• 대한정형외과스포츠의학회:학술대회논문집
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• 대한정형외과스포츠의학회 2004년도 The 7th korea-japan joint meeting of orthopaedic sports medicine
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• pp.41-41
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• 2004

• 유통과학연구
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• 제21권4호
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• pp.103-111
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• 2023

Purpose: The purpose of this study was to analyze Korean sports consumers' intention to stay using online sports products and services through online sports distribution platforms or return to using sports facilities and services in person. Research design, data and methodology: This study set up two models measuring consumers' recognition, attitude, and purchase intention toward online sports products and services based on involvement theory. An online survey was conducted and a total of 2,263 consumers participated in this study. Male participants were 1,256(55.5%) and female participants were 1,007(44.5%). Descriptive statistics were performed, and a path analysis was utilized to analyze the proposed model using SPSS 26 and SAS. Results: The results revealed two proposed models used in this study supported that consumers' online sports product and service recognition leads to a positive attitude toward online sports products and services. Moreover, consumers' positive online sports product and service attitudes were shown to lead to positive intentions to purchase online sports products and services. Conclusions: The findings revealed the recognition of consumers' online sports products and services led to positive attitudes and behavioral intentions. Implications were provided by suggesting the sports industry stick to developing online sports products and services until the endemic of COVID-19 is declared.

• 한국생명과학회:학술대회논문집
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• 한국생명과학회 2008년도 제49회 학술심포지움 및 국제학술대회
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• pp.97.1-97.1
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• 2008

• 한국컴퓨터정보학회논문지
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• 제28권1호
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• pp.129-136
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• 2023

본 연구에서는 스포츠 가상현실 프로그램의 체육수업 적용을 통해 가상현실(VR) 스포츠 수업의 긍정적인 효과와 VR 스포츠가 평생스포츠 교육의 기반이 되기 위한 기초자를 제공하고자 한다. 이를 위해 부산지역 초등학생 281명을 대상으로 VR 스포츠 경험이 스포츠 만족도, 스포츠 몰입, 스포츠 태도 요인에 미치는 영향을 알아보았다. 결과 VR 스포츠 경험은 스포츠 만족도에 유의한 영향을 미치고 있으며, 스포츠 만족도는 스포츠 몰입, 스포츠 태도에 유의한 영향을 미치고 있으며, 스포츠 몰입은 스포츠 태도에 유의한 영향을 미치는 것으로 나타났다. 스포츠 가상현실의 큰 장점은 기존 체육수업에서 다루기 힘든 종목 및 비인기 종목들에 대한 체육활동이 수월하게 이루어 진다는 것이다. 또한 체육수업과 영어, 수학 등을 연계한 프로그램 활용으로 초등학생들에게 체육이 융복합 과목으로 인식되는 동시에 놀이 또는 게임으로 재미요소와 학습요소를 동시에 얻을 수 있는 통합교과가 될 것이다.

• 경영과학
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• 제31권4호
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• pp.151-163
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• 2014

The sports industry is expected to develop into a huge business through convergence with existing industries such as the broadcasting/information communications, health/medicine, and entertainment/leisure. This paper aims to extract and analyse the candidated promising sports industries at the national level in order to promote them in the long term, and adopts a policy-based approach to such efforts. To extract promising sports industries at the national level, a methodology that considers economic effects such as global competitiveness, technological characteristics, and the creation of jobs, as well as technical development projects, should be adopted. In this study, It was extracted 59 candidated promising sports industries using literature review and expert opinions. As a result of in-depth survey, we found some critical implications each area as follows; health club operation in the lifetime and participation sports area, female sports dance in the welfare sports area, new material sports shoes in the lifetime and welfare sports area, and dynamic training system in the professional sports area.

