• 제목/요약/키워드: Store Performance

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QR코드 가상점포 사용의도의 이중경로모델 -소비자 사용경험의 조절효과- (A Dual Path Model of Intention to Use QR Code Virtual Stores -The Moderating Effect of Consumer Use Experience-)

  • 김은영;윤남희
    • 한국의류학회지
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    • 제38권6호
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    • pp.913-928
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    • 2014
  • This study estimated a dual path model to predict consumers' intention to use a QR code virtual store by the effect of a mobile transaction system and a facilitating condition that also examined the role of experience and the use of an intention model in the context of a QR code virtual store. A longitudinal field study was conducted at selected QR code virtual stores. A questionnaire containing mobile transaction system, facilitating condition, performance expectancy, effort expectance, and intention to use was administered at two different points in time: Initial use (T1) and the second use after one month (T2). This study sampled 109 subjects who voluntarily participated in field studies twice at different time points (pooled sample=218). Participants were asked to visit at the QR code virtual store and undertake shopping tasks on their smartphones. The estimated dual path model showed that a mobile transaction system had a positive effect on performance expectancy, which influenced intention to use; however, facilitating condition had a positive effect on effort expectancy, but the effort expectance did not lead to intention to use. The effort expectance significantly also affected the performance expectance influencing intention to use QR code virtual stores. It was also found that use experience moderated the effect of mobile transaction systems on performance expectancy. The findings discussed a critical and success factor in consumer technology acceptance and use over time. A managerial implication was also discussed to capture potential users by emphasizing performance expectancy with the superiority of an innovative system or consumer facilitating condition as external resources in the introduction stage of new technology.

의류제품의 충동구매행동과 의류점포 서비스 품질, 의복평가기준 및 위험지각의 관계 (Impulsive buying behavior of apparel products -Relating to store service quality, evaluative criteria, perceived risk -)

  • 박은주;강은미
    • 마케팅과학연구
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    • 제9권
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    • pp.153-173
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    • 2002
  • 본 연구는 의복 구매시 소비자들에게 영향을 주는 의류점포의 서비스 품질, 의복평가 기준과 위험지각의 관계를 살펴보고, 이러한 관련변수들이 의복충동구매행동에 미치는 영향을 살펴봄으로써 의류제품을 다루는 마케터나 리테일러들에게 소비자 행동을 파악하는데 도움을 주어 차별적 경쟁우위 수단으로 활용할 수 있도록 하고자 하는데 그 목적이 있다. 연구 결과, 의복을 구매할 때 소비자가 지각하는 의류점포의 서비스 품질과 의복평가 기준은 구매와 관련된 위험지각과 부분적으로 관련이 있었다. 또한 의복충동구매행동에 대한 의류점포 서비스 품질, 의복평가기준 및 위험지각의 영향을 살펴본 결과, 위험지각요인 중 소비자들이 의류제품의 봉제상태가 나빠지지 않을까, 세탁/관리하기에는 불편함이 없을까 등의 관리적 위험과 다른 옷과의 조화나 비슷한 제품을 더 싼값에 살 수 있지 않을까 등의 성과적 위험, 그리고 점포분위기나 실내장식 등의 시설서비스가 의복충동구매행동에 영향을 미침을 알 수 있었다.

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VCCN에서 Content Store 교체 알고리즘의 성능에 관한 연구 (A Study on Performance of Content Store Replacement Algorithms over Vehicular CCN)

