• Title/Summary/Keyword: Strategic Activities

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PB Product Attributes' Effects on Consumption Emotion, Brand Attitude, and Brand Loyalty in General Supermarkets (종합슈퍼마켓 PB상품의 선택속성이 소비감정, 브랜드태도 및 브랜드 충성도에 미치는 영향)

  • Chun, Tae-Yoo;Choi, Sang-Beom;Park, No-Hyun
    • Journal of Distribution Science
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    • v.12 no.11
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    • pp.67-76
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    • 2014
  • Purpose - PB (Private Brand) refers to the product for which the distribution company plans the production independently, consigns the production to the manufacturer, or attaches the self-developed trademark and sells it. To reinforce competitiveness in such a market environment, diverse products development, systematic management activities, and marketing efforts to analyze and understand the consumers' behavior regarding PB products are emphasized. Therefore, this study aims to investigate the relationships among PB product attributes, consumption emotion, brand attitude, and brand loyalty in general supermarkets. First, PB product attributes were defined using the five categories of perceived price, store image, familiarity, perceived service, and perceived quality, based on preceding studies. This study examined the influence of PB product attributes on consumption. Further, this study examined the relation among consumption emotion, brand attitude, and brand loyalty. This study provides more detailed and concentrated strategic implications. Research design, data, and methodology - In this study, the research model was designed to examine the relation among PB product attributes, consumption emotion, brand attitude, and brand loyalty. For the data collection method, the questionnaire survey comprised multiple items for each component and the direct interview method was employed. To collect data, the questionnaire survey was conducted for customers who personally visited the general supermarket after verifying the PB product purchase experience. The questionnaire survey was performed for one month, May 2014. A total of 300 questionnaires were distributed and 240 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0. Results - First, PB product attributes had a significantly positive effect on consumption emotion. The PB product attributes perceived by the customer at the point of service contact are important to form the positive consumption emotion. Second, consumption emotion had a significantly positive effect on brand attitude. Third, the consumption emotion had a significantly positive effect on brand loyalty. Such consumption emotion is an important factor in causing the positive evaluation on the brand attitude perceived by the customer. Fourth, brand attitude had a significantly positive effect on brand loyalty. The consumption emotion was positively represented to invoke the relational continuance behavior. The relational continuance behavior accompanies the repetition of purchase, word of mouth, and recommendation activities, and influences trust regarding the brand, for which the customer maintains the transaction continuously. Conclusions - The PB product attributes perceived by the customer at the point of service contact are important factors to form the positive consumption emotion. Based on this result, the discount store service provider would prepare the measures that can make the customer recognize the positive value, and make more detailed efforts. Consumption emotion is an important factor to cause the positive evaluation on the brand attitude perceived by the customer. Based on this result, the general supermarket must make efforts to provide fun or convenience in the purchase process for consumers.

An Analysis of Relationship between Industry Security Education and Capability: Case Centric on Insider Leakage (보안교육과 보안관리 역량의 상관관계 분석: 인가된 내부자 기밀유출사례를 중심으로)

  • Lee, Chi-Seok;Kim, Yanghoon
    • The Journal of Society for e-Business Studies
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    • v.20 no.2
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    • pp.27-36
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    • 2015
  • Current leakage of industrial technologies with revealing state secret against nation is gradually increasing and scope of the spill is diversified from technology-oriented leakage to new economic security sector like information and communication, electrical and electronic, defense industry, illegal export of strategic material, economic order disturbance by foreign country, infringement of intellectual property, etc. So the spill damage can affect not only leaked company but also national interests and entire domestic industry. According to statistics from National Industrial Security Center of National Intelligence Service, a major cause of technology leakage is not only by external things about hacking and malignant code, but internal leakage of former and current employees account for about 80%. And technology leakage due to temptation of money and personal interests followed by technology leakage of subcontractor is steadily increased. Most studies in the field of security have tended to focus on measuring security capability of company in order to prevent leakage core assets or developing measurement Indicators for management rather than security activities of the company members that is most important. Therefore, this study analyzes the effect of most underlying security education in security activities on security capabilities of enterprise. As a result, it indicates that security education have a positive(+) correlation with security capabilities.

