• Title/Summary/Keyword: Sports broadcasting

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Deciding Relative Importance of Factors in Evaluating Public Trust of Soccer Commentators Using Fuzzy AHP (퍼지 AHP를 이용한 축구방송 해설자의 공신력 평가요소 중요도 결정)

  • You, Kang-Won;Choi, Kyoung-Ho
    • Communications for Statistical Applications and Methods
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    • v.17 no.6
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    • pp.779-789
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    • 2010
  • Sport commentators play an increasingly influential role in commercial sports broadcasting. Public trust is regarded as one of the most significant qualifications for sport commentators and this study used a Fuzzy AHP method in deciding the relative importance of professionalism, reliability, dynamic, and narrative skill. Based on the results, we conducted an evaluation of the public trust for the four SBS sport commentators for the 2010 South-Africa World Cup. The conclusion showed that professionalism and narrative skill were regarded as the most important factors for sport commentators to gain public trust. Among the four commentators evaluated, commentator # 1 got highest score overall, the soccer expert group highly appreciated commentator # 2, and the non-expert group highly appreciated commentator # 3.

The Structural Relationship among Brand Dependence, Brand Attitude, Brand Satisfaction and Repurchase Intention of Online Golf Product Consumers

  • Park, Woo-Young;Kim, Seyun
    • International journal of advanced smart convergence
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    • v.10 no.4
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    • pp.38-44
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    • 2021
  • The purpose of this study is to investigate the structural relationship among brand dependence, brand attitude, brand satisfaction and repurchase intention of online golf goods consumers. To achieve the purpose of this study, a survey was conducted on consumers who had experience in purchasing golf goods online by visiting golf driving ranges in Seoul and Kyeonggi area. A total of 200 people were surveyed and 197 data were used for the final data processing. SPSS 23 and AMOS 23 were used for data processing. We obtained the following results. First, brand dependence had a positive effect on brand attitude, but it did not have a significant effect on repurchase intention.Second, brand attitude had a positive effect on brand satisfaction and repurchase intention; third, brand satisfaction had a positive effect on repurchase intentionFirst, face has been shown to have a significant impact on symbolic consumption propensity. Second, symbolic consumption tendencies have a significant impact on product satisfaction and intention to purchase new products. Third, product satisfaction has been shown to have a negative impact on the intention of purchasing new products.

Review of Changing Judging Standards for Bodybuilding and Fitness Competition Category

  • Sang-Hyun Lee
    • International journal of advanced smart convergence
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    • v.12 no.4
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    • pp.418-425
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    • 2023
  • This study examined the importance of screening for changing bodybuilding and fitness category. The screening criteria for bodybuilding, the background and reason for the creation of new bodybuilding and fitness items, the screening criteria for new items, and the use of drugs were described. The current bodybuilding gives high marks to excessive muscles and excessive diet conditions, and new bodybuilding category have been newly established in line with the recent global trend of pursuing natural beauty over abnormally excessive muscles, and the screening criteria also prioritize the balance of ideal and overall muscles to fit your height and weight. In addition, fitness events such as physique and bikini are gaining popularity with the establishment because they focus on not excessive muscles and natural elements of the body that ordinary people can challenge. Since athletes as well as ordinary people are using drugs to increase muscles and suffer side effects, IFBB(International Federation of BodyBuilding) and KBBF(Korea Body Building Federation) should consider and improve the current bodybuilding screening standards that avoid excessive muscles, and it is believed that bodybuilding and fitness events will develop only when strict punishment and continuous anti-doping education are carried out.