  • 최종인;강승석
    • 문화기술의 융합
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    • 제6권1호
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    • pp.495-500
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    • 2020
  • 자동차를 기반으로 하는 애드 혹 네트워크 중 하나인 Vehicular Ad Hoc Network(VANET)은 자율 주행차와 커넥티드 카 등의 기술 개발과 더불어 많은 연구가 진행 중인 주제 중 하나이다. VANET을 구현하는 경우 기존의 TCP/IP를 이용한 연구도 진행하고 있지만, Content Centric Networking (CCN)을 이용한 VANET over CCN (VCCN) 관련 연구도 다양한 장점으로 인해 높은 실현 가능성을 보여주고 있다. 본 논문은 CCN 노드들이 관리하는 전송관련 정보 테이블 중에서 Content Store(CS)에 할당된 공간이 모두 사용되어 새로운 항목을 추가할 경우 기존의 일부 항목을 교체하는 경우에 사용되는 다양한 교체 알고리즘의 성능을 평가하고 특정 네트워크 상황에서의 전송특성을 분석하였다. 모의실험 결과, LRU 교체 알고리즘의 성능이 다른 세 가지 교체 알고리즘 보다 우수하였다. 또한 CS 의 크기가 작더라도 전송 성능이 일정 수준을 유지하였으며, CS의 크기가 클수록 전송 성능은 그에 비례하여 상승하였다. 네트워크가 혼잡한 경우 또는 전송 노드 사이의 거리가 먼 경우 데이터 전송 성능도 감소하였다.

전자상점의 성과모형에 관한 실증적 분석 (An Empirical Analysis on Electronic - Store Success Model)

  • 윤철호;김상훈
    • 한국경영과학회지
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    • 제29권3호
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    • pp.23-39
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    • 2004
  • This paper focused on empirically testing the ESM(Electronic-Store Success Model). The model was developed by basing upon the ‘Updated D&M(DeLone and McLean) IS Success Model(2003)’ and reflecting the characteristics of marketing and e-business, and composed of the six dimensions including system quality, information quality, service quality, trust, customer loyalty and financial performance. The research model consisting of five dimensions, excluding financial performance, was proposed and empirically verified by structural equation model with respect to data from 224 customers on 69 Electronic-Stores. The results show that system quality and information quality significantly influence service quality, and that service quality also significantly influence trust and customer loyalty, and that trust has significant influence on customer loyalty.

전자상점 성과에 관한 이론적 모형 구축 (Development of the Theoretical Model on Electronic-Store Success)

  • 윤철호;김상훈
    • 경영과학
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    • 제20권2호
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    • pp.113-133
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    • 2003
  • This study developed the ISM (Electronic Store Success Model) by basing upon the revised D&M IS Success Model and reflecting the characteristics of marketing and e business. The theoretical rationale of this model was as following : 1) Though the revised D&M IS Success Model (2002) must be more logical and complete model than the original D&M IS Success Model (1992), it did not reflect characteristics of marketing and e business. 2) In the marketing studios, Service Quality has been suggested as one of basic strategies for success. 3) In e business studies, Trust has been emerging as a potentially important antecedent of e loyalty. 4) There has been a paradigm shift from satisfaction to loyalty in marketing emphasis. 5) Nowadays, ERP (Enterprise Resource Planning) has been pervaded in many organizations and has supported PCA (Profit Center Accounting) or Channel based Accounting, so it has not been difficult to evaluate financial performance of Electronic Store. The ESM that has six dimensions (System Quality, information Quality. Service Quality, Trust, Loyalty, Financial Performance) and expresses the causal relationship among them was proposed and was compared with BSC (Balanced Scorecard), WebQual, and EWAM (Extended Web Assessment Method). The results showed that the ESM coincides with BSC and contains dimensions of WebQual, and EWAM.

소비자 정보 분석을 통한 Take-out 전문점의 마케팅 전략 사례연구 (A Case Study on the Marketing Strategy for a Take-Out Specialty Store through Analysis of Customer Informations)

  • 이소정;신서영;양일선;이명강
    • 한국식생활문화학회지
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    • 제21권2호
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    • pp.131-141
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    • 2006
  • The purpose of this research is to develop the management strategy for a take-out specialty sore on the basis of SWOT analysis which requires analysis of internal and external environmental informations. The survey was performed in order to gather the internal and external customer informations for a take-out specialty store. The questionnaires developed were distributed to customers (N=188) and employees (N=23) at 5 take-out specialty store branches from April 25, 2002 to April 29, 2002. The statistical data analysis was completed by SPSS WIN 10.0 for descriptive analysis, factor nalaysis, and Pearson's correlation. IPA(Importance-Performance Analysis) was applied in order to identify the critical management issues which would be explained with the organization's weakness or strength. SWOT analysis was performed through identifying the organizational strength and weakness as internal environment factors and external environmental opportunity and threat as uncontrollable external factors.

