• Title/Summary/Keyword: Store Management

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A Study on the Determinations of Customer Satisfactions between Department Store and Discount Store (유통업태별 고객만족의 결정요인들에 관한 연구)

  • Kim Dong-Gyoon
    • Management & Information Systems Review
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    • v.1
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    • pp.293-307
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    • 1997
  • This paper addresses the critical factors of customer satisfaction between department store which is characterized as a good service quality and discount store which has a competitive advantage on price dimension. The result showed that overall satisfaction of department store was slightly higher than that of discount store. Also, it was found that only service quality was a good indicator as a customer satisfaction of department store. However, overall satisfaction of discount store was significantly affected by both price and service quality. The study contributes to our understanding of how department store and discount store develop KSFs(key success factors) of customer satisfaction.

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Design the Customer-Retailer Collaboration Model Using Gamification for In-Store Management (게임화(Gamification)을 이용한 매장 관리 디자인 : 고객-매장관리자 협업모델)

  • Paik, Sihyun;Wen, Zhezhu
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.38 no.2
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    • pp.8-16
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    • 2015
  • How to measure and evaluate the performance of managing a store? Although it is important for a retailer to execute good management in a store, there are few efficient measurement tools and methods for In-store management. Also few people are trying to deal with variety of goods (number of categories), depth of a catagory (number of stock-keeping units within a category), and stock level (the number of individual items of a particular SKU) in a store. To solve the problem, this paper suggests the Customer-Retailer Collaboration (CRC) model that utilizes Gamification. By embedding gaming elements, the store management activities can be viewed as more game-like processes. Customers find some problems they encountered in the store and send the related signals via mobile APP, and the relevant store personnel copes with the signals. As the return for their collaboration, they both will obtain points and badge. This paper designs the CRC model and shows the flow of the model briefly.

The Effect of Power Sources of Department Store and Fashion Company, and Salesperson's Job Consciousness on Job Satisfaction in the Middle Management System of Department Store (백화점 중간관리 형태에서 백화점 및 패션업체의 권력원천과 판매원의 직업의식이 직무만족에 미치는 영향)

  • Lee, Hyun-Jin;Choo, Tae-Gue
    • Fashion & Textile Research Journal
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    • v.14 no.2
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    • pp.230-241
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    • 2012
  • The purpose of this study was to examine the effect of power sources of department store and fashion company, and salesperson's job consciousness on job satisfaction in the middle management system of department store. Questionnaire data from 193 salespeople in the middle management of department store were analyzed by reliability analysis, factor analysis, correlation analysis, multiple regression analysis, hierarchical regression analysis. The results of this study were as follows: First, coercive power, informational and expert power, and referent power of department store had significant effects on job satisfaction. The coercive power of department store had a negative influence on job satisfaction, while informational and expert power, and referent power of department store had a positive influence on job satisfaction. Second, referent power, expert power, reward power, coercive power of fashion company had a positive influence on job satisfaction. Third, referent power of department store had a greater influence on job satisfaction than other power sources. Fourth, job commitment and pride, prospect awareness had a positive influence on job satisfaction, while professional self-awareness had no effect on job satisfaction.

Factors Influencing Purchase Intention on Private Label Products

  • MAHARANI, Nina;HELMI, Arief;MULYANA, Asep;HASAN, Meydia
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.939-945
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    • 2020
  • This study aims to develop propositions about the factors that influence the purchase intention of private label products. These factors are: in-store promotion, visual merchandising, store image, and customer value. This study elaborates on some of the results of previous studies that have examined the factors that influence purchase intention of private label products that have been published on Google Scholar and indexed by Scopus between 1991- 2020, to develop a proposition. This paper fills a lack of Studies which discuss purchase intention from a consumer behavior perspective. From the perspective of consumer behavior, purchase intention is influenced by three factors, namely: intrinsic factors including: consumer value, extrinsic factors including: in-store promotions, visual merchandising and store image, and consumer factors. This paper defines purchase intention as the effort and strong urge to buy a particular product in the future, the possibility of considering buying the product, the decision to rebuy the product and the desire to recommend the product. The main findings of this research are several propositions, namely: in-store promotion, visual merchandising and store image directly affect customer value and purchase intention. The following propositions are: In-store promotion, visual merchandising and store image influence purchase intention mediated by customer value.