An Empirical Study on the Determinate Factors and Performance of Corporate R&D Outsourcing (기업의 연구개발 아웃소싱의 결정요인과 성과에 관한 실증적 연구)

  • Hwang, Yong-Sik
    • 한국벤처창업학회:학술대회논문집
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    • 2009.10a
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    • pp.111-138
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    • 2009
  • This research focuses on what factors determine firm's decisions on R&D outsourcing and how R&D outsourcing affect R&D performance. In recent years many firms outsource R&D activities instead of internalizing it. Thus, further investigation is necessary to find out this recent trend. Based on several theoretical background the study developed three determining factors of R&D outsourcing which are transactional level, firm level, and risk level. Transactional level composes of independent variables such as R&D cost saving, asset specificity and uncertainty which mainly comes from Transaction Cost Economics theory. Firm level composes of openness to technology from outer source, R&D capability, and outsourcing experience. Risk level composes of technological risk, cost-related risk and managerial risk. The result shows that R&D outsourcing is significantly related to cost saving aspect, low asset specific firms, firms without solid technological background, firms which are open to external technology, firms with other types of outsourcing experience, and firms which take technological risks. However, proposed relationship between degree of R&D outsourcing and R&D performance found out to be insignificant. This research is contribute to the field of outsourcing study since it will give guidance to managers who need to make strategic decisions on R&D outsourcing activities.

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Activating Local Society Resource Network of Social Business : Focusing on Kwangju and Jejudo (사회적기업의 지역사회 자원연계 활성화를 위한 사례연구 -광주광역시·제주특별자치도를 중심으로-)

  • Choi, Hyuk-Ra;Kim, Seon-Myung;Kim, Gi-Hyeon
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.308-317
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    • 2012
  • In this study, we searched for ways of the demand, the building up of strategic, collaborative networks plan activation of the local area network status by the current social enterprise and the direction of the future resources rinks, conducted by a case study of the (preliminary) social enterprise network-building activities based in Gwangju Metropolitan City and Jeju Special Self-Governing Province. By the study findings, local resources that the two regions social enterprise wants to connect are the most numerous in enterprise, public agencies and local media, followed by professionals' pro bo no, private organizations, volunteer groups. Hope for Information in conjunction is revealed in order by purchasing items, labor and financial support, public relations, purchasing service, marketing and a joint venture. For the conjunction, participating related events, the assistance of government agencies and related organizations joined, the role of chief engineer are emerged in order while they are performing work. By the findings, for the activation of local resources links of the social enterprises, it is necessary to impelled cooperation system between activating local profit companies, universities and one company ; a social enterprise and to uncovered volunteer activities of the community. Also, sparking, solidarity and building trust for social enterprises are derived as a ethical and alternative consumer movement.

Management Plan of Whooper Swan(Cygnus cygnus) Habitat Using Causal Loop Analysis : Focused on Eulsukdo (인과순환구조 분석을 통한 큰고니 서식환경 유지방안 -을숙도를 중심으로-)

  • Choi, Yun Eui;You, Soojin;Kang, Sung-Ryong;Choi, Byoungkoo;Chon, Jinhyung
    • Korean Journal of Environment and Ecology
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    • v.29 no.3
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    • pp.353-367
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    • 2015
  • The goal of this study is to analyze the feedback structure of habitat changes of the Whooper Swan in Eulsukdo using system thinking to suggest a management plan for ecosystem health. Using the causal loop diagrams of population changes between Whooper Swan and other bird species in Eulsukdo, we found that the environmental changes in the roosting and foraging area affect the Whooper Swan's population. The causal loop diagrams of the Whooper Swan's roosting area indicated that the environmental changes (e.g., water level, noise, bird watching, and other experience activities) may influence their population density variation. In addition, the casual loop diagrams of the Whooper Swan's foraging area showed that the Whooper Swan's population was affected by various variables that included area factors such as surface area of freshwater, frozen water, salinity, and density of Scirpus planiculmis. Furthermore, through the integrated causal loop diagram, cumulative discharge of Nakdong estuary weir and building activities were identified as the variables that affect the population of the Whooper Swan. Thus, we selected this area as the strategic point to establish a management plan for the Whooper Swan's habitat. The results of this study will help in decision making of a long-term management plan for sustaining the environmental health of the ecosystem in Eulsukdo.

