• 산학경영연구
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• 제14권
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• pp.45-62
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• 2001

이 연구는 전략적 제휴의 존속기간을 결정하는 요소들에 대해 분석한다. 일반적으로 성공하는 전략적 제휴는 오랫동안 지속될 가능성이 맡고, 실패하는 전략적 제휴는 오랫동안 지속될 가능성이 낮다. 국가간의 차이, 산업형태 또는 환경, 파트너와의 전략적 제휴 경험, 다른 기업들과의 전략적 제휴 경험 등이 전략적 제휴들의 지속기간에 미치는 효과들을 조사함으로써 간접적으로 전략적 제휴의 성공, 실패요인을 조사한다. 이 효과를 조사하기 위하여 네델란드의 Limburg의 대학교 연구자들에 수집된 CATI (Cooperative Agreements and Technology Indicators)에서 표본을 추출하여 Cox-Regression을 이용한다. 결과들이 보고되어지고, 어떤 전략적 의미들을 가지는지 조사한다.

• 한국의류학회지
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• 제31권9_10
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• pp.1342-1351
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• 2007

Using a data set drawn from 1419 college students, this study analyzes what implications clothing or fashion has on self-expression or image management in Korean society and who are more likely to use fashion as a image management tool in the process of interacting with others. Employing Pierre Bourdieu's concept of capital, we discuss three theories concerning correspondence between class and fashion: the theory focusing on economic capital in emphasizing the correspondence; the theory focusing on cultural capital in emphasizing the correspondence and the theory emphasizing relationships between fashion and other factors rather than class. Based on the theoretical examination, we select independent variables that can be grouped into status/class variables, or economic capital variables(such as subjective status, income, father's education, father's occupation) and socio-cultural variables, or cultural capital variables(such as possession of cultural capital, desire for upward mobility). Upon regressing strategic use of fashion on independent variables, we find that both status/class variables and socio-cultural variables are statistically significant in explaining the strategic mobilization of fashion for one's image production or social success. It shows that class as a form of economic capital has important effects on the strategic use of fashion, and cultural capital also has effects independent of economic capital.

• 산경연구논집
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• 제14권10호
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• pp.1-9
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• 2023

Purpose: In an increasingly globalized world, foreign direct investment (FDI) plays an essential role in the economic improvement of countries. This study aims to delve into the topic of overseas direct investment (FDI) and offer a complete analysis of its strategic advantages and disadvantages. By thoroughly examining the present literature, this study aims to discover and explore the diverse advantages and drawbacks. Research design, data and methodology: The information analysis system systematically and rigorously examined the selected studies. The evaluation will follow a thematic technique in which conventional subject matters and styles associated with FDI's strategic benefits and downsides can be recognized and synthesized. Data extraction contained relevant facts from the chosen research, along with the study objectives. Results: This study provides the findings of the, which explores the strategic advantages and disadvantages of foreign direct investments (FDI) primarily based on the evaluation of previous research. A comprehensive review of the identified benefits and drawbacks highlights their implications for businesses engaged in FDI. Conclusions: In sum, the findings offer valuable insights for practitioners, guiding their decision-making methods in the international commercial enterprise landscape. Organizations can function for fulfillment and sustainable development in the global marketplace by leveraging the advantages and effectively managing demanding situations.

• 유통과학연구
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• 제21권12호
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• pp.59-69
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• 2023

Purpose: Consumers can experience better service for distribution of products with payment technology such as QRIS (Quick Response Code Indonesian Standard) compared to conventional purchase methods. This research aims to determine the experience of QRIS service users in Indonesia. Perceived Usefulness, Ease of Use, and Perceived Security were independent factors. Behavioral Intention to Use is the dependent variable. Furthermore, Word of Mouth Attitude is an intervening variable. Research Design, Data, and Methodology: Involving active QRIS users in a survey-based quantitative study in Indonesia. A survey sample of 400 people was taken from data records of 30.87 million QRIS users in Indonesia. Data were analyzed using SEM-PLS. Results: Show that Perceived Usefulness and Perceived Ease of Use significantly impact Attitudes Word of Mouth, and Behavioral Intention to Use. This research also found that Behavioral Intention to Use does not significantly impact Perceived Security. Conclusion: QRIS, as a revolutionary innovation, offers faster payments than previous methods, with a payment time of no more than one minute. QRIS is seen as valuable, simple, and safe, disseminating information to the public and continuing to use QRIS. The implications of this research are very significant in accelerating the flow of distribution of goods and services and facilitating transactions.

• 정보학연구
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• 제5권3호
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• pp.35-50
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• 2002

최근 경제환경이 세계화되고 정보통신기술이 급속히 성장과 발전을 이룩하면서 지금까지 제한적인 범위에서만 이루어져왔던 전자상거래는 본격적인 성장의 기반을 조성하고 있으며 세계시장변화의 흐름을 지속적으로 주도할 전망이다. 반면 시간의 가치가 중요시되는 인터넷 기반의 전자상거래가 활성화 됨에 따라서 물류문제의 해결과 물류서비스의 차별화 여부가 전자상거래를 수행하는 기업의 수익성을 비롯하여 경쟁력 확보에 직접적인 연계성을 지님에 따라 그 중요성이 증가하고 있다. 이에 전자상거래 환경하에서 기업의 전략적 물류관리 활동은 기업의 경쟁력을 유지할 수 있는 중요한 구조적 특성을 지니고 있는 것이다.

