Corstjens and Dolye 1989). This article examines the strategic repositioning of 'Korando Sports' undertaken by SYMC throughout the period from Jan. 2012 to Jun. 2012, to boost sales volume and market share by entering market of active-lifestyle consumers currently occupied by SUVs. SYMC's experience indicates that it is essential to close the gap between the market needs and the ability of the enterprise to make a shift to new consumer segment with a new positioning. The successful repositioning framework(Ryan et al. 2007) were employed in this paper. This framework is comprised of six elements: core strategic values, strategic flexibility/learning capabilities, customer awareness and sensitivity, external orientation, management commitment, and belief in the product and brand. The evaluation based on the successful framework also confirms that 'Korando Sports' case meets all the requirements of the successful strategic repositioning. This paper provides some of the managerial implications with aim of assisting executives in identifying strategic repositioning opportunities. Primarily, the 'Korando Sports' case affirms the repositioning as a viable strategy and indicates that repositioning is a feasible means for strategic change. Second, this case shows the influence of a target consumer and SYMC's repositioning to follow consumer preference for a particular attribute. Moreover, we can understand how a product formerly considered weak in attributes can enjoy benefits in other segments with the same attributes.

• 지식경영연구
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• 제17권3호
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• pp.65-91
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• 2016

Although the success of industrial clusters largely depends on whether clustering firms can achieve economic performance, there has been less attention on investigating factors and conditions contributing to the performance enhancement for clustering small and medium-sized enterprises (SMEs). Along this vein, we adopt the theories of social capital and organizational learning as those success factors for clustering SMEs. This study thus aims at examining what effect social capital accrued in the relationships among actors within clusters has on firm performance of clustering SMEs and what role organizational learning plays in the linkage between social capital and firm performance. For the empirical analysis, we operationalized the variables and their measures to develop questionnaires through the theoretical reviews on literatures. As a sample of 227 clustering SMEs, our collected data was analyzed by hierarchical regression analysis. The results confirmed that a high level of social capital, represented by network, trust, and norm, has positive effect on firm performance of clustering SMEs. We also found that clustering firms presenting high organizational learning, represented by absorptive and transformative capability, achieve better performance than those placing less value on organizational learning. Furthermore the significant relationship between social capital and firm performance is mediated partially through organizational learning. These findings imply not only that the territorial agglomeration of industrial cluster does not guarantee the performance creation of clustering SMEs but that they need to develop social capital among various actors within clusters, facilitating their knowledge diffusion. In order to absorb and mobilize the shared knowledge and information into strategic resources, the firms should improve their capability associated with organizational learning. These expand our understanding on the importance of social capital and organizational learning for the performance enhancement of clustering firms. Differentiating from major studies addressing benefits and advantages of industrial cluster, this study based on the perspective of firm-internal business process contributes to the literature advancement. Strategic and policy implications of this study are discussed in detail.

• 유통과학연구
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• 제20권4호
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• pp.85-94
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• 2022

Purpose: Previous research has found that organizational performance pressures and barriers have an effect on the long-term viability of Micro, Small, and Medium Enterprises (MSMEs). Furthermore, MSMEs' intellectual capital and strategic orientation, according to recent research findings, have an impact on this. The goal of this study is to see how intellectual capital and strategic orientation affect MSMEs' performance. Research design, data and methodology: The performance of MSMEs is the dependent variable, with intellectual capital, market orientation, learning orientation, and technical orientation as independent factors. With a sample size of 113 respondents, this research focused on information technology-based MSMEs in Indonesia's Solo Raya area. Data was analyzed use Confirmatory Factor Analysis for the reliability test and path analysis SEM. Results: The interaction between intellectual capital and strategic orientation in respect to MSMEs' performance reveals that innovation capability serves as a partial mediator in the relationship between intellectual capital and technical orientation and organization performance. Conclusions: In general, intellectual capital and strategic orientation have a positive substantial influence on innovation, according to the findings. Furthermore, they have a considerable favorable influence on the performance of MSMEs. It's just that intellectual capital has no discernible impact on knowledge sharing.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2022년도 추계학술대회
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• pp.272-275
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• 2022

