• Title/Summary/Keyword: Strategic Design

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A Study of Strategic Marketing Methods for Korean Shoes Industry to Make Inroad to EU Market (한국 신발산업의 대(對) EU시장 진출을 위한 전략적 마케팅 방안에 관한 연구)

  • Song Kyung-Soo;Kim Yong-Ho
    • Management & Information Systems Review
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    • v.17
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    • pp.215-242
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    • 2005
  • Although shoes industry in Korea is superior in global competition in terms of material, parts, and developmental ability, it has declined due to the lack of design in consideration of OEM production and marketing ability. Shoes industry in Korea has aimed at making inroad to North American market centered with the United States, but it has not focused on Europe market that much. However, as Europe transformed into EU, which is a large economic community, European market is being considered as a great potential for Korean shoes industry, which we can never neglect of. So far, there have been researches of marketing strategic methods to make inroad to the United States and South-East Asian markets, but there has been almost no marketing approach to European shoes market. Therefore, in this study I prepare strategic marketing plans for Korean shoes enterprises to make inroads to European markets, so that they can enter the market successfully, and this is the purpose of this study. In case that Korean shoes industry makes inroads to European market, there are important terms to examine. The strategic terms for consideration to examine are as follows. First, shoes companies such as Nike and Adidas are aware of India. Turkey, and Rumania as new footholds for production, as they have accounted continuous wage claim and labor dispute. Especially Turkey and Rumania are expected to have much competitive strength in price, as they are expected countries for joining EU. Second, we need to shift our understanding of the importance of design for European shoes market. We should pay close attention to the fact that the role of leading companies is to design. Third, Germany, England, and Italy have global-level of specialize institutions and organizations for shoes education and have been succeeded in knowledge industrialization. Fourth, we should consider that the concepts for shoes are changing from innovation in production to in products. Fifth, we should develop specialized concept centered in individualized categories. Sixth, we should open up new markets actively by connecting large shopping centers and multi-shops. Seventh, we should look for the opportunities to expand market through the utilization of BIFOS. Lastly, we should expand our support for opening up markets and participating fairs in foreign countries.

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A Study on the Effect of Strategic Human Resource Management on Innovation Behavior and Organizational Performance (전략적 인적자원관리가 혁신행동과 조직성과에 미치는 영향에 관한 연구)

  • Kim, Moon-Jun
    • Industry Promotion Research
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    • v.5 no.1
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    • pp.21-33
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    • 2020
  • The purpose of this study is to investigate the impact of strategic human resource management perceived by members of SMEs on organizational performance and innovation behavior. In addition, the mediator effect of innovation behavior of organizational members on the relationship between strategic human resource management and organizational performance was verified using the statistical program SPSS 21.0 program. First, the hypothesis 1, strategic human resource management (adoption and compensation, job design, training and career management, participation in decision-making) was adopted by showing positive impact on the positive impact on organizational performance. Second, hypothesis 2, strategic human resource management (recruitment and compensation, job design, training and career management, participation in decision-making) was adopted after demonstrating statistically significant influence on innovation behavior. Third, the innovation behavior perceived by Hypothesis 3 organizational members showed a positive influence on organizational performance. Hypothesis 3 was therefore adopted. Fourth, as a result of verifying the mediating effect of innovation behavior in the relationship between hypothesis 4, strategic human resource management and organizational performance, innovation behavior was analyzed to be partially mediated. In other words, strategic human resource management of organizational members has a direct impact on organizational performance, but it can show a higher positive impact on organizational performance through innovation actions in its performance.

A Study on the Design Strategic Managemnet System Utilizing the Concept of Balanced Scorecard (균형성과표를 활용한 디자인 전략 경영 시스템에 관한 연구)

  • 제현주;정경원
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.10a
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    • pp.76-77
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    • 1999
  • 급속한 경영환경의 변화는 기업의 포지션과, 장기적인 개발 기획등에 초점을 맞추던 전통적인 기획과는 다른 전략 경영 기법을 요구하고 있다. 경영환경의 변화는 전략의 실행 과정을 운영/통제 모드에서 변화 유도 모드로 변환시키고 있기 때문이다. (중략)

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A study on crash energy absorption design of passenger-car extreme structure of tilting train prototype (한국형 고속틸팅열차의 중간부 충돌에너지 흡수구조에 대한 연구)

  • Kwon T.S.;Jung H.S.;Koo J.S.
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2005.06a
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    • pp.326-330
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    • 2005
  • Crahworthy design of trains is now indispensable procedure in modern railway vehicle design for ensuring the safety of passengers and crew. It is now widely recognized that a more strategic approach is needed in order to absorb higher level energy in a controlled manner and minimize passenger injuries effectively. The first design step in this strategic approach is the design of the front end structure(so called HE extremities) to absorb a large part of total impact energy and then the structure of passengers non-accommodation zones(so called HE extremities) is designed to absorb the rest of impact energy. In this paper, the passengers entrance door area is selected as the LE(low energy) extremities and the design of the LEE was carried out. The main part of LEE design procedures is the design of energy absorbing tubes. For this purpose, the several tube candidates are introduced and compared to each others with numerical crash simulation.