A Study on the Improving Commitment toward Store through Customer Experience Management in Retail Stores (소매점포의 고객경험관리를 통한 점포몰입 증대 방안에 대한 연구)

  • Shin, Jong-Kuk;Oh, Mi-Ok
    • Management & Information Systems Review
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    • v.34 no.1
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    • pp.103-120
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    • 2015
  • This study tries to explain customer experience in retail stores from a holistic perspective including hedonic, economic, symbolic, and relational dimensions. We also attempt to empirically investigate the effect of each dimension of customer experience on the store attitude and store attachment and the differential influence of the store attitude and attachment on the commitment toward store. The major findings from empirical analysis are as follows. First, all four dimensions of customer experience positively impact on the store attitude. Second, symbolic and relational dimensions of customer experience have a positive effect on the store attachment while hedonic and economic dimensions don't. Third, the store attachment more positively influence the commitment toward store than the store attitude do. This paper extends the scope of the study on consumer experience in retail setting by broadening the dimensions of it and testing the differential effect of each dimensions empirically. The results of this research can provide useful implications for practitioners to build successful strategies on customer experience management in retail stores.

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A Study on Logistical System and Operational Models of Franchise Store Retailing in China

  • Li, Dong-xin;Kang, Tae-won
    • The Korean Journal of Franchise Management
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    • v.3 no.1
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    • pp.130-143
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    • 2012
  • Franchise store retailing is taking on ever greater roles in business and commerce in China. The diverse product range, small-batch order, high frequency and time-specific requirements inherent in retail logistics make it the most complicated of all categories of logistics. In franchise store retailing, expanding business scales make trans-regional development a trend. Without a well-functioning logistic system, the standardized delivery of products would be held back, impacting trans-regional development strategy and operational costs. Therefore, the efficiency of franchise store retailing largely depends on logistical efficiency. The integrated and streamlined management of franchise stores depends in large measure on their logistical centers. As such, logistical centers constitute the key link and bears on core competitiveness in franchise store retailing. This thesis begins with an analysis of the current developments and four basic logistical models of franchise store retailing in China, proceeds to summarize developmental trends as well as focal issues and proposes an efficiency enhancing plan.

Impulse Buying Behavior in Distribution Centers of Kathmandu

  • Bharat RAI;Rewan Kumar DAHAL;Bhupendra Jung SHAHI;Binod GHIMIRE
    • Journal of Distribution Science
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    • v.21 no.5
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    • pp.19-29
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    • 2023
  • Purpose: The study's primary objective was to pinpoint the variables impacting consumers' impulsive purchasing decisions in the distribution centers in Kathmandu, the capital city of Nepal. Research design, data, and methodology: The independent variables used to identify consumer impulse buying behavior were the in-store displays, store employee behavior, reference groups, and promotional activities. A 6-point Likert scale questionnaire was employed for collecting the primary data from customers at the retail center of Kathmandu. The study's sample size was 396, employing a convenient sampling method. Statistical Package for the Social Sciences (SPSS) and Analysis of a Moment Structures (AMOS) have been used to show the relationships between dependent and independent variables. Results: The outcome of the path analysis using structural equation modeling demonstrates that in-store displays, reference groups, and store employees' behavior significantly influence the customers' impulse buying decisions in the distribution center. Additionally, it has been discovered that promotional activities have no significant impact on consumers' impulsive purchasing decisions made at the retail center of Kathmandu. Conclusions and Implications: The study's findings indicate that the actions of store personnel, reference groups, and in-store displays significantly contribute to the acceleration of impulsive purchases. Such findings provide researchers and business executives with a road map for the future.