Study on the modeling of human resource development in webtoon authors (웹툰작가의 인적자원개발 모델링 연구 : 창의인재동반사업을 중심으로)

  • Kang, Eun-won;Lee, Sung-jin
    • Cartoon and Animation Studies
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    • s.46
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    • pp.129-150
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    • 2017
  • With the change in educational environment of cartoon creation and diversification of webtoon platforms, various ways of engaging webtoon authors have been suggested. Under this situation, Korea Manhwa Contents Agency(KOMACON) and Korea Creative Content Agency(KOCCA) provide support to webtoon authors directly and indirectly to nurture professional webtoon talents. Contents creative human resource joint project being carried out by KOCCA is mainly to nurture and support contents experts by developing their creativity through tight training between mentors and mentees, creating job opportunities, building the support system for creative activities, and supporting commercialization during the project. Undergoing the process of recruitment and selection, the participants of this project are educated, trained and developed according to education programs provided by the hosting agency, and this project has a model to compensate for creative activities for a ceratin period of time. However, there has been a problem that it is difficult to constantly keep and manage webtoon talents who are cultivated by human resource management of less than one-year project. This study analyzed creative human resource joint project which is a human resource development model, using human recourse theory and suggested a strategic human resource model based on webtoon authors' human resource model development.

The Effect of SNS(Social Network Services) Information Quality on Customer Loyalty: Focus on the Mediated Moderation Effect of Customer Satisfaction by Trust (SNS 정보 품질이 고객 충성도에 미치는 영향: 신뢰의 매개된 조절효과를 중심으로)

  • Park, Wonhee;Ha, ByoungKook
    • Journal of Service Research and Studies
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    • v.4 no.1
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    • pp.21-35
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    • 2014
  • Many people have a social network service (SNS) by utilizing a variety of community activities, information sharing, and the creation of social networking. In terms of marketing academics view social networks between businesses and consumers in the new communication strategy, a new way to make them in terms of marketing a new business opportunity. That is, they are actively engaged in the various marketing activities targeting customers using SNS. According to H. A. Simon's needle theory, it is efficient to make a decision within the bounded rationality due to the difficulty of collecting data in decision-making as well as the inability to collect all information because of limited time and money. If the information or the informant can be trusted, the customers would be able to make a quick decision and get higher satisfaction from it. Therefore, this study examines and thereby empirically demonstrates what role customers' trust plays in a company's marketing using SNS by exploring how trust condition works in the mediated model and, theoretically, intends to introduce an empirical methodology on more strictly mediated moderating effects and, in practice, revisit the role of trust on direct and indirect effect the SNS's Information quality has on the performance variables such as customer satisfaction and loyalty. This study thereby aims to provide a strategic tool for the companies that plan to use the SNS in developing marketing strategies.

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Antioxidant and Synergistic Activities of Fruit and Vegetable Concentrates (과채류 농축액의 항산화 및 상승효과)

  • Jeong, Su Ji;Shim, Hee Ryung;Lee, Ji-Soo;Nam, Hee Sop;Lee, Hyeon Gyu
    • Korean Journal of Food Science and Technology
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    • v.47 no.2
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    • pp.240-245
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    • 2015
  • The principal objective of this study was to investigate the antioxidant and synergistic effects of fruit and vegetable concentrates. Ten foods from two categories, including fruits (raspberry, blackberry, blueberry, acai berry, aronia, cranberry, wild berry, and red grape) and vegetables (spinach and cabbage) were combined in pairs. The antioxidant activity of the individual and combined samples was measured using DPPH (2,2-diphenyl-1-picryl-hydrazyl-hydrate) and FRAP (ferric reducing antioxidant power) assays. Synergistic antioxidant activities of the combinations of cabbage and acai berry, and blueberry and cranberry showed the most significant (p<0.05) increase in the DPPH and FRAP assays, respectively. In addition, the combination of cabbage and red grape demonstrated significantly high synergistic interaction in both DPPH and FRAP assays (p<0.05). These results indicate the importance of strategic selection of foods and their composition ratio for maximum synergistic antioxidant activity.

