• 디지털융복합연구
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• 제19권6호
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• pp.85-90
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• 2021

본 연구는 정부 주관 창업지원사업을 시설지원, 자금지원, 교육지원, 멘토링지원 등 4가지 분야에 초점을 맞춰 경영성과에 미치는 영향과 창업만족의 매개효과에 대해 규명하였다. 본 연구는 이를 검증하기 위해 광주·전남 지역에서 중소벤처기업부에서 지원하는 창업지원사업을 수행한 창업자를 대상으로 실증분석을 진행하였다. 분석결과, 창업지원사업의 시설, 교육, 자금 및 멘토링 지원은 창업자들의 경영성과에 긍정적인(+) 영향을 미치는 것으로 검증되었고, 창업지원사업과 경영성과간의 관계에 있어서 창업만족의 부분매개 역할도 검증되었다. 이러한 결과를 바탕으로 정부 주관 창업지원사업에서 시설, 교육, 자금, 멘토링과 같은 지원프로그램이 창업자들의 경영성과를 향상시킬 수는 있는 적합한 요인임을 확인하였다. 또한 본 연구를 통한 시사점을 제시하고 연구의 한계점과 향후 연구 방향에 대해 논의하였다.

• 유통과학연구
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• 제17권12호
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• pp.95-103
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• 2019

Purpose : Promoting startups has increased in importance in labor market policies since the economic crisis. In Korea, the Ministry of SMEs and Startups is also seeking to revitalize youth startups and traditional markets by moving young stores into idle spaces in traditional markets through 'Project to Support the Activation of Youth Mall'. Research into startups in traditional markets is very limited. Therefore, this study looks at the differences between the management performance of young merchants and senior merchants, and looks at the impact of the business period. Research design, data and methodology : It was divided into youth startup and senior startup based on the age of 40 and startup and nonstartup. Based on these criteria, the company intends to compare and analyze sales and margin rates by setting the sales and margin rates with the management performance of the startup and senior startups. In particular, to look at the feasibility of government funded projects for young merchants, the company will look at the changes in sales and margin rates of young merchants and senior merchants over the period of operation. In this study, the analysis was based on the raw data of the Statistics of traditional market in 2017, and the ANCOVA was used. Results : First of all, the sales volume of stores operated by young merchants, was higher than those operated by senior merchants. Next, the margin ratio does not differ from that of stores that are for young people and those. These findings suggest that the profit structure of stores in traditional markets is similar between young merchants and senior merchants. Third, if you look at the performance of new startups based on one year of business period in more detail, it turns out that young startups have improved in sales and margin rates since startups, while senior startups have no difference. Conclusions : While it means that management performance can be improved through support for young startups, it suggests that there is a limit to supporting senior startups. Therefore, this research indicates that the government support projects centered on youth can contribute to the revitalization of traditional markets.