Effects of Store Owners and Store Characteristics on Retail Store Management Performance: Focusing on Nadle Store in Busan and Ulsan Regions (소매점의 점주특성과 점포특성이 경영성과에 미치는 영향: 부산·울산지역 나들가게를 중심으로)

  • Choi, Young-Min;Lee, Jeong-Sig;Han, Na-Young
    • Journal of Korea Society of Industrial Information Systems
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    • v.25 no.1
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    • pp.55-69
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    • 2020
  • This study examined in detail how the store characteristics and store owner characteristics of nadle store affect the management performance. First, as a result of analyzing the sales results according to the business experience and the same residency, the non-resident of the workplace was 842,000 won, which was 92,000 won higher than the residence. Among the store owner with experience, non-residents were the highest with 918,000 won. Second, as a result of analyzing the sales performance according to the operation type and the store size, the highest sales type was the mart type, followed by the inclusion of fruits and vegetables with an average of 874,000 won. When looking at the size of stores, more than 60㎡ was 790,000 won. The highest operating type of sales over 60㎡ was mart type, which was 960,000 won, followed by convenience stores with an average of 933,000 won. These results will serve as a reference for suggesting not only the small business policy of the government but also the management efficiency of retail stores.

An Empirical Study on the Effects of Store-IT Management Service Quality on Continuous Intention (점포IT관리 서비스품질이 지속사용의도에 미치는 영향에 관한 실증 연구)

  • Han, Byung-Sung;An, Yong-Jun;Han, Kyeong-Seok
    • Journal of Digital Convergence
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    • v.14 no.8
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    • pp.115-125
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    • 2016
  • Recently, there has been a demand for high quality services as the number of stores that use IT devices increases, and the importance regarding that matter has been emphasized. This study analyzed the factors that influence the effects of Store-IT Management Service. With customers who experienced Store-IT Management Service Quality as targets, it figured out the effects that Store-IT Management Service Quality had on Service Confirmation, Customer Satisfaction, and Continuous Intention. As a result, looking closely at the effects that Store-IT Management Service Quality had on Service Confirmation, it turned out that empathy, reliability, tangibility, and assurance had positive effects. As for the effects that Store-IT Management Service Quality had on Customer Satisfaction, empathy, reliability, and tangibility turned out to be important factors that had positive effects. In addition, Service Confirmation and Customer Satisfaction to Store-IT Management Service Quality turned out to have positive effects on Continuous Intention. With these results, given factors of Store-IT Management Service Quality, via Service Confirmation and Customer Satisfaction, were verified to have positive effect relationships with Continuous Intention. The result of this study is expected to help enhance Store-IT Management Service Quality.

Fisheries Marketing Management Effectiveness of Discount Store (대형할인점의 수산물유통효율성에 관한 연구)

  • 장영수
    • The Journal of Fisheries Business Administration
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    • v.35 no.1
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    • pp.169-191
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    • 2004
  • This Study attempts to analysis the degrees of the efficiency of fisheries marketing channel's effectiveness, which are traditional marketing channel's effectiveness of fisheries wholesale markets and Discount Store's effectiveness such as margin, marketing performance. The study methodologies include not only a field sample survey but also a field interview. The results of this study are summarized as follows. First, at the numbers of fisheries marketing channel's margin factors, traditional marketing channel's margin factors are more than discount store's margin factors. Secondly, at the comparative study result of marketing channel margin efficiency, traditional marketing channel's prices are similar to discount store's prices. That is, consumers have bought similar retail price's seafood products through traditional marketing channels as well as discount stores cannels. Finally, however most consumers prefer discount stores to traditional retail stores because of discount store's multi-functions such as assortment of goods, freshness, exchange, refund and employee's kindness. In conclusion, the most important factor of fisheries marketing management is to realize the appropriate balance between marketing margin and consumer satisfaction.

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