• Title/Summary/Keyword: Sports players

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Relationship among the Sports Sponsorship, Product Attitude and Purchase Intention (스포츠 스폰서십, 제품태도 및 구매의도의 관계)

  • Xiong, jian-yong;Kim, won-kyum
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.1222-1228
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    • 2009
  • Recently, industrialization of sports is consisting rapidly as social part of sports is magnified by diffusion of domestic sports market and sport consumer's increase. Sports sponsorship has property of a communication policy too and contributes to climb general communication effect of corporation. The purpose of this study is that we are to review relationship among the sports sponsorship, product attitude and purchase Intention. The results of research hypotheses are that sports players, events sponsorship have effect on product attitude except teams sponsorship, then product attitude has an effect on purchase intention.

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Analysis of sports injuries among Korean national players during official training (국가대표 선수들의 훈련 기간 동안 발생한 스포츠 손상 분석)

  • Kim, Eun Kuk;Kim, Tae Gyu
    • Journal of the Korean Data and Information Science Society
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    • v.25 no.3
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    • pp.555-565
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    • 2014
  • The purpose of this study was to analyze sports injuries which occurred in Korea National Team during official training period. All sports injuries are recorded on injury report form by physicians, medical staffs and athletic trainer, and only acute and recurred injuries were analyzed. Total 3,421 injuries were reported, and 1,560 injuries were newly incurred and 1,861 injuries were recurrent with previous history. The frequency of new injuries in male and female athletes was highest in boxing (n=130, 14.5%) and hockey (n=75, 11.3%) respectively. The frequency of recurred injuries in male and female athletes was highest in wrestling (n=147, 14.8%) and fencing (n=103, 11.9%) respectively. Our data provides incidence rates, characteristics of acute and recurrent sports injuries during official training period and thus these results could provide relevant information for the sports injury prevention at Korea National Team player.

Analysis of Sports Injuries in Kendo (검도 운동에서 발생된 스포츠 손상의 분석)

  • Song, Hyun-Seok;Park, Sung-Jin;Han, Suk-Ku;Nah, Ki-Ho;Cheung, Hyung-Kook;Choi, Woo-Hyuk;Choi, Nam-Yong
    • Journal of Korean Orthopaedic Sports Medicine
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    • v.4 no.2
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    • pp.122-127
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    • 2005
  • Purpose: To study the mechanism of injuries or discomfort during kendo and to analyze the causes of injury, injured parts of body, treatments modalities, and degree of return to the pre-injury activity level. Materials and Methods: We studied ninety-eight kendo players who had played at three gymnasium of Korean Kumdo Association, were older than high-school age, had been playing kendo for more than six months, and had any pain or discomfort after playing kendo. We analyzed the questionnaire and interviewed the patients concerning the injured parts of body, symptoms, treatments. Results; The mean age was 30.2 years old, and the onset of symptoms was between two weeks and six months after starting the kendo. Many of them were injured during attacking(32.2%). The injuries of feet were increased on players who exercised for less than 1 year. Only fifty-nine players(60.2%) were treated within one month. Among them, thirty-eight percent were treated by oriental medicine or other departments and only thirty-six percent were treated by orthopaedic surgeons. The prevalence of injuries of the foot and ankle was highest(38.8%), and there were the wrist(13.1%), shoulder(11.9%), knee(11.9%) in order of prevalence. Fifty percents of them could return to the pre-injury activity level. Conclusion: The prevalence of injuries of the foot and ankle was highest(38.8%), and were increased on players who exercised for less than 1 year. Sixty percents of players were treated with any proper modalities, and only thirty-six percent were treated by orthopaedic surgeons.

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Effect of Using Convergence Digital Contents for Billiard Stroke in Players on Electromyography and EEG in Expert and Non-Expert Billiard Players (융복합 디지털 콘텐츠를 활용한 당구 스트로크 시 숙련자와 비숙련자의 근활성도 및 뇌파에 미치는 영향)

  • Hong, Jin-Pyo;Nam, Sang-Nam;Lim, Youn-Sub;Kim, Sang-Yeob;Kim, IL-Kon;Back, Soon-Gi;Kim, Jong-Hyuck;Cho, Il-Young
    • Journal of Digital Convergence
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    • v.14 no.11
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    • pp.645-654
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    • 2016
  • The purpose of this research is aimed at billiards experts and non-experts during the billiard stroke: a comparative analysis of concentration and muscle activity, identifying the differences between the two groups by the objective and scientific data is presented to propose the basis for effective and efficient training methods of billiards. The results of the study showed no significant differences in muscle activity and concentration between experts and non-experts. Therefore, the muscle activity and concentration between the experts and non-experts had no positive effect during the billiard stroke. These causes are thought to be as a lack of research subjects, being a one-time experiment, and not being able to control psychological and physiological experiments completely. In this regard, psychological and physiological experiments are considered to be controlled for further study to determine the principles more clearly.

