• Korean Institute of Interior Design Journal
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• v.22 no.1
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• pp.11-18
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• 2013

The Contemporary consumer society demands companies to emphasize more on the brand marketing that can deliver the brand identities distinguished from those of competing companies. In today's environment, the meaning of consumption is not only a simple purchase of a product, but also assimilation into images, experience and emotional aspects of the brand. The flagship stores of brands take the advantage of the tendency seriously and utilize the envelopes of the building as marketing catalysts to establish their brand identities. This paper aims to investigate the possibility of the architectural envelope as a marketing element to establish the brand identities, by analyzing the design techniques that enhance the visual effects utilizing innovative application of material, pattern and connection details. it is studied that the function of architectural envelope's change from past to recent date and role of architectural envelope as means of marketing for expression brand image in contemporary commerce space and elements that can be applied on architectural envelope with theoretical consideration about marketing and brand identity. Also this paper will research about experience elements because the process for consumers to recognize brand image with architecture is the process of visual experience. And through example research, this paper will study interrelationship between visual system of cognition to be expressed on architectural envelope.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.34 no.3C
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• pp.297-303
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• 2009

Integral imaging is a well-known 3D image recording and display technique. The huge size of integral imaging data requires a compression scheme to store and transmit 3D scenes. In the conventional compression scheme, the data amount of elemental images depends on the various recording condition such as the positional location of a 3D object, the illumination and specification of the lenslet array even if an identical pickup system is used. In this paper, to reduce the dependence of the image characteristics of elemental images on the pickup conditions, a compression scheme using block division on the elemental image of integral imaging is proposed. The proposed scheme provides an improved compression ratio by considering the local similarity of elemental images picked up from three-dimensional objects according to a positional location. To test the proposed scheme, various elemental images are picked up and a compression process is then carried out u sing a standard MPEG-4. Based on compression ratio results, the proposed compression scheme is improved by approximately 9% compared with the conventional compression method.

• Journal of Astronomy and Space Sciences
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• v.14 no.2
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• pp.259-268
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• 1997

We present the development process of a prototype CCD imaging system which is being built at Korea Astronomy Observatory(KAO) for astronomical applications. The CCD imaging system requires very low noise and high stability characteristics and is widely used for astronomical purposes from infrared to ultraviolet wavelength regions. However its system design, particularly for the controller design technique, as heart of the system, is not secured in Korea so far. The prototype electronics developed in this study consists of a signal chip controller which was implemented in an EPLD(Erasable Programable Logic Device) and an analog driver, a video processor with a LN2 cooling cryostat. A PC system was employed to control the whole system and to store the image data considering compatibility of the system. We have successfully obtained the first image in the laboratory with the prototype of this imaging system, and an image of the M15 at Sobaeksan Astronomy Observatory.

• Journal of Fashion Business
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• v.21 no.2
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• pp.16-29
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• 2017

This study examines the effects of body image and the hedonic shopping orientation of female consumers on using fashion information to purchase skinny jeans. For this purpose, an online survey was carried out during the recent year targeting female consumers who had purchased skinny jeans. A total of 464 responses were analyzed in this study. The SPSS 22.0 program was used to perform frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results are as follows. First, interest in appearance and apparel had a significant influence on every factor of the hedonic shopping orientation, except for the relational shopping orientation, and interest in body weight had a significant effect on the enjoying, relational, and impulsive shopping orientations. Additionally, body satisfaction, except for the impulsive shopping orientation, had a significant influence on the enjoying, brand, loyalty, and relational shopping orientations; body dissatisfaction affected the brand, loyalty, relational, and impulsive shopping orientations. Second, the enjoying shopping orientation significantly influenced every factor of fashion information, and the brand shopping orientation had a positive effect on mass media information, but a negative effect on street information. Furthermore, the loyalty shopping orientation had a significant influence only on store information, the relational shopping orientation had a significant effect on both mass media and verbal information, and the impulsive shopping orientation did not exert any influence on any factors of fashion information.

• Journal of Digital Contents Society
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• v.6 no.2
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• pp.107-112
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• 2005

We need a research for representing and processing of multimedia data in database because of increasing the importance and utilization of the data owing to development of internet technology. RDBMS supports only the storing-structure to store multimedia, but the support for data type, representation and query of multimedia is insufficient. To cope with this problem, ISO/IEC standardized SQL multimedia(SQL/MM) for multimedia data. However, ORDBMS supports SQL/MM, but RDBMS does not support it. Therfore, this theis proposes a query interpreter to support SQL/MM in MS-SQL 2000 as one of RDBMS and introduces a image retrieval application using it. The quary interpreter supports the function to convert SQL/MM into SQL, and additionally the function of the image duplication check. The image processing application using a query interpreter can easily be integrated and operated with traditional RDBMS-based system.