• 무역학회지
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• 제44권1호
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• pp.143-158
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• 2019

As the overseas direct purchase market grows rapidly, firms are setting up various strategic directions to attract consumers. However, many previous researches on this issue have focused on consumption behavior based on consumers' motivation and demographic factors, so there is a certain limit to suggest practical implications for firms. Therefore, this study proposed modeling to understand how firm's strategic direction influences consumers' acceptance behavior in order to overcome these limitations. For this purpose, this study conducted a survey on 357 domestic consumers and conducted empirical analysis through structural equation model analysis. As a result, the effort expectancy of overseas direct purchase site has a strong influence on consumer intention as much as performance expectancy. We also found that product variety had the strongest impact on performance expectancy and that web site reputation directly affected consumers' behavioral intention as well as purchasing behavior.

• 유통과학연구
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• 제14권10호
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• pp.81-91
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• 2016

Purpose - This study proposes a strategic model for the late mover to effectively penetrate an industry that is dominated by a leading company. Thus, this study presents strategic implications for several late movers in overcoming the advantages of the leading company. Research design, data, and methodology - This study begins with a literature review followed by the formation of a strategic model that consists of: Repositioning, Utilization of Competence, Strategic Leadership, and Innovation. Specifically, this research analyzes LG Electronics (LG) as an example and investigates how LG infiltrates and grows in the water purifier market, overcoming the advantages of the powerful leading company. Results - The major steps taken by LG are summarized into four. First, LG studied the market, which had been conventionally treated as a single market. To penetrate the market, LG founded a new, special market segment. Subsequently, LG further segmented the market, executing a marketing strategy for each segment. Second, the unbending will of top managers was a key factor that addressed the challenge persistently. Third, even though LG was the late mover in the water purifier market, it had several technology competences such as compressor, refrigeration cycles, and algorithms. LG had profound knowledge in technology and used it effectively. Fourth, LG created a premium market through three innovative and distinguished factors such as the stainless water tank, sterilization service, and luxury design. Conclusions - This research draws four key findings from the example of the late mover in the water purifier industry: the reestablishment of a strategic position based on environmental change is an effective strategy for the late mover; strategic leadership is an important motive to generate late mover performance; and the late mover can utilize its existing knowledge and resources to overcome the first mover, such as presenting new added value compared to existing products as an effective catch-up strategy. Consequentially, through the study of performance determinants and the market penetration strategy of the late mover, this research has significance in providing basic material for companies trying to penetrate the market.

• 한국산학기술학회논문지
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• 제12권8호
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• pp.3446-3451
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• 2011

지역경쟁력 확보 및 지역경제활성화를 위한 중요한 결정 요소로서 산업 클러스터가 관심을 받고 있는 현 시점에서 한국의 산업단지 클러스터들의 전략적 포지셔닝을 평가하여 경쟁전략을 수립할 필요가 있다. 이를 위하여 7개 지역 산업단지 클러스터의 근접성, 네트워크, 상호관계, 매출성과 등과 관련된 보유역량과 생산성과 성장성을 기준으로 파악된 잠재적 매력도를 기준으로 분석한 전략적 포지셔닝을 제시하고 문제점과 전략방향을 제시하고자 한다. 또한 한국의 지역 산업클러스터의 경쟁전략을 수립하는데 시사점을 주고자 세계 각국의 선진 산업 클러스터를 분류하고 현황 및 전략적 포지셔닝을 분석하였다.

• 통상정보연구
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• 제10권4호
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• pp.277-298
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• 2008

This study develops the market attractiveness assessment model and draws the strategic target markets and their corresponding exporting strategies through identifying the market positions in the dimensions of market attractiveness scores and market positional strength to achieve the innovative export promotion of Korean heavy electric industry and the resulting improvement and reversal of comparative-disadvantage position. In chapter 2, we analyze the stages of selecting target markets, the constructs and their measure variables of market attractiveness models, and the components and strategic policy implications of directional policy matrix. And in chapter 3, we identify the comparative advantage positions of Korean heavy electric industry in the global market through analyzing its trade structure, trends, balance, ratio-balance, and specialization index by the item and the region respectively. We find that the Asia/Pacific region is the most attractive export market of the Korean heavy electric equipment industry, the following important strategic target markets are the America, MENA, CIS/East Europe Regions in the order of their attractiveness and competitive position dimensions. In the mean time, the sub-Sahara Africa and West Europe region is shown to be the long-run-viewpoint target market requiring the innovation or divest strategies owing to their low attractiveness and the low market share of Korean exports.

• 한국산림과학회지
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• 제94권1호통권158호
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• pp.50-57
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• 2005

이 연구는 일본 중국 아세안과의 FTA체결에 대비하여 우리나라 임산물 시장에서 경쟁력 수준을 파악하고 이를 통해 수출전략품목을 도출하는데 목정이 있다. 이르 위해 1999~2003년간 수입점유율과 수출경쟁력을 이용한 경쟁위치모형을 도출하여 국가간, 품목간 경쟁력 수준을 9가지로 유형화하고 수출전략 품목을 도출하였다. 분석결과, 우리나라의 수출전략 품목은 단기임산물의 경우 송이, 밤, 감, 대추 등이며, 임산물의 경우 섬유판, 마루판, 합판 목재 등이 도출되었다.