Ancient Seaports on the Western Coast of India: The Hub of the Maritime Silk Route Network

  • DAYALAN, DURAISWAMY
    • Acta Via Serica
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    • v.3 no.2
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    • pp.49-72
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    • 2018
  • The extensive maritime trade network between the Harappan and Mesopotamian civilizations as early as the $3^{rd}$ millennium BCE is a testimony to the long maritime trade history of India. From the dawn of the historical epoch, the maritime trade network of India expanded extensively. The findings of a large number of coins, pottery, amphorae and other materials from Italy and various other European countries, west Asia, China, Korea, Africa, the Arabian Peninsula, Sri Lanka, Southeast Asia and Far-East countries in India, particularly in the coastal regions, are a testimony to the dynamic maritime trade of India with other countries in the early period. Similarly, pottery, sculptures, inscriptions and other materials of Indian origin are also found in those countries. The depiction of different types of ships on the coins, paintings, sculptures, seals and sealing, exhibit the variety of vessels used for navigation and other purposes in the early period. The over 7500 km-long coastline of India is well known for its seaports located at river mouths or outlets to the sea. The Periplus Maris Erythraei, Ptolemy, and Indian literary sources mention many seaports on the western coast of India. Interestingly, archaeological investigations in many of these port towns have yielded material evidence exhibiting their dominant role in transoceanic trade and commerce with many countries in the early period. This paper discusses in detail all the major ancient seaports on the western coast of India and their maritime trade activities. At the outset, the paper briefly deals with the Harappan's maritime network, their seaports and the type of ships of that period. Following this, the maritime trade network of India during the historical period with various countries in the east and west, the traces of Indian influence and materials abroad and foreign materials found in India, the products exported from India, the trade winds and navigational devices and the depiction of ships on the coins, paintings, and sculptures of the period are discussed in detail. After briefly highlighting the coastline of India and its favourable nature for safe anchorage of ships and the strategic position of the seaports of western India, an extensive account of the major ancient seaports of western India like Barygaza, Ashtacampra, Gundigar, Kammoni, Khambhat, Bardaxema, Suparaka, Calliena, Semylla, Sanjan, Naura, Tyndis, Muziris, Nelcynda and other seaports, and their maritime trade activities are given based on archaeological excavations and explorations, literature, epigraphy, foreign accounts, and numismatic evidence.

The Study of Key Elements to Establish Natural Disaster Preparedness Plan in Libraries and Archives (도서관과 기록관의 자연재난 대비 계획수립 핵심 요소 고찰)

  • Lee, Sangbaek
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.30 no.1
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    • pp.101-119
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    • 2019
  • This study reviewed important elements that should be considered in developing natural disaster plan in libraries and archives. In Korea, research on natural disaster planning in libraries and archives was rarely conducted. Therefore, it was necessary to study and analyse overseas literature for natural disaster preparedness planning. The key elements for establishing a natural disaster preparedness plan commonly identified in overseas research can be divided into six factors. 'The disaster preparedness committee and roles of staff' should be designated for starting disaster preparedness, and 'Risks' vulnerable to disaster should be assessed and managed in advance. A 'Handbook for immediate response' should be produced for all employees to respond promptly in the event of disaster, and 'Recovery and business continuity plan' should be reviewed for strategic recovery based on disaster scale and return to work after disaster. Also, in order to strengthen the capacity of all staff related to disaster preparedness and to improve plan for disaster, 'Training' is needed, and 'Cooperation activities' between related organisations should be taken into consideration in order to obtain various perspectives for disaster preparedness and to cope with and recover from large-scale disasters. This study can help Korean libraries and archives to establish natural disaster preparedness plan for serious natural disaster that can likely occur in the future.