• Journal of Sport and Applied Science
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• 제4권4호
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• pp.7-17
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• 2020

Purpose: This study started with interest in sport culture and is meaningful as an exploratory study to help with the basic understanding of sport culture research. Research design, data, and methodology: The approach of this study is the exploratory approach by literature reviews. This study carried out exploratory research on thinking about diversity of sports culture and the development process of sports culture by human history periods. Results: First, in thinking about cultural diversity, cultural absolutism and cultural relativism were identified. The characteristics of sports culture can identify universality, individuality and diffusion, and the attributes of sports culture included sharing, learning, accumulation, whole systematic relationship and change. Second, the characteristics of sports culture were identified by the approach of each historical era. The historical stages were divided into ancient civilizations, ancient Greece and Rome, middle ages and early modern period, and late modern period. Sports have historically been found to have a British-centered European origin or popularized in the United States. Conclusions: with the characteristics of modern sports culture, the globalization of sports culture, the prominence of sports industry and sports space marketing, and the symbiotic influence relationship of sports and mass media were examined and future directions were discussed.

• Journal of Sport and Applied Science
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• 제5권2호
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• pp.55-61
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• 2021

Purpose: This study aims to obtain basic data for conceptual establishment of sports participation and perceived benefits by considering prior research on the effects of sports participation to derive variables for perceived benefits of sports participants. Research design, data, and methodology: This study used an integrated literature review. A conceptual model is designed with reference to a prior study by adopting a guiding theory. Based on the key words. The literature collection was conducted online, and the reference period for the literature collection was for studies published between 2015 and 2020. Results: First, a total of seven related variables were derived from the literature analysis related to sports participation and physical benefits. Second, a total of six variables were derived from the literature analysis related to sports participation and mental benefits. Third, a total of four related variables were derived through a literature analysis related to sports participation and social benefits. Conclusions: Health fitness, objectified body consciousness, and social body shape anxiety, including body composition, approach physical benefits among perceived benefits through sports participation, and physical self-efficacy and physical self-concepts are related to physical benefits but are also shown to be related to mental benefits. And successful aging is seen to be close to social benefits and related to some mental benefits. Mental and social benefits can be seen as the variables derived from the results being related to the benefits, and more in-depth exploration of perceived benefits is needed.

• 디지털융복합연구
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• 제16권6호
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• pp.449-462
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• 2018

이 연구는 스포츠산업 분야 인재인 스포츠마케터 양성을 위한 역량기반 융합형 교육과정을 개발하는데 있다. 이를 위해 문헌조사, 심층인터뷰 및 직무분석을 실시하여 스포츠마케터가 되기 위한 필요 역량을 도출하고 역량 프로파일을 작성한 다음 전문가 검증을 거쳐 역량모델을 개발하였다. 스포츠마케터 역량모델은 경력유형별로 스포츠마케팅/PR과 스포츠이벤트로 구분하였으며 공통기본역량은 스포츠마인드 등 6개, 전문역량은 스포츠스폰서십 등 12개로 나타났다. 역량모델을 기반으로 개발된 스포츠마케터 교육과정은 스포츠산업의 이해, 스포츠마케팅커뮤니케이션, 스포츠관련 법률, 스포츠시설의 이해, 스포츠시설의 경영, 스포츠스폰서십, 스포츠미디어, 스포츠라이선싱, 스포츠에이전트, 이벤트 기획, 이벤트 운영, 제안서 작성법, 스포츠이벤트 현장실습으로 구성되었다. 개발된 스포츠마케터 양성 교육과정은 스포츠산업 관련 대학, 민간교육 기관에 활용되어 스포츠산업 인재 양성 및 보급에 기여할 것이다.

• 경영과학
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• 제31권4호
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• pp.107-116
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• 2014

Recently, various types of information and communication technology (ICT) such as cloud computing, big data, and virtual reality have been progressed in the world. Also, it is expected that there are many domestic and foreign visitors in Gangwon-do due to the Pyeongchang winter olympic games in 2018. In this environment, it is necessary to improve the competitiveness of Gangwon-do in winter sports areas exploiting both existing IT infrastructure and application technologies. In this paper, for sustainable development of Gangwon-do winter sports IT industry after the Olympics, we propose efficient implementation methods of 3 winter sports IT convergence services and Gangwon-do ICT activation strategy. The proposed 3 winter sports IT service areas are as follows. 1) Realistic winter sports IT service, 2) Winter sports medical IT service 3) Winter sports record analysis IT service.

• 대한정형외과스포츠의학회:학술대회논문집
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• 대한정형외과스포츠의학회 2004년도 The 7th korea-japan joint meeting of orthopaedic sports medicine
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• pp.63-63
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• 2004