소매업태의 지각된 서비스 편의성이 서비스 성과에 미치는 영향: 백화점과 종합슈퍼마켓간 차이를 중심으로 (Effects of Consumers' Perceived Service Convenience: Differences between Department Stores and General Super Markets)

  • 김미정;박철주
    • 유통과학연구
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    • 제13권2호
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    • pp.85-94
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    • 2015
  • Purpose - This study attempts to examine the impacts of consumers' perceived service convenience of retailers on various service performance metrics such as service quality and customer satisfaction. It also tries to investigate differences in the importance of service convenience dimensions on service performance between a department store and a general super market. Research design, data, and methodology - The four hypotheses in this study were proposed and tested. Two hypotheses were on the causal relationships between service convenience dimensions and service performances (service quality and customer satisfaction). The other two hypotheses were on comparisons for the effects of convenience dimensions on service quality and customer satisfaction between department stores and general super markets. To test the hypotheses, three department store chains (Hyundai, Lotte, and Shinsegae department Store) and three general super markets (E-mart, Homeplus, and Lotte mart) were involved. Overall, 510 usable responses were used. The data were analyzed using regression analysis. Results - The results largely support the hypothesized relationships of the proposed model. The results show that access convenience, transaction convenience, benefit convenience, and post-benefit convenience have positive influences on service quality, whereas decision convenience, access convenience, transaction convenience, benefit convenience, and post-benefit convenience have positive effects on customer satisfaction. Furthermore, the results show that there are differences between department stores and general super markets in the effects of benefit convenience and post-benefit convenience on service quality as well as the effects of transaction convenience and post-benefit convenience on customer satisfaction. Conclusions - The concept of service convenience is important in retail environments but little is known about this topic in retail literature. Specially, while service convenience dimensions have different impacts on service performance in distinct retail environments, there has been little investigation or comparison between retail types as regards service convenience. This study is the first to test the differences between distinct retail types (department stores and general super markets) on the service convenience-service performance links. Managerially, the findings of this study suggest that the service convenience management of retailers is an important part of successful service performance management. Because it is most important that both department stores and general super markets enhance benefit convenience to improve service performance, managers of both store types need to invest their resources to reduce consumers' perceived time and effort expenditures to experience the retailer's core benefits. Therefore, the results of this study suggest that retail stores should spend human and financial resources to enhance customer perceptions of service convenience, while also considering what constitutes the service outcome in the consumer's mind. Furthermore, the findings suggest that managers need to use different service convenience management tactics in department stores and general super markets. Specifically, managers in general super markets should pay more attention to benefit convenience and transaction convenience to achieve better service performance whereas managers in department stores should concentrate on post-benefit convenience to create customers' positive evaluation.

동적열해석프로그램을 이용한 대형할인매장의 에너지 소비 특성 분석 (The Energy Performance Analysis of Large Scale Store Using Dynamic Thermal Analysis Simulation Program)

  • 김병수;홍원표
    • 한국태양에너지학회 논문집
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    • 제30권6호
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    • pp.44-49
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    • 2010
  • The purpose of this study is to analyze the situation of energy consumption and its characteristics in large scale store. The related survey is carried out in large scale store to investigate the energy consumption and energy use trend of heating, cooling, hot water, lighting, ventilation, equipments and others. The area of large scale discount store is about $65000m^2$, located in Daejeon. For Annual Energy Analysis of building, We surveyed used energy for 1 year and simulated using a building energy simulation(TRNSYS 16). The results of this study are as follows. 1)The amount of annual total energy consumption are 18615.244MWh/yr(286.4KWh/$m^2yr$), The rate of heating, cooling and base energy(for hot water, lighting, ventilation, equipments, cooking and others) is 3054MWh/yr(47kWh/$m^2yr$), 5660.09MWh/yr(87.08kWh/$m^2yr$), 9900.47MWh/yr(152.31KWh/$m^2yr$) respectively. The total used energy is higher than others building in Korea. Especially, The energy consumption of large scale store is very depends on operating period and pattern such as space temperature, occupancy, lighting system, equipments operating schedule and etc.