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Conceptual bases of the Investment Mechanism of the Innovative Activity of Enterprises in the Context of Achieving the Tasks of Strategic Development

  • Komandrovska, Veronika;Kolesnyk, Maksym;Barkova, Kateryna;Vasylyk, Sergii;Dorofieiev, Denys
    • International Journal of Computer Science & Network Security
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    • v.21 no.11
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    • pp.111-118
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    • 2021
  • The authors of the study highlight the conceptual foundations of the investment mechanism of innovation of enterprises in the context of strategic development. Such indicators of investment attraction for the enterprise as investment attractiveness, investment activity of the enterprise, critical mass of investments, minimum sufficiency of investments and others are singled out. It is proved that the balance of investment resources is facilitated by the action of the investment mechanism of innovation activity at the enterprise in the context of achievements of strategic development tasks. Investment processes and their intensification have an impact on the expansion of production capacity of economic entities in strategic development and on improving the efficiency of existing capacities. The investment mechanism of innovative activity at the enterprise in the context of achievement of tasks of strategic development contains system of complex actions which provides: definition of the clear purpose and tasks for the mechanism and achievement of the purposes of the enterprise; assessment of the investment potential of the enterprise; definition of tasks of innovative development of enterprises and investment resources necessary for this purpose, etc. The tasks of the investment mechanism of innovative activity at the enterprise in the context of achievements of tasks of strategic development and its economic, organizational and information components are singled out, as well as levers of influence and regulators of the investment mechanism of innovation in the enterprise.

A Survey of Usability and User-Centered Design Practice in IT Industry for Strategic Usability (IT 개발환경에서의 사용성 및 사용자 중심 설계의 전략적 접근을 위한 현황연구)

  • Ji, Yong-Gu
    • IE interfaces
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    • v.17 no.4
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    • pp.490-498
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    • 2004
  • This paper reports results of a recent survey of 184 Information Technology (IT) development practitioners and 90 User Interface (UI)/usability practitioners. This survey covered a broad range of issues including the respondents' profile, current development environment, usability and user-centered design (UCD) adoption issues in IT development practice, overall assessment of usability/UCD, and the most widely used usability/UCD methods and techniques. The results of this study are expected to provide an empirical basis for usability and UCD planning, training, adoption and execution in IT industry.

A Study on a Strategic Product Development for a success. (성공적 제품 개발을 위한 전략적 디자인에 관한 연구)

  • 이효열;신지형;최민영
    • Proceedings of the Korea Society of Design Studies Conference
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    • 1999.10a
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    • pp.74-75
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    • 1999
  • 세계적인 규모의 인수 합병이 진행되고 있는 요즘의 자동차 시장은 이제 세계 6대 메이커 주도의 시장으로 재편될 것이라는 예측이 나타나고 있다. 또한 공급 과잉에 의한 경쟁의 심화는 이제 피할 수 없는 자동차 산업의 과제로 인식되고 있다. (중략)

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Strategic Experience Design of Shortform Video-based Brand - Focused on LIZIQI's Food Videos - (숏폼(Shortform) 동영상 기반 브랜드의 전략적 경험 디자인 - 李子柒(이자칠)의 미식(美食) 동영상을 중심으로 -)

  • Cui, Ru Ru;Kim, Young Jae
    • The Journal of the Korea Contents Association
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    • v.20 no.7
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    • pp.185-194
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    • 2020
  • This study aims to figure out how the brand experience design elements works in the Shortform video-based branding through case analysis. The sense, feel, think, act, relate experience of Shortform video brand are provided through the implementation of specific experience design elements in the process of the creators expressing personality through social media channels and communicating and interacting with consumers. As a result, LIZIQI's food videos provided a brand identity as an 'Eastern gourmet' to consumers through the audiovisual stimulation of food in video, the cognitive reinforcement which is combined of identities and products, and the behavioral participation by web sites·electronic media. In addition, a strong brand relationship was established by sharing emotional ties using human factors and responsibility through co-branding. This can be extended to various Shortform video contents-based branding cases, and it will suggest a useful approach to the brand building strategy through strategic brand experience design elements.

Design of a Strategic Roadmapping for Deployment of New Business (신규사업전개를 위한 전략적 로드맵의 절차설계)

  • 권철신;박준호;장동훈
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2003.11a
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    • pp.29-32
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    • 2003
  • As the importance of technology planning has been increased, the various methods of the technology planning have been developed by global leading companies recently. The goals of companies are set after investigating market and customer. And finally, a strategic roadmap is diagrarnrnatized as a picture to show how to accomplish them based on technology forecasting.

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Distribution System and the Environment (환경과 유통시스템)

  • Sejo Oh;Lim, Young-Kyun
    • Proceedings of the Korean DIstribution Association Conference
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    • 2000.10a
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    • pp.183-185
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    • 2000
  • A proactive approach on environmental issues may be one of critical competitive factors for global business in near future. Especially, distribution systems are very related to the various environmental issues, including development of green products and packaging, selection of the transportation vehicles and pallets, design of retail stores and distribution facilities, participation for solving the local environmental problems, and so on. In order to approach the environmental issues on distribution systems, for the first time managers need to understand the strategic framework for green management and then, to find the key success factors of leading companies in this field. Finally, future directions of strategic green management on distribution systems are discussed and shared.

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