• 복식문화연구
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• 제21권1호
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• pp.42-56
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• 2013

Nowadays the advantages of multichannel retailing strategy in fashion business have been widely discussed, but empirical research on fashion retail has been limited. The purpose of this research is to provide some ideas on multichannel retailing strategy to fashion retailers through the case of UNIQLO. The online survey was conducted on each 100 female customers in their 20s, 30s, 40s living in seoul among UNIQLO customers. The survey was consisted of measurement items for UNIQLO's online store image and offline store image, customer satisfaction, purchase intention, and demographic attributes. The online survey was found that 30.3% of UNIQLO's multichannel customers bought a product from offline store using online shopping mall as a search channel, on the other hand, 20.7% of UNIQLO's multichannel customers bought a product from online store using offline store as a search channel. Factors of the online shopping mall image were consisted of shopping convenience, product information, price policy, trust. And factors of the offline store image were consisted of trust and store, product information, service. Some factors of online store and offline store image had impact on multichannel customer satisfaction. And, customer satisfaction also had impact on purchase intention of UNIQLO product. Some suggestion for the future of multichannel research in fashion retailing was given.

• 한국유통학회지:유통연구
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• 제17권4호
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• pp.1-27
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• 2012

본 연구는 3대 대형마트(이마트, 홈플러스 및 롯데마트)의 점포이미지 구성요인이 쇼핑가치 및 쇼핑만족에 미치는 영향을 분석하였다. 점포이미지 구성요인으로 점포분위기, 판매원서비스, 부대시설, 제품구색 및 점포입지를 포함하였고, 쇼핑가치로는 실용적 쇼핑가치 및 쾌락적 쇼핑가치 등을 포함하였다. 자료는 지방에 위치한 세 점포를 이용하는 쇼핑객 114명을 대상으로 'mall-intercept' 방법에 의해 수집한 다음, SmartPLS 2.0에 의해 분석하였다. 분석결과, 판매원서비스 및 점포입지가 실용적 쇼핑가치에 영향을 주고, 점포분위기, 판매원서비스 및 점포입지가 쾌락적 쇼핑가치에 영향을 주는 것으로 나타났다. 쇼핑가치들은 모두 쇼핑만족에 영향을 주는 것으로 나타났다. 이들 두 쇼핑가치 가운데 쾌락적 쇼핑가치가 쇼핑만족에 더 많은 영향을 주는 것으로 나타났다. 본 연구는 지각된 혼잡이 쇼핑가치와 쇼핑만족 간의 관계에 대해 조절역할을 하는지 분석하였다. 분석결과, 쇼핑가치와 쇼핑만족 간의 관계에서 지각된 혼잡이 조절역할을 하지 않는 것으로 나타났다. 이는 쇼핑가치와 쇼핑만족 간의 관계에서 지각된 혼잡의 정도에 따라 이들 관계의 크기가 크게 변하지 않음을 의미한다. 지각된 혼잡의 조절역할 외에, 지각된 혼잡이 쇼핑만족에 직접영향을 줄 것으로 가정하고 이를 WarpPLS 3.0에 의해 분석한 결과, 두 변수 간에는 비선형 관계(non-linear)가 있음이 밝혀졌다. 즉 점포혼잡을 크게 지각할수록 쇼핑만족은 더 크게 증가하는 것으로 나타났다. 본 연구가 기존의 연구와 다른 차별점은 이들 간의 관계에서 지각된 혼잡의 역할을 중점적으로 분석하였다는 점이다. 본 연구는 점포이미지가 쇼핑만족에 미치는 직접효과도 분석하였다. 즉 소비자가 지각하는 점포에 대한 이미지가 쇼핑가치를 매개하지 않고 쇼핑만족에 직접 영향을 주는가를 분석하였다. 분석결과, 점포분위기와 판매원서비스가 쇼핑만족에 직접 영향을 주는 것으로 나타났다. 이러한 연구결과를 토대로 실무적 시사점, 연구의 한계 및 향후의 연구방향 등에 대해 기술하였다.

