• 한국실내디자인학회논문집
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• 제13호
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• pp.249-256
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• 1997

The need of Home-Office is increasing according to the technology and communication system being developed. It is necessary to develop space program and home furniture design for Home-Office. The purpose of this study was to investigate sjpace condition for Home-Office and Home-Office furniture, and to examine preference and opinion on Home-Office. The results this study can be summarized as follows: 1) An isolated space such as a study was the most preferred for Home-Office. The proper size of Home-Office space in residential interior was over 3.3m$\times$3m. 2) The system furniture which is enable to store OA system, and to have efficient work space was preferred. 3) The preferred color of system furniture was natural wood tone, and the most preferred color of chair was blue. 4) It was assumed that the possibility of Home-Office is increased in the new future.

• 대한가정학회지
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• 제49권8호
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• pp.97-111
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• 2011

This study aimed to present marketing communication strategy for lifestyle groups. Consumers' preference on advertisement media/information source, advertisement appeal types, and on-line media use were examined by lifestyle groups. This study was executed by web survey and off-line survey. A total of 141 data was obtained and data were analyzed by PASW 18.0. Results were as follows: First, 4 types of lifestyle groups were made up by holistic approach; 'price oriented', 'traditional symbolic', 'positive life', and 'open mind enjoyment'. 'Positive life type' preferred every type of ads media. 'Traditional symbolic type' liked magazine and 'price oriented type' and 'open mind enjoyment type' thought off-line store display more important. For ads appeal types, 'positive life type' preferred social oriented appeal type. Every group except 'price oriented type' preferred emotional appeal type and especially 'open mind enjoyment type' liked the most emotional ads appeal type.

• 대한가정학회지
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• 제38권10호
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• pp.85-95
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• 2000

The purpose of this study was to identify brand loyally of women's wear and construct brand positioning maps by using multidimensional scaling(MDS). There were significant differences between brand loyal and indifferent group in ages, income, occupation status and level of education. Significant differences were found between groups in the degree of importance of attributes (design/color, fashion, quality, store image, salesperson's attitude and brand reputation) when evaluating brands. The positioning maps upon the similarity and preference of brand image were composed by use of MDS.

• International Journal of Human Ecology
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• 제6권2호
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• pp.85-94
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• 2005

The purpose of this study is to analyze the preference of spatial elements for common space planning in senior congregate housing. For the study, 500 potential consumer's residing in Seoul was surveyed using the questionnaire in the social survey methodology. As for the common spaces, gardens, treatment, and exercise rooms were preferred. A combination of both separate and group arrangement of the buildings was preferred, indicating that people wanted separation of the common space and the individual living units. Second, people preferred sharing parts of the common space with their neighbors and as is the traditional custom, preferred to take off their shoes at the entrance to individual units. Third, for the furniture and facilities, they wanted the manager room in the lobby, the small meeting rooms in the public dining room, a fitness center in the activity room, the rack or alcove to store items in front of an individuals unit in the hallway, a chair to sit down in the elevator, and the chair to rest on the stairway landing. Fourth, in terms of priority for planning the senior citizens' community housing, safety, familiarity like a regular home, reduced isolation and loneliness, sense of belonging, economic factors, aesthetic appreciation, daily life supplement, variety, and self-identity were answered in that order.

• 한국생활과학회지
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• 제23권2호
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• pp.329-341
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• 2014

This study examined the effects of cultural communication on the fashion distribution type and the shopping benefit in fashion cultural complex space. Surveys period was from Sep. 17th to Sep. 21st in 2012. The Subjects of this study were the young 207 people who had shopping experiences in fashion cultural complex space in their 20s~30s. The data were analyzed by a reliability analysis(Cronbach's ${\alpha}$), factor analysis and regression analysis. The main results of this study were summarized as follows. First, cultural communication in fashion cultural complex space were impacted by cultural brand, cultural display, cultural support and beneficial effect of culture. Second, customers pursued the shopping benefits to get social value, personal pleasure, individual style and economic value. Third, the preference of fashion outlet was effected by cultural brand and cultural display. The beneficial effect of culture and cultural brand influenced on department store preference. The preference of fashion multi-brand shop was impacted by cultural brand, cultural support and beneficial effect of culture. Fourth, cultural communication in fashion cultural complex space had an effect on pursuing shopping benefits. Fifth, customer's demographic characteristics impacted on cultural brand, cultural display and beneficial effect of culture. Especially, these 3 cultural communications were effected by monthly average fashion spending than age/total income.