• Journal of the Institute of Electronics Engineers of Korea SP
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• v.48 no.1
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• pp.54-63
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• 2011

This paper proposes a fast learning-based interpolation algorithm to up-scale an input low-resolution image into a high-resolution image. In conventional learning-based super-resolution, a certain relationship between low-resolution and high-resolution images is learned from various training images and a specific high frequency synthesis information is derived. And then, an arbitrary low resolution image can be super-resolved using the high frequency synthesis information. However, such super-resolution algorithms require heavy memory space to store huge synthesis information as well as significant computation due to two-dimensional matching process. In order to mitigate this problem, this paper presents one-dimensional patch-based learning and synthesis. So, we can noticeably reduce memory cost and computational complexity. Simulation results show that the proposed algorithm provides higher PSNR and SSIM of about 0.7dB and 0.01 on average, respectively than conventional bicubic interpolation algorithm.

• Korean Institute of Interior Design Journal
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• v.23 no.1
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• pp.143-151
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• 2014

Nowadays, space branding becomes more important since it reflects and synthesizes the diverse experiences of the consumer. The objective of the research is to present the new possibilities that space branding offers by analyzing the brand strategy and the design characteristics of branded hotels, which are being projected as constructed branded environments. By integrating the brand with visible or invisible elements of the hotel, such as unique space planning, service, and consumer experience, a branded hotel can be a good vehicle to reflect fast changing consumer lifestyles and trends; it enables the consumer to experience brands in his or her everyday life, and it conveys the overall image of the brand by considering the consumer's multi-sensual experiences. The study processed with theoretical research which is related to the hotel space and branded environment. Four brands were selected with distinct business area and brand strategy, and studied to analyze the strategy and the characteristics of the branded environment in a branded hotel. In particular, the case study attempted to evaluate the distinctiveness of the branded hotel's spatial design by comparing each brand's representative flagship store with the hotel. As a result, four characteristics of branded environments in branded hotels were identified, namely, strengthen brand image, consistent brand strategy, extend brand perception, spatialize brand experience. Armani emphasizes their consistent brand image by applying similar design methods in both retail stores and hotel spaces. IKEA, in contrast, applies not their design identity but their brand concepts like practicality, efficiency, and low prices. Pantone gives an expanded brand experience by using synesthetic sensual stimulation using their color system. Missoni mixes and composes their patterns and materials in a three-dimensional manner and strengthens design possibilities and spatiality. This study suggests specific design methods to construct a branded environment in a branded hotel and offers new strategic directions for space branding.

• Journal of the Institute of Electronics Engineers of Korea SD
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• v.44 no.9
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• pp.40-47
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• 2007

For image processing hardware, including a face detecting engine, efficient constitution of external and internal memories is a consequential point because huge memory is required to store various signal processing filters and incoming images. In this paper, we modified a face detect algerian of a general filter method for efficient hardware design. In the hardware, several memory design techniques are presented for efficient handling of image data : re-accessing avoidance with minimized internal memory usage, residing frequently accessed memory and sequence memory accessing. The hardware which can process 25 frame image data per one second with 40KB internal memory was verified by using ARM(S3C2440A) and Virtex4 FPGA and it is being fabricated as a ASIC chip using Samsung CMOS 0.18um technology.

• Journal of Sensor Science and Technology
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• v.24 no.2
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• pp.131-136
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• 2015

This paper presents a wide dynamic range complementary metal oxide semiconductor (CMOS) image sensor with column capacitor and feedback structure. The designed circuit has been fabricated by using $0.18{\mu}m$ 1-poly 6-metal standard CMOS technology. This sensor has dual mode operation using combination of active pixel sensor (APS) and passive pixel sensor (PPS) structure. The proposed pixel operates in the APS mode for high-sensitivity in normal light intensity, while it operates in the PPS mode for low-sensitivity in high light intensity. The proposed PPS structure is consisted of a conventional PPS with column capacitor and feedback structure. The capacitance of column capacitor is changed by controlling the reference voltage using feedback structure. By using the proposed structure, it is possible to store more electric charge, which results in a wider dynamic range. The simulation and measurement results demonstrate wide dynamic range feature of the proposed PPS.

• Korean Institute of Interior Design Journal
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• v.17 no.3
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• pp.43-50
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• 2008

Commercial space, the types of which have been increasingly various and changing rapidly, has been generating new marketing concepts for space. Especially as the environmentally friendly lifestyle spreads around, the component of natural landscape such as plant, stone, or water has been used as an important part in space design, freshly imprinting the brand image beyond the idea of simple interior property. By combining commercial space design with 'the component of the natural landscape', we can improve the brand image, create the newness in the space, lead customers to stay longer in the space, and reinforce the decorative effect. The parts of the commercial space to which we can apply the element of natural landscape are facades, walls, floors, and show windows. Various examples of real application are found according to the areas of business and goods displayed. This thesis attempts to maximize the effect of commercial space by examining and analyzing various instances of space and provide the ways of applying the space that contains an aesthetic value. For the research, 60 articles, theses, reports that have the keyword related to interior landscape and marketing strategy in commercial space were used as references. From the references, 70 cases were selected and analyzed to find landscape application patterns. Also, 4 store cases that landscape application have been the key to their success were selected for the survey. In doing this, I presented the readers with the packaging technique which improves brand image, the effect of stage direction which helps sensitive communication with users, the application as interior structure and the effect of an object that is useful to aesthetic effect in the commercial space. Finally, I endeavored to provide possible problems to be produced when applying the natural element in the commercial space and matters to be attended to in the management.