• 한국컴퓨터정보학회논문지
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• 제20권2호
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• pp.221-229
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• 2015

본 논문에서는 대형할인점의 유통구조 개선을 위해서 대형할인점의 광고와 판촉, 매장관리, 상품품질이 고객만족도에 어떤 영향을 미치는지를 실증적으로 규명하여 그 구조적 관계 모형을 제안하고자 한다. 이를 실증적으로 규명하기 위하여 수도권 대형할인점을 이용하는 고객을 대상으로 설문조사를 실시하여 SPSSWIN 18.0과 AMOS 18.0을 활용한 분석을 통하여 구조적 대안 모형을 제시하였다. 분석결과로는 첫째, 매장관리가 상품품질에 유의한 영향을 미치는 것으로 고객들은 인식하고 있었다. 넓고 깨끗한 매장을 통하여 상품품질에도 신뢰를 나타낸 것으로 보인다. 둘째, 매장관리가 고객만족에 유의한 영향을 주었으며, 매장의 청결성과 분위기, 편리한 주차시설, 교통수단의 편의성 등이 고객만족에 영향을 미쳤다. 셋째, 광고판촉은 매장관리나 상품품질 및 고객만족에는 유의한 영향을 미치지 않은 것으로 나타났다. 이러한 결과를 통해 알 수 있듯이 광고판촉보다는 매장관리와 품질관리 등 물리적 환경과 질 좋은 상품 및 서비스의 개선이 더욱 고객의 만족을 높여주며 고객의 재방문에 좋은 영향을 미친다고 할 수 있다.

• 한국의류학회지
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• 제36권7호
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• pp.677-689
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• 2012

This research examines the impact of brand personality dimensions on store attitude and store loyalty for department stores. A total of 431 customers participated in the online survey. The participants were women in their 20's to 50's with experience of purchasing apparel from four major department stores. The data were analyzed using factor analysis, reliability test, and structural equation modeling with PASW 18.0 and AMOS 18.0. Analyses revealed three dimensions of the brand personality of department stores: prestige, passion, and sincerity. Among the three dimensions of brand personality, 'passion' and 'sincerity' were shown to be the most influential factors affecting department store attitude. The results suggest that passionate and sincere customers tend to exhibit favorable store attitudes. Customers with more favorable store attitudes then are more likely to express great store loyalty than those with less favorable attitudes. An analysis of the effect of brand personality on attitudes toward department stores provides implications for department store brand management strategies.

• 스마트미디어저널
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• 제2권3호
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• pp.39-46
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• 2013

현재 스마트폰의 대중화에 따라 주위에서 QR코드가 그려진 제품들을 쉽게 찾아볼 수 있다. 식당에서도 마찬가지로 가게 정보를 QR코드를 사용하여 소비자들에게 알려 주는 방식을 주로 사용하고 있다. QR코드는 이미 16년이나 된 오래된 기술로 우리나라에서는 기술 구현의 편의성과 함께 모바일로의 커뮤니케이션 채널 확대라는 이유로 마케팅 분야에서 다양하게 활용되고 있다. 그러나 QR코드를 인식하기 위해서는 해당 어플리케이션을 찾아서 실행해야 되고, 로딩시간과 QR코드를 향해 포커스를 맞추어 인식을 시켜야 하는 문제점이 있다. 이러한 문제점을 해결하기 위해, 본 논문에서는 NFC 기술을 이용하여 가게정보를 관리하는 앱을 제안한다. 본 논문에서 제안하는 앱은 가게의 명함을 통해 가게정보를 쉽게 저장하고, 스마트폰에서 취득한 가게정보의 관리가 용이하다.

• 산경연구논집
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• 제4권2호
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• pp.31-40
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• 2013

Purpose - This study attempted to identify the value promotion clues that may operate as a consumer's motive, by shedding new light on consumer value and by reconstructing each variable analyzed through the means-end chain (MEC) theory. Research design, data, and methodology - In this study, 202 copies of effective questionnaires using the data of Yang and Ju (2012) were subjected to correlation, regression, and SEM. Results - All store selection attributes were verified as having a positive influence on the relationship quality. Although the store selection attributes were verified as exerting a positive influence on the relationship quality, according to the verification result of the mediating effect, consumer value was verified to be influenced only by the relationship quality instead of by the store selection attributes. Conclusion - As a result of path analysis on the proposed model after modification, it was verified that only product factor had a statistically significant positive influence and that social value was completely mediating between relationship quality and emotional value. It may be highlighted that the MEC theory concept would be applicable to the cause-and-effect relationship model.

• 디자인학연구
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• 제13권1호
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• pp.227-235
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• 2000

환경적인 측면에서 살펴보면, 외환위기로 인한 정부의 적극적인 외화유치 촉진책으로 외국 유통업체의 국내진출이 활발해지면서 소규모 업체의 도산이 이어지고 새로운 소비문화가 형성되고 있다. 경기침체, 감원, 정리해고 등으로 소규모 자본의 창업이 붐을 이루고 있으마 신규 유통개발이나 개선이라는 측면보다는 기존방식의 축소판이나 가맹점시스템이 대부분이다. 점포주의 경영과 관리가 미숙하며 시장조사나 상권분석이 제대로 이루어지지 않아 매출 목표달성을 하기가 매우 어려운 실정이다. 정보기술의 혁신으로 멀티커뮤니케이션이 이루어져 소비자의 구매형태가 빠르게 변화하고 점포의 적극적인 영업 체계가 필요함으로 점포주에게 소매점 변신의 필요성을 강조하고 상품디스플레이의 중요성을 인식시켜 구매력을 높이기 위한 제품이미지별 테마를 선정하여 정확히 연출하여야 한다. 이를 위해 귀금속점포를 사례로 디자인 설계안을 제시하여 점포클리닉을 추진할 수 있도록 하였으며 이를 통하여 점포경영의 선진화를 모색할 수 있다.