현재 다양한 교육 컨텐츠를 제공하는 MOOCs-Massive Open Online Courses와 같은 대규모 온라인 플랫폼을 통해 시간과 장소에 구애받지 않고 언제 어디서나 자유롭게 접속해 학습할 수 있는 학습 환경이 갖추어졌다. 이를 기반으로 온라인 강의, 재택 학습의 비중이 더욱 커지고 있으며 교육적 성과를 위해 포트폴리오나 경험·체험 기반의 학습, 현장 활동, 팀 프로젝트 기반의 집단학습도 활발히 이루어지는 중이다. 현재 이수시간 혹은 학점 단위로 핵심기술에 집중된 나노(Nano) 혹은 마이크로디그리(microdegree)에 대한 관심도가 많이 증가하고 있는데 이러한 전략적 집중교육은 교육의 지속성과 효율성 측면에서 효과적인 학습을 가능하게 하기 때문으로 해석된다. 따라서 신기술에 의한 산업구조의 재편에 따른 직업·직무의 변화가 큰 시대에 스마트 모빌리티, 빅데이터, 인공지능과 같은 전문적인 신기술 분야의 집중교육은 취업에 훨씬 도움이 되고 있어 평생학습 방식의 대안으로 주목받고 있다. 이러한 배경 속에서 본 논문은 온라인 학습시대에 개인 맞춤형 마이크로디그리 방식의 목적 학습을 효율적, 효과적으로 지원할 수 있는 교육플랫폼 설계를 제안하고자 한다.

• Journal of Information Technology Applications and Management
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• 제15권3호
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• pp.261-273
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• 2008

The starting point of knowledge generation and management is the enhancement of learning capability and capacity of organizational members. Organizational change for learning environment should be aligned with the change of organizational strategy, structure and processes. The study employed action learning methodology to constitute learning organization processes. The treatment effect to institute learning organization has been successful thanks to the members' zeal and consensus to change the processes. However, not every learning team has been so successful. Some cases complained time consuming where others expect to be helpful for their incentives. The researchers concluded that the most important point for success of the learning organization project should be the support of top management.

• International journal of advanced smart convergence
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• 제11권2호
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• pp.142-152
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• 2022

We study confirmed the relationship between the adversity index, entrepreneurial orientation, and organizational learning competency perceived by organizational members as follows. First, the adversity index showed a positive (+) effect on entrepreneurial orientation (hypothesis 1) and organizational learning competency (hypothesis 2). Second, the entrepreneurial orientation was statistically significant in organizational learning competency (hypothesis 3). Third, the partial mediating role of entrepreneurial orientation (Hypothesis 4) was confirmed in the process of the adversity index affecting organizational learning competency. Meanwhile, the main implications of this study are as follows. First, it is the aspect that provides additional theoretical implications in the reality that studies on the adversity index and entrepreneurial orientation that affect organizational learning competency are lacking. Second, it is the aspect that the importance of adversity index and start-up orientation was confirmed in improving organizational learning competency based on securing differentiated competitiveness for the advancement of the organization's sustainability management system. In addition, it is the aspect of drawing practical implications for strategic human resource management and human resource development to systematically improve it.

• 통상정보연구
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• 제17권1호
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• pp.193-214
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• 2015

본 연구는 국제통상 환경에서 원자재 수출입 기업의 전략적 공급사슬지향성과 공급사슬 성과의 관계에서 혁신활동과 정보공유 활동의 매개효과를 분석하려는 목적으로 진행하였다. 455개 응답 표본을 대상으로 매개효과를 포함한 7개의 가설을 구조방정식 모형으로 실증분석 하였다. 분석 결과 전략적 공급사슬지향성은 공급사슬 혁신활동에 긍정적 영향을 주었으나 정보공유 활동에는 영향을 주지 못하였다. 공급사슬 혁신활동은 정보공유 활동과 공급사슬 운영성과에 모두 긍정적 영향을 주었다. 정보공유 활동은 또한 공급사슬 운영성과에 긍정적 영향을 주었다. 매개효과 검정에서는 공급사슬 혁신활동이 전략적 공급사슬 지향성과 정보공유 활동 사이에서 완전매개 효과를 정보공유 활동은 공급사슬 혁신활동과 공급사슬 운영성과 사이에서 유의한 부분매개 효과를 보여주었다.

• 유통과학연구
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• 제13권1호
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• pp.7-18
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• 2015

Purpose - This study integrates a corporate competition system with a bird predation system to examine how organizational strategic adjustment capacity influences firm performance. By proving the prominent effects on performance, a financial vector is constructed to represent corporate strategic adjustment results, and an operation capacity vector is constructed, which can be categorized as a parameter for locating birds. All these works help us to propose a new method of investment, the portfolio decision model based on the strategic adjustment capacity. Research design, data, and methodology - Strategic adjustment capacity can be decomposed into three aspects: the organizational learning capacity from the top firms, the extent to which firms maintainor rely on the best operational capacity vector in history, and the ability to eliminate the disadvantages or retain the advantages of the operation capacity vector from the previous year. The method of solving cyclic equations is designed to evaluate strategic adjustment. Firms manufacturing specialized equipment are chosen to test the effects of the strategic adjustment capacity on three aspects of firm performance. Results - There is a positive correlation between the capacity to learn from the best firms and performance improvement. The relationship between the dependence or maintenance of a firm's advantages and performance improvement is a U-shape curve, and there is no significant effect of inertial control on performance improvement. Conclusions - A firm's competition system is a sophisticated adaptation, and competitive advantage and performance can be investigated based on the principles of competition in nature.