• Journal of Digital Convergence
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• v.19 no.6
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• pp.85-90
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• 2021

This research focused on four areas of government-sponsored start-up support projects: facility support, funding, education support, and mentoring support, and examined the effects of business performance and the mediating effects of business start-up satisfaction. As a result of the analysis, it was verified that the facilities, education, funds and mentoring support of the start-up support project had a positive effect on the business performance of the founders, and the partial mediating role of the start-up satisfaction was also verified in the relationship between the start-up support project and the business performance. Based on these results, it was confirmed that support programs such as facilities, education, funds, and mentoring in government-sponsored start-up support projects are suitable factors to improve the business performance of founders. Finally, the implications of this study were presented and the limitations of the study and future research directions were discussed.

• Journal of Distribution Science
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• v.17 no.12
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• pp.95-103
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• 2019

Purpose : Promoting startups has increased in importance in labor market policies since the economic crisis. In Korea, the Ministry of SMEs and Startups is also seeking to revitalize youth startups and traditional markets by moving young stores into idle spaces in traditional markets through 'Project to Support the Activation of Youth Mall'. Research into startups in traditional markets is very limited. Therefore, this study looks at the differences between the management performance of young merchants and senior merchants, and looks at the impact of the business period. Research design, data and methodology : It was divided into youth startup and senior startup based on the age of 40 and startup and nonstartup. Based on these criteria, the company intends to compare and analyze sales and margin rates by setting the sales and margin rates with the management performance of the startup and senior startups. In particular, to look at the feasibility of government funded projects for young merchants, the company will look at the changes in sales and margin rates of young merchants and senior merchants over the period of operation. In this study, the analysis was based on the raw data of the Statistics of traditional market in 2017, and the ANCOVA was used. Results : First of all, the sales volume of stores operated by young merchants, was higher than those operated by senior merchants. Next, the margin ratio does not differ from that of stores that are for young people and those. These findings suggest that the profit structure of stores in traditional markets is similar between young merchants and senior merchants. Third, if you look at the performance of new startups based on one year of business period in more detail, it turns out that young startups have improved in sales and margin rates since startups, while senior startups have no difference. Conclusions : While it means that management performance can be improved through support for young startups, it suggests that there is a limit to supporting senior startups. Therefore, this research indicates that the government support projects centered on youth can contribute to the revitalization of traditional markets.