• 한국의류산업학회지
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• 제12권4호
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• pp.413-421
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• 2010

This paper investigated the differences in the influence of visual merchandising on solo shopping consumers' store satisfaction and revisiting intention between Korean and American college students. Questionnaires were administered to 210 Korean(Pusan area) and 174 American students(Texas area) who had shopping alone in recent three month. The major findings of this study can be summarized as follows: First, the store atmosphere and display of visual merchandising had a positive effect on solo shopping consumers' store satisfaction in both groups, whereas the convenience layout had a positive impact on store satisfaction in Korean group and the promotion did in American group. Second, the store atmosphere and display of visual merchandising had a positive effect on revisiting intention in Korean group, whereas the store atmosphere, display and layout had a positive impact on revisiting intention in American group.

• The Journal of Asian Finance, Economics and Business
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• 제2권3호
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• pp.5-15
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• 2015

This research paper has been attempted to inventory the atmospheric factors, contributing to better sales. Exploratory study was undertaken to identify various signs of store atmospherics variables that influence the buying behaviour of buyers. Thirty-four variables identified from this study were used to create a structured questionnaire. This questionnaire was then administered among shoppers in NCR Delhi using non-probability convenience sampling. To determine the atmospheric factors, Principal Component Analysis (PCA) along with Varimax Rotation was attempted. Using principal component factor analysis on the data collected, nine factors were identified to have impact on the store atmospheric. These were Querulous, Music, Sensitive, Budget Seeker, Sensuous, Light, Idler, Space seeker and Comfort Seeker. Contrary to the various earlier studies where music, space seeker and comfort seeker were considered to be most significant factors, light and querulous have emerged out to be the major factor that influences the store atmospheric. This study shows that customers are sensitive, space seekers and sensuous. Constituents of these factors reveal distinct patterns. This research may be used as guidelines for development and management of shopping malls in emerging countries. Retail marketers in India can take this cue in designing their strategies to attract consumers.

• Nutrition Research and Practice
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• 제18권4호
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• pp.567-585
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• 2024

BACKGROUND/OBJECTIVES: This study aims to explore the potential of convenience stores as platforms for healthy food consumption, including low-sodium options, in response to the increasing trend of meal behaviors at convenience stores and the growing demand for healthy eating. SUBJECTS/METHODS: In the study, 627 Korean participants aged 10 to 39 were involved. A self-reported questionnaire survey was used and questions were regarding purchase patterns, consumption behaviors, perceptions and selection attributes of convenience store foods, and consumer perception factors for low-sodium options. Data analysis was conducted using SPSS 26.0 (SPSS, Version 26.0 for Windows, SPSS Inc., Chicago, IL, USA). RESULTS: The study uncovered significant disparities in the consumption behavior and perception of convenience store foods, as well as variations in the importance and satisfaction levels with convenience store food attributes, including consumer perception factors for low-sodium options, based on sex and age. Furthermore, it was observed that awareness of the need for low-sodium options significantly influenced purchase intentions. CONCLUSION: This study analyzed consumer attitude toward low-sodium convenience store foods to assess the potentiality for promoting healthy eating in convenience stores. These findings indicate the important role that convenience stores can play as platforms for healthy food sales.

• 복식문화연구
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• 제28권2호
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• pp.229-244
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• 2020

The purpose of this study was to develop a lifestyle scale for one-person hair salon users and to identify differences in store choice factors and hairstyle pursuit behaviors according to lifestyle types. Data was collected by survey, with 225 responses being included in the analysis. Data analysis was performed using cross-analysis, factor analysis, Cronbach's α, cluster analysis, ANOVA and the Duncan-test using SPSS 23.0 analysis software. The results of the study were as follows. First, one-person hair salon users were classified according to the following lifestyle groups: The rational appearance management group, the passive appearance management group, and the discriminative appearance management group. Second, store choice factors according to lifestyle group showed significant group-specific differences in relation to store atmosphere, accessibility, and promotion. Conversely, comfort of space in store and word-of-mouth recommendation message were high for all three groups, indicating that these are important factors in relation to store selection. Third, with regard to hairstyle pursuit behaviors according to lifestyle, the discriminative appearance management group showed the same characteristics as high involvement groups that regard all dimensions of hairstyle pursuit behavior as important. The results of this study can be used to suggest efficient operations for one-person hair salons and to suggest differentiated marketing strategies to increase the demand of one-person hair salon users.

• 유통과학연구
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• 제16권8호
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• pp.15-27
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• 2018

Purpose - The purpose of the study is to examine the relationships among the following retail operations variables: retail store operations (i.e., store management, sales personnel, promotion of merchandise), success of assortment planning, firm performance (i.e., market share, overall competitive position, profitability, product quality, consumer satisfaction), and retail buyer's demographics and firm's characteristics. Research design, data, and methodology - After conducting a pilot test, the survey was conducted in Seoul, South Korea. With using the listwise deletion method, 378 usable data sets were analyzed. For data analysis, descriptive statistics, factor analysis, and Structural Equation Modeling (SEM) methods were employed. Results - As evidenced from the path diagram, the relationship between retail store operations and the success of assortment planning is strong and significant. Retail store operations affect firm performance, though at a weaker significance than it affects the success of assortment planning. The relationship between the success of assortment planning and firm performance, is the strongest relationship observed by this research. Conclusions - The findings of this empirical study contribute to the retail/fashion buying/management field by confirming (a) the importance of assortment planning for retail firm performance and (b) the role of store operations for successful assortment planning and firm performance for fashion retailers.