The Impact of Movement Education Programs on the Empathy Ability of Disabled Children

  • Yun-Mi Min
    • International journal of advanced smart convergence
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    • v.12 no.4
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    • pp.277-285
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    • 2023
  • The purpose of this paper is to understand and express emotions and experiences from the perspective of others through empathy, which is crucial for maintaining social relationships. The smooth formation of interpersonal relationships through the physical activity of children with disabilities holds significant meaning. Children with disabilities often lack opportunities for interaction with their peers compared to typical children, and the absence of effective communication methods poses difficulties in forming relationships. Therefore, this study aimed to investigate the effects of a movement education program on enhancing empathy in children with disabilities. The program was implemented for 12 weeks from April to June 2023, involving five children with disabilities. The movement education program comprised 12 topics, encompassing physical, emotional, and cognitive domains. Empathy was measured in two areas: cognitive empathy and emotional empathy. The results indicated improvement in both cognitive and emotional empathy after the program compared to the pre-assessment. The rate of progress varied depending on the type and severity of the disability, but overall, positive changes in the development of empathy were observed. Through this research, it is hoped that movement programs can be practically utilized as a valuable resource.

A Study on the Utilization of 4K/UHD Camera with 2/3" Sensor : Focused on Application of HD Lens (2/3" 센서를 활용한 4K/UHD 카메라 활용방안 연구 : HD 렌즈 활용을 중심으로)

  • Kim, Sang-il;Park, Sung-chul;Kwon, Soon-chul;Lee, Seung-hyun;Hamacher, Alaric
    • Journal of Digital Contents Society
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    • v.16 no.2
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    • pp.227-234
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    • 2015
  • Recently, there is more and more demand on broadcasting display environment that provides a sense of realism basically with high quality and high definition as in UHDTV, so various kinds of 4K cameras have been released. Super 35mm sensor 4K/UHD cameras being generally used can be usefully applied to the single camera-based system such as advertisements, dramas, nature documentaries, and culture programs. However, in the multicamera-based system such as entertaining programs, sports, and concerts, relay broadcasting may face limitations as there are restrictions of close-up or tight shots according to the distance. Besides, 4K lenses are not enough compared with the previous HD lenses' group, so there are limitations in camera photographing shots that have been realized in HD filming. Therefore, to complement this, the use of 2/3 inch sensor 4K/UHD cameras is being demanded, and it is also needed to use various lenses' groups to produce UHD image contents. Accordingly, this study used Grass Valley's LDX 4K/UHD camera to analyze its applicability based on the picture quality test at the use of HD lenses in 2/3 sensors and also the possibility of its efficient application.

Effect of gender difference and change of load on lower extremity kinetics in step descent (계단 하강 시 성별차이와 중량 변화가 하지역학에 미치는 영향)

  • Seunghyun, Hyun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.1
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    • pp.109-116
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    • 2023
  • The purpose of this study was to investigate the influence of gender and load carriage difference on the lower extremity kinetics during stair descent. Ten healthy males and 10 healthy females were recruited (n=20). In the Maximum resultant velocity, it showed more velocity was decreased with difference by the change of gender (males>females) and load carriage (30%, 20%, 10%> 10%). And, resultant velocity showed interaction between gender and a load (load>gender). Main effect by gender during stair descent showed leg length was decreased in females than that of males at initial contact phase. Also, main effect by gender during stair descent showed more hip, knee flexed and plantar flexion of ankle joint in females than that of males. In the kinetics variables, main effect by gender during stair descent showed more higher reaction force of medial-lateral direction, and leg stiffness in males than that of females. We found that females successfully accommodated a load during stair descent by decreasing the range of motion of the hip joint angle and resultant velocity of movement. Males, on the other hand, require greater medial-lateral, vertical reaction force, and leg stiffness to accommodate a load, and control of momentum.

A study on cognition about long-take shot in films

  • Lee, Yong-Whan
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.8
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    • pp.103-110
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    • 2022
  • This study is a paper on the recognition of college students about the long-take shot technique which is often used to give a sense of reality and realism to films. 13 surveys were conducted on 92 students, including their perception of long-take films, their feelings after watching the film, satisfaction, and future prospects. Participants in the surveys consisted of 23 students in the health field, 16 students in the natural field, 41 students in the arts and sports field, and 13 students in the engineering field. As a result of the surveys, 68.8% of students answered "I know" about long-take film, and the feeling after watching the long-take film was found in the order of reality (realism) 68.8%, tension 16.1%, and boredom 15.1%. After watching the long-take film, 16.1% of students chose "Very satisfied" and 31.2% chose "Satisfied". Future prospects for long-take film showed high with 17.2% for "It will be developed very much" and 48.4% for "It will be developed". Preference for long-take film and general film was 67.7% for "long-take film" and 32.3% for "general film", showing high preference for long-take film. As a further research project, more in-depth surveys will be conducted targeting broadcasting & media contents majors in their 20s, and the long-take films used according to the story development process in domestic films will be analyzed.