Common Trigger Points on College-Level Athletes with Various Sports

  • Park, Joo-Hyun;Shin, Hee-Joon;Lee, Sa-Gyeom;Lee, Geon-Cheol;Yoon, Hee-Jong;Hong, Wan-Sung;Goo, Bong-Oh;Lee, Dong-Yeop;Shin, Hyung-Soo;Yoon, Bum-Chul
    • Journal of International Academy of Physical Therapy Research
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    • v.1 no.1
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    • pp.58-64
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    • 2010
  • The purpose of this study was to investigate the distribution of trigger points(TrPs) on athletes with various sporting background. To achieve the purpose, a study was carried out through a survey from 180 athletes involved in 6 selected sports at Yong-In University. Selected sports included Judo, Taekwondo, Kendo, Ssi-reum(Korean traditional wrestling), Boxing, and Golf. An interview type survey and physical examination were conducted with each thirty athletes from each of the selected sports groups. Technical statistic(SPSS 15.0) was used to analyze the distribution of TrPs on these athletes. The most common TrPs observed in muscles of Trapezius, Quadratus Lumborum, Quadriceps in Judo. In Taekwondo, it was on the trapezius and triceps surae. Kendo athletes had TrPs at sites of trapezius, brachioradialis and triceps surae. Ssirem athletes were found to have TrPs on trapezius, deltoid and quadrates lumborum. In boxers, TrPs appearing at trapezius and brachioradialis were observed. Finally, Golf players were seen to have TrPs at trapezius, quadrates lumborum and brachioradialis. Hence, the analysis shows that there are significant differences of the distribution of TrPs according to the different sport items of the athlete.

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Convergence Study of Motorsports and Technology : Strength Analysis for the Design of CFRP Bucket Seat (모터스포츠와 기술 융합 연구 : CFRP 버킷 시트 설계를 위한 구조강도 해석)

  • Jang, Woongeun
    • Journal of the Korea Convergence Society
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    • v.10 no.5
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    • pp.165-171
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    • 2019
  • Engineering and Technology have been influencing a lot in the field of sports. Competitiveness, attributes of sports, have forced not only sports players but sports goods to enhance those performance. Particularly in the field of motorsports, the convergence of sports and technology has long been done to satisfy between performance and safety. In this study, strength analysis was carried with FEM to develop CFRP Laminate(Carbon Fiber Reinforced Plastic Laminate) bucket seat targeted to motorsports and car tuning industries and FIA($F\acute{e}d\acute{e}ration$ Internationale de l'Automobile) regulation was applied to design the racing seat and evaluate its strength. FEM modeling considered the attributes of composites was followed by strength evaluation based on Tsai-Wu failure index were done according to Lay-up sequence and layer numbers. The result showed that the lay-up sequence with stacking angle such as $[0^{\circ}/30^{\circ}/60^{\circ}/90^{\circ}/-30^{\circ}/-60^{\circ}]_4$ with 3mm form core was optimal selection in the field of weight and strength evaluation.

Comparison of Power and Agility Evaluation by the Visual Response Speed Test after the Body Stabilization Exercise Intervention of Handball, ootball and Volleyball Athletes in Elementary School (초등학교 핸드볼, 축구, 배구 운동선수들의 신체안정화운동 중재 후 시각반응속도검사에 의한 힘과 민첩성 평가 비교)