키밸류 저장소 성능 제어를 위한 삭제 키 분리 LSM-Tree (A Tombstone Filtered LSM-Tree for Stable Performance of KVS)

  • 이은지
    • 한국인터넷방송통신학회논문지
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    • 제22권4호
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    • pp.17-22
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    • 2022
  • 최근 웹 서비스의 확산과 함께 데이터의 형태는 더욱 다양해지고 있다. 이미지, 동영상, 텍스트 등 데이터를 저장하는 형태 뿐 아니라 해당 데이터를 표현하는 속성 및 메타데이터 등도 개수 및 형태가 데이터 별로 상이하다. 이러한 비정형 데이터를 효율적으로 처리하기 위해 키밸류 스토어(Key-Value Store)의 사용이 확산되고 있다. LSM-Tree(Log Structured Merge Tree)는 다양한 상용 키밸류 스토어의 핵심 자료구조이다. LSM-Tree 는 모든 쓰기 및 삭제 연산을 로그 방식으로 기록함으로써 소량의 쓰기에 높은 성능을 제공하도록 최적화 되어 있다. 그러나 최근 유효성 만료 데이터의 대용량 삭제 연산이 LSM-Tree에 특수 키밸류 데이터로 삽입됨에 따라 사용자 요청의 지연시간 및 처리속도가 저하된다는 문제점이 있다. 본 논문은 기존 LSM-Tree의 장점을 모두 유지하면서도 삭제된 키를 주요 트리 구조에서 분리하여 상기 문제를 해결하는 Filtered LSM-Tree (FLSM-Tree)를 제안한다. 제안하는 기법은 상용 키밸류 저장소인 LevelDB에 구현되었으며 성능 평가에서 읽기 성능이 최대 47% 향상됨을 보인다.

영업통제시스템이 판매사원의 직무태도와 판매성과에 미치는 영향 (The Influence of Sales-force System on Salesperson's Job Attitude and Sales Performance)

  • 이호택;유정림
    • 유통과학연구
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    • 제17권11호
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    • pp.81-92
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    • 2019
  • Purpose: The salesperson, the core of the operating activities, plays the role of connecting the inside and outside of the company, representing the company to the consumer and identifying and responding to the customer's needs. The department store industry is the most representative retail industry in South Korea, and competition among its peer group and industry is intensifying, requiring differentiated service sales activities and performance from its employees. This study divided the sales force system into activity control(process-oriented control) and output control(performance-oriented control) and verified the differential impact on the job attitude of the salesperson (e.g., job satisfaction and burn-out), respectively. In addition, the effect of job satisfaction and burn-out of the salesperson on the job performance were checked. Research design, data, and methodology: The survey was conducted on 200 sales people working at five branch stores of Hyundai department store in Seoul, and 194 of them were analyzed. The reliability and validity of the variables were analyzed and hypotheses were verified through the SEM. Results: Results have shown that activity control has a greater impact on burn-out compared to output control, and output control has a greater impact on job satisfaction compared to activity control. It has been shown that the salesperson's burn-out does not affect sales performance, but that job satisfaction has a positive effect on sales performance. Conclusions: This study examines the effect of sales force management system such as activity control and output control, on the job attitude and sales performance in department stores. According to the results of this research, each of two control systems have a discriminatory effect on the job attitude variables. For the sales managers of department store, it is recommended to increase the efficiency of sales management by increasing the use of outcome control compared to activity control.