• 한국실내디자인학회논문집
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• 제25권4호
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• pp.135-146
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• 2016

The purpose of this study is to analyze the correlation between fashion brand image and store space image. To investigate this study further, one of the luxury fashion brands was selected for a case study and surveys were conducted to 200 participants. This study evaluates the factors of fashion brand images that customers associate with a brand before stepping inside the flagship store. Also it analyzes the factors of store space image after the experience of the flagship store. As a result of the correlation analysis based on quantitative statistic measures, the fashion brand image and store space image coincided highest with extraordinary, young and strong characteristics. According to the space elements of the flagship store, the relationship of the brand image with the store image was investigated. As a result of analysis, customers felt the high correlation with the facade among the architectural elements of flagship store. This resulted in that customers consider that the black box of the facade represents originality of this fashion brand as a concept of spatial elements. As a practical implication, companies should understand that the architectural design is a very crucial component in designing the flagship store, as it gives customers their first impression about a brand. The brand image is required to be integrated through the exterior design of the store. The final conclusion of this study shows that the flagship store provides a space where you can experience the corporate value and brand through the space of brand experience and share an emotional image created by the brand as well.

• 한국통신학회논문지
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• 제27권6B호
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• pp.638-644
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• 2002

본 논문에서는 스테레오그램과 많은 영상들을 자동으로 저장하고 재생할 수 있는 흘로그래픽 광 메모리 기술을 이용하여 3차원 영상 표현 시스템을 구현하였다. 제안된 시스템에서 스테레오 영상들을 저장하고, 재생하기 위해서 기준범의 입사각이 실시 간으로 제어가 되어야 한다. 이를 위해 이진 위상 흘로그램과 LCD를 이용하였다. 즉 기준빔은 SA 알고리듬으로 설계된 이진 위상 흘로그램들을 푸리에 변환 함으로써 얻었고, 이진 위상 홀로그램은 스테레오 영상 재생을 위해 0.05초 간격으로 LCD에 표현했다. 그리고 입력영상들은 입력영상의 밝기에 상관없이 균일한 빔 세기를 유지하도록 편광기가 없는 LCD에 표현하였다. 입력영상과 이진 위상 흘로그램은 영상 저장시 같은 기록 시간 간격을 가지도록 응용 소프트웨어인 포토샵을 이용하여 편집하였다. 재생되는 스테레오 영상은 영상의 위상 정보를 밝기 정보로 바꾸어 주는 편광기 뒤에서 CCD 카메라로 획득함으로써 얻었다. 그리고 출력면에서 입체감을 느끼기 위해 좌우안 영상이 표현되는 모니터에 동기화된 LCD 셔터를 착용하였다. 제안된 흘로그래픽 광메모리 기술을 이용하여 BaTiO$_3$에 네 개의 스테레오 영상을 저장하고, 재생하는 광 실험을 하였다

• The International Journal of Costume Culture
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• 제12권1호
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• pp.52-70
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• 2009

Department store has actively expanded cultural center services by providing a series of educational courses in order to increase customer visits, enhance customer satisfaction, and ultimately increase sales. In this study, cultural center members' shopping behaviors and image building of the department store were explored through focus group interviews. Results generated from a total of 7 focus group interviews with female cultural center members in their 30's through 60's are as follows. First, the consumer group who attends courses for their own purpose is 45 to 55 year-old female customers who are actively involved in consumption at the department store for their own clothing, food and restaurant. They are not often engaged in impulsive either group shopping for clothing. They are satisfied with class quality compared to low tuition whereas dissatisfied with busy schedule of a lecture room and lack of special discount benefits for members. Second, the other consumer group who attends courses for their children is consumers in their 30's. They are charged in shopping for clothing for their husbands, children, and themselves. They are suffering time poverty due to nurturing their children, therefore, they want to shop more in the department store on the day of class. However, expensive kids-care facilities are barriers to do it. Convenience, familiarity and center of culture are important images of the department store, developed through frequent visits of these customers. Eight implications for marketing strategies were generated based on study results.