  • Kim, Chul-Seung;Lee, Yong-Seon;Yun, Jong-Hyuk
    • Journal of The Korean Society of Integrative Medicine
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    • v.9 no.4
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    • pp.71-83
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    • 2021
  • Purpose : This study compared the differences in power and agility of athletes in each sports using visual response speed test (VRST) scores after conducting 10 weeks of body stability exercise (BSE) on elementary school athletes in handball, football, volleyball and conducted a post-hoc test on the measured values. The subjects of this study were baseball (n=27), taekwondo (n=22), and football (n=23) athletes with at least two years of athletic experience. A total of 72 elementary school athletes were measured by VRST after 10 weeks of BSE under the same conditions. Methods : For VRST measurement of the upper extremity, the right and left hands were alternately touched in the order the blazepod equipment lights were turned on. The number of touches for 15 seconds and response touch were measured. In the case of the measurement of lower extremity the left lower extremity was measured first when the Blaze pod equipment light came on. The average value was obtained by measuring 3 times using a measurement sensor with the position indicated in order to measure the upper arms and legs the same. Results : This study confirmed homogeneity among sports and that VRST improved after implementing BSE for sports. However, no statistically significant difference was identified when comparing VRST improvements between sports, and post-hoc test results showed no significant differences either. Conclusion : After applying the BSE program under the same conditions for 10 weeks to elementary school students who can improve their power and agility the most, the results of the examination using the Blaze pod showed that the power and agility of baseball, taekwondo, and soccer players were similarly improved. From the fact that there was no significant difference among sports, it could be inferred that the BES training program could improve VRST without being limited to some sports.

A Study On Developing Golfwear Design with Traditional Korean Image

  • Kim, Min-Ja;Yim, Eun-Hyuk;Lee, Jin-Min;Suh, Hyun-Soo;Yim, Hyun-Ju;Jung, Hyun-Sook;Kwon, Ha-Jin
    • Proceedings of the Korea Society of Costume Conference
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    • 2003.10a
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    • pp.72-72
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    • 2003
  • In global society, the role and function of sports deserves higher value with the development of media and commercial marketing which proceeds to be recognized as international competitiveness. Particularly in case of golf, in which a large number of talented players of international recognition produced in Korea, developing golfwear design holds great consequence accordingly. At the same time in domestic situation, golf which once was considered as sports of people of wealth now has gained immense popularity which practically expanded the golfwear market.

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Graphical exploratory data analysis for ball games in sports

  • Yi, Seongbaek;Jang, Dae-Heung
    • Journal of the Korean Data and Information Science Society
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    • v.27 no.5
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    • pp.1413-1421
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    • 2016
  • In this paper graphical exploratory data analyses are proposed for ball games in sports. The plot of sequence of scoring points of each team can be used to see how the playing game has been processed until the end of each set or quarter. With the plot of sequential score differences through all the games we can see a dominance of each team and the times of score changes, i.e., turnovers. The ternary plots show the contours of scoring compositions for each player and enable us to compare the scoring patterns of each team if any. Using the score sequence plot we also can see the score pattern distribution of players. For demonstration we use the results of the gold medal match between Russia and Brazil for men's volleyball and between USA and Spain for men's basketball at the London 2012 Summer Olympics.

An Exploratory Study of Searching Human Body Segments for Motion Sensors of Smart Sportswear: Focusing on Rowing Motion (동작에 따른 피부변화 분석을 통한 동작센서 부착의 최적위치 탐색: 조정 동작을 중심으로)

  • Han, Bo-Ram;Park, Seonhyung;Cho, Hyun-Seung;Kang, Bokku;Kim, Jin-Sun;Lee, Joohyeon;Kim, Han Sung;Lee, Hae-Dong
    • Science of Emotion and Sensibility
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    • v.20 no.1
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    • pp.17-30
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    • 2017
  • Lots of interdisciplinary studies for fusion of high technologes and the other areas of research had been tried in these days. In sports training area, high technologies like a vital sign sensor or an accelerometer were adopted as training tools to improve the performance of the sports players. The purpose of this study is finding the proper locations on the human body for attaching the motion sensors in order to develop a smart sportswear which could be helpful in training players. The rowing was selected as a subject sport as lots of movements of the joint on human body could be seen in rowing motions. The players of rowing could be devided into two weight divisions, the lightweight and the heavyweight. In this study, the change rates of distance between markers on human skin as the players moved were took on the back, the elbow, the hip and the knee area on human body by 3D motion capturing system. The distances between markers and the differences between the lightweight and heavyweight were analyzed. Finally, this study provided the guide lines for designing a motion sensing smart sportswear.