Comparison of Baseball Merchandising Licensing Activation Status of the Baseball Team in South Korea and Japan -South Korea's Lotte Giants and Japan's Toyo Carp- (한일 야구 구단 판매 상품 활성화 실태 비교 -한국 롯데자이언츠와 일본 도요카프를 중심으로-)

  • Lee, Hyunji;Oh, Chi-Gyu
    • The Journal of the Korea Contents Association
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    • v.18 no.6
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    • pp.608-616
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    • 2018
  • The significance of leisure activities is highlighted, and professional baseball games, which featured the 2008 Beijing Olympics gold medal, are very popular. In recent years, along with the revenue from broadcasting, the club has been trying to gain revenue by developing various licensing products and merchandising products. However, sports related products are more advanced than Japanese professional baseball teams in Korea, and there is a lot of revenue from product sales. We want to compare the difference between the two countries sales of their products.

Research of the Objective Quality Comparison of Underwater Cameras (수중 촬영용 카메라의 객관적 화질 비교에 관한 연구)

  • Ha, Yeon-Chul;Park, Jun-Mo
    • Journal of the Institute of Convergence Signal Processing
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    • v.21 no.2
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    • pp.92-100
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    • 2020
  • Currently, the demand for underwater or underwater photography is growing very fast. Its coverage of underwater shooting for broadcasting, leisure and sports, and military and operational use is also growing rapidly. Among them, we specifically select the best camera to be used in underwater drones to photograph and inspect marine life attached to the ship's hull. To compare three cameras performance, they are compared and evaluated using objective and subjective criteria in special circumstances such as underwater shooting. This study checks whether performance criteria, such as resolution of a camera, meet objective and subjective standards in the unusual situation of underwater shooting. And it shows that in addition to the filter that calibrates the image, proper camera selection is important for providing good picture quality. Even after this study, research using more diverse cameras could provide an appropriate standard for comparison of underwater camera quality.

Effects of Resistance Exercise for 12-weeks on Body Composition, Circumference and Muscle Activity by Age

  • Sang Hyun Lee
    • International journal of advanced smart convergence
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    • v.12 no.1
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    • pp.184-192
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    • 2023
  • The purpose of this study was to compare and analyze the body composition, muscle circumference, and muscle activity of men in their 30s and 50s when the resistance exercise program was applied for 12 weeks, and to provide basic data for the preparation of the resistance exercise program for middle-aged men before entering old age. Nine men in their 30s and eleven 11 men in their 50s participated in the moderate intensity resistance exercise program for 12 weeks. Two weeks before the experiment, body composition, muscle circumference, and EMG were pre-tested, and then body composition and muscle circumference were additionally measured at the 8th week. Body composition, muscle circumference, and EMG were measured within 2 weeks after the 12 week exercise program. The measured data were compared and analyzed by Mixed design two-way ANOVA, and the following results were obtained. The body composition showed a significant difference only in the skeletal muscle mass, and it increased in the 30s group at 8 weeks. Muscle circumference did not show significant difference according to group and time. Muscle activity showed a significant difference according to group and time, and pectoralis major and triceps brachii showed a significant decrease to 30s group. The pectoralis major was higher in the 30s group at all times. In summary, when applying a 12-week resistance exercise program for young men and middle-aged men, the effect of improving muscle strength may appear similar, but they are not consistent, and it is thought that gradual changes in training variables are needed to improve muscle mass.