• 한국의류산업학회지
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• 제11권4호
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• pp.583-591
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• 2009

The purpose of this study was to examine the sportswear purchase decision factors and brand preference of college students. The subjects in this study were 614 college students who were selected by cluster random sampling from Daegu and North Gyeongsang Province. The collected data were analyzed by crosstab analysis, and the findings of the study were as follows: If a sportswear company has college students as a target market, first, the company needs to consider design and utility. Second, the company needs to expand internet sale while maintaining a strategy for centering on speciality shop and department store as for a sale of sportswear. Third, the college students themselves have a right of choice according to purchasing sportswear. Thus, a distribution company requires a direct marketing strategy targeting college students. Fourth, simple design of adding a fashion trend is needed. Fifth, the sportswear company needs to expand production and sale in jumpers and trousers based on T-shirts. Sixth, color in sportswear needs to be composed of design based on gray or black color. In order for a sportswear company to be adjusted to the global market environment here after, it requires an effort to continuously grasp consumers' trend and to apply new design and color. Also, the company will be able to be equipped with competitive edge by producing diversely functional products that are demanded by the segmented market.

• 한국콘텐츠학회논문지
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• 제4권1호
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• pp.83-89
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• 2004

인스턴트 메시징(Instant Messaging:IM) 서비스는 인터넷상에서 사용자들 간에 간단한 메시지를 주고 받을 수 있는 유용한 통신 수단의 하나이다. 통상적으로 인스턴트 메시징 서비스는 Presence 서비스를 통하여 상호간에 온라인 상태를 제공받아 메시지를 직접 송수신하는 방식을 사용하는데 이는 사용자가 오프라인 상태일 경우에는 메시지의 송수신이 불가능함을 의미한다. 따라서 본 논문에서는 SIP(Session Initiation Protocol) 기반의 인스턴트 메시징 시스템을 구현함에 있어 메시지 서버를 이용하여 메시지를 보관 및 관리함으로써 상대방의 상태에 무관하게 메시지를 전송할 수 있도록 보완하였다. 또한 In working group에서 제안하고 있는 message waiting indication event package를 메시지 서버에 포함시켜 메시지의 정보 및 상태들을 제공받을 수 있도록 하였으며 사용자들이 메시지 서버의 사용을 명시할 수 있는 Caller Preference 기능을 시스템에 포함시켰다.

• 패션비즈니스
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• 제15권4호
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• pp.167-181
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• 2011

This study had researched purchase trend and preference of jacket design in order to develop a prototype of an outdoor wear jacket that can be worn for a light outdoor activity targeting middle-aged men and women. An outdoor wear was purchased mostly in a permanent discount store and functionality such as activity and material was considered as important in addition to design. There was difference in ages for the jacket style, but in general, people preferred a wind protection jacket and men preferred black colors and women preferred red colors. For the design of jacket, both men and women had preferred a jacket that has moderate fitness with detachable hat and a zipper, and it was applied to the prototype. The jacket had applied different color in the armhole line that is connected to sleeve in order to make waist look slimmer and stretchable material was used to improve functionality in the armpit part.

• 한국조리학회지
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• 제12권4호
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• pp.187-198
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• 2006

The purpose of this study is to investigate the preference for purchase and ingestion of Korean traditional food Kimchi among the different age groups in order to find a way to increase Kimchi consumption. The result of a questionnaire is from 51 male respondents(14.6%) and 299 female ones(85%). This indicates that most of the female respondents buy Kimchi. Second, 61.7% of the respondents have experience purchasing ready-made Kimchi. Third, the most preferred purchase place of Kimchi is a big mart or a department store. Fourth, the important factors of purchasing come nutrition, price, brand, color or package in that order. Also, 60.9% of respondents show that they "should eat Kimchi". Fifth, the reason of eating Kimchi is taste in the age groups under 20s and 30s and above 50s. Lastly, the analysis on the importance of ingestion shows as follows: respondents in their 20s are 57 persons(16.3%), 30s 59(16.9%), 40s 162(46.3%), and 50s 72(20.6%), showing 40s the highest among them.

• 한국의류산업학회지
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• 제25권6호
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• pp.725-731
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• 2023

With the development of technology, many changes have emerged in how consumers acquire information without restrictions on their location and time. As changes and interest in digital platforms increase, beauty industry applications are being developed in order to attract customers. Therefore, this study has provided the empirical data necessary for the development and advancement of beauty applications in the future by analyzing preferences for makeup applications according to age. The method of this study involved searching for makeup applications that had been downloaded more than 100 million times through the Google Play Store between October 11, 2020 to November 3, 2020. Four applications were identified: YouCma Makeup, YouCam Perfect, Beauty Plus, and Sweet Snap. The surveyed functions were tested on 100 people in their teens, 20s, 30s, and 40s, with a similar profile of 100 people in their teens, 20s, 30s, and 40s surveyed from January 3, 2022 to April 23, 2022. The functional preferences of the application were investigated, and the results were analyzed through frequency analysis. The results are as follows: the application that received the greatest preference for features by age was YCM, which was found to have subdivided functions that provide users a wider range of choices and more detailed work when compared to other applications which enable photo retouching.