• 한국의류산업학회지
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• 제14권2호
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• pp.222-229
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• 2012

This study examined and compared the two perspectives of consumers and employees on the perceptions toward visual merchandising (VMD) of fashion brands in a department store. Importance of VMD elements, roles of VMD, evaluations of VMD elements, and brand and store images were measured and compared. The two types of questionnaires were used to collect data from consumers and employees. A total of 327 consumer samples and 317 employee samples were analyzed. The results showed that there was no difference between the two groups in what VMD elements were the most important. While employees perceived of the role of VMD higher than consumers, consumers evaluated two VMD element factors higher than employees and showed higher store image. Such results were not different by brand types. The study implies that the higher VMD perceptions of consumers are desirable to manage VMD from the employees' perspective.

• 대한의용생체공학회:의공학회지
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• 제18권2호
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• pp.121-126
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• 1997

Endoscopy has become a crucial diagnostic and therapeutic procedure in clinical areas. Over the past three years, we have developed a computerized system to record and store clinical data pertaining to endoscopic surgery of laparascopic cholecystectomy, pelviscopic endometriosis, and surgical arthroscopy. In this study, we developed a computer system, which is composed of a frame yabber, a sound board, a VCR control board, a LAN card and EDMS(endoscopic data management software. Also, computer system has controled peripheral instruments such as a color video printer, a video cassette recorder, and endoscopic input/output signals(image and doctor's comment). Digital endoscopic data management system is based on open architecture and a set of widely available industry standards, namely: windows 3.1 as a operating system, TCP/IP as a network protocol and a time sequence based database that handles both images and doctor's cotnments. For the purpose of data storage, we used MOD and CD-R. Digital endoscopic system was designed to be able to store, recreate, change, and compress signals and medical images.

• 마케팅과학연구
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• 제15권2호
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• pp.49-69
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• 2005

본 연구에서는 점포이미지, 유통업체상표이미지, 구매의도간의 인과관계를 규명해보는 건으로 부산지역의 전국유통업체와 지역유통업체의 비교를 통해 이루어졌다. 본 연구의 목적은 첫째, 점포이미지가 유통업체이미지에 미치는 영향을 규명하고자 하였다. 둘째, 점포별 점포이미지가 유통업체이미지에 미치는 영향의 차이를 조사하였다. 마지막으로, 점포이미지와 유통업체상표이미지가 유통업체상표구매의도에 미치는 영향을 규명하였다. 연구 결과 유통업체상표이미지에 있어 점포이미지는 긍정적인 영향을 미치는 것으로 나타났다. 특히 점포별로 점포이미지가 유통업체상표이미지에 미치는 영향은 차이가 남을 알 수 있었다 또한, 점포이미지와 유통업체상표이미지가 유통업체상표 구매의도에 유의한 영향을 미치는 것으로 났으며 점포이미지의 영향보다는 유통업체상표이미지의 영향이 구매의도에 더 크게 작용하고 있었다. 연구결과를 토대로 유통업체는 점포이미지의 개선을 통해 유통업상표에 대한 인식을 형성하는 것이 바람직하다고 할 수 있으며, 특히, 점포속성들중에서 특정요소를 부각시킴으로써 유통업체상표를 관리할 필요성을제시하였다.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 1996년도 멀티미디어 데이터베이스 세미나
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• pp.3-29
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• 1996

Multimedia Management -Naive View -images, audio, and video -store these as BLOBs, along with a tag, in an RDB for read retrieval(omitted)

• 한국실내디자인학회논문집
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• 제14권6호
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• pp.132-139
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• 2005

Selling Environment is very important space in this era of sensitive consumption, which facilitates direct contacts with consumers. Interests of consumers in the 21st centuries, lie in the higher quality of life, and they wart to create their own lifestyle through purchasing of goods in the marketing environment. A company can hold dominant position in the changing marketing environment, in case it differentiate with other competing companies and keep consistencies of identity. Finishing materials of interior design elements, play an important role in making a visual images of department stores, and the usage of finishing materials transfers the images of department store to consumers This study aims to introduce theoretical backgrounds of interior materials composition, which provides important tools for decision of images of department stores, and also aims to propose design guidelines for interior finishing materials as an elements of visual marketing, through the case studies of major department stores. Depending on these intentions, present conditions of interior finishing materials are analyzed, and a fundamental planning directions of interior materials are proposed, as the strategic elements of a department visual marketing.