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http://dx.doi.org/10.11627/jkise.2015.38.2.08

Design the Customer-Retailer Collaboration Model Using Gamification for In-Store Management  

Paik, Sihyun (School of Business, Yanbian University of Science and Technology)
Wen, Zhezhu (School of Business, Yanbian University of Science and Technology)
Publication Information
Journal of Korean Society of Industrial and Systems Engineering / v.38, no.2, 2015 , pp. 8-16 More about this Journal
Abstract
How to measure and evaluate the performance of managing a store? Although it is important for a retailer to execute good management in a store, there are few efficient measurement tools and methods for In-store management. Also few people are trying to deal with variety of goods (number of categories), depth of a catagory (number of stock-keeping units within a category), and stock level (the number of individual items of a particular SKU) in a store. To solve the problem, this paper suggests the Customer-Retailer Collaboration (CRC) model that utilizes Gamification. By embedding gaming elements, the store management activities can be viewed as more game-like processes. Customers find some problems they encountered in the store and send the related signals via mobile APP, and the relevant store personnel copes with the signals. As the return for their collaboration, they both will obtain points and badge. This paper designs the CRC model and shows the flow of the model briefly.
Keywords
Gamification; Store Management; Collaboration;
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