• Title/Summary/Keyword: Static/Dynamic BCG matrix

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A Strategic Positioning Analysis for Container Terminals in Northern Vietnam

  • Pham, Thi Yen;Ma, Hye-Min;Yeo, Gi-Tae
    • Journal of Navigation and Port Research
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    • v.40 no.5
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    • pp.311-316
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    • 2016
  • Vietnam is one of Asia's fastest developing economies. A long coastline of nearly 3,500 km provides a comparative advantage for Vietnam in developing a seaport system. Despite accounting for only about 30% of Vietnam's traffic volume, the Northern seaports have rapidly developed over the years. However, the location of the container terminals close to the common hinterland are a cause of fierce competition among container terminals. To outperform rivals and improve competitiveness, it is essential to identify the competitive positions of container terminals. This study analyzes the competitive positioning of container terminals in the northern region of Vietnam between 2005 and 2014 by applying the Boston Consulting Group (BCG) matrix in order to assist terminal operators and policy makers to generate strategic planning as well as to improve priorities for development. Otherwise, the period from 2005-2014 aims to clarify the static and dynamic positioning of container terminals. The results demonstrate that the Hai Phong terminal dominates the market, but the Nam Hai Dinh Vu and Dinh Vu terminals are considered as "star" performers. Quang Ninh, Doan Xa, and Transvina are losing their competitive positions in Northern Vietnam.

Origin/Destination and Portfolio Analysis of Sea&Air Intermodal Transportation (해공(Sea&Air)복합운송의 유통경로 및 포트폴리오 분석)

  • Kim, Yul-Seong;Hur, Yun-Su
    • Journal of Navigation and Port Research
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    • v.32 no.8
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    • pp.653-658
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    • 2008
  • The demand of international intermodal transportation is continuously increasing in accordance with a changing environment on international logistics, Under this circumstance, the Sea&Air intermodal transportation, combined by sea-based and air-based transport, has a potential growth in the future. After analyzing routes for Origin/Destination and implementing portfolio analysis, finally, this research aims to propose alternatives to create additional customers(or cargoes) for the Sea&Air transport. As a result of the analyses, China appeared to be a major customer of the Sea&Air transport in Korea because some of the Chinese areas - i.e. Qingdao, Shanghai, Weihai and Yantai - account for 88.1% of the total throughput. In general, this indicates that it would be more efficient to establish specific strategies targeting those major areas. Excluding the four areas, most of the other area, have much less demands and are relatively unstable. The demands, growth rates and market shares especially in Vladivostok, Dandong and Tianjinxingang are on the decrease, and therefore, stable strategies seems to be appropriate than aggressive strategies for these areas.

An Analysis of the Port Competition Structure: Focusing on Import and Export Items of Ports in Western Coast Region (항만의 경쟁구조 분석에 관한 연구: 서해안권 항만 수출입품목을 중심으로)

  • Lee, Jin-Kyu;Yeo, Gi-Tae
    • Journal of Korea Port Economic Association
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    • v.31 no.4
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    • pp.75-89
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    • 2015
  • This study examines 31 import and export cargo items handled in each port to investigate which items face the most competition among the ports and how many of them are transited to other ports. The study aims to suggest implications for the future port policy of Incheon Port. It was found that the volume concentration in the Western Coast region from 2005 to 2014 became increasingly decentralized. The decentralization began in earnest in 2009 in particular, and the value was 0.448 in 2014, indicating fierce competition among the regions. According to the static and dynamic positioning analyses results for Incheon Port, Pyeongtaek and Dangjin Port, and Gunsan Port, using BCG Matrix, the static positioning analysis showed that Incheon Port belongs to the 3rd quadrant (Cash Cows), Pyeongtaek and Dangjin Port belongs to the 2nd quadrant (Question Marks), and Gunsan Port belongs to the (Dogs) group. This implies that Incheon Port has maintained its position with large shares compared to those of other ports, despite its low growth rate. However, the market position and growth rate of Incheon Port decreased according to the dynamic positioning analysis results. The shift-share analysis results indicated that the volumes of Incheon Port and Gunsan Port were shifting to Pyeongtaek and Dangjin Port. Moreover, the ratio of absolute growth to potential growth of Incheon Port and Gunsan Port turned out to be significantly lower than that of Pyeongtaek and Dangjin Port, implying that Incheon Port and Gunsan Port are declining as compared to Pyeongtaek Port and Dangjin Port. According to the LQ index analysis results, specialized items from Incheon Port that do not overlap with other ports included the following ten items: meat, fish and crustaceans, bituminous coals, crude oil and petroleum, petroleum-refined products, plastic rubber and products, textiles, nonferrous metal and products, electric machinery, and aircrafts and ships. In particular, it was confirmed that the bulk cargo of Incheon Port was actually shifting to Pyeongtaek and Dangjin Port following the policy of re-establishing port functions.